1. The document discusses an agenda that includes updates on a social media application, a midterm exam, hot topics, consumer evangelism, and the spread of ideas. 2. It then provides an introduction to the work and ideas of Marshall McLuhan, including the concept that new media morphs from resembling old media into something different, and that electronic media will move society from individualism to a collective identity. 3. Key concepts from McLuhan around the "global village" and medium being the message are summarized.

1. Today’s Agenda
1. Social Media Application Update
2. Mid Term Exam
- format,
- posting questions.
3. Hot Topics
4. Consumer Evangelism
5. Spreading Ideas
- Seth’s Idea Virus
- Introduction to Memetics
6. Introduction to the work of Marshall McLuhan

2. A Top PR
Blogger
Personal
Brandin
g Why not find
him on Twitter
right now?
Engage him?
Invite him to
join?

3. Why not track
down Jackie &
Ben?
Engage them?

4. =
McLuhan

6. Good blog.
Teamed up on
Personal Brand

7. Social Capital

9. Blah, blah, blah …

11. Giving up
Control?
Gaining
Control 

12. Shel was just in
Toronto
launching new
book
Twitterville.
Scoble was
Evangelist
(tech PR) for
Microsoft

13. Blah, blah, blah …

14. Not =
Filters
Fanatics
Facilitators
Firecrackers

15. Quantity
Quality
Personal
Brand
strategy?

16. Google 1000 true fans.
Read the blog post sometime.

17. We are all
Facilitators

18. Firecrackers
Vs.
Influentials

19. As bandwidth increases
so does the % of
uploaders.

20. He skipped Altruism?

21. Contests
Co-Creation
Community
Tactics
&
Strategy

28. Individual as Medium
Key Concepts from McLuhan:
• at first new media will look like a predecessor
(tv like radio, email like letters) but it eventually
it morphs into something completely different.
• when electronic media replace
visual (print) culture with aural/oral culture,
humankind will move from individualism and
fragmentation to a collective identity, with a
"tribal base." This new social organization is the
global village. http://en.wikipedia.org/wiki/Marshall_McLuhan

30. In a culture like ours, long accustomed to splitting
and dividing all things as a means of control, it is
sometimes a bit of a shock to be reminded that in
operational and practical fact, the medium is the
message. This is merely to say that the personal
and social consequences of any medium – that
is, of any extension of
ourselves – result from the new
scale that is introduced into our
affairs by each extension of ourselves, or by any
new technology.

32. Citizen Marketers
Paul Revere’s Ride, 1775
• Connector
• Maven
• Sales person/charismatic
Malcolm Gladwell, The Tipping Point
Henry Wadsworth Longfellow
Paul Revere’s Ride, 1860
• inaccurate
• perception becomes reality
• creates a myth

33. De architectura – 25 B.C.
Canon of Proportions
Vitruvian Man
1487

34. Sources in order of appearance:
http://keepmovingforward.asia/100%20hottest%20digital%20marketing%20blogs%20in%20the%20world/046-shel-holtz.gif
http://www.theswom.org/profile/JackieHuba?xg_source=profiles_memberList
http://ecx.images-amazon.com/images/I/51N9ZR6BYVL.jpg
http://farm1.static.flickr.com/93/241857250_b8ab54365f.jpg?v=0
http://www.thejabberwock.org/blog/2/moral_relativity.gif
http://www.churchofthecustomer.com/
http://www.toonpool.com/user/997/files/jesus_name_dropping_462165.jpg
http://www.colba.net/~randymc/links.gif
http://www.pswsfa.com/images/43lber.JPG
http://www.independent.co.uk/multimedia/archive/00060/keegan4_60913s.jpg
http://www.jarche.com/wp-content/uploads/2007/03/diffusion.jpg
http://ec.mashable.com/wp-content/uploads/2007/09/ideavirus.jpg
http://static.squidoo.com/resize/squidoo_images/-1/lens6327082_1249621202meme.jpg
http://www.marketsemiotics.com/images/chart_memetics.gif
http://bhc3.files.wordpress.com/2009/07/gartner-emerging-technologies-hype-cycle-2009.png?w=552&h=451