Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crowdsourcing

791 views

Published on

Published in: Technology, Business
  • Be the first to comment

Crowdsourcing

  1. 1. Brian Miller Ben Rubenstein Crowdsourcing
  2. 2. Who is interested in participating? An organization needs help deciding how to do a presentation for class.
  3. 3. Great. So, how do you think we should do this presentation?
  4. 4. Those sound like great ideas, and from your collective input, a consensus has been formed.
  5. 5. You just participated in crowdsourcing.   (!)
  6. 6. " The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined , generally large group of people in the form of an open call "    - Jeff Howe Definition
  7. 7.   Timeline
  8. 8.   Who uses crowdsourcing?
  9. 9. Process <ul><li>Collaboration model </li></ul><ul><li>  </li></ul><ul><li>Contest model </li></ul>via LogoTournament.com
  10. 10. How-To (Requester) <ul><li>  </li></ul>
  11. 11. How-To (Worker) <ul><li>  </li></ul>
  12. 12. Technological   <ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>Massive data sharing </li></ul></ul><ul><ul><li>Blends with social dimension </li></ul></ul>
  13. 13. Social <ul><ul><li>Evolution from message boards </li></ul></ul><ul><ul><li>Users develop reputations  </li></ul></ul><ul><ul><li>Power of the crowd requires collaboration </li></ul></ul>
  14. 14. Economic <ul><li>&quot;It's like you're trying to trick [the people] into doing the work for free.&quot; - Jimmy Wales, Wikipedia co-founder </li></ul><ul><ul><li>Management costs </li></ul></ul><ul><ul><li>Mass amateurization - professionals made 'obsolete' </li></ul></ul>
  15. 15. Subjective <ul><ul><li>Users become designers </li></ul></ul><ul><ul><li>Process > Result </li></ul></ul>
  16. 16. Epistemological <ul><li>                                        </li></ul><ul><ul><li>True &quot;Equal Opportunity&quot; </li></ul></ul><ul><ul><li>Innovation from unlikely places </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>BUT: </li></ul><ul><ul><li>No CEOs (yet) </li></ul></ul><ul><ul><li>The crowdsourcing myth? </li></ul></ul>
  17. 17. Q & A <ul><li>  </li></ul>What can we do for you?

×