Crowdsourcing 101


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  • I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and Visiting Scholar for Nonprofits and Social Media at the Packard Foundation
  • Social media is an accelerant to the crowdsourcing process – it can happen faster Using social media to build and strengthen crowds and spread out an organization’s work is one of the most powerful reasons to work as a networked nonprofit
  • Crowdsourcing can be classified into four categories, each with a specific goal. Crowd Ideas Crowd Creation Crowd Voting/Rating Crowd Funding Social media tools for capturing the work of crowds, include wikis and other group work spaces, rating and voting platforms, and funding platforms (crowdrise)
  • A group of individuals has more knowledge for solving a problem than any single individual. Collective intelligence create a cloud of information that many people can distribute for us. Some data can be mashed up.
  • We’re working with the Twitterverse to create the storyline for a brand new opera, which will be performed throughout the weekend of Deloitte Ignite (4, 5, 6 September 2009) . We’re investigating how short, 140-character contributions can build upon each other to create a non-linear narrative – like a Choose Your Own Adventure story or a game of Consequences . Our mysterious opera director will be regularly blogging here with updates on the story, and as well as offering his thoughts on how the story can combine with some music and acting and marvellous singing to become a finished piece. Our Twitter Opera experiment starts on 3 August 2009. If you would like to contribute, then you can tweet your line of the story to @youropera or visit . The story starts like this:
  • There are different models for crowdsourcing. We used the hybrid model … a combination of open suggestions and moderated selection
  • About This Website This website is part of a research project called “Crowdsourcing Public Participation in Transit Planning.” Traditionally, government agencies ask for public input on planning projects by holding open meetings and workshops. The purpose of this project is to get this public input in a different way: online. This project is a collaboration between the Department of City & Metropolitan Planning and Department of Communication at the University of Utah and the Utah Transit Authority . The project is supported by U.S. Federal Transit Administration grant 2008-DOT-FTA-PTPP: Innovative Small Research Projects to Advance Public Participation Related to Public Transportation Planning . About Our First Design Challenge In the summer of 2009, more than 3,000 people joined forces to design a better bus stop for a specific location. In just a few months, 260 bus stop designs were submitted to the site, and more than 11,000 votes determined the top winning designs. This time around, we’re asking you to give your input on a new set of bus stops, and you’re not just limited to designing bus shelters. We’ve archived the website for the first design so you can see all the submissions. Ratings Designs may be rated at any time during the contest time frame. To rate a design, you must be logged into the site. Furthermore, each rating you make must be confirmed. The confirmation process is simple. An email is sent to you that contains a link. You will need to click on that link to confirm your rating. Each rating you cast will be confirmed in this manner. Any ratings that are not confirmed will be removed before determining a winner. During the contest, both the weighted rating and rating count will be hidden from view in an attempt to dissuade cheating (something we experienced during our first contest) and to not skew the outcome of the contest.
  • Crowdsourcing 101

    1. 1. Introduction to Crowdsourcing By Beth Kanter December, 2010
    2. 2. Beth Kanter Scholar, Blogger, Co-Author , CEO
    3. 3. Basic Primer and Two Points of View
    4. 4. Just Two Words …. Type Into The Chat: When you think about crowdsourcing, what two words come to mind?
    5. 5. Definition
    6. 6. Crowdsourcing is the process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone.
    7. 7. Is Crowdsourcing New?
    8. 11. Collective Intelligence or Crowd Wisdom
    9. 17. Crowd Creation
    10. 22. Voting, Rating, or Feedback
    11. 25. What is the role of expert opinion? When and how to use?
    12. 26. Combination of Crowd/Expert
    13. 34. Funding
    14. 39. Making It Bite-Size What should the crowd do? Who needs to be included in the crowd? What will keep the crowd motivated? What will you do with the crowd’s input? Cautions Crowds are unpredictable Crowds can get angry Crowd contributions are 90 useless Crowd life cycles