Many IT departments jump into the technology before really finding business value. You have to know what business problems you are trying to solve first. In enterprise social different departments and organizations have different needs, but all equally understand the need for engagement. providing platform alone will not succeed.
[2024]Digital Global Overview Report 2024 Meltwater.pdf
Finding Business Value in Enterprise Social
1. Finding Business Value in Social
Joel Oleson
Director of Technical Evangelism
ViewDoLabs
@joeloleson
CollabShow.com
2. Joel Oleson – CollabShow.com
@joeloleson
• First SharePoint Admin
• #1 SharePoint Influencer 2012 by Forbes
Columnist
• Voted Most Popular SharePoint Blogger
2012
• Epic Traveler - TravelingEpic.com – Speaking
and Traveling to over 140 Countries
2
8. Are You Engaged?
• Engaged – Drive Innovation. Passion and
Profound Connection with their company.
• Not Engaged – Checked out. No passion or
energy for their company.
• Actively Disengaged – Undermine the
engaged workers. Not only Unhappy but
actively undermining the work of the engaged
workers. Out to damage the work!
11. Why Get Employees Engaged?
Engaged employees are 37% more likely to
stay with their employer.
- Constellation Research
Engaged employees deliver a 5X higher
shareholder return
- Kenexa
12.
13. • Only 13% of employees worldwide are
engaged at work, according to Gallup's new
142-country study on the State of the Global
Workplace. In other words, about one in eight
workers -- roughly 180 million employees in
the countries studied -- are psychologically
committed to their jobs and likely to be
making positive contributions to their
organizations – Gallup 2013
16. It’s Better…
• ESNs for employee communication has been
rated higher than all previous forms.
(Email, intranet, emails, newsletters, distributi
on lists)
• Quality of responses are higher when
compared to email.
• Reduces meetings and more.
– Deloitte Study (TMT Preditions)
21. Higherarchy is the bottleneck to speed…
• Organizations see a 25% boost in productivity with
social technologies…
22.
23. Why Enterprise Social Intranets?
Satisfaction levels
are higher than both
email and Instant
messaging.
24. • Deloitte predicted that by the
end of 2013 90% of Fortune 500
companies will have partially or
fully deployed an Enterprise
Social Network, a 70% increase
over 2011.
26. Provide and Pray…
• Although social technologies are employed by
70 percent of organizations…
Gartner said most social collaboration initiatives
fail because they follow a worst practice
approach of "provide and pray", leading to a 10
percent success rate.
27. The Social Intranet Field of Dreams
The challenge is those tasked with
deploying enterprise social don’t know
how to execute. So what they do is put the
task with IT to setting up a social platform
and then hope the “build it and they will
come” will be good enough.
-Joel Oleson,
Enterprise Social Evangelist
28. Why Social Collaboration Fails
Social collaboration initiatives that have a clear
and compelling purpose from the outset tend to
succeed. While this may seem obvious, the vast
majority of organizations treat collaboration as
a platform decision, rather than a solution to a
specific business problem or a route to a desired
outcome.
-- “Gartner Says the Vast Majority of Social Collaboration Initiatives
Fail Due to Lack of Purpose”
http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045
92_member_237431818
33. Go Yammer!
Yammer is our big bet for enterprise social, and
we're committed to making it the underlying social
layer for all of our products. It will power the social
experiences in SharePoint, Office
365, Dynamics, and more.
-- Jared Spataro, Senior Director, Microsoft Office
Division
http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepointenterprise-social-roadmap-update.aspx
34. No Friction… for Yammer
Microsoft has changed its licensing to include Yammer Enterprise in its
Office 365 Enterprise plans at no extra charge. Yammer
Enterprise, which costs $3 per user per month when sold
standalone, was previously bundled with Office 365 Enterprise only for
customers with Enterprise Agreement volume licensing plans.
Office 365 Enterprise customers will also no longer be required to buy
Yammer licenses for users on external networks, Mike
Grafham, Yammer's "head of customer success," told CRN in a
Wednesday interview. "We're trying to reduce friction in organizations
collaborating with each other," he said.
Nov 8, 2013
http://www.crn.com/news/applications-os/240163737/microsoftbundles-yammer-with-office-365-recruits-partners-for-enterprisesocial-sales-blitz.htm
35. Yammer Kool Aid
• Post Agile Approach to
Development
• Belief that pace of
Organizations need to
change responsiveorg.com
• Cloud First!
• Fail Faster
• Transparency
47. Cloud Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Groups and Team
Sites & Workspaces
Personal Storage
Fav & Follows
Yammer
• Groups
Office 365
• Team Sites
• Email
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
48. Enterprise Information Architecture
Structured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Unstructured
Groups and Team
Sites & Workspaces
(Non Customized
Light branding)
Yammer
• Groups
Office 365
• Team Sites
Personal Storage
Fav & Follows
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
49. Hybrid Enterprise Information
Architecture
Structured
Unstructured
Intranet
Central Portal
SharePoint 2013
• Search
• News
• Navigation
On
Prem
Departmental
Sites
SharePoint 2013
• Department ECM
• Doc Mgmt
• Workflows
• Custom Apps
Cloud
Groups and Team
Sites & Workspaces
Personal Storage
Fav & Follows
Yammer
• Groups
Office 365
• Team Sites
• Email
•
•
•
•
•
•
SkyDrive Pro
My Site
My Tasks
My Documents
Docs I’m following
People I’m following
50. Takeaways…
• Start a pilot of yammer if you haven’t.
• Join SharePoint Community on Yammer
http://yammer.com/spyam
• Understand Microsoft’s Cloud, Social, Mobile
investment Strategy…