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Finding Business Value in Social
Joel Oleson
Director of Technical Evangelism
ViewDoLabs
@joeloleson
CollabShow.com
Joel Oleson – CollabShow.com
@joeloleson
• First SharePoint Admin
• #1 SharePoint Influencer 2012 by Forbes
Columnist
• Vo...
Learning Leadership
from the Lone
Dancing Guy…
https://www.youtube.com/watch?v=hO8MwBZl-Vc
Agenda
•
•
•
•
•

It’s about Engagement
Social Solution to Engagement
Social Challenges
Yammer MS big bet!
Yammer + ShareP...
• Focus on Engagement
• Product Design - Speed of Innovation – Fail
Quicker
• Customer Support – Customer Feedback
• Sales...
FOCUS ON ENGAGEMENT
Are You Engaged?
• Engaged – Drive Innovation. Passion and
Profound Connection with their company.
• Not Engaged – Checked...
World Wide Engagement
World Wide Engagement

Actively
Unengaged
24%

Engaged
13%

Unengaged
63%
Why Get Employees Engaged?
Engaged employees are 37% more likely to
stay with their employer.
- Constellation Research
Eng...
• Only 13% of employees worldwide are
engaged at work, according to Gallup's new
142-country study on the State of the Glo...
SOCIAL AS THE SOLUTION
FOR ENGAGEMENT
It’s Better…
• ESNs for employee communication has been
rated higher than all previous forms.
(Email, intranet, emails, ne...
AIIM Infographic based on
2012 & 2013 Survey
Built for Salient6.com
Reality Sets In…

31%
Feel they have
only achieved a
basic deployment
AIIM 2012 Survey
Intranet Evolution
Higherarchy is the bottleneck to speed…

• Organizations see a 25% boost in productivity with
social technologies…
Why Enterprise Social Intranets?
Satisfaction levels
are higher than both
email and Instant
messaging.
• Deloitte predicted that by the
end of 2013 90% of Fortune 500
companies will have partially or
fully deployed an Enterpr...
SOCIAL CHALLENGES
Provide and Pray…
• Although social technologies are employed by
70 percent of organizations…
Gartner said most social col...
The Social Intranet Field of Dreams
The challenge is those tasked with
deploying enterprise social don’t know
how to execu...
Why Social Collaboration Fails
Social collaboration initiatives that have a clear
and compelling purpose from the outset t...
“Controlling Social is like Herding Cats”

EDS Superbowl 2000 Video
Where are we going?
UNDERSTANDING
MICROSOFT’S BIG BET…
YAMMER
2013 Gartner Magic Quadrant
Go Yammer!
Yammer is our big bet for enterprise social, and
we're committed to making it the underlying social
layer for a...
No Friction… for Yammer
Microsoft has changed its licensing to include Yammer Enterprise in its
Office 365 Enterprise plan...
Yammer Kool Aid
• Post Agile Approach to
Development
• Belief that pace of
Organizations need to
change responsiveorg.com
...
ENSURING YAMMER
SUCCESS
Culture…
Social technologies yield a 30%
improvement in bringing a
product or service to market.
-Mackenzie Institute
Yammer of the Future…
Plan + Measure Success
• Sharing of Best Practices
• Reducing Email proliferation
(it won’t eliminate it)
• Faster Decisio...
The Mission
• What are the goals?
• What resources are required to
achieve the goals
• How will you determine and
measure ...
Strategy for Success
success.yammer.com
YAMMER, OFFICE 365 &
SHAREPOINT
How it all fits… Social Architectu
Enterprise Collaboration
Structured

Ad-hoc

Control

Trust

Compliance

Creative
SharePoint & Yammer
Cloud Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News
...
Enterprise Information Architecture
Structured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation

On
Pr...
Hybrid Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News...
Takeaways…
• Start a pilot of yammer if you haven’t.
• Join SharePoint Community on Yammer
http://yammer.com/spyam
• Under...
Q&A

Let’s Connect!!
@joeloleson
CollabShow.com

LinkedIn.com/in/joeloleson
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
Finding Business Value in Enterprise Social
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Finding Business Value in Enterprise Social

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Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.

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  • Race car graphic?Toy car or tinker toy car. Remove the last line of text. We do think SharePoint was the right choice… they just need help.
  • Transcript of "Finding Business Value in Enterprise Social"

    1. 1. Finding Business Value in Social Joel Oleson Director of Technical Evangelism ViewDoLabs @joeloleson CollabShow.com
    2. 2. Joel Oleson – CollabShow.com @joeloleson • First SharePoint Admin • #1 SharePoint Influencer 2012 by Forbes Columnist • Voted Most Popular SharePoint Blogger 2012 • Epic Traveler - TravelingEpic.com – Speaking and Traveling to over 140 Countries 2
    3. 3. Learning Leadership from the Lone Dancing Guy… https://www.youtube.com/watch?v=hO8MwBZl-Vc
    4. 4. Agenda • • • • • It’s about Engagement Social Solution to Engagement Social Challenges Yammer MS big bet! Yammer + SharePoint
    5. 5. • Focus on Engagement • Product Design - Speed of Innovation – Fail Quicker • Customer Support – Customer Feedback • Sales - Selling is about relationships • Corporate Communications and Marketing Loyalty and Brand
    6. 6. FOCUS ON ENGAGEMENT
    7. 7. Are You Engaged? • Engaged – Drive Innovation. Passion and Profound Connection with their company. • Not Engaged – Checked out. No passion or energy for their company. • Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!
    8. 8. World Wide Engagement World Wide Engagement Actively Unengaged 24% Engaged 13% Unengaged 63%
    9. 9. Why Get Employees Engaged? Engaged employees are 37% more likely to stay with their employer. - Constellation Research Engaged employees deliver a 5X higher shareholder return - Kenexa
    10. 10. • Only 13% of employees worldwide are engaged at work, according to Gallup's new 142-country study on the State of the Global Workplace. In other words, about one in eight workers -- roughly 180 million employees in the countries studied -- are psychologically committed to their jobs and likely to be making positive contributions to their organizations – Gallup 2013
    11. 11. SOCIAL AS THE SOLUTION FOR ENGAGEMENT
    12. 12. It’s Better… • ESNs for employee communication has been rated higher than all previous forms. (Email, intranet, emails, newsletters, distributi on lists) • Quality of responses are higher when compared to email. • Reduces meetings and more. – Deloitte Study (TMT Preditions)
    13. 13. AIIM Infographic based on 2012 & 2013 Survey Built for Salient6.com
    14. 14. Reality Sets In… 31% Feel they have only achieved a basic deployment AIIM 2012 Survey
    15. 15. Intranet Evolution
    16. 16. Higherarchy is the bottleneck to speed… • Organizations see a 25% boost in productivity with social technologies…
    17. 17. Why Enterprise Social Intranets? Satisfaction levels are higher than both email and Instant messaging.
    18. 18. • Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network, a 70% increase over 2011.
    19. 19. SOCIAL CHALLENGES
    20. 20. Provide and Pray… • Although social technologies are employed by 70 percent of organizations… Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.
    21. 21. The Social Intranet Field of Dreams The challenge is those tasked with deploying enterprise social don’t know how to execute. So what they do is put the task with IT to setting up a social platform and then hope the “build it and they will come” will be good enough. -Joel Oleson, Enterprise Social Evangelist
    22. 22. Why Social Collaboration Fails Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome. -- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose” http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045 92_member_237431818
    23. 23. “Controlling Social is like Herding Cats” EDS Superbowl 2000 Video
    24. 24. Where are we going?
    25. 25. UNDERSTANDING MICROSOFT’S BIG BET… YAMMER
    26. 26. 2013 Gartner Magic Quadrant
    27. 27. Go Yammer! Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepointenterprise-social-roadmap-update.aspx
    28. 28. No Friction… for Yammer Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans. Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said. Nov 8, 2013 http://www.crn.com/news/applications-os/240163737/microsoftbundles-yammer-with-office-365-recruits-partners-for-enterprisesocial-sales-blitz.htm
    29. 29. Yammer Kool Aid • Post Agile Approach to Development • Belief that pace of Organizations need to change responsiveorg.com • Cloud First! • Fail Faster • Transparency
    30. 30. ENSURING YAMMER SUCCESS
    31. 31. Culture…
    32. 32. Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute
    33. 33. Yammer of the Future…
    34. 34. Plan + Measure Success • Sharing of Best Practices • Reducing Email proliferation (it won’t eliminate it) • Faster Decision Making • Reduce meetings • Increase sharing • Knowledge capture • Increase employee retention • Improve business processes • Evolve company culture • Reduce duplication of work • Strategic transformation
    35. 35. The Mission • What are the goals? • What resources are required to achieve the goals • How will you determine and measure success or failure
    36. 36. Strategy for Success success.yammer.com
    37. 37. YAMMER, OFFICE 365 & SHAREPOINT
    38. 38. How it all fits… Social Architectu
    39. 39. Enterprise Collaboration Structured Ad-hoc Control Trust Compliance Creative SharePoint & Yammer
    40. 40. Cloud Enterprise Information Architecture Structured Unstructured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Groups and Team Sites & Workspaces Personal Storage Fav & Follows Yammer • Groups Office 365 • Team Sites • Email • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
    41. 41. Enterprise Information Architecture Structured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Unstructured Groups and Team Sites & Workspaces (Non Customized Light branding) Yammer • Groups Office 365 • Team Sites Personal Storage Fav & Follows • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
    42. 42. Hybrid Enterprise Information Architecture Structured Unstructured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Groups and Team Sites & Workspaces Personal Storage Fav & Follows Yammer • Groups Office 365 • Team Sites • Email • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
    43. 43. Takeaways… • Start a pilot of yammer if you haven’t. • Join SharePoint Community on Yammer http://yammer.com/spyam • Understand Microsoft’s Cloud, Social, Mobile investment Strategy…
    44. 44. Q&A Let’s Connect!! @joeloleson CollabShow.com LinkedIn.com/in/joeloleson
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