I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal relationships
•
7 likes•6,006 views
Recommended
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Similar to I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal relationships
Similar to I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal relationships (20)
More from Beth Kanter
More from Beth Kanter (20)
I'm an AI assistant created by Anthropic to be helpful, harmless, and honest. I don't have personal relationships
- 1. Effective Social Media Strategy and Powerful Tactics for Nonprofits Beth Kanter Denver, CO – August 24, 2010
- 3. Break Out Sessions and Instructors Twitter for Nonprofits: Ted Fickes, Electronic Communications Manager, The Wilderness Society Storytelling 2.0: Art of Blogging: Jen Caltrider and Alan Franklin, ProgressNow Colorado Storytelling 2.0: Digital Storytelling for Outreach, Education and Advocacy: Daniel Weinshenker, Rocky Mountain/Midwest Region Director, Center for Digital Storytelling Facebook for Nonprofits: Pages, Events, Apps and More: Mark Marosits and Andrea Hill, Worldways Social Marketing Social Media 101: Ramonna Tooley and Jim Licko, GroundFloor Media
- 4. Let’s Get Social Online! Hashtag: #ztrain Wiki: http://zoetica-training.wikispaces.com/ DU Guest Wireless Access Details Username Password T11114106 Dim7pore
- 5. And offline too! Podium Social Engineering - Morning Designed for Interaction - Print Materials - Bells
- 6. Agenda 9:30-10:45 Part 1: Becoming a Networked Nonprofit Add agenda 10:45-11:00 Bio Break 11:-12:30 Social Media Principles Social Media Game 12:30-1:30 Lunch 1:30-1:45 Break, Transition 1:45-2:45 Break Out Sessions 2:45-3:00 Break, Transition 3:00-4:00 Break Out Sessions (Repeat) 4:00-4:15 Break, Transition 4:15-5:00 Closing Reflection and book raffle
- 7. We’ll be raffling off copies of the book at the end of the day!
- 8. Share Pairs •Introduce yourselves and your organizations •How is your organization using social media? •How do you want to improve? Photo by Franie
- 9. What is a Networked Nonprofit?
- 10. Why become a Networked Nonprofit?
- 11. Complex social problems that outpace the capacity of any individual organization Photo by uncultured
- 12. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks
- 13. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
- 14. The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Learning Loops Relationships Trust Through Transparency Friending or Funding Simplicity Govern through Networks
- 15. Some nonprofits are born networked nonprofits, it is in their DNA ….
- 16. Social Culture: Not Afraid of Letting Go Control
- 17. Other nonprofits make that transition more slowly
- 18. A Few Themes from the “Be” Column • Social Culture • Transparency • Simplicity
- 19. Theme 1: Social Culture Uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
- 20. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
- 21. The Black Smoke Monster on LOST
- 24. Leaders Experience Personal Use
- 25. The San Francisco Gay Men’s Chorus
- 26. Describe results versus tools
- 27. Making Social A Cultural Norm ….
- 28. United Ways of California
- 31. Codifying A Social Culture: Policy • Encouragement and support • Best practices • Tone • Why policy is needed • Expertise • Cases when it will be used, • Respect distributed • Quality • Oversight, notifications, and legal implications • Additional resources • Training • Guidelines • Operational Guidelines • Identity and transparency • Escalation • Responsibility • Confidentiality • Policy examples available at • Judgment and common wiki.altimetergroup.com sense Source: Charlene Li, Altimeter Group
- 32. Be professional, kind, discreet, authenti c. Represent us well. Remember that you can’t control it once you hit “update.”
- 33. Testing the policies: Refining, Educating
- 34. Scale
- 36. Your organization has a social culture if …. Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Value learning Social media policy is not just a piece of paper
- 37. Reflection: How social is your organization’s culture? NOT AT ALL VERY Somewhere in between?
- 38. Theme 2: Transparency Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals
- 40. Transactionals
- 41. Transparents Sponges
- 43. Do we have to share everything?
- 45. Table Discussion: Is your organization’s work style more like a Fortress, Transactional, or Transparent? If your organization’s default approach was that everything you did was “open,” what would you keep private?
- 46. The Mending Wall by Robert Frost
- 47. Nonprofit Fortress: What are you trying to keep out?
- 48. Use social media tools to organize, mobilize, rais e funds, and communicate with constituents but outside of institutional walls
- 50. Nonprofit Fortress Free Agent
- 51. “I can’t single-handedly end global poverty, but I can take actions and inspire others.” Shawn Ahmed
- 53. “the problem isn’t social media, the problem is that YOU are the fortress. Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “
- 57. You want me to start Tweeting too? From scarcity to abundance …
- 58. You have too much to do because you do too much
- 59. Simplicity: Focus on what they do best, network the rest
- 60. Simplicity: Leverage your networks ..
- 68. Share Pair: Simplicity What could your organization do less of?
- 69. Networked Nonprofits know how to use social media to connect, engage, and build a network of passionate people who care about their work when they embrace simplicity, a social culture, and transparency.
- 70. Agenda 10:45-11:00 Bio Break Add agenda 11:-12:30 Social Media Principles Social Media Game 12:30-1:30 Lunch 1:30-1:45 Break, Transition 1:45-2:45 Break Out Sessions 2:45-3:00 Break, Transition 3:00-4:00 Break Out Sessions (Repeat) 4:00-4:15 Break, Transition 4:15-5:00 Closing Reflection
- 71. Social Media Game: Effective Social Media Strategy • To understand framework for developing an effective integrated social media strategy that you can take back to the office • To help you identify topics and questions for the afternoon sessions • To help make effective choices about tools
- 72. Networked Nonprofits know how to use social media to connect, engage, and build a network of passionate people who care about their work using these principles.
- 73. Principles • Alignment: Social media strategy supports program or communications objectives • Listen: Uses listening and responding techniques to develop a deep understanding of the audience • Engage: Uses conversation starters to engage audience • Relationships: Builds relationships with influencers on social media spaces • Integrated: Integrate and cross distribute content across social media channels • Bridge: Uses social media to close the gap between online/offline • Capacity: Allocates time and has the capacity to implement • Learn: Launches small pilots and revises using the right metrics to understand what is and what isn’t working
- 74. Alignment: Supports program of communications objective.
- 75. Communications and Program Assessment • Who do you want to reach? • What do you want to accomplish? • Where can social improve or supplement programs, services, or communications? • What’s our available budget/time? • What opportunities to pilot?
- 76. Charting: What are your planned events, content, and opportunities for the year? What to socialize?
- 79. Listen
- 80. Source: Communications Network Listening Presentation OSI Foundation
- 81. Influencer Customer complaining … Relationship service building issue
- 82. Engage: Conversation Starters Audience O Audience Twitter Facebook B What are they saying J What are they saying that is relevant that is relevant to/engages? E to/engages? C How can you rework How can you rework your message as a T your message as response or response or conversation conversation starter? I starter? Follow up Content V Follow up Content points points E
- 85. Relationships
- 86. Exploring the Relationship Are you even listening to me? How well do I really know you? Do we have anything in common?
- 91. Integrate: Give yourself some link love!
- 93. Takes some planning, organization, and structure
- 94. Some Automation, Some Manual
- 95. Closing the Loop with Social Media
- 97. Tweet Ups
- 99. Who is going to do the work? Free Integrated Staff • Intern • Tasks in • Full-Time • Volunteer Job • Part-Time • Fans
- 101. We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.
- 102. Don’t do this to your intern ….
- 104. The perfect intern might be already be in your network
- 105. How many are hands-on with social media? How many manage someone who is doing the work? ADOLAS
- 106. Oh Look, A Squirrel!
- 108. 9:00 • Monitor RSS 9:30 • Content Creation 10:00 • Twitter 10:15 • Review Analytics Your “to do” list supports a “SMART” social media objective
- 109. Social Media is not a waste of time, but you can waste time with unnecessary actions ….
- 110. Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working. Networked Nonprofits approach Social Media like Thomas Edison inventing the storage battery
- 111. Pick the Right Result Tangible Intangible Donations Leads Insights about what works Subscribers Interaction Members Engagement Saved Time Reputation Saved Costs Loyalty Increased page rank Satisfaction Increased media attention Sentiment Signed petitions Calls or emails to government Feedback officials
- 112. Identify the most important metric to measure it!
- 113. Spreadsheet Aerobics
- 115. Open-Ended Question
- 118. Principles • Alignment: Social media strategy supports program or communications objectives • Listen: Uses listening and responding techniques to develop a deep understanding of the audience • Engage: Uses conversation starters to engage audience • Relationships: Builds relationships with influencers on social media spaces • Integrated: Integrate and cross distribute content across social media channels • Bridge: Uses social media to close the gap between online/offline • Capacity: Allocates time and has the capacity to implement • Learn: Launches small pilots and revises using the right metrics to understand what is and what isn’t working
- 120. Photo by Preetam Rai
- 121. Network Effe
- 122. Table Check Organizational leader Marketing/Communications Lots of hands-on experience w/ tools Just getting started w/social media
- 123. Process 1. Discuss Alignment Questions (15 minutes) Page 6, Step 1 2. Brainstorm Principles (10 minutes) Page 6, Step 2 – see pages 4-5 Check List 3. Select Tools (25 minutes) Page 6, Step 3, use cards 4. Reflection (10 minutes) Page 6, Step 4 What can you apply to your organization’s social media strategy? What questions do you have for afternoon session?
- 124. Agenda Add agenda 12:30-1:30 Lunch 1:30-1:45 Break, Transition 1:45-2:45 Break Out Sessions 2:45-3:00 Break, Transition 3:00-4:00 Break Out Sessions (Repeat) 4:00-4:15 Break, Transition 4:15-5:00 Closing Reflection and Book Raffle
- 125. Breakout Sessions (Pick 2) Actionable Listening and Engagement Techniques Sturm Hall room 453 (4th floor) Beth Kanter, CEO of Zoetica Twitter for Nonprofits Sturm Hall room 253 (2nd floor) Ted Fickes, Electronic Communications Manager, The Wilderness Society Storytelling 2.0: Art of Blogging Sturm Hall room 454 (4th floor) Jen Caltrider and Alan Franklin, ProgressNow Colorado Storytelling 2.0: Digital Storytelling for Outreach, Education and Sturm Hall room 151 (lower level) Advocacy Daniel Weinshenker, Rocky Mountain/Midwest Region Director, Center for Digital Storytelling Facebook for Nonprofits: Pages, Events, Apps and More Sturm Hall room 251 (2nd floor) Presented by Mark Marosits and Andrea Hill, Worldways Social Marketing Social Media 101 Sturm Hall room 287 (2nd floor) Presented by Ramonna Tooley and Jim Licko, GroundFloor Media
- 126. Share Pairs What was your one key takeaway from the afternoon sessions? Photo by Franie
- 127. Rapid Report Table Share: What did you learn that you will inform your social media strategy?
- 128. Reflection What is your next small action step? Write on business card Drop in the bag for book drawing Drop in bag
Editor's Notes
- Ted Fickes, Electronic Communications Manager, The Wilderness SocietyJen Caltrider and Alan Franklin, ProgressNow ColoradoDaniel Weinshenker, Rocky Mountain/Midwest Region Director, Center for Digital StorytellingMark Marosits and Andrea Hill, Worldways Social MarketingRamonnaTooley and Jim Licko, GroundFloor Media
- WhoHow many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
- http://www.flickr.com/photos/franie/471300085/What do you want to learn today about social media strategy?What’s your burning question?What’s one thing you know about social media that you can share with others today?
- It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
- http://www.flickr.com/photos/nicmcphee/422442291/Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of nonprofits, and yet the needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them.
- Problem statement: Explosion in size of nonprofit sector over last twenty years, huge increase in donations and number of foundations, and yet needle hasn’t moved on any serious social issue. A sector that has focused on growing individual institutions ever larger has failed to address complex social problems that outpace the capacity of any individual org. or institution to solve them. That’s why feel strongly that nonprofits need to work more like networks.http://www.flickr.com/photos/sorby/258577150/http://www.flickr.com/photos/uncultured/1815645413/
- The transition from working like this to this – doesn’t happen over night, can’t flip a switch
- The transition of how a nonprofit goes from institution to looking like and working more like a network is what our book is aboutThe transition isn’t an easy, flip a switch – and it happens – it takes time Some nonprofits, newer ones like Mom’s Rising have networked nonprofit in their DNA, while others – institutions – make the change slowly.Way of being transforms into a way of doing
- http://www.flickr.com/photos/kingcoyote/101629460/in/set-72057594070147041/
- http://www.flickr.com/photos/45825575@N03/4289957595/Kate Scadding
- Organizational culture is the psychology, attitudes, and experiences and beliefs of the people who lead organizations. Culture impactsUse social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Embrace mistakes and take calculated risksReward learning and reflectionUse a “try it and fix it as we go” approach that emphasizes failing fastOvercomes organizational innertiaUnderstand and appreciate informality and individuality do not necessarily indicate a lack of professionalism and caring.Trust staff to make decisions and respond rapidly rather than craw through endless check-ins and approval processes
- http://www.flickr.com/photos/24443965@N08/3639694353/
- So what happens is that we treat this skepticism like the black smoke monster on LOST – we’re afraid to have those difficult conversations that gets us to a social culture.
- How many LOST Fans? Pick your boggyman – the blob, the attack of the killer tomatoes
- Pick your boogle man – Jack Nicolson in The Shining … Red Rum ..
- Andy Bales Union Rescue Mission
- Teddy Witherspon – in the orange – and administrative director of left. Teddy did not have much hands-on experience – was immediately skeptical and overwhelmed. But they worked as a team to do a small listening engaging project where they connected with peer organizations in other cities – discovered many stories about how these were useful.
- There is also a need to describe your social media strategy in terms of the value – how it will help you reach your goals. Many leaders are “yellow thinkers” – that is they need to see the results laid out in advance before they will say.Pre-school California – there is also a conversation about value – and that happens by connecting social media strategy to communications objectives.
- Silicon Valley Arts CouncilMan w/ the copy of the Networked Nonprofit is Bruce Davis They understand the power of using social media as a channel for their Artsopolis Site – a calendar and ticketing site for the arts. But they, also wanted to explore how social media might be useful to reaching out directly to organizations. They noticed that many were using FB to get professional information and why not connect this another people of connection. Initiated FB Fridays – where everyone on staff was using their FB to connect with local arts organizations.
- Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
- Don’t do anything stupid – Social MediaDon’t moon anyone with camera
- Testing of the policy – and there may be things that you didn’t think
- http://www.flickr.com/photos/hermida/490868828/
- http://www.flickr.com/photos/stuckincustoms/444790702/Fortresses work hard to keep their communities and constituents at a distance, pushing out messages and dictating strategy rather than listening or building relationships. Fortress organizations are losing ground today because they spend an extraordinary amount of energy fearing what might happen if they open themselves up to the world. These organizations are floundering in this set-me-free world powered by social media and free agents.This trajectory changes when organizations learn to use social media and actually become their own social networks.
- The opposite of Fortresses, Transparents can be considered as glass houses, with the organizations presumably sitting behind glass walls. However, this isn’t really transparency because a wall still exists. True transparency happens when the walls are taken down, when the distinction between inside and outside becomes blurred, and when people are let in and staffers are let out.University of California Museum of Paleontology, “Introduction to Porifera,” http://www.ucmp.berkeley.edu/porifera/porifera.html (accessed on May 21, 2009). Opening the Kimono in Beth’s Blog: A Day in the Life of Nonprofit Social Media Strategists and Transparency,” Beth’s Blog, posted August 3, 2009, http://beth.typepad.com/beths_blog/2009/08/opening-the-kimino-week-on-beths-blog-a-day-in-the-life-of-nonprofit-social-media-strategists-and-tr.html (accessed September 30, 2009).
- http://www.flickr.com/photos/uncorneredmarket/370672187/“You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”Not black and white – line the Esther Dyson Story at Transparency CampWhat is TransparencyTransparency isn’t black and white. It is very tempting to grade organizations as either transparent or not. However, transparency isn’t quite that simple, it is a sliding scale of openness that changes upon the circumstances and needs of an organization and its network. Organizations certainly need to be open to people on the outside, easy to enter, understand, and navigate. However, this does not mean that every conversation, every piece of paper, every decision, needs to be open to everybody. “You cannot be fully transparent all the time because you need to give people a safe place to have the discussion without disrespecting others.”This black and white notion scares a lot of organizations. Their is definitely a need for a safe place for private conversations – but I our default impulse is to do things in screen – is to build a Robert Frost mending wall. I wonder what it would be like if the default was – everything is open and you had to decide what should be closed?
- Relationships to protect – safe placeSecurity – personal or informationTrade secrets
- PDF celebrate free agents ---What we’d like to talk about today – is the challenges that some nonprofits are facing – working with free agents.Millennials, with their passion for causes and fluency with social media, are also a part of a powerful new force for social change players called free agents. Free agents are individuals working outside of organizations to organize, mobilize, raise funds, and communicate with constituents. In the old paradigm, organizations could dismiss free agents as amateurs not worthy of their time and attention. And without the connectedness of social media they might have been able to afford to ignore them. But not any more, not with the power of an entire social movement in the palm of an individual’s hand. Free agents are not by definition Millennials, but many free agents are young people. Free agents take advantage of the social media toolset to do everything organizations have always done, but outside of institutional walls.
- http://www.flickr.com/photos/bigtallguy/139143816/We wrote this book because we saw a landscape of free agents and nonprofit fortresses crashing into one another ….
- Shawn Ahmed is 29 year-old Canadian from Toronto and the founder of the “The Uncultured Project.” He raises money and awareness on the issue of extreme global poverty. He is idealistic, facile with social media and works outside the walls of an institution. He’s passionate about wanted to end global poverty and wants to do it on his terms.Shawn feels strongly that his generation can end extreme poverty with one small action at a time in places like Bangladesh. His on-the-ground work aims to make as many meaningful differences in other people’s lives as possible. This includes helping a widow keep her children, helping a student stay in high school, helping malaria survivors live malaria-free lives, and much more. But as he acknowledges, that he can’t do it alone.http://www.flickr.com/photos/uncultured/1173511851/
- By sharing this journey on social networks like YouTube and Twitter, he is inspiring other people to talk about issue of global poverty and take action, and as he says, “in a way that is different from the big nonprofit organizations.”
- He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
- A month after our gathering in Atlanta. Shawn Admed shared news of a meeting with the Red Cross, an organization he now describes as “unfortress.” He applauds them for exploring ways to team up with a free agent. The hardest step is for most organizations is the first one. They have to admit their fear of a loss of control that prevents them from working with free agents – and get to a conversation to explore the possibilities. The Red Cross took that first step. There are actually 12 steps – and we lay this out in the chapter on social culture.
- Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing lesshttp://www.flickr.com/photos/martinlabar/3248079595/Eugene Eric Kim recently gave a terrific talk at Packard on principles for online social networks. One of his principles was simplicity and used the metaphor of ant trails. Ants leave a trail that says "I was here." That way others can find them and connect. Twitter is simply an ant trail. We can leave a pulse, it is simple and easy. It keeps the connections going. Eugene said not to focus on the content. Leave a trail and emergence to happen.I did a very quick of your social media ant trails and was delighted to see many of the best principles for effective social media exist – and so hoping that we can have a robust conversation about best practices.
- Focus on what you do best, network the rest
- http://www.flickr.com/photos/peggycollins/2597798134/
- Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
- http://www.flickr.com/photos/brentdanley/238882398/
- How do you get started?http://www.flickr.com/photos/ryanobjc/2712391135/
- http://www.flickr.com/photos/yandle/844341197/Lay out all planned communication and marketing events and opportunities for the year and determine which ones you want to socialize …
- Here’s an example from the Brooklyn Museum that is using social media do drive its membership – a socially networked membership – where they are trying to get their fans to take the next step - and become members
- They’re even experimenting with Four Square …. A location based social network where the status line is not what you’re doing, but where you are – so your friends can find you. Think about dogs and fire hydrants …Anyway, the Brooklyn Museum had this pilot – to test out who of their audience using it, they also had a group on staff go out into the neighborhood and check into location establishments and leave tips “Great place to have lunch while visiting the museum”The point is that social media is brilliant integrated with their membership program.http://www.flickr.com/photos/neatonjr/2346078093/in/faves-cambodia4kidsorg/
- http://www.flickr.com/photos/garibaldi/361920500/
- This is a listening/engaging system that integrates both traditional media (press mentions) w/social media reputation management. Listening is red – and there are different posts for listening ..
- http://www.flickr.com/photos/stefanomaggi/3564156120/Affinity: don't look for numbersWhen looking for influencers, you must not forget that these people will help you generating a lead: it could be a subscription, a purchase, a dialogue or a thousand more actions but the influencer should push influenced to act.So let's rethink it: are you looking for someone who can reach the highest number of users?Probably not. The one you're looking for is a person that can make an impact on the followers and inspire them, move them to act and push them to spread the message he is carrying. Real influence is not measured (only) with numbers. It's fundamental to understand what kind of affinity an influencer has with the audience.Communicate the signal and wipe out the noise by choosing the right people.
- http://www.dailyseoblog.com/2009/06/9-tools-to-measure-your-twitter-influence-reach/
- http://www.flickr.com/photos/s4xton/461112546/With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways.The more channels you can use to reach a supporter, the more likely they are to see your updates, to engage in conversation, and to build a positive image of and rapport with your organization.As you develop your editorial calendar and think about what to say and where to say it, keep in the mind the strengths and weaknesses of various channels. You want to share the same basic message across all channels, but you’ll often vary the specific call to actions.For example, if you are working on a fundraising campaign, email is a better bet than social media for the direct ask for the donation, with highly visible links back to a campaign landing page and donation form on your website.But what if you want supporters to connect with others who are also giving to the same campaign? That’s where social media can be highly effective. For example, on your thank-you pages and follow-up emails, you could encourage your supporters to share a story about why they are giving to your cause on your Facebook wall. Both calls to action – donate in email and share in social media – support the overall campaign by capitalizing on the strengths of the two different channels.
- http://www.flickr.com/photos/s4xton/46111http://www.flickr.com/photos/mcaven/4319012152/2546/
- http://beth.typepad.com/beths_blog/2010/05/icecream.html
- This examples comes from a small nonprofit based in Kenya – called Wildlife Direct – that has a mission around Wildlife Conservation … They have lay out a theory of change for how their social media support supports their mission …They have blogging platform is 50 different animal blogs – and the conservationists are blogging from the field - The conservationists blog, potential donors read stories, engage, and donors make contributionsRangers do anti-poaching – and more wild lifeThey’ve raised over $1 million through their blogging platform …But there’s one more secret to their success … can anyone guest what that is?
- Berkley Rep Use of Events:
- http://www.devonvsmith.com/2010/07/the-networked-nonprofit-theatre-a-manifesto-a-book-review/We assert the unalienable rights of The Intern. We understand that The Intern might be a high school student, an MBA, a retiree, or anyone in between. The Intern will be taken seriously, given real work to do, be respected for their opinion, and will be patiently taught the things they don’t yet know.
- http://disruptology.com/10-social-media-tasks-for-summer-interns/
- http://www.flickr.com/photos/notanartist/263545370/sizes/l/
- http://socialmediatoday.com/content/6-ways-waste-your-time-social-medhttp://www.flickr.com/photos/inel/4160678255/ia?utm_source=smt_newsletter&utm_medium=email&utm_caSocial Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:Subscribing to too many Blogs. I highly recommend that you subscribe to relevant blogs for your industry, but be picky, be realistic, and set an egg timer. The point is that you cannot be everywhere, you just can't. So choose your feeds wisely. Following blogs won't do you any good if you don't have time to read, understand, and respond when necessary. You may want to respond by sharing with others, you might join the conversation, you might need to adjust something you are doing based on this new information. So don't over do it, because if you read ALL the relevant blogs there will be no time to respond accordingly.Reading every Tweet, Facebook post, or Status Update. This is similar to subscribing to too many blogs. You want to follow them because they have good stuff to say, but once you begin to follow a big crowd you can't catch every little thing. So don't feel guilty if you miss some posts. I highly recommend making Favorites Lists (“Groups” in Facebook) so that you can make sure to catch everything that the most relevant people have to say. **Disclaimer: if you have time to read a ton, read as much as you realistically have time for. I think listening (reading) is one of the most important parts of social media marketing, but don't kill your productivity by reading all day long.Getting involved in too many different social media sites. Keep it to the sites that are most relevant to your immediate fan base. We use Facebook, YouTube, Twitter, LinkedIn, Blogs, & a few Forums. We post to a few main forums that speak to our industry. We comment on blog articles that are relevant and we can add some value to. We write our own blog, and we are maintaining our Twitter, Facebook, LinkedIn and YouTube profiles. There certainly are more options for us, but this is where we find our specific community interacts. Your industry may have a ton of forums but not a lot of bloggers. It is certainly industry specific. Don't be afraid to ask customers where they “hang-out”, and don't be afraid to try something, give it the appropriate time to see if it works, and then make your exit if you find it does not work for your needs.mpaign=newsletterChecking your social media too often. Block out specific times of day where you spend 30 minutes or an hour, reading and replying on your social media pages. Don't let the urge to hop over and check it every hour pull you under. Then the day is over and all you have to show for it is your social media posts and by then you are running out of good original work and content to talk about anyway.Following or Friending people who are not a part of your community. Do you automatically let anyone who asks you to be a friend, be a friend? Do you automatically follow any Twitter follower that follows you? This can be a humongous waste of time. Again, you have to be choosy. Don't let anyone who is not relevant to your business take any of your time or energy. There are many types of relevant people in this world; mentors, prospects, clients, industry experts, P.R. connections, local connections, you will have to make the final decision. The important thing here is to not let a bunch of spamming, get rich quick, time wasters get mixed into your community.Posting repeat messages or setting up automated messages. I know this sounds ridiculous that these two things actually waste your time, but let me explain. If you set up automated status updates through ping or an rss feed you are wasting your time and everyone else's. No one wants to read automatic status updates. Everyone knows they are automated, especially if they are following several industry giants and see the same thing posted, verbatim, over and over. Those messages are not personal and will send your followers straight to their Unfollow buttons.I have seen many companies on many occasions who have a slogan or an elevator pitch or a special claim to fame, use that message non-stop on their social media feeds. I have even witnessed updates like these containing the exact same typo they had in the previous version of it. I have also seen this status update posted multiple times in the same day! Talk about exasperating. Can you imagine in your twitter feed, over and over again all day “companyxyz: We're the home of the Award Winning Acme XYZ Thing-a-ma-jig!” Literally copied & pasted all day long? Not so good. #UnfollowHow do you keep from wasting valuable time while tackling your Social Media Marketing?
- http://socialmediatoday.com/content/6-ways-waste-your-time-social-medhttp://www.flickr.com/photos/inel/4160678255/ia?utm_source=smt_newsletter&utm_medium=email&utm_caSocial Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of:Subscribing to too many Blogs. I highly recommend that you subscribe to relevant blogs for your industry, but be picky, be realistic, and set an egg timer. The point is that you cannot be everywhere, you just can't. So choose your feeds wisely. Following blogs won't do you any good if you don't have time to read, understand, and respond when necessary. You may want to respond by sharing with others, you might join the conversation, you might need to adjust something you are doing based on this new information. So don't over do it, because if you read ALL the relevant blogs there will be no time to respond accordingly.Reading every Tweet, Facebook post, or Status Update. This is similar to subscribing to too many blogs. You want to follow them because they have good stuff to say, but once you begin to follow a big crowd you can't catch every little thing. So don't feel guilty if you miss some posts. I highly recommend making Favorites Lists (“Groups” in Facebook) so that you can make sure to catch everything that the most relevant people have to say. **Disclaimer: if you have time to read a ton, read as much as you realistically have time for. I think listening (reading) is one of the most important parts of social media marketing, but don't kill your productivity by reading all day long.Getting involved in too many different social media sites. Keep it to the sites that are most relevant to your immediate fan base. We use Facebook, YouTube, Twitter, LinkedIn, Blogs, & a few Forums. We post to a few main forums that speak to our industry. We comment on blog articles that are relevant and we can add some value to. We write our own blog, and we are maintaining our Twitter, Facebook, LinkedIn and YouTube profiles. There certainly are more options for us, but this is where we find our specific community interacts. Your industry may have a ton of forums but not a lot of bloggers. It is certainly industry specific. Don't be afraid to ask customers where they “hang-out”, and don't be afraid to try something, give it the appropriate time to see if it works, and then make your exit if you find it does not work for your needs.mpaign=newsletterChecking your social media too often. Block out specific times of day where you spend 30 minutes or an hour, reading and replying on your social media pages. Don't let the urge to hop over and check it every hour pull you under. Then the day is over and all you have to show for it is your social media posts and by then you are running out of good original work and content to talk about anyway.Following or Friending people who are not a part of your community. Do you automatically let anyone who asks you to be a friend, be a friend? Do you automatically follow any Twitter follower that follows you? This can be a humongous waste of time. Again, you have to be choosy. Don't let anyone who is not relevant to your business take any of your time or energy. There are many types of relevant people in this world; mentors, prospects, clients, industry experts, P.R. connections, local connections, you will have to make the final decision. The important thing here is to not let a bunch of spamming, get rich quick, time wasters get mixed into your community.Posting repeat messages or setting up automated messages. I know this sounds ridiculous that these two things actually waste your time, but let me explain. If you set up automated status updates through ping or an rss feed you are wasting your time and everyone else's. No one wants to read automatic status updates. Everyone knows they are automated, especially if they are following several industry giants and see the same thing posted, verbatim, over and over. Those messages are not personal and will send your followers straight to their Unfollow buttons.I have seen many companies on many occasions who have a slogan or an elevator pitch or a special claim to fame, use that message non-stop on their social media feeds. I have even witnessed updates like these containing the exact same typo they had in the previous version of it. I have also seen this status update posted multiple times in the same day! Talk about exasperating. Can you imagine in your twitter feed, over and over again all day “companyxyz: We're the home of the Award Winning Acme XYZ Thing-a-ma-jig!” Literally copied & pasted all day long? Not so good. #UnfollowHow do you keep from wasting valuable time while tackling your Social Media Marketing?
- Thomas Alva Edison held 1,093 patents for different inventions. Many of them, like the lightbulb, the phonograph, and the motion picture camera, were brilliant creations that have a huge influence on our everyday life. However, not everything he created was a success; he also had a few failures.
- http://www.flickr.com/photos/metrolibraryarchive/4078416459/in/faves-cambodia4kidsorg/
- Testing
- Social media must be aligned with your communications or program objectivesUses listening and responding techniques to develop a deep understanding of the audience. Uses conversation starters to engage your audience.Builds relationships with influencers on social media spacesIntegrate and cross distribute content across social media channelsUses social media to close the gap between online/offlineAllocates enough staff time and has the expertise to implement the strategyLaunches small pilots and reiterates using the right metrics to understand what is and what isn’t working.Assesses organizational culture and has strategies to address issues that may prevent adoption
- http://www.flickr.com/photos/jrparis/66581120/
- http://www.flickr.com/photos/franie/471300085/What is one thing you learned from the break out sessions?Revisit the strategy your created, would you change anything based on what your learned at breakout sessionsPop Corn ReportShare Pair Reflection:What’s one thing you will put into practice?Book drawing
- http://www.flickr.com/photos/g_w_y_n/3410304378/
- I wear many hats these days. I’m the CEO of Zoetica, write Beth’s Blog, and have been Visiting Scholar for Nonprofits and Social Media at the Packard Foundationv