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Measure Networked Nonprofit

by Beth Kanter on Dec 16, 2011

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Gilad Salmon Where could I find the audio for this presentation? 4 months ago Reply
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http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Beth will read list of participantsBeth will introduce herself“The last few calls I realized that it was hard for me to moderate, work the software, take notes, read the chat and present. So, I’m lucky to have recruited a fabulous co-moderator, Becky Jain. She is going to help me with the back channel – the chat.Becky is a blogger and active on many social media communities. After studying at Wesleyan and the London School of Economics, she came to India to live with her husband, and to work in the development sector. She recently moved to back to the US and in NYC.Say hello!
This is our agenda – we’ll pause along the way for questions.
Aliza Sherman http://gigaom.com/collaboration/how-to-know-a-good-fan-on-facebook/Identify superfans.Recognize superfans publicly.Privately request that superfans respond to a questionnaire to get a better sense of who they are.Evaluate the responses to identify potential brand ambassadors.Approach superfans privately with a proposal to become a brand ambassador.Engage the new brand ambassadors to amplify their passions around the brand.
http://simplymeasured.com/freebies/facebook-fan-page-analytics
http://www.flickr.com/photos/marcofieber/6271955856/sizes/z/in/photostream/
http://www.flickr.com/photos/theimagegroup/369893824/Measurement is a continuous improvement process – feedback loopsAny measurement to work, you need to assess results, make changes, and see if those changes had impact, make more changes, and so on. Valid, actionable conclusionsAvoid focusing on only the most exciting, look for failures …You need a regular reporting schedule – not just do a data dump at the end – important for buy-in
http://www.flickr.com/photos/f-oxymoron/6322238198/sizes/l/in/photostream/
http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb. Momrising staff gives themselves permission to kill each other’s projects or tactical ideas that were brilliant at the time but simply don’t work. They do this with humor to remove the failure stigma and call it a “Joyful Funeral” Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success. Many times victories happen in baby steps. They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success: Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams. For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.” They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
http://www.flickr.com/photos/den_arion/345003904/sizes/l/in/photostream/
http://www.facebook.com/americanrepertorytheaterSet a goal, find other examples, analyze them,
http://www.facebook.com/MOCACleveland
http://www.facebook.com/ybca.org
I didn’t post! Sad, but that’s why drives visitors – when I posted, email goes out, tweets, etc.
Data without insights is just trivia. Everyone can look at a chart, but few people will know what it means unless you tell them, and nothing makes a meeting go south faster than someone pointing to a PowerPoint slide and saying “There’s a big spike in June” -- people want a conclusion. As in “there’s was a big spike in online donations in June due to the effort we put into to growing our follower base.” We call these conclusionary headlines and every PowerPoint slide you show should have one. If you produce results in a Dashboard, make sure there are conclusions presented along with the data.

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Katrin Kiefer at Katrin Kiefer 4 months ago
Jonathon Colman , Agile SEO and Inbound Marketing at REI 5 months ago

Measure Networked Nonprofit

by Beth Kanter on Dec 16, 2011

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