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  1. 1. Brian Miller Ben Rubenstein Crowdsourcing
  2. 2. Who is interested in participating? An organization needs help deciding how to do a presentation for class.
  3. 3. Great. So, how do you think we should do this presentation?
  4. 4. Those sound like great ideas, and from your collective input, a consensus has been formed.
  5. 5. You just participated in crowdsourcing.   (!)
  6. 6. " The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined , generally large group of people in the form of an open call "    - Jeff Howe Definition
  7. 7.   Timeline
  8. 8.   Who uses crowdsourcing?
  9. 9. Process <ul><li>Collaboration model </li></ul><ul><li>  </li></ul><ul><li>Contest model </li></ul>via
  10. 10. How-To (Requester) <ul><li>  </li></ul>
  11. 11. How-To (Worker) <ul><li>  </li></ul>
  12. 12. Technological   <ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>Massive data sharing </li></ul></ul><ul><ul><li>Blends with social dimension </li></ul></ul>
  13. 13. Social <ul><ul><li>Evolution from message boards </li></ul></ul><ul><ul><li>Users develop reputations  </li></ul></ul><ul><ul><li>Power of the crowd requires collaboration </li></ul></ul>
  14. 14. Economic <ul><li>&quot;It's like you're trying to trick [the people] into doing the work for free.&quot; - Jimmy Wales, Wikipedia co-founder </li></ul><ul><ul><li>Management costs </li></ul></ul><ul><ul><li>Mass amateurization - professionals made 'obsolete' </li></ul></ul>
  15. 15. Subjective <ul><ul><li>Users become designers </li></ul></ul><ul><ul><li>Process > Result </li></ul></ul>
  16. 16. Epistemological <ul><li>                                        </li></ul><ul><ul><li>True &quot;Equal Opportunity&quot; </li></ul></ul><ul><ul><li>Innovation from unlikely places </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>BUT: </li></ul><ul><ul><li>No CEOs (yet) </li></ul></ul><ul><ul><li>The crowdsourcing myth? </li></ul></ul>
  17. 17. Q & A <ul><li>  </li></ul>What can we do for you?