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Social media strategy #BrandStorm2016

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A presentation for #BrandStorm2016 on finding data on the market for use in creating an effective social media strategy.

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Social media strategy #BrandStorm2016

  1. 1. @JFouts :: TatuDigital.com Social Media Strategy Data, Data, Everywhere, Now What!
  2. 2. @JFouts #BRANDSTORM2016 What Strategy?
  3. 3. Janet Fouts :: TatuDigital.com Mindful Delivery • Know who you are talking to • How do they talk to each other? • Where do they hang out? • Spray and pray never works • Build relationships more • Less noise for noise’s sake
  4. 4. Listen • Listen to networks internal and external • Corporate news • In the field • Policy changes • Insight into how your brand is perceived • Insight into what the market wants
  5. 5. @JFouts #BRANDSTORM2016 Data is Awesome
  6. 6. @JFouts #BRANDSTORM2016 Too much data? Not so much
  7. 7. @JFouts #BRANDSTORM2016 Tools you don’t use? Not So Awesome
  8. 8. @JFouts #BRANDSTORM2016 Content for Content’s Sake? Not So Awesome
  9. 9. @JFouts #BRANDSTORM2016 Data Mining for the good stuff
  10. 10. @JFouts #BRANDSTORM2016 Who uses analytics?
  11. 11. @JFouts #BRANDSTORM2016 What to look for • Usability • Affordability • Cross channel • Reporting-exportable • Ability to slice and dice
  12. 12. @JFouts #BRANDSTORM2016 Google Trends
  13. 13. @JFouts #BRANDSTORM2016 Google Trends
  14. 14. @JFouts #BRANDSTORM2016 Google Trends
  15. 15. @JFouts #BRANDSTORM2016 Google Trends
  16. 16. @JFouts #BRANDSTORM2016 Google trends
  17. 17. @JFouts #BRANDSTORM2016 Google trends
  18. 18. @JFouts #BRANDSTORM2016 Google trends
  19. 19. @JFouts #BRANDSTORM2016 Buzzsumo
  20. 20. @JFouts #BRANDSTORM2016 Buzzsumo
  21. 21. @JFouts #BRANDSTORM2016 Buzzsumo
  22. 22. @JFouts #BRANDSTORM2016 Buzzsumo
  23. 23. @JFouts #BRANDSTORM2016 Buzzsumo
  24. 24. @JFouts #BRANDSTORM2016 Buzzsumo
  25. 25. @JFouts #BRANDSTORM2016 Buzzsumo
  26. 26. @JFouts #BRANDSTORM2016 Mention.com
  27. 27. @JFouts #BRANDSTORM2016 Mention.com
  28. 28. @JFouts #BRANDSTORM2016 Mention.com
  29. 29. @JFouts #BRANDSTORM2016 Mention.com
  30. 30. @JFouts #BRANDSTORM2016 Mention.com
  31. 31. @JFouts #BRANDSTORM2016 Trackur
  32. 32. @JFouts #BRANDSTORM2016 now what? • B2B, B2C or both? • What are your resources? • Time • Funding • Manpower • Content or curation?
  33. 33. @JFouts #BRANDSTORM2016 Where is your crowd? • User personas • Where do they hang out? • When do they go there? • Why do they need you?
  34. 34. @JFouts #BRANDSTORM2016 When is your crowd?
  35. 35. @JFouts #BRANDSTORM2016 Curation? • Share other’s content • Create affinity • Reciprocity is the name of the game • Be a thought leader
  36. 36. @JFouts #BRANDSTORM2016 Feedly
  37. 37. @JFouts #BRANDSTORM2016 Feed to management
  38. 38. @JFouts #BRANDSTORM2016 Scoop.it
  39. 39. @JFouts #BRANDSTORM2016 Creation • Written content • Social shares • Images • Infographics • Slideshare
  40. 40. @JFouts #BRANDSTORM2016 buffer and pablo
  41. 41. @JFouts #BRANDSTORM2016 Canva
  42. 42. @JFouts #BRANDSTORM2016 Content Calendars
  43. 43. @JFouts #BRANDSTORM2016 Trello
  44. 44. @JFouts #BRANDSTORM2016 What do you need to know? • Janet@JanetFouts.com • @Jfouts • JanetFouts.com • 408.216.7423

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