SFWOW- Social Media Marketing

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A talk for SFWOW about social media and how to use it for marketing with Janet Fouts and Anna Billstrom

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SFWOW- Social Media Marketing

  1. 1. Social Marketing Tips & Tricks Tips & Tricks <ul><li>Janet Fouts http://www.twitter.com/jfouts </li></ul><ul><li>Anna Billstrom http://www.friendfeed.com/banane </li></ul>
  2. 2. Success Stories
  3. 3. Exploratorium
  4. 4. Forever Living
  5. 5. Abbott Labs
  6. 6. The Mullet <ul><li>Use of Evite resulted in 4X more attendance </li></ul><ul><li>Applying the lessons learned </li></ul><ul><li>Ask the question </li></ul><ul><li>Finding the hidden maven & &quot;the mullet&quot; </li></ul><ul><li>Tagging </li></ul><ul><li>Finding the community & Control </li></ul>
  7. 8. <ul><li>Transparency and Control </li></ul><ul><li>Outer rings of association </li></ul><ul><li>Humor, Creativity </li></ul><ul><li>Digital rights, copyright, and copying </li></ul>
  8. 9. Finding people <ul><li>TwitterPacks Wiki </li></ul><ul><li>Technorati and Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>Social Networks </li></ul><ul><li>FriendFeed </li></ul>
  9. 10. Top Things to Know <ul><li>Transparency & honesty </li></ul><ul><li>Use visuals </li></ul><ul><li>Converse, don't preach </li></ul><ul><li>Goodwill works </li></ul><ul><li>Inspire </li></ul><ul><li>Look before you leap </li></ul><ul><li>Don't sell, engage </li></ul><ul><li>It's not about you </li></ul><ul><li>Reach out, don't sit back and wait </li></ul>
  10. 11. Social Media Tools
  11. 13. Metrics <ul><li>Social Mention </li></ul><ul><li>BuzzLogic </li></ul><ul><li>Radian6 </li></ul><ul><li>Analytics </li></ul><ul><li>Google Alerts </li></ul>
  12. 14. Lifestreaming
  13. 17. Twitter
  14. 18. Social Video <ul><li>Video recording is in browser </li></ul><ul><li>Threaded conversations in video &quot;Candle Talk&quot; </li></ul><ul><li>Speed of download, free hosting </li></ul>
  15. 20. Don’t let this happen to you!
  16. 21. Burger King
  17. 22. Facebook <ul><li>13 Virgin Atlantic employees were fired for talking about passengers and work-related issues on Facebook </li></ul>
  18. 23. Your profile is public 25% of HR managers say they Google applicants before hiring.
  19. 24. Walmart <ul><li>Astroturf is for football </li></ul><ul><li>Working families for Walmart- Written by Edelman staff </li></ul><ul><li>Wal Mart Across America RV </li></ul>
  20. 25. Cautionary Tales <ul><li>No personality </li></ul><ul><li>One-sided, doesn't listen </li></ul><ul><li>Too much control: the corporate PR Invasion </li></ul><ul><li>Boring, unengaging </li></ul><ul><li>Overly ambitious </li></ul>

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