How To Think Like  A Nonprofit Social Media  Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
#1: Understand Organizational  Change Theory  Beth Kanter, Beth’s Blog http://beth.typepad.com
 
 
#2:  Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
Rule of Thirds in Photographic Composition
1/3  Web Presence 1/3  One Way 1/3  Social
#3:  Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building...
Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
Key Words Are King!
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
Twitter Search
#4:  Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
Source:  David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
 
 
It’s about engaging the right 6 people
#5: Make It Easy To Remix    Your Content  Beth Kanter, Beth’s Blog http://beth.typepad.com
 
 
hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
http://www.slideshare.net/danielle.brigida
#7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
The Secret Sauce Raw Author Contribution Unique Blog Readers  Conversation Index Authority Cost  Return on Investment  Avi...
Unique Daily Visitors
 
Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs  Benefits and Value
How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!
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How To Think Like A Nonprofit Social Media Genius

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  • I want to thank Convio for inviting me to participate on this Webinar and for Emily Riley for such a rich and informative presentation. After reviewing Emily’s slides, I got inspired to create a new presentation - How To Think Like A Nonprofit Social Media Marketing Genius.
  • How To Think Like A Nonprofit Social Media Genius

    1. 1. How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
    2. 2. The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
    3. 3. #1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com
    4. 6. #2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
    5. 7. Rule of Thirds in Photographic Composition
    6. 8. 1/3 Web Presence 1/3 One Way 1/3 Social
    7. 9. #3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
    8. 10. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
    9. 11. Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
    10. 12. Key Words Are King!
    11. 13. A homeless person isn’t someone you pass on your way into a fancy restaurant
    12. 14. Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
    13. 15. Twitter Search
    14. 16. #4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
    15. 17. Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
    16. 20. It’s about engaging the right 6 people
    17. 21. #5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com
    18. 24. hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
    19. 25. Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
    20. 26. http://www.slideshare.net/danielle.brigida
    21. 27. #7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
    22. 28. The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash
    23. 29. Unique Daily Visitors
    24. 31. Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value
    25. 32. How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

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