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CROWDFUNDING
YOUR
#crowfundingMtl
PROJECT
it’s
all
s it ked
I
ac e?
cr
ob
pt
u

Consulting

YES Montreal Entrepreneurs Cor...
SPEAKER
Diana Yazidjian
Founder of DFY Consulting
Co-founder of Invest Crowdfund Quebec
Social Presence consultant and
Sto...
”As startups are the stars of the show, their ability to succeed depends
on the health of the ecosystem and its ability to...
CROWDFUNDING
defined by an individual, company or
The raising of money
other organization through relatively small
contrib...
Types of
CROWDFUNDING

Consulting
Active CROWDFUNDING
platforms
WW and $

Consulting

Source: Massolution 2012, NCFACANADA.org/
Active CROWDFUNDING
platforms

Canada

Consulting

Source: Massolution 2012, NCFACANADA.org/
“If You Build, They Will
Not Come”

Consulting
PRE-CAMPAIGN WORK

PLAN

Consulting

PLAN

PLAN
YOUR VALUE
PROPOSAL

Consulting
“DOES MY
IDEA/PRODUCT/SERVIC
E FULFILL A NEED?”
A: BENCHMARK, SEE
WHAT’S ALREADY OUT
THERE ON THE
MARKET/CROWDFUNDING
SITE...
“DOES MY
IDEA/PRODUCT/SERVIC
E FULFILL A NEED?”

Consulting
BUDGETING

Consulting
“HOW MUCH SHOULD I
RAISE?”

ASK YOURSELF…

WHAT DO I WANT TO
ACHIEVE with the FUNDS
HOW MUCH WILL MY PERKS
COST?
WHEN DO I...
FULFILLMENT
The hardest hurdle

Consulting
FULFILLMENT

Consulting
“I’VE MET MY FUNDING GOAL,
SHOULD I ACCEPT ADDITIONAL
FUNDING FROM OTHER BACKERS?”

ASK
YOURSELF…

DO I HAVE THE CAPACITY
...
A WORD ON
PERKS
70% of successful campaigns = 5-8 perks
($$$)

THE CROWD’S
TASTEBUDS ARE
CHANGING!
Consulting
TARGETING

Consulting
“WHERE DO I BEGIN
RAISING?”

A: THE 30% RULE

Consulting
“HOW WILL I RAISE
THE REMAINING 70%?”

A: DO YOUR
RESEARCH

Consulting
DA TEAM

Consulting
NGAGE THEM
ALUE THEM
WALK THEM THROUGH
CF
IN RETURN:
THEY’LL SUPPORT YOU
THEY’LL SHARE AND
ENGAGE WITH THE
CROWD
Consultin...
KE SURE THESE ROLES ARE
OVERED:

ontent Creation
arketing & PR
ocial Strategy
ustomer Service
Consulting
SOCIAL
STRATEGY

Consulting
BE ACTIVE ON SOCIAL
NETWORKS

4.66 Billion eyeballs

BEFORE
Consulting
MAKE
SPOTLIGHT
YOUR FRIEND

Consulting
THE
ART OF
LISTENI
NG

…WELL
Consulting

The Lost Art of
Listening, Second
Edition: How
Learning to Listen
Can Improve
Rel...
THE ART
OF
LISTENIN
…WELL
G

Consulting
MONITOR YOUR
BRAND, YOUR TEAM,
YOURSELF

Consulting
WHO IS THE
CROWD
2 CATEGORIES

GENUINELY
INTERESTED
FRIENDS OF FRIENDS OF …

Consulting
WHO IS THE
CROWD
SOME CF PLATFORMS RELY ON FRIENDS
OF FRIENDS OF …

Consulting
PLATFORM
OVERVIEW
Not ‘All or Nothing
No Vetting
Customer Support
Gogo Factor
4% & 9%
Not ‘All or Nothing
No Vetting
Custo...
LET’S SEE WHAT A
GREAT CAMPAIGN
LOOKS LIKE ENDTO-END

Consulting
THANK
YOU
@DIANA_FYAZ

Consulting
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Crowdfunding Workshop - focus on reward model

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Tips and best practices on pre-campaign work for reward crowdfunding.

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Crowdfunding Workshop - focus on reward model

  1. 1. CROWDFUNDING YOUR #crowfundingMtl PROJECT it’s all s it ked I ac e? cr ob pt u Consulting YES Montreal Entrepreneurs Corner Montreal November 26, 2013
  2. 2. SPEAKER Diana Yazidjian Founder of DFY Consulting Co-founder of Invest Crowdfund Quebec Social Presence consultant and Storyboarder Crowdfunding coach Over 15 years experience in IT change management and service design First venture in 1998 for online retailers Blogger for Invest Crowdfund Quebec and DFY Guest blogger for Huffington and NCPA Speaker at marketing and corporate events Active member in Montreal’s start-up community. Consulting
  3. 3. ”As startups are the stars of the show, their ability to succeed depends on the health of the ecosystem and its ability to support, connect, network and finance them." Mark Evans, Canadian entrepreneur Crowdfunding Types and Growth Pre-Campaign Work How The Crowd Works Platform Overview Business Case Consulting
  4. 4. CROWDFUNDING defined by an individual, company or The raising of money other organization through relatively small contributions from a large number of people, usually via the internet, to fund commercial, charitable, artistic and other projects, endeavours and entities. Consulting
  5. 5. Types of CROWDFUNDING Consulting
  6. 6. Active CROWDFUNDING platforms WW and $ Consulting Source: Massolution 2012, NCFACANADA.org/
  7. 7. Active CROWDFUNDING platforms Canada Consulting Source: Massolution 2012, NCFACANADA.org/
  8. 8. “If You Build, They Will Not Come” Consulting
  9. 9. PRE-CAMPAIGN WORK PLAN Consulting PLAN PLAN
  10. 10. YOUR VALUE PROPOSAL Consulting
  11. 11. “DOES MY IDEA/PRODUCT/SERVIC E FULFILL A NEED?” A: BENCHMARK, SEE WHAT’S ALREADY OUT THERE ON THE MARKET/CROWDFUNDING SITES Consulting
  12. 12. “DOES MY IDEA/PRODUCT/SERVIC E FULFILL A NEED?” Consulting
  13. 13. BUDGETING Consulting
  14. 14. “HOW MUCH SHOULD I RAISE?” ASK YOURSELF… WHAT DO I WANT TO ACHIEVE with the FUNDS HOW MUCH WILL MY PERKS COST? WHEN DO I PULL THE PLUG? Consulting
  15. 15. FULFILLMENT The hardest hurdle Consulting
  16. 16. FULFILLMENT Consulting
  17. 17. “I’VE MET MY FUNDING GOAL, SHOULD I ACCEPT ADDITIONAL FUNDING FROM OTHER BACKERS?” ASK YOURSELF… DO I HAVE THE CAPACITY TO PRODUCE ADDITIONAL PERKS? Consulting
  18. 18. A WORD ON PERKS 70% of successful campaigns = 5-8 perks ($$$) THE CROWD’S TASTEBUDS ARE CHANGING! Consulting
  19. 19. TARGETING Consulting
  20. 20. “WHERE DO I BEGIN RAISING?” A: THE 30% RULE Consulting
  21. 21. “HOW WILL I RAISE THE REMAINING 70%?” A: DO YOUR RESEARCH Consulting
  22. 22. DA TEAM Consulting
  23. 23. NGAGE THEM ALUE THEM WALK THEM THROUGH CF IN RETURN: THEY’LL SUPPORT YOU THEY’LL SHARE AND ENGAGE WITH THE CROWD Consulting
  24. 24. KE SURE THESE ROLES ARE OVERED: ontent Creation arketing & PR ocial Strategy ustomer Service Consulting
  25. 25. SOCIAL STRATEGY Consulting
  26. 26. BE ACTIVE ON SOCIAL NETWORKS 4.66 Billion eyeballs BEFORE Consulting
  27. 27. MAKE SPOTLIGHT YOUR FRIEND Consulting
  28. 28. THE ART OF LISTENI NG …WELL Consulting The Lost Art of Listening, Second Edition: How Learning to Listen Can Improve Relationships by Michael P. Nichols PhD
  29. 29. THE ART OF LISTENIN …WELL G Consulting
  30. 30. MONITOR YOUR BRAND, YOUR TEAM, YOURSELF Consulting
  31. 31. WHO IS THE CROWD 2 CATEGORIES GENUINELY INTERESTED FRIENDS OF FRIENDS OF … Consulting
  32. 32. WHO IS THE CROWD SOME CF PLATFORMS RELY ON FRIENDS OF FRIENDS OF … Consulting
  33. 33. PLATFORM OVERVIEW Not ‘All or Nothing No Vetting Customer Support Gogo Factor 4% & 9% Not ‘All or Nothing No Vetting Customer Support 4% & 8% Consulting All or nothing Vetting Customer Support 5%
  34. 34. LET’S SEE WHAT A GREAT CAMPAIGN LOOKS LIKE ENDTO-END Consulting
  35. 35. THANK YOU @DIANA_FYAZ Consulting

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