10 ways to suck at social media
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If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ugly. So we thought it would be a good idea to share some best practices in reverse.
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10 ways to suck at social media
- 1. 10 WAYS TO SUCK AT SOCIAL MEDIA @DigitalBrandNation
- 2. BUT FIRST… WHAT IS SOCIAL MEDIA? It’s more than just Facebook and Instagram.
- 5. 400 VIDEOS ARE UPLOADED EVERY SECOND And that’s just on Facebook.
- 6. 10 WAYS TO SUCK AT SOCIAL MEDIA A Lesson in What NOT to Do
- 7. #1 POST INCONSISTENTLY 57% of consumers’ buying decisions are influenced by social media.
- 9. #2 POST LOW QUALITY CONTENT 57% of consumers’ buying decisions are influenced by social media.
- 10. NO YES
- 11. #3 POST THE SAME STUFF ALL THE TIME Mix it up and get creative!
- 12. REMEMBER THE 80/20 RULE There are no rules. Only ideas that work and ones that don’t.
- 13. #4 AVOID HUMOR BECAUSE YOU’RE WORRIED ABOUT OFFENDING PEOPLE If it got your attention, it’ll get theirs too!
- 18. #5 POST CANNED CONTENT OR LINKS Facebook wants you to NEVER LEAVE.
- 20. #6 UNDERESTIMATE YOUR PEOPLE Photos of faces = Tagging and sharing = Results!
- 23. #7 CONTESTS TOO MANY OR NONE AT ALL Ever heard of “too much of a good thing?”
- 24. 845 Reactions 304 Comments 1,025 Shares Over 500 New Followers TOTAL COST: $380
- 25. #8 DON’T BOOST YOUR POSTS Just sit there and spin your wheels. That won’t be frustrating at ALL.
- 26. #9 GIVE UP QUICKLY Everybody loves a quitter.
- 27. #10 DELEGATE IT TO THE WRONG PERSON Your brand is your baby. Who can you trust?
- 28. PEOPLE CAN REMEMBER A PIECE OF CONTENT AFTER JUST .25 SECONDS What is your social content saying about you?
- 29. Whoops…
- 30. 5 BEST PRACTICES FOR BUSY BUSINESS OWNERS Write this down. But really though.
- 31. 1. USE A CONTENT SCHEDULING TOOL 2. PAY FOR HELPFUL TOOLS / PRO VERSIONS 3. BRAINSTORM IDEAS EVERY MONTH 4. SEE WHAT WORKS & ADJUST ACCORDINGLY 5. UNDERSTAND YOUR LIMITATIONS
- 32. QUESTIONS? Rachel Mawhirter & Josh Blankenship Brand Nation Follow us on Facebook, Instagram & LinkedIn www.Digitalbrandnation.com