Creating a Strategy for Social Media<br />
AnnounceMyMove<br />Strategy<br />
Mike@MikeParker.com<br />
Things to Remember!<br />Get out of Judgment			Get into Curiosity!<br />Treat People the way THEY want to be Treated!<br />
Buyers buy Houses<br />Seller’s buy Image!<br />It is not who you know <br />It is who knows you!<br />Things to Remember<...
Lifetime Customer Value<br /><br /><br /><br /><br /><br /><br /><br />$2,752,510<br />$57,803<br />6 year holding ...
What’s this whole Social Media thing?<br />
Social Media is  . . . <br />
Social Media defines:<br />Activities that have social interaction with sharing of words, images, video, and audio<br />		...
Follow us on Twitter and Facebook<br />
In other words. . . <br />Social media is a conversation that takes place online<br />
Like all conversations, <br />The key to social media begins and ends with listening<br />
You may not have a social media plan . . .<br />But you certainly use media<br />
Computer less than $300<br />
ListenWith Eyes and Ears!<br />
Social Media is here to stay!<br />But tools are temporary<br /><ul><li>Stay ahead of the curve  . . .  listen</li></li></...
WHY<br />Why do you want to do social media?<br />Write down why! <br />Go ahead and write down!<br />
Ask Yourself  . . . <br />
Do you want to . . . <br />
Who is YOUR TARGET?<br />
Who do you want to connect with<br />
You know your target . . . <br />You know your resource<br />Now what do you want to achieve?<br />
People Like this guy<br />By 2010, Millennial will outnumber baby boomers<br />$350 billion in spending power<br />Spend o...
And people like her<br /><ul><li>41% of Babyboomers have visited a social networking site
+55 women fastest growing demographic on Facebook
More stable, dependable income</li></li></ul><li>
Tools are useless without a blueprint<br />No off the Shelf solution<br />Find the Sweet Spot<br />
Call to Action<br />Have a purpose or a mission<br />
Belly to Belly<br />Eye to Eye<br />
How would you go from New York to Los Angles, what form of transportation could you use?<br />
The Rules of Social Media are not Defined<br />But there are a few to keep in mind<br />
1.  Stay Transparent<br />Don’t be evasive<br />Always offer your full name, your title, and your organization<br />Be the...
2.  Keep it Conversational<br />A blog post isn’t a book<br />Write like you would write to a friend<br />Ask questions<br />
3. Write What you Know<br />Stick to issues you know<br />If you don’t know, ASK?<br />Position yourself as an expert in y...
4.  Admit Mistakes<br />“Oops” happens<br />Be the first to admit your wrongs and make them right<br />Thank those who bri...
5.  Don’t Ignore Negativity<br />Negative comments are chances to turn critics into supporters<br />Respond kindly and res...
If something doesn’t feel right, it probably isn’t <br />Get others opinions on posting controversial material<br />6.  Tr...
This makes your social media plan. . . <br />And not the source of tears and anguish<br />
Social media tools aren’t really free<br />They cost time<br />Sometimes, lots of time<br />
What will you discover?<br />Better understanding of your brand presence<br />Online communities you should join<br />
What will you discover?<br />Targets and influencers you should engage<br />Values you should promote<br />Attitudes you s...
Profile<br />Who are you?<br />How do you want to present yourself?<br />Be TRUE!<br />
Call to Action<br />Have a purpose or a mission<br />
Who do you want to connect with<br />
Know the Lay of the Land!<br />
Take note of<br />Time staff members can devote to social media<br />Content already produced that can be used on social m...
 What can I devote to implementing my Social Media plan?<br />
 Time! Manpower! Content!<br />
Twitter<br />
Cattle drive #1<br />
Cattle drive #2<br />
Cattle drive #3<br />
Susan to do Social media logos on one page<br />
Blackjack table with chips and moneyon it<br />
Proctor and Gamble<br />
Where does your TARGET hang out at?<br />
Where does your TARGET hang out at?<br />
Target hang out<br />
What channels do you currently use?<br />Websites?<br />Direct marketing?<br />Email?<br />Phone?<br />Outreach programs?<...
Know the Lay of the Land!<br />
Key to Social Media Marketing Success<br />
ListenWith Eyes and Ears!<br />
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AnnounceMyMove.com webinar on Creating A Strategy for Social Media!

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AnnounceMyMove.com webinar on Creating A Strategy for Social Media! Breaks down a strategy for Real Estate Agents on basic Social Media!

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  • Show a blueprint here
  • Show two people belly to belly and eye to eye
  • Show two people belly to belly and eye to eye
  • 3 different slides
  • 3 different slides
  • 3 different slides
  • Show the people above on one slide hanging out
  • AnnounceMyMove.com webinar on Creating A Strategy for Social Media!

    1. 1. Creating a Strategy for Social Media<br />
    2. 2. AnnounceMyMove<br />Strategy<br />
    3. 3. Mike@MikeParker.com<br />
    4. 4.
    5. 5. Things to Remember!<br />Get out of Judgment Get into Curiosity!<br />Treat People the way THEY want to be Treated!<br />
    6. 6. Buyers buy Houses<br />Seller’s buy Image!<br />It is not who you know <br />It is who knows you!<br />Things to Remember<br />
    7. 7. Lifetime Customer Value<br /><br /><br /><br /><br /><br /><br /><br />$2,752,510<br />$57,803<br />6 year holding period/3% appreciation<br />
    8. 8. What’s this whole Social Media thing?<br />
    9. 9. Social Media is . . . <br />
    10. 10. Social Media defines:<br />Activities that have social interaction with sharing of words, images, video, and audio<br /> thru Technology!<br />
    11. 11.
    12. 12. Follow us on Twitter and Facebook<br />
    13. 13. In other words. . . <br />Social media is a conversation that takes place online<br />
    14. 14. Like all conversations, <br />The key to social media begins and ends with listening<br />
    15. 15. You may not have a social media plan . . .<br />But you certainly use media<br />
    16. 16. Computer less than $300<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22. ListenWith Eyes and Ears!<br />
    23. 23.
    24. 24. Social Media is here to stay!<br />But tools are temporary<br /><ul><li>Stay ahead of the curve . . . listen</li></li></ul><li>Social media tools aren’t really free<br />They cost time<br />Sometimes, lots of time<br />
    25. 25. WHY<br />Why do you want to do social media?<br />Write down why! <br />Go ahead and write down!<br />
    26. 26. Ask Yourself . . . <br />
    27. 27. Do you want to . . . <br />
    28. 28. Who is YOUR TARGET?<br />
    29. 29. Who do you want to connect with<br />
    30. 30. You know your target . . . <br />You know your resource<br />Now what do you want to achieve?<br />
    31. 31. People Like this guy<br />By 2010, Millennial will outnumber baby boomers<br />$350 billion in spending power<br />Spend over 16 hours a week online<br />96% have joined a social network<br />They care about what their friends think and what they like, not traditional marketing and ads<br />
    32. 32. And people like her<br /><ul><li>41% of Babyboomers have visited a social networking site
    33. 33. +55 women fastest growing demographic on Facebook
    34. 34. More stable, dependable income</li></li></ul><li>
    35. 35.
    36. 36.
    37. 37.
    38. 38.
    39. 39.
    40. 40. Tools are useless without a blueprint<br />No off the Shelf solution<br />Find the Sweet Spot<br />
    41. 41. Call to Action<br />Have a purpose or a mission<br />
    42. 42. Belly to Belly<br />Eye to Eye<br />
    43. 43. How would you go from New York to Los Angles, what form of transportation could you use?<br />
    44. 44.
    45. 45. The Rules of Social Media are not Defined<br />But there are a few to keep in mind<br />
    46. 46. 1. Stay Transparent<br />Don’t be evasive<br />Always offer your full name, your title, and your organization<br />Be the first to admit vested interests<br />
    47. 47. 2. Keep it Conversational<br />A blog post isn’t a book<br />Write like you would write to a friend<br />Ask questions<br />
    48. 48. 3. Write What you Know<br />Stick to issues you know<br />If you don’t know, ASK?<br />Position yourself as an expert in your field<br />
    49. 49. 4. Admit Mistakes<br />“Oops” happens<br />Be the first to admit your wrongs and make them right<br />Thank those who bring mistakes to your attention<br />
    50. 50. 5. Don’t Ignore Negativity<br />Negative comments are chances to turn critics into supporters<br />Respond kindly and respectfully<br />Understand concerns<br />Answer questions<br />
    51. 51. If something doesn’t feel right, it probably isn’t <br />Get others opinions on posting controversial material<br />6. Trust Your Instincts<br />I knew this was a bad idea. . . <br />
    52. 52. This makes your social media plan. . . <br />And not the source of tears and anguish<br />
    53. 53. Social media tools aren’t really free<br />They cost time<br />Sometimes, lots of time<br />
    54. 54. What will you discover?<br />Better understanding of your brand presence<br />Online communities you should join<br />
    55. 55. What will you discover?<br />Targets and influencers you should engage<br />Values you should promote<br />Attitudes you should change<br />
    56. 56. Profile<br />Who are you?<br />How do you want to present yourself?<br />Be TRUE!<br />
    57. 57.
    58. 58.
    59. 59.
    60. 60.
    61. 61.
    62. 62.
    63. 63.
    64. 64.
    65. 65.
    66. 66.
    67. 67.
    68. 68. Call to Action<br />Have a purpose or a mission<br />
    69. 69. Who do you want to connect with<br />
    70. 70. Know the Lay of the Land!<br />
    71. 71. Take note of<br />Time staff members can devote to social media<br />Content already produced that can be used on social media sites<br />
    72. 72. What can I devote to implementing my Social Media plan?<br />
    73. 73. Time! Manpower! Content!<br />
    74. 74. Twitter<br />
    75. 75.
    76. 76. Cattle drive #1<br />
    77. 77. Cattle drive #2<br />
    78. 78. Cattle drive #3<br />
    79. 79. Susan to do Social media logos on one page<br />
    80. 80. Blackjack table with chips and moneyon it<br />
    81. 81. Proctor and Gamble<br />
    82. 82.
    83. 83. Where does your TARGET hang out at?<br />
    84. 84. Where does your TARGET hang out at?<br />
    85. 85. Target hang out<br />
    86. 86. What channels do you currently use?<br />Websites?<br />Direct marketing?<br />Email?<br />Phone?<br />Outreach programs?<br />Newsletters?<br />
    87. 87. Know the Lay of the Land!<br />
    88. 88. Key to Social Media Marketing Success<br />
    89. 89. ListenWith Eyes and Ears!<br />

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