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1. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) Twitter Lab!An Opera in 140 Characters A West Coast Premiere!

3. Start by listening

4. Be yourself

5. ReTweet with a thoughtful commentMagda’s Advice:

6. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) Act II: Falling In Love Prunier’s Tips: Learn about your audience Identify influencers Identify/develop shared interests

7. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) NetNewsWire You’re not paranoid- people *are* talking about you. Do you know what they’re saying?

8. TweetDeck Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) TweetDeck helped us connect with followers & learn about *their* interests (and Play #operaplot!).

9. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) OSJ’s #Operaplot Winners! @Pattyoboe: Leaving your husband & child isn’t all it’s cracked up to be. In the end she finally gets on track. @Mlaffs: Buona sera my friend, but you’re blocking the end. Rosina’s a bride. Her love, he must hide, ‘til Basilio’s will they can bend. @FunWithIago: Of all the artist lofts in the world, that consumptive dame had to light her candle in mine. Well, we’ll always have Paris.

11. How well do I really know you?

13. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) #operaplot Analysis 2nd annual competition: less about the medium and more about being social Young & Postmodern: pop culture references used to summarize an opera!

14. Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike) The Grand Finale Play more, promote less!