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Connexity: Reinventing the Networking Experience Updated
- 1. Connexity Reinventing the Networking Experience Sarah Michel, CSP
- 2. Real Value of Live EventsReal Value of Live Events
- 6. Are you Delivering Networking Value? Healthy repeat attendance (75% or more attend 2 out of past 3 years) 35% of your attendees are high influencers, decision makers, practitioners Strong attendee on-boarding process in year one that delivers high networking value
- 7. People Are Problem-Centric Not Content-CentricPeople Are Problem-Centric Not Content-Centric
- 8. The Big Three… 1. Attendance loyalty & Growth 2. Growing Expo & Sponsorship 3. Education & Experience Design
- 9. Connexity Huddle How does community and connection impact your meeting challenge?
- 11. Make The Attendee Your FocusMake The Attendee Your Focus
- 12. Create A Shared VisionCreate A Shared Vision
- 13. Welcome to Sage City!
- 14. Make it Easy to Find Like-MindedMake it Easy to Find Like-Minded
- 15. Design for NetworkingDesign for Networking Small Tables Chairs in Circle StandingConference Style
- 16. ““Space is the bodySpace is the body language of yourlanguage of your conference or meeting.”conference or meeting.” ~ Chris Flink~ Chris Flink
- 18. Create Watering HolesCreate Watering Holes
- 20. Connexity HuddleConnexity Huddle What ideas/solutions can you generate for ways to create more connexity with your room/space design?
- 21. Move From the Halls to Inside The Four walls
- 22. Move to Participant-CentricMove to Participant-Centric
- 23. Connexity Huddle What skills are needed to lead sessions where the focus is on interaction and discussion with peers? Are you current speakers up to the task? How can you support them?
- 24. Keep The Conversation GoingKeep The Conversation Going
- 25. Connexity Action Plan Write Down… One Start One Stop One Continue to Create more Connexity for your attendees!
- 26. Connect with me..Connect with me.. smichel@velvetchainsaw.comsmichel@velvetchainsaw.com www.velvetchainsaw.comwww.velvetchainsaw.com @sarahmich@sarahmichelel
Editor's Notes
- 3 years ago as I witnessed the meetings industry tanking, I had an ephany. I knew meeting mattered but apparently no one else did reading on the front page of the paper that our president and other influential leaders referring to meetings as “boon doggles” and complete waist of money, I knew I had to become part of the solution. Up until then, I had made a good living as a professional speaker focusing on networking and I trademarked “netWORThing” helping audiences focusing on how you can be a resource to others. I knew the real value of face-to-face mtgs was networking. With free education available online 24/7 attendees certainly weren’t boarding planes, trains and automobiles to get more education. They were coming for connections. I saw how the meeting planners and senior decision makers who hired me to be their opening keynoter didn’t really understand how to deliver on that networking promise. So, 2.5 years ago, when I was offered a keynote contract to talk about the value of A good network, I asked the planner if I could meet with the conference team to help them come up with ideas and solutions for helping attendees get connected before, during and after the mtg at no additional fee. I just wanted to see if these ideas in my head would work to create more community and connection for the attendees. Almost 3 years later, I’ve merged with Velvet Chainsaw (Jeff & Dave) and focusing now on helping meeting planners and event teams create connexity experiences for their attendees and vendor/sponsors.
- Move to the hot topic/burning issue you want to discuss. We asked at registration so we already knew.
- Restaurants, we pay a premium for the food & the experience of being in a specific environment. the smells the music the lighting the seating makes us feel. What do we want our attendee to walk out thinking, feeling, doing differently as a result of this meeting experience?
- #1 rule for creating connexity for a live event is to make the attendee your focus. If you put half as much attention on the attendees experience as you do on logistics, you will create connexity. What do you want that attendee thinking, feeling, doing, saying throughout the experience. For Sage planning team we created a fake attendee named Bob. He had a face of some random man we found on the internet and as we planned out every sequence and transition we would ask ourselves, “What about Bob?” Bob, just got his save the date card what do you think he thought? Bob just registered, how do you think he felt about our new process? Bob just arrived and is walking into his hotel room where we have a pop-up recorded welcome card in his room, do you think that made him laugh?
- Creating Connexity for your next meeting requires a shared vision that all your vendors, staff, board, volunteers need to get behind. (Danielle) With your team come up with 1 or 2 words to be your “shared vision” Your organizing concept/principle. For Sage it is “Infinite Journey” NSA is was “interactive” After you have the 1 or 2 word guiding principle, come up with 4-5 impressions that you want your attendees/guests to say about your event; (Group share) What would you like to overhear an attendee say on the first day of your meeting? What other impressions would you like to make? What do you want your attendees feeling? Doing? Thinking?
- What are some other ways you can make it easy for your attendees to find “like-minded?” (P & S)
- Don't let the space dictate what you can do. Let the behavior and the outcomes dictate how the space should be designed.
- Chris is a partner at IDEO in Silcon Valley, leading design firm in the world and on faculty of Stanford School of Design which has funded studies and research looking at how room designs inform our behaviors and actions
- It starts with space. How we design the space transmits our organization's internal culture. (P & S) Looking at this room design, what cultural values and beliefs do you think this company was trying to convey to its audience? Space reflects the culture, behaviors and priorities of people within it
- Use the furniture available onsite. ASK! More and more hotel properties are investing in alternative seating
- Speaker-Centric one-way communication is the exact opposite of what we should be doing if learning is the goal. We now have evidenced based research that proves that people learn best when they talk about it with someone else, experience it and have post-it notes that they leave on their brain triggered by action (talking, moving, visual). Design for that.
- Look for ways to keep the conversations going and the global community connected which is how you grow attendance loyalty.