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Social media for today's nonprofit


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Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.

Published in: Technology, News & Politics

Social media for today's nonprofit

  1. 1. Calls To Action
  2. 2. Democratic Governors
  3. 3. Seize the day
  4. 4. Source: Waggener Edstrom
  5. 5. • 56% of those that support nonprofits on social confirm it’s compelling stories that get them to take action Source: Waggener Edstrom
  6. 6. Source: Waggener Edstrom
  7. 7. Foundation Abbe Pierre • 50,000 signatures on petition • Reduced petition costs by 75% • Built fan base of 50,000 to tap into • %0K ad budget
  8. 8. What to measure? • Traffic • Shares, fans and followers • Newsletter subscribers • Mobile usage • Donations • Event attendance • Volunteerism