Crowdsourcing - ENGAGEMENT, VALIDATION & FEEDBACK<br />Anastasia Valentine         CEO – Sandbox PM<br />Hashtags - #PSSM ...
About<br />Sandbox PM, an idea to launch company provides all sizes of organizations with support and services from idea t...
Agenda<br />Attraction<br />Engagement<br />Conversion<br />Crowd Control<br />Crowdsourcing & Government<br />Copyright ©...
What is “Crowdsourcing”?<br />Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals t...
What is “Crowdsourcing”?<br />Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals t...
Attraction<br />Before you begin you need to know a few things:<br />What do you want?<br />Who do you want?<br />What do ...
WHAT DO YOU WANT?<br />Define your objectives<br />Meaningful feedback on direction<br />Vote on a proposed change<br />Bu...
WHO DO YOU WANT?<br />
WE WANT YOU!<br />To achieve high quality crowdsourcing results, get to know & target your ideal crowd.<br />
WHAT DO YOU WANT THEM TO DO?<br />Be very specific with your ask<br />What specific details do you need?<br />What time in...
Go Where your Crowd Goes<br />
Go Where Your Crowd Goes<br />
Engage the Crowd!<br />Incentives – Recognition - Rewards<br />Copyright ©2011  Sandbox PM. Reproduction in whole or part ...
Inform + Engage + Convert<br />Copyright ©2011  Sandbox PM. Reproduction in whole or part not permitted without written co...
Engaging your Crowd aka the “Circle of Trust”<br />
CROWD CONTROL<br /><ul><li>Choose the right platform to engage the crowd</li></ul>Copyright ©2011  Sandbox PM. Reproductio...
CROWD CONTROL<br />
CROWD CONTROL<br />Copyright ©2011  Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
Crowd Control<br /><ul><li>Target the right crowd
Be accessible
Be reliable
Be accurate
Behave appropriately
Respond in a timely manner
Don’t overwhelm with volume</li></li></ul><li>WHAT TO DO IN A “SITUATION”<br />Copyright ©2011  Sandbox PM. Reproduction i...
How do we Crowdsource?<br />You already are!<br />Public consultations<br />Focus groups<br />Town hall meetings<br />Inte...
Steps to Implementation<br />Target your crowd<br />Formulate your ask<br />Create your measures of success<br />Choose yo...
How do we implement it?	<br />You may have to change policy<br />Communications<br />Software usage/access<br />Data Priva...
Who is already doing it?<br />US Government – We the People<br />
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Crowdsourcing for constituent engagement and feedback final

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Perhaps the most valuable validation for an idea, product, service, or venture is an endorsement from the target audience. Social media can help you cost-effectively enlist the wisdom of the crowd to answer to your pressing business or strategy question. Benefit from the crowd’s insights to focus resources on the areas of interest to them.
Anastasia Valentine will describe strategies to attract, engage, and obtain valuable feedback from your constituents. Are you concerned about a negative response?
Anastasia will also examine how to deal with potential challenges and unexpected results when crowdsourcing, and techniques to turn a social media ´situation’ into a relationship builder.

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  • YOU refers to you as a:OrganizationDepartmentProfessional
  • Targeting is key, but don’t target to narrowly so that your crowd is not large enough to render results!
  • ContestsFreebiesBadgesReports
  • You must be willing to relinquish a level of control when you engage the crowd.
  • A healthy crowd will have a level of self governance and your influencers will be coming to your rescue if you follow these steps.
  • 2000 submissionsTop 2 ideas are implementedCash Prize to winners
  • Crowdsourcing for constituent engagement and feedback final

    1. 1. Crowdsourcing - ENGAGEMENT, VALIDATION & FEEDBACK<br />Anastasia Valentine CEO – Sandbox PM<br />Hashtags - #PSSM #CROWDSOURCING<br />Follow - @AVV @SANDBOXPM<br />
    2. 2. About<br />Sandbox PM, an idea to launch company provides all sizes of organizations with support and services from idea through to launch. Taking the role of your extended team, Sandbox PM will play a hands on role in your success in introducing your company, products and services to the market. <br />Anastasia Valentine is a CEO, Coach, Speaker, Author and Positive Instigator. She has 20 years experience working with all sizes of companies where she has led high performing teams to define, build and launch award winning products.  <br />
    3. 3. Agenda<br />Attraction<br />Engagement<br />Conversion<br />Crowd Control<br />Crowdsourcing & Government<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    4. 4. What is “Crowdsourcing”?<br />Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to an undefined large group of people or community (crowd) through an open call.<br /> - Source: Wikipedia<br />
    5. 5. What is “Crowdsourcing”?<br />Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to anundefinedlarge group of people or community (crowd) through anopencall to action.<br /> - Source: Wikipedia & Anastasia<br />
    6. 6. Attraction<br />Before you begin you need to know a few things:<br />What do you want?<br />Who do you want?<br />What do you want them to do?<br />How do you want them to do it?<br />How will you measure success?<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    7. 7. WHAT DO YOU WANT?<br />Define your objectives<br />Meaningful feedback on direction<br />Vote on a proposed change<br />Build a following of target constituents/market<br />Gather details & information<br />Give a voice to those who wouldn’t otherwise be heard<br />Define your measures of success<br />X number of votes, details, usable feedback<br />X amount of followers, fans, signups<br />X number of influencers/ambassadors<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    8. 8. WHO DO YOU WANT?<br />
    9. 9. WE WANT YOU!<br />To achieve high quality crowdsourcing results, get to know & target your ideal crowd.<br />
    10. 10. WHAT DO YOU WANT THEM TO DO?<br />Be very specific with your ask<br />What specific details do you need?<br />What time investment is required?<br />How do you want them to engage?<br />Fill in a form?<br />Provide their opinion?<br />Share their situation?<br />Spread the word?<br />Endorse your cause?<br />
    11. 11. Go Where your Crowd Goes<br />
    12. 12. Go Where Your Crowd Goes<br />
    13. 13. Engage the Crowd!<br />Incentives – Recognition - Rewards<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    14. 14. Inform + Engage + Convert<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    15. 15. Engaging your Crowd aka the “Circle of Trust”<br />
    16. 16. CROWD CONTROL<br /><ul><li>Choose the right platform to engage the crowd</li></ul>Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    17. 17. CROWD CONTROL<br />
    18. 18. CROWD CONTROL<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    19. 19. Crowd Control<br /><ul><li>Target the right crowd
    20. 20. Be accessible
    21. 21. Be reliable
    22. 22. Be accurate
    23. 23. Behave appropriately
    24. 24. Respond in a timely manner
    25. 25. Don’t overwhelm with volume</li></li></ul><li>WHAT TO DO IN A “SITUATION”<br />Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.<br />
    26. 26. How do we Crowdsource?<br />You already are!<br />Public consultations<br />Focus groups<br />Town hall meetings<br />Internal feedback sessions<br />The only difference is TECHNOLOGY<br />Technology increases your reach into your crowd.<br />
    27. 27. Steps to Implementation<br />Target your crowd<br />Formulate your ask<br />Create your measures of success<br />Choose your platform(s)<br />Execute the campaign<br />Analyze & Summarize Results<br />Report back to your crowd<br />
    28. 28. How do we implement it? <br />You may have to change policy<br />Communications<br />Software usage/access<br />Data Privacy<br />Security & Content<br />Start with:<br />Internal Crowds<br />Closed Crowds<br />
    29. 29. Who is already doing it?<br />US Government – We the People<br />
    30. 30. Who is already doing it?<br />US Government – We the People<br />Create/sign a petition<br />Build support and collect signatures<br />White House review and response<br />Petitions receiving 5000 votes in 30 days<br />
    31. 31. Who is already doing it?<br />City of Ottawa<br />Choosing a Futre “Have a Say” campaign for a Sustainable Ottawa<br />Measures of success – 1,000 <br />ideas, comments & votes<br />Results – 6,485<br />
    32. 32. Who is already doing it?<br />Iceland<br />Federal Government<br />Writing a new constitution<br />Twitter, Facebook, YouTube<br />Went where their constituents were. ONLINE<br />Draft Constitution submitted August 4th including feedback from “the crowd”<br />
    33. 33. And Many others <br />Ireland – Your Country Your Call<br />Ideas for improving the economy, creating jobs, & secure prosperity<br />U.S. Salt Lake City<br />Transit consultation<br />Portugal <br />Public Sector Employees suggest ways to reduce red tape<br />New Zealand <br />Policing Act Feedback<br />U.K. <br />Foreign Policy Feedback <br />U.S. New Mexico <br />Feedback on cutting waste & reducing the size of government<br />U.S. City of Santa Cruz <br />Ideas to solve the budget gap<br />U.S. New York City <br />Ideas on improving service delivery & saving money<br />
    34. 34. FREE TRIAL of IDEAVIBES<br />Ideavibes – Crowd Engagement Platform<br />45 Days<br />1 Crowdsourcing Campaign<br />Social media integration<br />Full moderation<br />Reporting & Analysis<br />Multilingual (English, French & Spanish)<br />Available to #PSSM Attendees! <br />Ask @AVV<br />
    35. 35. Visit us @ - www.sandboxpm.com<br />Follow us @sandboxpm & @avv<br />Email us @ info@sandboxpm.com<br />

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