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Jason Theodor's Creative Method and Systems


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What are the core elements of Creativity and how can they be applied? Jason Theodor crams 5 years of (ongoing) research and thinking into this presentation given first at FITC Toronto. A richer audio version will appear in a few weeks.

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  • 1. the Creative Method and systems
  • 2. While You Wait… Please direct all complaints, comments, and accolades here. @jted While you wait, why not download the new tweet sheet 2 from
  • 3. About Me { writer consultant creative director speaker teacher
  • 4. About Me
  • 5. About Me
  • 6. About Me P P P
  • 7. Before You Leap… flickr photo:No por Mucho Madrugar
  • 8. Pushing the Envelope
  • 9. What is Creativity?
  • 10. Not Your Father’s Light Bulb
  • 11. Jacques Maximin, chef Creativity means not copying
  • 12. Ferran Adrià With creativity, it is not what you look for that matters, but what you find photo: Sergi Pons
  • 13. Jason Theodor Creativity is part of a well-balanced breakfast flickr pho to: Tsja!
  • 14. Wikipedia There is no single, authoritative perspective or definition of Creativity and there is no standardized measurement technique.
  • 15. Three Creative Elements “do” “glue” “skew” A C D Action Connection Deviation
  • 16. Breaking Default Each element has its own techniques for pushing the envelope
  • 17. Breaking Default Each element has its own techniques for pushing the envelope
  • 18. the Creative Method & Systems Is not about becoming more creative, it’s about BEING more creative. Pushes your ideas past the edges. Helps you to identify your creative strengths and weaknesses. Enhances your creative output by combining systems that fit abilities and strengthens creative gaps.
  • 19. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive
  • 20. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive
  • 21. Thomas Alva Edison Genius is 1% inspiration and 99% perspiration
  • 22. Action Story flickr photo: Patrick Q simple, smart, well-crafted
  • 23. John Steinbeck Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
  • 24. Capture. Catalogue. Review. flickr photo: practical owl
  • 25. suggested Brain Storming Rules flickr photo: ‘Playing withbrushes’ ring sketchi ng supplies •B •B ring snac ks + candy est ratio) (2:1 work/r y ort bursts e of urgenc • Work in sh false sens t o create a to keep the Facilitator input fy a neutrald draw out • Identi n task an group o f-sensor & don’t sel • Reserv e judgement intimidating • Don’t be in timidated or quantity •G o for mass an nothing e! Say anyth ing rather th • Participat • Capture everything
  • 26. rough 10 Idea Guidelines Let’s try that again, shall we?
  • 27. Distraction is Okay In fact, it’s preferred.
  • 28. 2. Use Available Materials Don’t wait for the perfect set-up, it won’t happen. Don’t pine for your ’special pen’. Use lipstick on a napkin or fog a window with your stinkin’ breath and draw with your finger. Just get it out!
  • 29. 3. Draw Pictures You don’t always have to write words. Use colours, faces, shapes, dots, musical notation, semaphore, morse code, fruit, animals, IKEA furniture.
  • 30. 4. Connections Don’t Matter Don’t try to be smart. Don’t care if you’re daft. The solution does not have to relate to the problem. Your brain works in strange ways so you might as well get used to it. Let it go.
  • 31. 5. Panic! Relax. Panic! See what comes out. It might be crazy or shakey or too garbled to read. Then close your eyes, take a deep breath and hold it. Shut out the world. What do you see in your mind’s eye? Write it down fast because you’ve got less than a minute. Panic! Repeat as necessary.
  • 32. 6. Work Through the Gap If you have a block or a moment or synaptic silence, just barrel through it. Write down anything so long as it’s something. The first word in your head is a start. If there is nothing in your head than look around you. Make associations or just plain obvious observations (”That man has grey socks”). You made it across!
  • 33. 7. Make Noise Talk, yell, laugh, screech, whistle. Pretend you are on a game show. Or not. Just vocalize.
  • 34. 8. Shed Your Demographic Pretend you’re a dog, or an autistic child, or a circus clown, or an astronaut, or a teenage Britney Spears fan, or a tree. What would they come up with?
  • 35. 9. Steal from the Environment Read over that guy’s shoulder. What’s on the bottom of your shoe? Look up. Look down. Look over there. What is that woman wearing? Who’s driving that car? What type of clouds are those? Is it really this late? Keep looking around until something clicks (or your minute runs out).
  • 36. 10. Let Go of Your Ego… …OR SOMEBODY’S GOING TO GET HURT. You can be a genius later, right now you don’t have the time. Try to come up with a terrible idea. Try as hard as you can to come up with the worst idea you’ve ever had. If that doesn’t work, then just be obvious.
  • 37. 11. There is No Box™ F*** it. Break the rules. Do what you want. See if I care.
  • 38. 10 Ideas in 10 Minutes™
  • 39. 10 in 10™ · Get out your stopwatch · Prepare 1 question or creative problem you would like to solve or brainstorm on. · Write down 1 idea every minute. · Repeat as needed.
  • 40. Baby Name Sources 1. Baking 2. Periodic Table 3. Martha Stewart Colours 4. Oranges 5. Architectural Terms 6. Unix 7. Printer’s Marks 8. IKEA Sofas 9. Obsolete Names of North American Birds 10. Calculus
  • 41. Baby Names 1. Pumpernickle, Rye, Keiser 2. Californium, Tungsten, Boron 3. Shoji, Beryl, Cameo 4. Satsuma, Mandarin, Clementine 5. Transom, Ashlar, Mortise 6. Echo, Chmod, Whoami 7. Star, Registration, Crop 8. Ektorp, Karlanda, Nikkala 9. Nene, Petral, Alala 10. Cos, Jacobian, Vector
  • 42. ACD
  • 43. The Law of 1%
  • 44. Linus Pauling The best way to get a good idea is to get a lot of ideas.
  • 45. John Hodgman I play a PC only on television. I’ve used Macs since 1984.
  • 46. #1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: quot;the Manquot;) #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: 700 Hobo Names Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: quot;X,quot; the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois quot;Charlesquot; Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: quot;Medicated Shampooquot; Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner quot;Meep Meepquot; Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and quot;Woozy,quot; the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel quot;I Predicted Lindy Hopquot; Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: quot;Taxachusettsquot; Glenn #414: Hydrocephalic Jones #415: Vermont quot;Greenmountain Boyquot; Phil Marijuana #416: Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow (quot;Blinkyquot;) Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo quot;Whatever That Lizard Is That Walks on Waterquot; #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: #451: Somersaulting Mike Spitz #452: Bo 'Bo #453: Abelard quot;Sunken Treasurequot; Lowtrousers #454: Colin, That Cheeful Fuck #455: Battling Joe Frickinfrack #456: Monsieur Dookie, the Francophonic #457: Happy Horace Noosemaker #458: Hieronymous Crosseyes #459: Crumbjacket Timmy #460: Overload-the-Dishwasher Mac #461: Phythmic Clyde Hopp #462: Microbrew Stymie #463: El Caballo, the Spanish Steed #464: Lee Burned-Beyond-Recognition #465: Hollering Martin Mandible #466: Damien Pitchfork, the Freightyard Satan #467: Handformed Hamburger Clarence West #468: Dr. Nobel Dynamite #469: Pickled-Noggin Nettles #470: Mischievous Craig #471: Baldy Lutz, the Amityville Horror #472: Ashen Merle Buzzard #473: Frypan Nonstick McGee #474: Singleminded Hubbard #475: Maryland Sol Saynomore #476: Baked Salmon Salad Finn #477: Unshakably Morose Flo #478: Fr. Christian Irish, the Deep-Fat Friar #479: Smokestack-Hugger Jools Nygaard #480: Fossilwise Opie Fingernail #481: Tab-Collar Dix #482: George Slay, the Duck Throttler #483: Eldon Waxhat, the Waterproof Man #484: Timely Clayton, the Human
  • 47.
  • 48.
  • 49. Breaking Default · Don’t stop and think, just do · Get out all your ideas, good & bad · Sacrifice judgement for volume · Deplete then find new wellsprings · Odds of a Great Idea are increased
  • 50. Action Barriers
  • 51. How to Make Time for Ideas 1. Don’t Shower 2. Ignore One Phone Call 3. Get Take-Out for Dinner 4. Cab-it to Work 5. Leave Your Dishes in the Sink 6. Skip the News 7. Don’t Go to the Bathroom* 8. Extend Your Coffee/Smoke Break 9. Sacrifice One XBox Live Frag Session 10. Go To Bed 10 Minutes Later *number 2 only
  • 52. Ze Frank, web celebrity Creativity is having the energy to stay interested.
  • 53. inspiration
  • 54. Resistance is Futile
  • 55. LifeFocus™ System spoke @FITC 090428
  • 56. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical
  • 57. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical
  • 58. Carl Ally The creative person wants to be a know -it -all. He wants to know about all kinds of things: ancient history, nineteenth - century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.
  • 59. Flickr photo by _rathernot Connection Story familiar, resonant, shareable
  • 60. hello? hello? hello? hello? Hellohello? York City! New hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? hello? he hello? hello? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? hello?
  • 61. Hello New York City! hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello?
  • 62. Hello New York City! hello? hello? hello? billy? hello? hello? hello?
  • 63. Hello New York City! billy?
  • 64. Thought Pathways Neurons that fire together, wire together — Richard M. Restak
  • 65. Internet Pathways
  • 66. Connect the Thoughts
  • 67. Go way out on a limb until it breaks
  • 68. Friend’s Mom Weirds Me Out I’m an artist too, Jason! What do you think of my drawings of Garfield?
  • 69. Brain as a Tag Cloud Forage in the fringes
  • 70. Twyla Tharp Reading, conversation, environment, culture, heroes, mentors, nature – all are lottery tickets for creativity. Scratch away at them and you’ll find out how big a prize you’ve won.
  • 71. Content on Content
  • 72. Julie & Julia
  • 73. Julie & Julia
  • 74. Michael Paulus
  • 75. Michael Paulus
  • 76. Hyungkoo Lee
  • 77. Garfield minus Garfield
  • 78. Through the Looking Glass
  • 79. Charles “Chic” Thompson Never solve a problem from its original perspective
  • 80. Bikini for Mom
  • 81. Coke: GTA Parody
  • 82. Breaking Default · Tread new neural paths · Push far into the branches · Forage amongst the weaker memories · Force-fit your ideas into another frame · Remove something crucial · Start from the worst idea
  • 83. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful
  • 84. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful
  • 85. Margaret J. Wheatley The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity
  • 86. Edward de Bono Creativity involves breaking out of established patterns in order to look at things in an different way.
  • 87. Deviation Story original, flexible, challenging
  • 88. 9 dots Connect all dots in 4 strokes (or less) without lifting your pencil
  • 89. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots
  • 90. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots
  • 91. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots
  • 92. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots
  • 93. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane
  • 94. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane
  • 95. This Means This, This Means That by Sean Hall 9 dots Other Assumptions: Can’t shrink, fold, or rip
  • 96. “Think Outside the Box” What it really means: I can’t articulate how you could improve on the idea so I’ll pressure you to change it with no clear input or direction
  • 97. There is No Box!
  • 98. Brand Dimensions “need” “want” “cherish” P P P Physical Emotional Personal
  • 99. Brand Dimensions “need” “want” “cherish” A C D Physical Emotional Personal
  • 100. Saul Steinberg The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes.
  • 101. Never Be Bored™ I, __________, of restless body, mind, and spirt, do gleefully swear the following: * I will always have a recording device in hand, even if it’s just a pencil. * I will turn waiting in line into an opportunity to daydream. * I will look at things with wonderment, knowing that there is infinite information in the smallest of details. * I will seek opportunities to ask questions and learn new things. * I will never be bored again because only boring people get bored. * I will be active, engaged, and unique with my creative endeavors.
  • 102. Misassociationalism
  • 103. Martin Luther King Jr. Human salvation lies in the hands of the creatively maladjusted
  • 104. Theodor Seuss Geisel Where do you get the ideas for all the fanciful animals and places? I have a special dictionary and I just look up the spellings. Peter Bunzel. “The Wacky World of Dr. Seuss Delights the Child and Adult Readers of His Books”. Life Magazine. 4.6.59
  • 105. “My alphabet starts where your alphabet ends!”
  • 106. Reindeer Games The teacher forced me to use only two eyes.
  • 107. Reindeer Games The teacher forced me to use only two eyes. But when I got home...
  • 108. Reindeer Games The teacher forced me to use only two eyes. But when I got home...
  • 109. Tangentometry
  • 110. Louis Pasteur Chance favours the prepared mind
  • 111. Tangentagon (natural progression)
  • 112. Ouroboros
  • 113. Thinking Outside the Box
  • 114. 180° Thinking
  • 115. 180° Thinking
  • 116. Rebel Without a Cause
  • 117. Rebel Alliance
  • 118. Admiral Ackbar, supreme commander It’s a trap!
  • 119. “It’s a trap!”
  • 120. Mmmmm…Calamari…
  • 121. Octopus Escapes Through 1” Hole!
  • 122. Slinking Outside the Box
  • 123. There is No Box
  • 124. Thomas Disch Creativity is the ability to see relationships where none exist.
  • 125. Tangentagram (forced progression)
  • 126. Breaking Default · Remember: there is no box · Shed your assumptions · Use Random to your advantage · Do it wrong on purpose · Get good at ‘lying’ · Link the un-linkable
  • 127. M.agic unknown M mystiQue · magical · combination of best qualities Another Dimension · mystical
  • 128. Darkroom
  • 129. Twyla Tharp Everything is raw material. Everything is relevant. Everything is usable. Everything feeds into my creativity. But without proper preparation, I cannot see it, retain it, and use it.
  • 130. Please wait…
  • 131. The ‘Aha’ Moment Drexel University “Light bulb” going off
  • 132. John Kounios, Ph.D. Inward focus of attention promotes insight even prior to the presentation of a problem.
  • 133. Breaking Default
  • 134. Meditation Dhamm a Resea rch for E nvironm ent Fou All righ ndation ts reserv . ed © 20 06
  • 135. Sensory Deprivation
  • 136. Breaking Default
  • 137. Sleepworking Desktop kitteh enters sleep mode flickr photo: Nathonl ine-Beta
  • 138. Brian Aldiss, novelist Whatever creativity is, it is in part a solution to a problem
  • 139. Focus Also known as a Creative Brief Key Message What is the single most important thing to convey? Who What Why Who is this for? What is the goal? Why is this being done? This is called the This is called the This is called the target audience. problem statement purpose statement. or challenge statement.
  • 140.
  • 141. The Idea Cycle mind brainstorming memory inspiration focus eureka moment ideas streams of consciousness tangents steeping thoughts unconscious sea of thoughts
  • 142. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure
  • 143. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure
  • 144. 1. Explode! (induction phase) · Use action techniques · Smash your focus into a million pieces · Go as fast as you can · Go for quantity
  • 145. 2. Connect (analysis phase) · Use connection techniques · Look for common elements, themes
  • 146. 3. Configure (synthesis phase) · Use deviation techniques · Put the ideas together in original, flexible, & challenging ways
  • 147. 4. Apply (deduction phase) · Test against focus · Is the idea magic? Test against Creative Success Meter™ · If it’s close, run it thru cycle again · If the idea is perfect, go one more cycle to achieve god-like status
  • 148. Baby with the Bathwater flickr photo : ladyb Sometimes even your best idea’s gotta go
  • 149. Combining the Elements “do” “glue” “skew” A C D Action Connection Deviation
  • 150. Combining the Elements
  • 151. Combining the Elements replication Action Connection CREATIVITY randomization contemplation Deviation
  • 152. Makers & Takers observation education PASSIVITY exposure
  • 153. 8 Creative Types creator dreamer wildcard mimic producer complicator crazy consumer
  • 154. the Creator Action: strong Action Connection Connection: strong Deviation: strong All elements in balance and harmony. Deviation Often hits the magic sweet spot.
  • 155. the Dreamer Action: weak Action Connection Connection: strong contemplation Deviation: strong Thinks great thoughts but has great trouble Deviation executing.
  • 156. the Wildcard Action: strong Action Connection Connection: weak randomization Deviation: strong Has trouble being understood, often Deviation anti-social.
  • 157. the Mimic Action: strong Action Connection Connection: strong replication Deviation: weak Excellent at copying things. Struggles to Deviation be original.
  • 158. the ‘Producer’ Action: strong Action Connection Connection: weak Deviation: weak Great at following directions, but adds Deviation no value.
  • 159. the Complicator Action: weak Action Connection Connection: strong Deviation: weak Thinks of every obvious possibility, Deviation but can’t deliver.
  • 160. the Crazy Action: weak Action Connection Connection: weak Deviation: strong Look out. There’s no telling what’s going Deviation to happen.
  • 161. the Consumer Action: weak Action Connection Connection: weak Deviation: weak Generally passive. Watches TV, eats, Deviation buys stuff.
  • 162. Danzae Pace [There are] those who see shapes in cloud formations, and those who just see clouds. flickr photo: rogergor don
  • 163. the Qs Quantity Quality uniQueness mystiQue A C D M simple familiar original magical smart resonant flexible well-crafted shareable challenging
  • 164. Creative Success Meter Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus total
  • 165. Creative Success Meter Coke GTA Parody Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus 7 total
  • 166. The Creative Method Action Connection CREATIVITY Deviation
  • 167. The Creative Method “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful
  • 168. The Creative Method P P P “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible M · Challenging 11! total Personal Dimension · meaningful
  • 169. the Creative Method and systems
  • 170. Creative Method Workshop the Creative Method May 9 th and systems 10:00am - 2:30pm
  • 171. Thank You { jason theodor