IFPR Communications 5 things to understand when pitching bloggers

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5 useful things to understand before you start to pitch bloggers

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IFPR Communications 5 things to understand when pitching bloggers

  1. 1. 5 things to understandwhen pitching bloggers
  2. 2. Bloggers don’t have editors Bloggers work on their own, and make their own decisionson what they will publish and when.
  3. 3. Follow before pitchingFollow targeted bloggers before you send any specific pitch. Send them data they might be interested in, respond to their posts.
  4. 4. Bloggers are into sharing Its all about the sharing of information. Many bloggers base their own success on how many eyeballs their content is attracting.Help them by liking or sharing your bloggers’ posts, tweets etc.
  5. 5. Bloggers can be socially sensitiveThe traditional journalist will often ignore bad pitches. The blogger, however, can make a big deal out of it. Know the rules before you pitch.
  6. 6. Establisha long-term working relationship.
  7. 7. IFPR COMMUNICATIONSA New Generation PR-agency | Uuden sukupolven viestintätoimisto More facebook.com/ifprfinland linkedin.com/company/ifpr-finland-oy Contacts linkedin.com/jukkalaikari linkedin.com/ilonakangas

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