How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com

The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com

#1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com

#2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com

Rule of Thirds in Photographic Composition

1/3 Web Presence 1/3 One Way 1/3 Social

#3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com

Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking

Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com

Key Words Are King!

A homeless person isn’t someone you pass on your way into a fancy restaurant

Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com

Twitter Search

#4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com

Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently

It’s about engaging the right 6 people

#5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com

hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com

Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com

http://www.slideshare.net/danielle.brigida

#7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com

The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash

Unique Daily Visitors

Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value

How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!