2. “A reporter is always concerned with tomorrow. There’s nothing tangible of yesterday. All I can say I’ve done is agitate the air ten or fifteen minutes and then boom – it’s gone.” Edward R. Murrow
3. Today’s Concepts Yellow Journalism Hearst v. Pulitzer Magazine Journalism – The Muckrakers Radio News Television News What now - ????
4. A time in the late 1800s where two of New York’s newspapers engaged in fierce competition. Pulitzer’s World and Hearst’s Journal Highlights included sensationalized headlines, lavish photographs, stories of sin and sex, comics, and features. Named “yellow” because of the first color comic, The Yellow Kid by Richard Outcault. Yellow Journalism
5.
6. Hearst v. Pulitzer Battle led to higher circulation. William Randolph Hearst New York Journal Joseph Pulitzer The World The two newspaper men battled for readers in late 1800s News York. Their legendary battle climaxed with the Spanish-American War in Cuba.
7. Hearst v. Pulitzer Both legacies continue today. William Randolph Hearst New York Journal Joseph Pulitzer The World Hearst’s legacy is that of the first media “mogul” – owning magazines, movie studios, and several newspapers across the country. Pulitzer left yellow journalism behind and founded the first school of journalism, at Columbia University. He established the Pulitzer Prize, to encourage journalistic excellence.
8. Muckraking: reporters who used a style of early 1900s investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story Characterized by journalists seeking social justice on important issues of the day such as education, shady business practices, and health. McClure’s and Collier’s were two magazines that thrived off muckraking reports. Examples: 1902, Ida Tarbell’s “The History of Standard Oil”, and Lincoln Steffens’ “Shame of the Cities” Magazine Journalism & The “Muckrakers”
9.
10.
11. Began in 1920s Became first medium to provide 24 hour news coverage Characterized by dramatic delivery and short, concise writing Public flocked to radio’s use of dramatic theatrics and music Radio became mass medium during Great Depression. It was “free entertainment” once you purchased the radio. We see rise of networks – NBC and CBS Newspaper publishers were concerned readers would stop buying newspapers Radio News