Does the Story Fit the Medium?Content and Media-Specific Strengths TV: works for sharing emotion and experiences and utilizing visuals. Print: works for providing depth and context with text. Online: incorporates BOTH of the above—and audience interactivity.
Where donews stories come from? Flickr: Marco Arment
• Scheduled or Upcoming Events – Courts – trials, hearings – Community festivals – World Series anyone? – Homecoming – Press conferences/press releases – Holiday stories – New data released
• Political Events – Local, national and international – City and county council meetings, school boards – State and federal legislative agendas – Elections – Political scandals – Political protests
• Current Event Reaction Stories – Gather feedback from those impacted by a news event – Example: reaction to death of Steve Jobs, Cardinals in World Series, etc. – Viewers/readers reach out to you with a story idea.
• Personal People Profiles – Interviews with local people who have an interesting story to tell
Niches/Beats WithDeveloped Sources: – Health – Business – Education – Sports – Politics
• Social Media – Hear what people are talking about – LISTEN! – Connect directly with your audience – Stay up to date with news – “Crowd source”
• Follow the Money – Find out who has a financial stake in something – Discover who is financially backing a plan/candidate/proposal
• Be Curious! (number one piece of advice!) – Look, listen, ask questions about the world around you. – Don’t be afraid to ask WHY? – Talk with local residents in your community. Be where they are.