the
Creative
Method
 and systems
While You Wait…
          Please direct
         all complaints,
        comments, and
        accolades here.


     @jte...
About Me



                 {
                     writer
                     consultant
      creative       director
 ...
About Me




           jasontheodor.com
About Me




           jasontheodor.com
About Me
               P




           P

                   P




                       jasontheodor.com
Before You Leap…




           flickr photo:No por Mucho Madrugar




                                                jas...
Pushing the Envelope




                       jasontheodor.com
What is Creativity?




                      jasontheodor.com
Not Your Father’s Light Bulb




                         jasontheodor.com
Jacques Maximin, chef


   Creativity means
     not copying




                        jasontheodor.com
Ferran Adrià
With creativity, it is not what
 you look for that matters,
     but what you find




                      ...
Jason Theodor

                  Creativity is part
                 of a well-balanced
                      breakfast


...
Wikipedia
             There is no single,
        authoritative perspective or
        definition of Creativity and
     ...
Three Creative Elements

  “do”       “glue”      “skew”


    A          C           D



  Action   Connection   Deviati...
Breaking Default




  Each element has its own techniques for
  pushing the envelope
                                    ...
Breaking Default




  Each element has its own techniques for
  pushing the envelope
                                    ...
the Creative Method & Systems
   Is not about becoming more creative,
   it’s about BEING more creative.
   Pushes your id...
A.ction


                      A
 “do”
 Quantity
 · Simple
 · Smart
 · Well-crafted
 Physical Dimension
 · descriptive

 ...
A.ction


                      A
 “do”
 Quantity
 · Simple
 · Smart
 · Well-crafted
 Physical Dimension
 · descriptive

 ...
Thomas Alva Edison

   Genius is 1%
  inspiration and
 99% perspiration




                     jasontheodor.com
Action Story                          flickr photo: Patrick Q




          simple, smart, well-crafted




              ...
John Steinbeck

   Ideas are like
rabbits. You get a
 couple and learn
  how to handle
them, and pretty
 soon you have a
 ...
Capture. Catalogue. Review.

                           flickr photo: practical
                                          ...
suggested

Brain Storming Rules                               flickr photo: ‘Playing
                                     ...
rough

10 Idea Guidelines
                      Let’s try that
                     again, shall we?




                 ...
Distraction is Okay



   In fact, it’s preferred.




                              jasontheodor.com
2. Use Available Materials

   Don’t wait for the perfect set-up, it won’t
   happen. Don’t pine for your ’special pen’.
 ...
3. Draw Pictures

  You don’t always have to write words. Use
  colours, faces, shapes, dots, musical notation,
  semaphor...
4. Connections Don’t Matter

   Don’t try to be smart. Don’t care if you’re
   daft. The solution does not have to relate ...
5. Panic! Relax.

   Panic! See what comes out. It might be crazy
   or shakey or too garbled to read. Then close
   your ...
6. Work Through the Gap

  If you have a block or a moment or synaptic
  silence, just barrel through it. Write down
  any...
7. Make Noise



  Talk, yell, laugh, screech, whistle. Pretend
  you are on a game show. Or not. Just
  vocalize.




   ...
8. Shed Your Demographic


  Pretend you’re a dog, or an autistic child, or
  a circus clown, or an astronaut, or a teenag...
9. Steal from the Environment

   Read over that guy’s shoulder. What’s on the
   bottom of your shoe? Look up. Look down....
10. Let Go of Your Ego…

  …OR SOMEBODY’S GOING TO GET HURT.
  You can be a genius later, right now you
  don’t have the t...
11. There is No Box™


  F*** it.
  Break the rules.
  Do what you want.
  See if I care.




                       jason...
10 Ideas in 10 Minutes™




                      jasontheodor.com
10 in 10™

  · Get out your stopwatch
  · Prepare 1 question or creative problem
    you would like to solve or brainstorm...
Baby Name Sources
  1. Baking
  2. Periodic Table
  3. Martha Stewart Colours
  4. Oranges
  5. Architectural Terms
  6. U...
Baby Names
  1. Pumpernickle, Rye, Keiser
  2. Californium, Tungsten, Boron
  3. Shoji, Beryl, Cameo
  4. Satsuma, Mandari...
ACD




      jasontheodor.com
The Law of 1%




                jasontheodor.com
Linus Pauling


 The best way to
 get a good idea
 is to get a lot of
       ideas.



                      jasontheodor....
John Hodgman    I play a PC only on
               television. I’ve used
                 Macs since 1984.




           ...
#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fi...
jasontheodor.com
jasontheodor.com
Breaking Default

  · Don’t stop and think, just do
  · Get out all your ideas, good & bad
  · Sacrifice judgement for vol...
Action Barriers




                  jasontheodor.com
How to Make Time for Ideas
   1. Don’t Shower
   2. Ignore One Phone Call
   3. Get Take-Out for Dinner
   4. Cab-it to Wo...
Ze Frank, web celebrity

      Creativity is
      having the
     energy to stay
      interested.




                  ...
inspiration




              jasontheodor.com
Resistance is Futile




                       jasontheodor.com
LifeFocus™ System


         spoke @FITC




                       090428




                                jasontheodo...
C.onnection


                       C
 “glue”
 Quality
 · Familiar
 · Resonant
 · Shareable
 Emotional Dimension
 · metap...
C.onnection


                       C
 “glue”
 Quality
 · Familiar
 · Resonant
 · Shareable
 Emotional Dimension
 · metap...
Carl Ally

  The creative person wants to be
  a know -it -all. He wants to
  know about all kinds of things:
  ancient hi...
Flickr photo by _rathernot




Connection Story



         familiar, resonant, shareable




                            ...
hello?
                                                        hello?                        hello?
                      ...
Hello New York City!
                            hello?
                       hello?        hello?
                      ...
Hello New York City!

        hello?        hello?
      hello?
                      billy?
         hello?          hell...
Hello New York City!


            billy?




                       jasontheodor.com
Thought Pathways
                   Neurons that
                   fire together,
                   wire together
      ...
Internet Pathways




                    jasontheodor.com
Connect the Thoughts




                       jasontheodor.com
Go way out on
a limb until it
    breaks
                  jasontheodor.com
Friend’s Mom Weirds Me Out



 I’m an artist
  too, Jason!
 What do you
  think of my
 drawings of
   Garfield?
          ...
Brain as a Tag Cloud



       Forage in
      the fringes




                       jasontheodor.com
Twyla Tharp
 Reading, conversation,
  environment, culture,
     heroes, mentors,
 nature – all are lottery
   tickets for...
Content on Content




                     jasontheodor.com
Julie & Julia




                jasontheodor.com
Julie & Julia




                jasontheodor.com
Michael Paulus




                 jasontheodor.com
Michael Paulus




                 jasontheodor.com
Hyungkoo Lee




               jasontheodor.com
Garfield minus Garfield




                          jasontheodor.com
Through the Looking Glass




                      jasontheodor.com
Charles “Chic” Thompson

   Never solve a
 problem from its
original perspective




                       jasontheodor.c...
Bikini for Mom




                 jasontheodor.com
Coke: GTA Parody




                   jasontheodor.com
D.eviation


                      D
 “skew”
 uniQueness
 · Original
 · Flexible
 · Challenging
 Personal Dimension
 · mea...
D.eviation


                      D
 “skew”
 uniQueness
 · Original
 · Flexible
 · Challenging
 Personal Dimension
 · mea...
Margaret J. Wheatley
  The things we fear most in
 organizations -- fluctuations,
 disturbances, imbalances --
   are the ...
Edward de Bono


  Creativity involves breaking
 out of established patterns in
  order to look at things in an
         d...
Deviation Story


      original, flexible, challenging




                                        jasontheodor.com
9 dots   Connect all dots in
         4 strokes (or less)
           without lifting
            your pencil




         ...
Center for the Study of Intelligence, CIA, 1999




9 dots    Assumption 1:
         Must Stay Within
         Perimeter o...
Center for the Study of Intelligence, CIA, 1999




9 dots    Assumption 1:
         Must Stay Within
         Perimeter o...
Center for the Study of Intelligence, CIA, 1999




9 dots




          Assumption 2:
         Must go through
          ...
Center for the Study of Intelligence, CIA, 1999




9 dots




          Assumption 2:
         Must go through
          ...
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane




                    ...
Center for the Study of Intelligence, CIA, 1999




9 dots
   Assumption 3:
Must stay on 2D plane




                    ...
This Means This, This Means That by Sean Hall




9 dots    Other Assumptions:
         Can’t shrink, fold, or rip




   ...
“Think Outside the Box”

          What it really means:
          I can’t articulate how
          you could improve on
 ...
There is No Box!




                   jasontheodor.com
Brand Dimensions

  “need”      “want”     “cherish”


     P          P           P

  Physical   Emotional   Personal


...
Brand Dimensions

  “need”      “want”     “cherish”



     A           C          D




  Physical   Emotional   Persona...
Saul Steinberg

 The life of the creative
 man is lead, directed and
 controlled by boredom.
 Avoiding boredom is one
 of ...
Never Be Bored™
 I, __________, of restless body, mind, and spirt,
 do gleefully swear the following:
 * I will always hav...
Misassociationalism




                      jasontheodor.com
Martin Luther King Jr.

         Human
    salvation lies in
      the hands of
     the creatively
      maladjusted




...
Theodor Seuss Geisel
            Where do you get the
            ideas for all the fanciful
            animals and place...
“My alphabet
starts where your
alphabet ends!”




                    jasontheodor.com
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 jasontheodor.com
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 But when I
                 got home...
Reindeer Games
 The teacher
  forced me
 to use only
  two eyes.




                 But when I
                 got home...
Tangentometry




                jasontheodor.com
Louis Pasteur


 Chance favours the
   prepared mind




                      jasontheodor.com
Tangentagon (natural progression)




                            jasontheodor.com
Ouroboros




            jasontheodor.com
Thinking Outside the Box




                      jasontheodor.com
180° Thinking




                jasontheodor.com
180° Thinking




                jasontheodor.com
Rebel Without a Cause




                        jasontheodor.com
Rebel Alliance




                 jasontheodor.com
Admiral Ackbar, supreme commander

                       It’s a trap!




                              jasontheodor.com
“It’s a trap!”




                 jasontheodor.com
Mmmmm…Calamari…




                  jasontheodor.com
Octopus Escapes



                  Through
                  1” Hole!




                   jasontheodor.com
Slinking Outside the Box




                       jasontheodor.com
There is No Box




                  jasontheodor.com
Thomas Disch

 Creativity is the
  ability to see
  relationships
   where none
      exist.



                     jason...
Breaking Default
  · Remember: there is no box
  · Shed your assumptions
  · Use Random to your advantage
  · Do it wrong ...
M.agic

 unknown               M
 mystiQue
 · magical
 · combination
   of best qualities
 Another Dimension
 · mystical
 ...
Darkroom




           jasontheodor.com
Twyla Tharp

 Everything is raw material.
 Everything is relevant.
 Everything is usable.
 Everything feeds into my
 creat...
Please wait…




               jasontheodor.com
The ‘Aha’ Moment          Drexel University




 “Light bulb”
  going off




                   jasontheodor.com
John Kounios, Ph.D.


        Inward focus of
      attention promotes
     insight even prior to
     the presentation of...
Breaking Default




                   jasontheodor.com
Meditation




        Dhamm
             a Resea
                    rch for E
                            nvironm
      ...
Sensory Deprivation




                      jasontheodor.com
Breaking Default




                   jasontheodor.com
Sleepworking




   Desktop
kitteh enters
sleep mode

                                                 jasontheodor.com
  ...
Brian Aldiss, novelist



 Whatever creativity is,
 it is in part a solution
       to a problem



                      ...
Focus                             Also known as
                                  a Creative Brief


                     ...
jasontheodor.com
The Idea Cycle                    mind


                  brainstorming
memory
                                          ...
Ideation Cycle
               1. Explode




    4. Apply                  2. Connect




               3. Configure
    ...
Ideation Cycle
               1. Explode




    4. Apply                  2. Connect




               3. Configure
    ...
1. Explode! (induction phase)

                 · Use action techniques
                 · Smash your focus into
         ...
2. Connect (analysis phase)


                 · Use connection
                  techniques
                 · Look for c...
3. Configure (synthesis phase)

                · Use deviation
                 techniques
                · Put the ideas...
4. Apply (deduction phase)
                 · Test against focus
                 · Is the idea magic?
                  T...
Baby with the Bathwater




    flickr photo
                : ladyb     Sometimes
                          even your bes...
Combining the Elements

  “do”       “glue”      “skew”


    A          C           D



  Action   Connection   Deviatio...
Combining the Elements




                     jasontheodor.com
Combining the Elements

                   replication

      Action                      Connection

                CREA...
Makers & Takers

     observation               education


                   PASSIVITY




                   exposure

...
8 Creative Types
   creator     dreamer      wildcard    mimic




   producer   complicator    crazy     consumer

      ...
the Creator
                                  Action: strong
Action               Connection   Connection: strong
        ...
the Dreamer

                                   Action: weak
Action                Connection
                            ...
the Wildcard

                                      Action: strong
Action                   Connection
                   ...
the Mimic

                                      Action: strong
Action                   Connection
                      ...
the ‘Producer’

                                  Action: strong
Action               Connection
                         ...
the Complicator

                                  Action: weak
Action               Connection
                          ...
the Crazy

                                  Action: weak
Action               Connection
                                ...
the Consumer

                                  Action: weak
Action               Connection
                             ...
Danzae Pace              [There are] those who
                             see shapes in cloud
                          ...
the Qs

 Quantity      Quality     uniQueness mystiQue

     A             C            D           M




  simple        ...
Creative Success Meter
Idea/Execution: ________________________________
 Check the attributes that apply to the idea/execu...
Creative Success Meter
                Coke GTA Parody
Idea/Execution: ________________________________
 Check the attribu...
The Creative Method


     Action                Connection

              CREATIVITY




              Deviation


      ...
The Creative Method
“do”                                                        “glue”

Quantity                          ...
The Creative Method
                        P          P             P
 “do”                                              ...
slideshare.net/jted


              the
            Creative
            Method
             and systems




             ...
Creative Method Workshop


                               the
                             Creative
                      ...
Thank You


  jason.theodor@gmail.com
creativemethod.ning.com

                         {
           twitter.com/jted
    ...
Jason Theodor's Creative Method and Systems
Jason Theodor's Creative Method and Systems
Jason Theodor's Creative Method and Systems
Jason Theodor's Creative Method and Systems
Jason Theodor's Creative Method and Systems
Jason Theodor's Creative Method and Systems
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Jason Theodor's Creative Method and Systems

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What are the core elements of Creativity and how can they be applied? Jason Theodor crams 5 years of (ongoing) research and thinking into this presentation given first at FITC Toronto. A richer audio version will appear in a few weeks.

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Transcript of "Jason Theodor's Creative Method and Systems"

  1. 1. the Creative Method and systems
  2. 2. While You Wait… Please direct all complaints, comments, and accolades here. @jted While you wait, why not download the new tweet sheet 2 from jasontheodor.com? jasontheodor.com
  3. 3. About Me { writer consultant creative director speaker teacher jasontheodor.com
  4. 4. About Me jasontheodor.com
  5. 5. About Me jasontheodor.com
  6. 6. About Me P P P jasontheodor.com
  7. 7. Before You Leap… flickr photo:No por Mucho Madrugar jasontheodor.com
  8. 8. Pushing the Envelope jasontheodor.com
  9. 9. What is Creativity? jasontheodor.com
  10. 10. Not Your Father’s Light Bulb jasontheodor.com
  11. 11. Jacques Maximin, chef Creativity means not copying jasontheodor.com
  12. 12. Ferran Adrià With creativity, it is not what you look for that matters, but what you find photo: Sergi Pons jasontheodor.com
  13. 13. Jason Theodor Creativity is part of a well-balanced breakfast flickr pho to: Tsja! jasontheodor.com
  14. 14. Wikipedia There is no single, authoritative perspective or definition of Creativity and there is no standardized measurement technique. jasontheodor.com
  15. 15. Three Creative Elements “do” “glue” “skew” A C D Action Connection Deviation jasontheodor.com
  16. 16. Breaking Default Each element has its own techniques for pushing the envelope jasontheodor.com
  17. 17. Breaking Default Each element has its own techniques for pushing the envelope jasontheodor.com
  18. 18. the Creative Method & Systems Is not about becoming more creative, it’s about BEING more creative. Pushes your ideas past the edges. Helps you to identify your creative strengths and weaknesses. Enhances your creative output by combining systems that fit abilities and strengthens creative gaps. jasontheodor.com
  19. 19. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive jasontheodor.com
  20. 20. A.ction A “do” Quantity · Simple · Smart · Well-crafted Physical Dimension · descriptive jasontheodor.com
  21. 21. Thomas Alva Edison Genius is 1% inspiration and 99% perspiration jasontheodor.com
  22. 22. Action Story flickr photo: Patrick Q simple, smart, well-crafted jasontheodor.com
  23. 23. John Steinbeck Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen. jasontheodor.com
  24. 24. Capture. Catalogue. Review. flickr photo: practical owl jasontheodor.com
  25. 25. suggested Brain Storming Rules flickr photo: ‘Playing withbrushes’ ring sketchi ng supplies •B •B ring snac ks + candy est ratio) (2:1 work/r y ort bursts e of urgenc • Work in sh false sens t o create a to keep the Facilitator input fy a neutrald draw out • Identi n task an group o f-sensor & don’t sel • Reserv e judgement intimidating • Don’t be in timidated or quantity •G o for mass an nothing e! Say anyth ing rather th • Participat • Capture everything jasontheodor.com
  26. 26. rough 10 Idea Guidelines Let’s try that again, shall we? jasontheodor.com
  27. 27. Distraction is Okay In fact, it’s preferred. jasontheodor.com
  28. 28. 2. Use Available Materials Don’t wait for the perfect set-up, it won’t happen. Don’t pine for your ’special pen’. Use lipstick on a napkin or fog a window with your stinkin’ breath and draw with your finger. Just get it out! jasontheodor.com
  29. 29. 3. Draw Pictures You don’t always have to write words. Use colours, faces, shapes, dots, musical notation, semaphore, morse code, fruit, animals, IKEA furniture. jasontheodor.com
  30. 30. 4. Connections Don’t Matter Don’t try to be smart. Don’t care if you’re daft. The solution does not have to relate to the problem. Your brain works in strange ways so you might as well get used to it. Let it go. jasontheodor.com
  31. 31. 5. Panic! Relax. Panic! See what comes out. It might be crazy or shakey or too garbled to read. Then close your eyes, take a deep breath and hold it. Shut out the world. What do you see in your mind’s eye? Write it down fast because you’ve got less than a minute. Panic! Repeat as necessary. jasontheodor.com
  32. 32. 6. Work Through the Gap If you have a block or a moment or synaptic silence, just barrel through it. Write down anything so long as it’s something. The first word in your head is a start. If there is nothing in your head than look around you. Make associations or just plain obvious observations (”That man has grey socks”). You made it across! jasontheodor.com
  33. 33. 7. Make Noise Talk, yell, laugh, screech, whistle. Pretend you are on a game show. Or not. Just vocalize. jasontheodor.com
  34. 34. 8. Shed Your Demographic Pretend you’re a dog, or an autistic child, or a circus clown, or an astronaut, or a teenage Britney Spears fan, or a tree. What would they come up with? jasontheodor.com
  35. 35. 9. Steal from the Environment Read over that guy’s shoulder. What’s on the bottom of your shoe? Look up. Look down. Look over there. What is that woman wearing? Who’s driving that car? What type of clouds are those? Is it really this late? Keep looking around until something clicks (or your minute runs out). jasontheodor.com
  36. 36. 10. Let Go of Your Ego… …OR SOMEBODY’S GOING TO GET HURT. You can be a genius later, right now you don’t have the time. Try to come up with a terrible idea. Try as hard as you can to come up with the worst idea you’ve ever had. If that doesn’t work, then just be obvious. jasontheodor.com
  37. 37. 11. There is No Box™ F*** it. Break the rules. Do what you want. See if I care. jasontheodor.com
  38. 38. 10 Ideas in 10 Minutes™ jasontheodor.com
  39. 39. 10 in 10™ · Get out your stopwatch · Prepare 1 question or creative problem you would like to solve or brainstorm on. · Write down 1 idea every minute. · Repeat as needed. jasontheodor.com
  40. 40. Baby Name Sources 1. Baking 2. Periodic Table 3. Martha Stewart Colours 4. Oranges 5. Architectural Terms 6. Unix 7. Printer’s Marks 8. IKEA Sofas 9. Obsolete Names of North American Birds 10. Calculus jasontheodor.com
  41. 41. Baby Names 1. Pumpernickle, Rye, Keiser 2. Californium, Tungsten, Boron 3. Shoji, Beryl, Cameo 4. Satsuma, Mandarin, Clementine 5. Transom, Ashlar, Mortise 6. Echo, Chmod, Whoami 7. Star, Registration, Crop 8. Ektorp, Karlanda, Nikkala 9. Nene, Petral, Alala 10. Cos, Jacobian, Vector jasontheodor.com
  42. 42. ACD jasontheodor.com
  43. 43. The Law of 1% jasontheodor.com
  44. 44. Linus Pauling The best way to get a good idea is to get a lot of ideas. jasontheodor.com
  45. 45. John Hodgman I play a PC only on television. I’ve used Macs since 1984. jasontheodor.com
  46. 46. #1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: quot;the Manquot;) #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: 700 Hobo Names Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: quot;X,quot; the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois quot;Charlesquot; Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: quot;Medicated Shampooquot; Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner quot;Meep Meepquot; Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and quot;Woozy,quot; the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel quot;I Predicted Lindy Hopquot; Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: quot;Taxachusettsquot; Glenn #414: Hydrocephalic Jones #415: Vermont quot;Greenmountain Boyquot; Phil Marijuana #416: Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow (quot;Blinkyquot;) Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo quot;Whatever That Lizard Is That Walks on Waterquot; #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451: Somersaulting Mike Spitz #452: Bo 'Bo #453: Abelard quot;Sunken Treasurequot; Lowtrousers #454: Colin, That Cheeful Fuck #455: Battling Joe Frickinfrack #456: Monsieur Dookie, the Francophonic #457: Happy Horace Noosemaker jasontheodor.com #458: Hieronymous Crosseyes #459: Crumbjacket Timmy #460: Overload-the-Dishwasher Mac #461: Phythmic Clyde Hopp #462: Microbrew Stymie #463: El Caballo, the Spanish Steed #464: Lee Burned-Beyond-Recognition #465: Hollering Martin Mandible #466: Damien Pitchfork, the Freightyard Satan #467: Handformed Hamburger Clarence West #468: Dr. Nobel Dynamite #469: Pickled-Noggin Nettles #470: Mischievous Craig #471: Baldy Lutz, the Amityville Horror #472: Ashen Merle Buzzard #473: Frypan Nonstick McGee #474: Singleminded Hubbard #475: Maryland Sol Saynomore #476: Baked Salmon Salad Finn #477: Unshakably Morose Flo #478: Fr. Christian Irish, the Deep-Fat Friar #479: Smokestack-Hugger Jools Nygaard #480: Fossilwise Opie Fingernail #481: Tab-Collar Dix #482: George Slay, the Duck Throttler #483: Eldon Waxhat, the Waterproof Man #484: Timely Clayton, the Human
  47. 47. jasontheodor.com
  48. 48. jasontheodor.com
  49. 49. Breaking Default · Don’t stop and think, just do · Get out all your ideas, good & bad · Sacrifice judgement for volume · Deplete then find new wellsprings · Odds of a Great Idea are increased jasontheodor.com
  50. 50. Action Barriers jasontheodor.com
  51. 51. How to Make Time for Ideas 1. Don’t Shower 2. Ignore One Phone Call 3. Get Take-Out for Dinner 4. Cab-it to Work 5. Leave Your Dishes in the Sink 6. Skip the News 7. Don’t Go to the Bathroom* 8. Extend Your Coffee/Smoke Break 9. Sacrifice One XBox Live Frag Session 10. Go To Bed 10 Minutes Later *number 2 only jasontheodor.com
  52. 52. Ze Frank, web celebrity Creativity is having the energy to stay interested. jasontheodor.com
  53. 53. inspiration jasontheodor.com
  54. 54. Resistance is Futile jasontheodor.com
  55. 55. LifeFocus™ System spoke @FITC 090428 jasontheodor.com
  56. 56. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical jasontheodor.com
  57. 57. C.onnection C “glue” Quality · Familiar · Resonant · Shareable Emotional Dimension · metaphorical jasontheodor.com
  58. 58. Carl Ally The creative person wants to be a know -it -all. He wants to know about all kinds of things: ancient history, nineteenth - century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen. jasontheodor.com
  59. 59. Flickr photo by _rathernot Connection Story familiar, resonant, shareable jasontheodor.com
  60. 60. hello? hello? hello? hello? Hellohello? York City! New hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? hello? he hello? hello? hello? hello? hello? hello? ello? hello? hello? hello? hello? hello? jasontheodor.com hello?
  61. 61. Hello New York City! hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? billy? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? hello? jasontheodor.com
  62. 62. Hello New York City! hello? hello? hello? billy? hello? hello? hello? jasontheodor.com
  63. 63. Hello New York City! billy? jasontheodor.com
  64. 64. Thought Pathways Neurons that fire together, wire together — Richard M. Restak jasontheodor.com
  65. 65. Internet Pathways jasontheodor.com
  66. 66. Connect the Thoughts jasontheodor.com
  67. 67. Go way out on a limb until it breaks jasontheodor.com
  68. 68. Friend’s Mom Weirds Me Out I’m an artist too, Jason! What do you think of my drawings of Garfield? jasontheodor.com
  69. 69. Brain as a Tag Cloud Forage in the fringes jasontheodor.com
  70. 70. Twyla Tharp Reading, conversation, environment, culture, heroes, mentors, nature – all are lottery tickets for creativity. Scratch away at them and you’ll find out how big a prize you’ve won. jasontheodor.com
  71. 71. Content on Content jasontheodor.com
  72. 72. Julie & Julia jasontheodor.com
  73. 73. Julie & Julia jasontheodor.com
  74. 74. Michael Paulus jasontheodor.com
  75. 75. Michael Paulus jasontheodor.com
  76. 76. Hyungkoo Lee jasontheodor.com
  77. 77. Garfield minus Garfield jasontheodor.com
  78. 78. Through the Looking Glass jasontheodor.com
  79. 79. Charles “Chic” Thompson Never solve a problem from its original perspective jasontheodor.com
  80. 80. Bikini for Mom jasontheodor.com
  81. 81. Coke: GTA Parody jasontheodor.com
  82. 82. Breaking Default · Tread new neural paths · Push far into the branches · Forage amongst the weaker memories · Force-fit your ideas into another frame · Remove something crucial · Start from the worst idea jasontheodor.com
  83. 83. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  84. 84. D.eviation D “skew” uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  85. 85. Margaret J. Wheatley The things we fear most in organizations -- fluctuations, disturbances, imbalances -- are the primary sources of creativity jasontheodor.com
  86. 86. Edward de Bono Creativity involves breaking out of established patterns in order to look at things in an different way. jasontheodor.com
  87. 87. Deviation Story original, flexible, challenging jasontheodor.com
  88. 88. 9 dots Connect all dots in 4 strokes (or less) without lifting your pencil jasontheodor.com
  89. 89. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots jasontheodor.com
  90. 90. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 1: Must Stay Within Perimeter of Dots jasontheodor.com
  91. 91. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots jasontheodor.com
  92. 92. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 2: Must go through centre of dots jasontheodor.com
  93. 93. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane jasontheodor.com
  94. 94. Center for the Study of Intelligence, CIA, 1999 9 dots Assumption 3: Must stay on 2D plane jasontheodor.com
  95. 95. This Means This, This Means That by Sean Hall 9 dots Other Assumptions: Can’t shrink, fold, or rip jasontheodor.com
  96. 96. “Think Outside the Box” What it really means: I can’t articulate how you could improve on the idea so I’ll pressure you to change it with no clear input or direction jasontheodor.com
  97. 97. There is No Box! jasontheodor.com
  98. 98. Brand Dimensions “need” “want” “cherish” P P P Physical Emotional Personal jasontheodor.com
  99. 99. Brand Dimensions “need” “want” “cherish” A C D Physical Emotional Personal jasontheodor.com
  100. 100. Saul Steinberg The life of the creative man is lead, directed and controlled by boredom. Avoiding boredom is one of our most important purposes. jasontheodor.com
  101. 101. Never Be Bored™ I, __________, of restless body, mind, and spirt, do gleefully swear the following: * I will always have a recording device in hand, even if it’s just a pencil. * I will turn waiting in line into an opportunity to daydream. * I will look at things with wonderment, knowing that there is infinite information in the smallest of details. * I will seek opportunities to ask questions and learn new things. * I will never be bored again because only boring people get bored. * I will be active, engaged, and unique with my creative endeavors. jasontheodor.com
  102. 102. Misassociationalism jasontheodor.com
  103. 103. Martin Luther King Jr. Human salvation lies in the hands of the creatively maladjusted jasontheodor.com
  104. 104. Theodor Seuss Geisel Where do you get the ideas for all the fanciful animals and places? I have a special dictionary and I just look up the spellings. Peter Bunzel. “The Wacky World of Dr. Seuss Delights the Child and Adult Readers of His Books”. Life Magazine. 4.6.59 jasontheodor.com
  105. 105. “My alphabet starts where your alphabet ends!” jasontheodor.com
  106. 106. Reindeer Games The teacher forced me to use only two eyes. jasontheodor.com
  107. 107. Reindeer Games The teacher forced me to use only two eyes. But when I got home... jasontheodor.com
  108. 108. Reindeer Games The teacher forced me to use only two eyes. But when I got home... jasontheodor.com
  109. 109. Tangentometry jasontheodor.com
  110. 110. Louis Pasteur Chance favours the prepared mind jasontheodor.com
  111. 111. Tangentagon (natural progression) jasontheodor.com
  112. 112. Ouroboros jasontheodor.com
  113. 113. Thinking Outside the Box jasontheodor.com
  114. 114. 180° Thinking jasontheodor.com
  115. 115. 180° Thinking jasontheodor.com
  116. 116. Rebel Without a Cause jasontheodor.com
  117. 117. Rebel Alliance jasontheodor.com
  118. 118. Admiral Ackbar, supreme commander It’s a trap! jasontheodor.com
  119. 119. “It’s a trap!” jasontheodor.com
  120. 120. Mmmmm…Calamari… jasontheodor.com
  121. 121. Octopus Escapes Through 1” Hole! jasontheodor.com
  122. 122. Slinking Outside the Box jasontheodor.com
  123. 123. There is No Box jasontheodor.com
  124. 124. Thomas Disch Creativity is the ability to see relationships where none exist. jasontheodor.com
  125. 125. Tangentagram (forced progression) jasontheodor.com
  126. 126. Breaking Default · Remember: there is no box · Shed your assumptions · Use Random to your advantage · Do it wrong on purpose · Get good at ‘lying’ · Link the un-linkable jasontheodor.com
  127. 127. M.agic unknown M mystiQue · magical · combination of best qualities Another Dimension · mystical jasontheodor.com
  128. 128. Darkroom jasontheodor.com
  129. 129. Twyla Tharp Everything is raw material. Everything is relevant. Everything is usable. Everything feeds into my creativity. But without proper preparation, I cannot see it, retain it, and use it. jasontheodor.com
  130. 130. Please wait… jasontheodor.com
  131. 131. The ‘Aha’ Moment Drexel University “Light bulb” going off jasontheodor.com
  132. 132. John Kounios, Ph.D. Inward focus of attention promotes insight even prior to the presentation of a problem. jasontheodor.com
  133. 133. Breaking Default jasontheodor.com
  134. 134. Meditation Dhamm a Resea rch for E nvironm ent Fou All righ ndation ts reserv . ed © 20 06 jasontheodor.com
  135. 135. Sensory Deprivation jasontheodor.com
  136. 136. Breaking Default jasontheodor.com
  137. 137. Sleepworking Desktop kitteh enters sleep mode jasontheodor.com flickr photo: Nathonl ine-Beta
  138. 138. Brian Aldiss, novelist Whatever creativity is, it is in part a solution to a problem jasontheodor.com
  139. 139. Focus Also known as a Creative Brief Key Message What is the single most important thing to convey? Who What Why Who is this for? What is the goal? Why is this being done? This is called the This is called the This is called the target audience. problem statement purpose statement. or challenge statement. jasontheodor.com
  140. 140. jasontheodor.com
  141. 141. The Idea Cycle mind brainstorming memory inspiration focus eureka moment ideas streams of consciousness tangents steeping thoughts unconscious sea of thoughts jasontheodor.com
  142. 142. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure jasontheodor.com
  143. 143. Ideation Cycle 1. Explode 4. Apply 2. Connect 3. Configure jasontheodor.com
  144. 144. 1. Explode! (induction phase) · Use action techniques · Smash your focus into a million pieces · Go as fast as you can · Go for quantity jasontheodor.com
  145. 145. 2. Connect (analysis phase) · Use connection techniques · Look for common elements, themes jasontheodor.com
  146. 146. 3. Configure (synthesis phase) · Use deviation techniques · Put the ideas together in original, flexible, & challenging ways jasontheodor.com
  147. 147. 4. Apply (deduction phase) · Test against focus · Is the idea magic? Test against Creative Success Meter™ · If it’s close, run it thru cycle again · If the idea is perfect, go one more cycle to achieve god-like status jasontheodor.com
  148. 148. Baby with the Bathwater flickr photo : ladyb Sometimes even your best idea’s gotta go jasontheodor.com
  149. 149. Combining the Elements “do” “glue” “skew” A C D Action Connection Deviation jasontheodor.com
  150. 150. Combining the Elements jasontheodor.com
  151. 151. Combining the Elements replication Action Connection CREATIVITY randomization contemplation Deviation jasontheodor.com
  152. 152. Makers & Takers observation education PASSIVITY exposure jasontheodor.com
  153. 153. 8 Creative Types creator dreamer wildcard mimic producer complicator crazy consumer jasontheodor.com
  154. 154. the Creator Action: strong Action Connection Connection: strong Deviation: strong All elements in balance and harmony. Deviation Often hits the magic sweet spot. jasontheodor.com
  155. 155. the Dreamer Action: weak Action Connection Connection: strong contemplation Deviation: strong Thinks great thoughts but has great trouble Deviation executing. jasontheodor.com
  156. 156. the Wildcard Action: strong Action Connection Connection: weak randomization Deviation: strong Has trouble being understood, often Deviation anti-social. jasontheodor.com
  157. 157. the Mimic Action: strong Action Connection Connection: strong replication Deviation: weak Excellent at copying things. Struggles to Deviation be original. jasontheodor.com
  158. 158. the ‘Producer’ Action: strong Action Connection Connection: weak Deviation: weak Great at following directions, but adds Deviation no value. jasontheodor.com
  159. 159. the Complicator Action: weak Action Connection Connection: strong Deviation: weak Thinks of every obvious possibility, Deviation but can’t deliver. jasontheodor.com
  160. 160. the Crazy Action: weak Action Connection Connection: weak Deviation: strong Look out. There’s no telling what’s going Deviation to happen. jasontheodor.com
  161. 161. the Consumer Action: weak Action Connection Connection: weak Deviation: weak Generally passive. Watches TV, eats, Deviation buys stuff. jasontheodor.com
  162. 162. Danzae Pace [There are] those who see shapes in cloud formations, and those who just see clouds. flickr photo: rogergor don jasontheodor.com
  163. 163. the Qs Quantity Quality uniQueness mystiQue A C D M simple familiar original magical smart resonant flexible well-crafted shareable challenging jasontheodor.com
  164. 164. Creative Success Meter Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus total jasontheodor.com
  165. 165. Creative Success Meter Coke GTA Parody Idea/Execution: ________________________________ Check the attributes that apply to the idea/execution you are measuring. 1 point per strong attribute (plus bonus) for a total of 11 A simple C familiar D original A smart C resonant D flexible A well-crafted C shareable D challenging M magical bonus 7 total jasontheodor.com
  166. 166. The Creative Method Action Connection CREATIVITY Deviation jasontheodor.com
  167. 167. The Creative Method “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible · Challenging Personal Dimension · meaningful jasontheodor.com
  168. 168. The Creative Method P P P “do” “glue” Quantity Quality · Simple · Familiar · Smart · Resonant · Well-crafted · Shareable Physical Dimension Action Connection Emotional Dimension · descriptive · metaphorical CREATIVITY “skew” Deviation uniQueness · Original · Flexible M · Challenging 11! total Personal Dimension · meaningful jasontheodor.com
  169. 169. slideshare.net/jted the Creative Method and systems jasontheodor.com
  170. 170. Creative Method Workshop the Creative Method May 9 th and systems 10:00am - 2:30pm RichMediaInstitute.com jasontheodor.com
  171. 171. Thank You jason.theodor@gmail.com creativemethod.ning.com { twitter.com/jted jasontheodor.com slideshare.net/jted jason theodor jasontheodor.com

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