Today we’ll prepare you to answer one of the most important questions in making your case for a donor or funder: Q #1 on your case handout.About me:
Start with the end in mindEngage donors and funders
Instructions: take notes. Listen for juicy details, things that made you feel something. We will come back to these conversation at the endAsk for examples
Let’s start with the BIG PICTURE Why impact? The new future is here: Funders and donors want to know about outcomes and results. Individual donors: how am I making a difference? Foundations (today) so that they know what can be scaled up in a network. What kind of change are you seeking? What level?United Way went from being a fundraising organization to a Catalyst for Community Change.What does impact mean for your organization?
The BIG Question is #1 Refer to the Case Template and mention the handout on TOC. Why is this important? If we don’t know, any road will take us there and we won’t know what to measure.Being able to define our impact helps us identify how we will get to where we want to take our organization to create the change we want to see.Levels of change: Changes in awarenessChanges in knowledgeChanges in behaviorHelps us also know we are utilizing our resources effectivelyLeads to a theory of change: the relationship between actions and hoped-for-results.
These pictures represent the motivating why. Don’t mistake the what for the why!How will our worlds be different? Refer to vision and mission handout.It’s always about the why http://youtu.be/kUA46pvQQrsMaryan Boess
People want to help you make a difference because they have the same dreams, asipirations and hope for changes in their heart as you do. Telling your story in an accessible, concise way is how you connect with them. They will remember how they feel whent they give to you if you conncet with their dreams, aspirations, hopes. An ounce of hope is worth a ton of desparation.What does your org. aspire to? What dreams do you have? What difference do you want to make? What changes do you want to see?How will the people, community, world be changed as a result of your work?We do this, so that this will happen. We want to define in our case, what the “this” is.
It starts with alignment of mission, vision, values with all programs and operations to deliver real value to the communityThe work we do gives others hope that the world will be different because we exist.Kowing this will help you answer the second question: what makes you unique as an organization? A key element to communicate (Q #2 on your case.)
Making your caseStories help build relationships and create empathyConnect our hearts to our mindsNot just for grantwriting or fund development plans. Look at the Treehouse case.STOP here and explain elevator speech/tagline.Frame your data with stories.Set your organization apart with a great tagline and elevator speech. This can be tweaked for your vision and impact. What are some wow statements…Treehouse
One of the most inportant things in making case is how its communicated: We want a Ho-hum crasher (Tody Podaris). http://youtu.be/FqS7OEzd0ng
Refer to Treehouse case. Treehouse case: where is there impact statement?Share a few WOW examples and turn them into real elevator speechs or taglines. Refer to vision, mission handout
Final message about impact and your org. desination postcard.
Sharing our dreams of a better world
MAKING YOUR CASE:
SHARING OUR DREAMS FOR A BETTER WORLD AND BRINGING DONORS
ALONG ON THE JOURNEY!
Answer the BIG Question
(the big picture)
(so that you
a compelling case
Learn an way to easily share
CONVERSATION LEADS TO RELATIONSHIPS
Pair up with someone you don’t know from another
Think back over the time you’ve been involved with the
organization you represent today.
Share a time when you really felt that
your organization was making a
Tell the story to your partner.
Take notes on the key words or phrases
hear from your partner. Listen for juicy
details, things that made you feel
What we do
Deciding on approaches and
programs related to mission in order
to meet the needs of the target
audience in the most effective way.
How we do it
Administer and oversee systems, policies, and
personnel in areas such as finance, human
resources, communications, and IT
Source: Nonprofit Strategy Revolution, David LaPiana
“Humans are not plain rational beings. We seek experiences that spark
our imaginations and kindle our spirit and create hope. Stories are our
pathway in. People want faith in your goals, your success.”