How To Think Like A Nonprofit Social Media Genius

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  • I want to thank Convio for inviting me to participate on this Webinar and for Emily Riley for such a rich and informative presentation. After reviewing Emily’s slides, I got inspired to create a new presentation - How To Think Like A Nonprofit Social Media Marketing Genius.
  • How To Think Like A Nonprofit Social Media Genius

    1. How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
    2. The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
    3. #1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com
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    5.  
    6. #2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
    7. Rule of Thirds in Photographic Composition
    8. 1/3 Web Presence 1/3 One Way 1/3 Social
    9. #3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
    10. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
    11. Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
    12. Key Words Are King!
    13. A homeless person isn’t someone you pass on your way into a fancy restaurant
    14. Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
    15. Twitter Search
    16. #4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
    17. Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
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    20. It’s about engaging the right 6 people
    21. #5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com
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    23.  
    24. hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
    25. Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
    26. http://www.slideshare.net/danielle.brigida
    27. #7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
    28. The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash
    29. Unique Daily Visitors
    30.  
    31. Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value
    32. How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

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