Social - Best Habits to follow and Pitfalls to avoid<br />t.n.c.venkatarangan<br />CMD, Vishwak Solutions Pvt. Ltd.<br />M...
Company or Individual<br />Do’s & Don’t vary<br />
How People contacted in 1980s?<br />Office<br />Social Clubs<br />Residence<br />
In late 90s?<br />Bulletin Boards & Forums<br />Chat<br />Email <br />Mobile Phone<br />
In 2010!<br />
Understand the medium<br />Instant Messenger & Chat<br />Yahoo! Groups & Forums!<br />YouTube or FlickR<br />FaceBook or L...
Social is child’s play<br />What can go wrong?	<br />
Example’s of Don’t<br />16, September 2008: Hacker, David Kernell, had guessed Palin's password by looking up biographical...
More Examples<br />In March ‘10 an unemployed Frenchman was arrested for trying to hack into the accounts of  President Ba...
Should we do social?<br />It seems to be very risky<br />
Why should we do social?<br />Barack Obama used it & won<br />Facebook has 500 million users, Twitter 190 million<br />Ide...
Social<br />DO’s<br />Dont’s<br />join social networking groups that cater to your preferences<br />do update regularly<br...
Rules for Create<br />Nothing called 100% private in social<br />Do the NewsPaper front page test<br />Your friends value ...
Tips to Consume - Aggregator<br />Aggregator like Sobees or TweetDeck or Windows Live<br />
Tips to create<br />Use Appropriate tools<br />Single Post: Integrate Twitter to FaceBook, Blogger to Twitter, YouTube to ...
ಧನ್ಯವಾದಗಳು <br />આભાર <br />धन्यवाद <br />നിങ്ങള്‍‌ക്ക് നന്ദി <br />ধন্যবাদ <br />நன்றி <br />ଧନ୍ୟବାଦ <br />ధన్యవాదాలు <br />
Twitter: @venkataranganfacebook.com/venkataranganwww.venkatarangan.com/blog<br />"Anything that can go wrong will go wrong...
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Social - Best habits to follow and pitfalls to avoid

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  • Labour sacked an election candidate last month for a string of foulmouthed internet rants.
  • According to Star Magazine the musician was spending more time telling his 300,000+ followers about every details of his life than spending it with Aniston that she finished the relationship.
  • For companies examples are United Guitar Video (9 Millon Views): http://www.youtube.com/watch?v=5YGc4zOqozo iPhone 4 Video, New Zealand Video (Nothing to Hide) http://www.youtube.com/watch?v=7-Mq9HAE62Y
  • Social - Best habits to follow and pitfalls to avoid

    1. 1. Social - Best Habits to follow and Pitfalls to avoid<br />t.n.c.venkatarangan<br />CMD, Vishwak Solutions Pvt. Ltd.<br />Microsoft Regional Director, Chennai<br />
    2. 2. Company or Individual<br />Do’s & Don’t vary<br />
    3. 3. How People contacted in 1980s?<br />Office<br />Social Clubs<br />Residence<br />
    4. 4. In late 90s?<br />Bulletin Boards & Forums<br />Chat<br />Email <br />Mobile Phone<br />
    5. 5. In 2010!<br />
    6. 6. Understand the medium<br />Instant Messenger & Chat<br />Yahoo! Groups & Forums!<br />YouTube or FlickR<br />FaceBook or Linked-In<br />Blogging<br />Twitter<br />Four Square<br />
    7. 7. Social is child’s play<br />What can go wrong? <br />
    8. 8.
    9. 9. Example’s of Don’t<br />16, September 2008: Hacker, David Kernell, had guessed Palin's password by looking up biographical details such as her high school and birthdate<br />Reference: http://en.wikipedia.org/wiki/Sarah_Palin_email_hack <br />
    10. 10. More Examples<br />In March ‘10 an unemployed Frenchman was arrested for trying to hack into the accounts of  President Barack Obama and Britney Spears<br />In USA a man from Oklahoma City was arrested by FBI agents after he posted threatening Tweets about a bloody rampage against the government<br />An Aussie newspaper columnist was given the boot after making a string of controversial Twitter remark<br />A New Yorker was arrested last year for using Twitter to alert protesters to police movements <br />Jennifer Aniston reportedly ended her relationship with John Mayer because he was obsessed with Twitter<br />
    11. 11. Should we do social?<br />It seems to be very risky<br />
    12. 12. Why should we do social?<br />Barack Obama used it & won<br />Facebook has 500 million users, Twitter 190 million<br />Identify and invite speakers<br />Market yourself, reach out to new friends (leads)<br />Keep in touch with friends (Research on prospective clients)<br />
    13. 13. Social<br />DO’s<br />Dont’s<br />join social networking groups that cater to your preferences<br />do update regularly<br />mother was right, do give to get<br />start slow<br />study & tweak default privacy settings<br />don’t overdo member profile<br />don’t befriend everyone<br />don’t trust chat<br />don’t keep old passwords<br />don’t post year born<br />don’t spread rumours<br />don’t be afraid to use “report/block this person”<br />
    14. 14. Rules for Create<br />Nothing called 100% private in social<br />Do the NewsPaper front page test<br />Your friends value their privacy <br />PII especially of Kids & Girls not okay<br />Choosing your profile picture<br />Discretion is Appreciated<br />Don’t Out Your Boss as a Jerk<br />
    15. 15. Tips to Consume - Aggregator<br />Aggregator like Sobees or TweetDeck or Windows Live<br />
    16. 16. Tips to create<br />Use Appropriate tools<br />Single Post: Integrate Twitter to FaceBook, Blogger to Twitter, YouTube to Twitter<br />Mobile: EchoFon<br />Video: Windows Live Moviemaker, CISCO FlipShare, Adobe Premiere Elements<br />Photos: Google Picasa, Apple iPhoto, Windows Live Photo Gallery<br />
    17. 17. ಧನ್ಯವಾದಗಳು <br />આભાર <br />धन्यवाद <br />നിങ്ങള്‍‌ക്ക് നന്ദി <br />ধন্যবাদ <br />நன்றி <br />ଧନ୍ୟବାଦ <br />ధన్యవాదాలు <br />
    18. 18. Twitter: @venkataranganfacebook.com/venkataranganwww.venkatarangan.com/blog<br />"Anything that can go wrong will go wrong"<br />

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