The Publishers - Ch 9 and 10


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The Publishers - Ch 9 and 10

  1. 1. The Publishers: Ch 9 – Magazines and Ch 10 – Books<br />While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s. In addition, many slides may contain professor’s supplemental notes on various media topics.<br />
  2. 2. Magazine History and Muckraking<br />Reading and the Future of Democracy<br />Specialization: Magazine Types<br />Magazine Advertising and Economics<br />Types of Books , Publishing Houses and economics<br />Book Banning and Burning<br />Technology’s Impact on Publishing<br />
  3. 3. Magazine: a collection of articles, stories and advertisements appearing in nondaily periodicals that are published in the smaller tabloid style rather than larger broadcast newspaper style<br />Historically: they Created the first spaces to discuss important social issues:<br /> Public education, the abolition of slavery, women’s suffrage, literacy, and the Civil War<br />Today: more than 19,000 commercial, alternative, and noncommercial U.S. magazines work to find a niche with readers.<br />
  4. 4. Muckraking: reporters who used a style of early twentieth-century investigative journalism that emphasized a willingness to crawl around in society’s muck to uncover a story<br />McClure’s and Collier’s were two magazines that thrived off muckraking reports. Examples: 1902, Ida Tarbell’s “The History of Standard Oil”, and Lincoln Steffens’ “Shame of the Cities” <br />
  5. 5. <ul><li>Muckraking led to SOCIAL REFORM movements like Congress passing the Pure Food and Drug Act and the Meat Inspection Act
  6. 6. Teddy Roosevelt named these type of reporters “muckrakers”</li></li></ul><li>Types of Magazines General-Interest v. Niche<br />General-Interest: offers occasional investigative articles, but also covering a wide range of topics aimed at a broad audience <br />Examples: Reader’s Digest, The Saturday Evening Post, Time, Life<br />TV Impacted the fall of these style of magazines<br />People Magazine launched in 1974 and brought back the mass audience appeal<br />$1.4 Billion a year—makes the most money<br />
  7. 7. Types of Magazines General-Interest v. Niche<br />Specialized, or “Niche” Types: <br /><ul><li>Men’s
  8. 8. Women’s
  9. 9. Sports
  10. 10. Entertainment
  11. 11. Supermarket Tabloids
  12. 12. Leisure
  13. 13. Age-Specific
  14. 14. Minority-Targeted</li></ul>Webzines: appear only online; Examples: Salon and Slate<br />Convergence Magazines: enhance an existing media brand—Oprah and ESPN<br />
  15. 15. The Top 10 Magazines by Circulation p. 294<br />
  16. 16. Magazine Advertising and Economic$<br />What is the value of creating a niche audience when it comes to advertisers?<br />They are heavily reliant on advertising!<br />Big chain ownership: Advance, Hearst Corporation, Meredith Corporation, Time, Inc., Hachette Filipacchi.<br />
  17. 17. Jobs in Magazines<br />Three Main Departments: <br /><ul><li>Editorial and Production
  18. 18. Advertising and Sales
  19. 19. Circulation and Distribution</li></li></ul><li>History of Print<br />1453: Johannes Gutenberg invents the printing press<br />Prints the Bible, which became known as “The Gutenberg Bible”<br />Great influence on Western culture<br />Leads to development of popular literature<br />The first book printed in the American colonies: The Bay Psalm Book (1640)<br />First novel reprinted and sold in colonial America: Pamela (1744), brought here by Benjamin Franklin<br />Paperbacks by mid-1800s<br />Led to dime novels, pulp fiction<br />
  20. 20. Just for Fun…The Gutenberg Lego Printing Press!<br />Found On: <br /><br />
  21. 21. Trade Books: hardbound and paperbound aimed at general readers and sold at commercial retail outlets (includes adult and juvenile)<br />Mass Market Paperbacks: sold on racks in drugstores, supermarkets, and airports as well as bookstores; big authors like Stephen King, Nora Roberts and John Grisham; <br />usually sold under $10<br />El-Hi Books: elementary and high school education books<br />p. 321<br />Types of Books<br />Professional Books: target various occupational groups and are not intended for the general consumer market.<br />
  22. 22. Ownership Patterns: the small number of owners often makes it difficult for new authors and new ideas to take hold; most companies have an interest in SALES, not necessarily the advancement of good literature.<br />The influence of consumerism on the publishing industry means celebrity authors often trump literary works.<br />
  23. 23. Books + TV and Hollywood = <br />What else can you add to the list?<br />
  24. 24. Technology’s Impact on Publishing<br />Do you think these will take the place of books? <br />The Amazon Kindle<br />The Apple iPad<br />Wired: Amazon Sells More E-Books Than Hardcovers<br />Sold 180 E-Books for Every 100 Hardcovers<br />WSJ: Two Major Publishers Hold Back on E-Books<br />
  25. 25. Censorship and Banned Books<br />American Library Association (ALA) compiles a list of the most challenged books every year.<br />Books challenged over content including sexually explicit passages, occult themes, violence, homosexual themes, and racism.<br />ALA also celebrates “Banned Books Week” – Sept. 25th –Oct. 2nd 2010.<br />p. 330 The Top 10 Most Challenged Books of 2008<br />
  26. 26. Book Burning<br />
  27. 27. Books and the Future of Democracy<br />“Since the early days of the printing press, books have helped us to understand ideas and customs outside own experiences. For democracy to work well, we must read.” -Media and Culture<br />The decline in reading: The National Endowment for the Arts 2007 study found reading “comes to a halt” in teenage years.<br />
  28. 28. Photo Credits: Click On Photos To See More Work From These Talented Photographers…<br />
  29. 29. History of Print<br />Papyrus, circa 2400 B.C.E.<br />Parchment<br />Treated animal skin<br />Gradually replaced papyrus<br />Codex<br />First protomodern book<br />Made of bound materials by the Romans, 4th century<br />Manuscript culture: medieval church<br />Illuminated manuscripts<br />Book as reverential artifact<br />Grammar rules developed<br />1000 C.E.: Chinese invent movable type<br />Radical development that was not developed in Europe until the 1400s<br />