This document provides guidance for teachers on using social media effectively. It discusses determining marketing goals and target audiences, assessing available platforms and content styles, choosing the right platforms, developing a content strategy and calendar, and automating posts while maintaining a personal touch. Tips are provided on engagement, hashtags, and making social media a fun ritual. The document encourages teachers to find their style and voice on social media to best connect with their followers.
4. Janet Fouts :: TatuDigital.com
MARKETING GOALS
• Are you fully committed?
• Or is this a side-gig?
• How will you differentiate?
• Who are you trying to reach?
• Where do they hang out?
5. Janet Fouts :: TatuDigital.com
WHAT DO YOU
HAVE?
• Website
• Email
• Podcast
• Blog
• Social media accts
6. Janet Fouts :: TatuDigital.com
HOW ARE YOU
USING SOCIAL
NOW?
7. Janet Fouts :: TatuDigital.com
WHAT IS YOUR
STYLE?
• Text? Blogging/ebooks
• Short and sweet, links and sharing? Twitter
• Loving the conversation? Groups
• Friendly and personal? Facebook
• Visual and personal? Instagram
• Informational or interviews? Podcast/ Vlogs
• Love the camera? Video/Livestream
8. Janet Fouts :: TatuDigital.com
FINDING THE RIGHT
PLATFORMS