SlideShare a Scribd company logo
1 of 98
Not just
  another
 session on
social media
Your panel

   Jeannine Crooks
     Affiliate Window: Account Manager
     @Jeannine_Crooks
   Mike Allen
     Shopping Bargains: Founder & "Chief
      Executive Shopper"
     @mta1
   Shannon Vogel
     The Be-Scene: Owner and Socialite
     @thebescene
   Jennifer Myers Ward
     ebove &beyond: President
What to expect:

   Learn 7 things to always do



   5 things to never do



   6 ways to customize social media to
    generate sales using
    Facebook, Twitter, LinkedIn and Pinterest
7 Things to always do

1.   Practice Good Social Behavior

2.   Listen and Learn

3.   Do more than post

4.   Pay attention

5.   Measure, Analyze, Revise

6.   Stay informed

7.   Act like a girl scout
#1 Practice good social
behavior
Do for others

   Repin on Pinterest

   Retweet on Twitter

   Share or comment on Facebook

   Write a guest post on someone’s blog

   Say thank you

   Acknowledge others

   Give a free webinar
Etiquette

   Say thank you to each Facebook post like

   Respond to comments within 24 hours

   Be considerate with tagging

   Use proper grammar and English

   Categorize someone’s Pinterest board for
    them
Resources


   Webinar service
       https://www.meetingburner.com
#2 Listen and learn
Know your audience

Use your resources to make sure you’re
speaking in the right voice for your
demographic

   Look at your Facebook insights

   Monitor conversations on
    http://search.twitter.com

   Know your stats

   Think about what your customers want to
    hear rather than what you want to say

   Keep an eye on your competition
Want to turn a woman off in a
hurry?
Social media demographics
Facebook
Twitter
Google+
Pinterest
LinkedIn
Why Americans use social
media
Facebook usage by state
Resources

   Advanced Twitter search
       https://twitter.com/i/#!/search-advanced

   Monitor your competition
       http://www.compete.com/us/

   Stats site
       http://www.socialbakers.com

   Infographic Source
       http://www.sitepronews.com/wp-
        content/uploads/2012/04/Social-Media-
        Demographics-infographic.jpg
#3 Do more than post
Ideas

   Respond to comments and try to start a
    conversation

   Look the user up on other platforms and
    connect with them there, too

   Support, fan, follow the users pages and
    sites

   Leave comments

   Consider all of the places you can
    encourage people to connect.
Pinterest

   Explain why you are pinning an image

   Check to see what people are pinning from
    your site
       http://pinterest.com/source/youdomain.co
        m/

   Use a link in your description

   Add a price if it’s purchasable

   Use hashtags in your description
Pinterest

   If pinning from website, look for title tags or
    alt tags for description

   Pin videos

   Search for users by location or board
    interest

   Leave comments or likes on pins
Resources

   Create a wordle and pin it
       http://www.wordle.net

   Check to see what people are pinning from
    your site

   http://pinterest.com/source/youdomain.com/
#4 Pay attention
Don’t set it and forget it!

   Pay attention everyday – just like a
    relationship. If you neglect it, you won’t
    receive the benefits

   Prescheduling content is a good idea, but
    what if a natural disaster happens and you
    scheduled a post that says something
    insensitive
Resources


   Management program
       https://hootsuite.com
#5 Measure, Analyze and
Revise
Tools

   Use trackable links (sites like bit.ly)

   See the best time and days for YOU to post
    with Crowdbooster

   Study your Google Analytics

   Study most popular posts, days and times
    on Facebook insights

   Use PinReach to analyze your reach

   Keep your Twitter followers in good order
Resources

   Trackable links
     https://bitly.com
   Best times and days for your audience
     https://crowdbooster.com/dashboard/
   Pinterest Analytics
     http://www.pinreach.com
   See who’s not following you back on Twitter
     http://friendorfollow.com
   See who’s unfollowed you on Twitter
     http://useqwitter.com
Resources

   Export your Twitter followers
     http://simplymeasured.com/free-social-
      media-tools

   Track keywords, hashtags, usernames
     https://rowfeeder.com
   Measure your audience
     http://www.quantcast.com
   Find Twitter influencers
     http://followerwonk.com
   Get rid of useless Twitter followers
     http://thetwitcleaner.com
#6 Stay informed
Read, Read, Read

Social media changes DAILY. Don’t get left
out!

   Read social media newsletters DAILY
       Mashable
       Social Media Examiner
       E Marketer Daily
       ProBlogger
Resources

   http://mashable.com

   http://www.socialmediaexaminer.com

   http://www.problogger.net

   https://www.emarketer.com/Newsletter.aspx
Be Prepared
Have a plan!

   Choose a social media manager, in-house
    or outsourced

   Owners: watch their work and ask for
    reports, updates, etc.

   In-house: Create a schedule or system and
    stick to it (revise as needed)

   Burn-out happens and people take
    vacations. There’s no auto vacation
    message in social media.
Complaint Jar

   Be prepared for a bad hair day when you
    can’t think of a single thing to post.

   Have a compliant jar for the company. Turn
    those complaints into helpful, educational
    posts.
5 Things to never do

1.   Don’t over-promote!

2.   Don’t be lazy!

3.   Don’t act desperate!

4.   Don’t be selfish!

5.   Don’t do it if it doesn’t feel good!
#1 Don’t over promote or sell
Social media is not an online
billboard

   When people use social media they aren’t in
    a mindset to be sold.

   Don’t invade their space with sales pitches.

   People don’t need you to tell them to buy.
    They are smart enough to know that if they
    want what you have, they can buy from you.

   Use social media to humanize your
    company
“Back of the brain”

   Most social media purchase decisions
    happen in the “back of the brain” because
    you’ve planted a seed or kept yourself
    present.

   Direct selling will undo all of your
    subconscious efforts
Where you can sell

   Use social media advertising in an
    acceptable format:
       Facebook Ads
       Twitter Ads or Promoted Tweets
       LinkedIn Ads
Stop doodling and listen!

   Do NOT offer rewards to your fans on
    Facebook’s wall.

   They will shut you down (if they catch you)
    with no warning and no way to get it back.

   In short, they’ll send a note that says you
    should have followed the rules in the first
    place.
Facebook Specifics

   You must not condition registration or entry
    upon the user taking any action using any
    Facebook features or functionality other than
    liking a Page, checking in to a Place, or
    connecting to your app. For example, you
    must not condition registration or entry upon
    the user liking a Wall post, or commenting or
    uploading a photo on a Wall.

   iv. You must not use Facebook features or
    functionality as a promotion’s registration or
    entry mechanism. For example, the act of
    liking a Page or checking in to a Place
    cannot automatically register or enter a
    promotion participant.
Facebook Specifics

   v. You must not use Facebook features or
    functionality, such as the Like button, as a
    voting mechanism for a promotion.

   vi. You must not notify winners through
    Facebook, such as through Facebook
    messages, chat, or posts on profiles
    (timelines) or Pages.
Facebook Cover Photos: Do
not include the following

   Price or purchase information, such as "40%
    off" or "Download it at our website"

   Contact information, such as web
    address, email, mailing address or other
    information intended for your Page's about
    section.

   References to user interface elements, such
    as Like or Share, or any other Facebook
    site features

   Calls to action, such as "Get it now" or "Tell
    your friends"
Resources

   Article that explains promotion guidelines in
    English
       http://www.socialmediaexaminer.com/face
        book-promotions-what-you-need-to-know/

   Article that explains what you need to know
    according to the law
       http://www.socialmediaexaminer.com/soci
        al-media-promotions-and-the-law-what-
        you-need-to-know/
Resources

   Link to Facebook’s cover photo guidelines

       https://www.facebook.com/help/search/?q=c
        over+guidelines

   Ad Resources
           www.facebook.com/ads
           http://business.twitter.com/advertise/start
           http://www.linkedin.com/ads
#2 Don’t be lazy
Lazy, lazy, lazy…

   Don’t forward tweets to Facebook.
    Facebookers don’t get it and it’s a turn-off.
       It’s ok to forward Facebook to Twitter if
        your posting habits include getting to the
        point in the beginning of your post.
Don’t just dump a link into a
post

   Don’t post a link without explaining why you
    are posting it
       It looks and smells like a virus
More…

   Don’t expect to sign up for Facebook and
    instantly be successful just because almost
    a billion people use it.
Don’t set it and forget it

    Auto replies are not genuine to people that
     support you more than once
Don’t send detailed auto DM’s

   …Especially non-proofed ones

   What if you sent this to a customer who
    knows you because they already buy from
    you? Total giveaway that it’s automated!
LinkedIn Invites

   Don’t send invites to people you don’t know
    or are trying to get to know

   Erase the pre-canned message and write
    your own.
       Remind people how you met


    
Don’t invite everyone on yours list
to Facebook Events

   It’s 3000 miles away

   Not a golfer

   With the short notice, it would cost $2000 to
    get a plane ticket
Don’t run a contest or offer
without thinking it through
Don’t join LinkedIn without a
picture
Don’t set up a page just to
grab the URL
#3 Don’t act desperate
Desperate for fans?
Don’t beg…

   Don’t beg for links or shares.

   If your content is good enough, people know
    what to do.

   Personal requests from friends is ok

   This translates into how people perceive
    your business success
Don’t drink and tweet, post,
text, type, etc.

   No matter how good the idea seems at the
    moment. Don’t do it. Thank us later!
#4 Don’t be selfish
“Be more interested than
     interesting.”
#5 Don’t do it if it doesn’t feel
good
If it smells like…

   If you have to ask:
       Should I post this?
       Does this sound spammy?
       Does this sound sales pitchy?
       Will this offend someone?



       DON’T TAKE THE RISK!
Social media is a lot like sex

   You don’t ask for it right after you say hi (aka
    get someone in your community)

   You have to work for it if you want more

   It takes work if it’s going to be any good

   “A ho is a ho”. Think about it.

   It’s better to be attentive to the right people
    rather than not fully present with many

   Flattery will get you everywhere. “Look at
    me! Look at me!” – Not so much!
6 Ways to customize to
generate sales

1.   Target community members

2.   Use apps

3.   Profile customization

4.   Share

5.   Set yourself apart

6.   Get outside the box
#1 Target
Facebook Ad Targeting

   Target by:
       Location
       Age
       Gender
       Interest
       Marital status
       Education
       Connections to others
Twitter

   Find Twitter users that have already built a
    following of your target customers and follow
    their followers or people they are following.
Pinterest
LinkedIn
Resources

   Auto follow lists of users
       http://www.tweetadder.com
#2 Use Apps
Resources

   App Builders
       http://www.pagemodo.com
       http://www.faceitpages.com
       http://www.wildfireapp.com
       http://www.tabsite.com
#3 Profile Customization
Twitter Background
Resources
   Facebook Tabs 520 pixels wide x 180 (normal size 200 wide
    with a 12 pixel border)

   Timeline cover - For best quality image and fastest load times for your
    Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall
    and less than 100 kilobytes.

   Profile Image 125x125
          Page profile pictures are square and display at 160x160 pixels.
          The photo you upload must be at least 180x180 pixels.
          Recommended uploading a square image of your brand's logo.
          Rectangular images will be cropped to fit a square.
          Page profile pictures display next to your Page's name around
           the site, so yours should stand on its own to represent your Page.
          Be creative with how your profile picture and cover photo go
           together.
          On your Page's cover, the profile picture displays 23 pixels from
           the left side and 210 pixels from the top of your cover photo.
Resources

   Twitter – profile picture 25x25

   YouTube – Background image up to 256K

   Pinterest – Max width 554 Horizontal. No
    vertical limit.

   Twitter – Limit length to 5000px

   Tweet length – subtract link characters until
    126 remain

   Facebook Ads – 135 Characters

   How to make a Twitter background:
     http://banyanbranch.com/social-blog/how-to-
      make-twitter-backgrounds-for-the-new-
      twitter-com/
#4 Share
Make it easy for people to
share
Clear and easy to share
Share on blog posts
Individual platform buttons on
website
Resources

   http://sharethis.com/#sthash.AhGLLVZR

   http://wibiya.conduit.com

   http://pinterest.com/about/goodies/

   https://developers.facebook.com/docs/refere
    nce/plugins/like/

   http://twitter.com/about/resources/buttons
#5 Set yourself apart
Custom Facebook like
buttons
Twitter landing page
Social Landing Page
Create Infographics. Odd size
pins get more attention
Resources

   Twitter landing page

       http://unbounce.com/social-media/what-is-
        a-twitter-landing-page/

   Social landing page
     http://www.cyselite.com/demo2/contentpa
      ge.aspx?Id=28998

   Create infographics
     http://visual.ly
   Custom Facebook like buttons
     http://www.inboundnow.com/apps/faceboo
      k-like-button-generator/
#6 Get outside the box
Help people connect
everywhere you can

   Change your hold message to say “Join us
    on XXX” at the end

   Add social icons to email signatures

   Add social icons or addresses to
    invoices, printed materials

   Take social media cards to conferences
Took Kit

   Create a tool kit for your
    partners, suppliers, affiliates by helping them
    improve their social media
       Help people help you by giving them posts
        to use on their social media sites


       All examples in the tool kit show how to
        connect with you on your sites


       Get the credit for helping demystify social
        media!
How to find us

   Jeannine Crooks
     @Jeannine_Crooks
     jeannine.crooks@affiliatewindow.com
   Mike Allen
     @mta1
     mike@shopping-bargains.com
   Shannon Vogel
     @thebescene
     socialite@thebe-scene.com
   Jennifer Myers Ward
     jennifer@eboveandbeyond.com

More Related Content

What's hot

Basic next generation marketing selling with social media swc event
Basic next generation marketing   selling with social media swc eventBasic next generation marketing   selling with social media swc event
Basic next generation marketing selling with social media swc event
Rory Vaden
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
Angela Frizell
 
5 facebook fan page problems and how to fix them
5 facebook fan page problems and how to fix them5 facebook fan page problems and how to fix them
5 facebook fan page problems and how to fix them
Ebiama Destiny
 
Copa leveraging the power of social media
Copa leveraging the power of social mediaCopa leveraging the power of social media
Copa leveraging the power of social media
Fern Joseph
 

What's hot (18)

Easy Facebook Prospecitng Tips for your Network Marketing Business
Easy Facebook Prospecitng Tips for your Network Marketing BusinessEasy Facebook Prospecitng Tips for your Network Marketing Business
Easy Facebook Prospecitng Tips for your Network Marketing Business
 
Basic next generation marketing selling with social media swc event
Basic next generation marketing   selling with social media swc eventBasic next generation marketing   selling with social media swc event
Basic next generation marketing selling with social media swc event
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
 
Social Media for the Scared for @GirlGuiding
Social Media for the Scared for @GirlGuidingSocial Media for the Scared for @GirlGuiding
Social Media for the Scared for @GirlGuiding
 
5 facebook fan page problems and how to fix them
5 facebook fan page problems and how to fix them5 facebook fan page problems and how to fix them
5 facebook fan page problems and how to fix them
 
Introduction to twitter marketing - presentation
Introduction to twitter marketing - presentationIntroduction to twitter marketing - presentation
Introduction to twitter marketing - presentation
 
CSM Module 4: Leveraging social networks
CSM Module 4:  Leveraging social networksCSM Module 4:  Leveraging social networks
CSM Module 4: Leveraging social networks
 
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job CounselorsIntroduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
 
Facebook for Job Seekers
Facebook for Job SeekersFacebook for Job Seekers
Facebook for Job Seekers
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Social Media 101: An Introduction
Social Media 101: An IntroductionSocial Media 101: An Introduction
Social Media 101: An Introduction
 
Copa leveraging the power of social media
Copa leveraging the power of social mediaCopa leveraging the power of social media
Copa leveraging the power of social media
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media Presentation
 
Branding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social MediaBranding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social Media
 
Beyond Selfies - Social Media for Personal Branding & Influence
Beyond Selfies - Social Media for Personal Branding & Influence  Beyond Selfies - Social Media for Personal Branding & Influence
Beyond Selfies - Social Media for Personal Branding & Influence
 
How to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream jobHow to use social media to market yourself and land your dream job
How to use social media to market yourself and land your dream job
 

Similar to Not Just Another Session on Social Media

Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
Bua Marketing
 

Similar to Not Just Another Session on Social Media (20)

Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...
 
March24 Ppt Presentationv8
March24 Ppt Presentationv8March24 Ppt Presentationv8
March24 Ppt Presentationv8
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
 
Social Media Time Management
Social Media Time ManagementSocial Media Time Management
Social Media Time Management
 
Medical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media MarketingMedical Tourism in Croatia - Social Media Marketing
Medical Tourism in Croatia - Social Media Marketing
 
Social Media 101 - Michelle Smalls
Social Media 101 - Michelle SmallsSocial Media 101 - Michelle Smalls
Social Media 101 - Michelle Smalls
 
Facebook and linkedin for business
Facebook and linkedin for businessFacebook and linkedin for business
Facebook and linkedin for business
 
Social Media Basics I & II - Arkansas Society of CPAs Presentation
Social Media Basics I & II - Arkansas Society of CPAs PresentationSocial Media Basics I & II - Arkansas Society of CPAs Presentation
Social Media Basics I & II - Arkansas Society of CPAs Presentation
 
Co-op Facebook Webinars Phase I 7 II.
Co-op Facebook Webinars Phase I 7 II.Co-op Facebook Webinars Phase I 7 II.
Co-op Facebook Webinars Phase I 7 II.
 
Intro to Facebook for Business
Intro to Facebook for BusinessIntro to Facebook for Business
Intro to Facebook for Business
 
Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...Personal Branding: The Power of You - Creating an Influential & Credible Per...
Personal Branding: The Power of You - Creating an Influential & Credible Per...
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Bia presentation
Bia presentationBia presentation
Bia presentation
 
BIA Presentation
BIA PresentationBIA Presentation
BIA Presentation
 
Social Media Boot Camp
Social Media Boot CampSocial Media Boot Camp
Social Media Boot Camp
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIAHOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
 
21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online 21 Steps To Become a Social Media Superstar: Building Your Brand Online
21 Steps To Become a Social Media Superstar: Building Your Brand Online
 
For Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your CareerFor Soon-to-Be Grads: Online Identity & Your Career
For Soon-to-Be Grads: Online Identity & Your Career
 
ISPAL Step into Social Media Oct 21st
ISPAL Step into Social Media Oct 21stISPAL Step into Social Media Oct 21st
ISPAL Step into Social Media Oct 21st
 

More from Affiliate Summit

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
Affiliate Summit
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
Affiliate Summit
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
Affiliate Summit
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
Affiliate Summit
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
Affiliate Summit
 

More from Affiliate Summit (20)

How I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One MonthHow I Increased my Affiliate Program’s Revenue by 30% in One Month
How I Increased my Affiliate Program’s Revenue by 30% in One Month
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
How to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business StrategyHow to Audit and Improve Your Pinterest Business Strategy
How to Audit and Improve Your Pinterest Business Strategy
 
The Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce RevenueThe Path to $1M: How to Get to 7-Figures Commerce Revenue
The Path to $1M: How to Get to 7-Figures Commerce Revenue
 
Utilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer CampaignsUtilizing Instagram Stories in your Influencer Campaigns
Utilizing Instagram Stories in your Influencer Campaigns
 
Paid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made EasyPaid Search and Paid Social Media Made Easy
Paid Search and Paid Social Media Made Easy
 
Intro to SEO
Intro to SEOIntro to SEO
Intro to SEO
 
End of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming NextEnd of the Amazon Associates Era? What Might Be Coming Next
End of the Amazon Associates Era? What Might Be Coming Next
 
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Knock it Out of the Park: 11 Pro Tips to Improve your Game!
Knock it Out of the Park: 11 Pro Tips to Improve your Game!
 
How to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using VideoHow to Lift Conversions by Over 130% Using Video
How to Lift Conversions by Over 130% Using Video
 
9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program9 Software Tools Affiliate Managers Need to Grow the Program
9 Software Tools Affiliate Managers Need to Grow the Program
 
2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year2020 Vision: Coupon Trends to Keep an Eye on this Year
2020 Vision: Coupon Trends to Keep an Eye on this Year
 
Conversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code PartnersConversion Over Clicks: Reevaluating Coupon Code Partners
Conversion Over Clicks: Reevaluating Coupon Code Partners
 
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
 
Get That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate MarketingGet That Bread: Leverage Influence with Affiliate Marketing
Get That Bread: Leverage Influence with Affiliate Marketing
 
Facebook Advertising Overview
Facebook Advertising OverviewFacebook Advertising Overview
Facebook Advertising Overview
 
California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?California's Tough New Privacy Law is Here. Are You Ready?
California's Tough New Privacy Law is Here. Are You Ready?
 
12 Digital Tools for Bloggers
12 Digital Tools for Bloggers12 Digital Tools for Bloggers
12 Digital Tools for Bloggers
 
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnThe 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus On
 
A Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerceA Proven Blueprint for Scaling past 8 Figures in eCommerce
A Proven Blueprint for Scaling past 8 Figures in eCommerce
 

Recently uploaded

Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
CaitlinCummins3
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
daisycvs
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
Spesiialis Kandungan BPOM
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 

Recently uploaded (20)

Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODFRATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
RATINGS OF EACH VIDEO FOR UNI PROJECT IWDSFODF
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
(( wa 0851/7541/5434 )) Jual Obat Aborsi Di Surabaya - Cytotec Misoprostol 20...
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.docGuide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
Guide to Networking Essentials 8th Edition by Greg Tomsho solution manual.doc
 

Not Just Another Session on Social Media

  • 1. Not just another session on social media
  • 2. Your panel  Jeannine Crooks  Affiliate Window: Account Manager  @Jeannine_Crooks  Mike Allen  Shopping Bargains: Founder & "Chief Executive Shopper"  @mta1  Shannon Vogel  The Be-Scene: Owner and Socialite  @thebescene  Jennifer Myers Ward  ebove &beyond: President
  • 3. What to expect:  Learn 7 things to always do  5 things to never do  6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest
  • 4. 7 Things to always do 1. Practice Good Social Behavior 2. Listen and Learn 3. Do more than post 4. Pay attention 5. Measure, Analyze, Revise 6. Stay informed 7. Act like a girl scout
  • 5. #1 Practice good social behavior
  • 6. Do for others  Repin on Pinterest  Retweet on Twitter  Share or comment on Facebook  Write a guest post on someone’s blog  Say thank you  Acknowledge others  Give a free webinar
  • 7. Etiquette  Say thank you to each Facebook post like  Respond to comments within 24 hours  Be considerate with tagging  Use proper grammar and English  Categorize someone’s Pinterest board for them
  • 8. Resources  Webinar service  https://www.meetingburner.com
  • 10. Know your audience Use your resources to make sure you’re speaking in the right voice for your demographic  Look at your Facebook insights  Monitor conversations on http://search.twitter.com  Know your stats  Think about what your customers want to hear rather than what you want to say  Keep an eye on your competition
  • 11. Want to turn a woman off in a hurry?
  • 18. Why Americans use social media
  • 20. Resources  Advanced Twitter search  https://twitter.com/i/#!/search-advanced  Monitor your competition  http://www.compete.com/us/  Stats site  http://www.socialbakers.com  Infographic Source  http://www.sitepronews.com/wp- content/uploads/2012/04/Social-Media- Demographics-infographic.jpg
  • 21. #3 Do more than post
  • 22. Ideas  Respond to comments and try to start a conversation  Look the user up on other platforms and connect with them there, too  Support, fan, follow the users pages and sites  Leave comments  Consider all of the places you can encourage people to connect.
  • 23. Pinterest  Explain why you are pinning an image  Check to see what people are pinning from your site  http://pinterest.com/source/youdomain.co m/  Use a link in your description  Add a price if it’s purchasable  Use hashtags in your description
  • 24. Pinterest  If pinning from website, look for title tags or alt tags for description  Pin videos  Search for users by location or board interest  Leave comments or likes on pins
  • 25. Resources  Create a wordle and pin it  http://www.wordle.net  Check to see what people are pinning from your site  http://pinterest.com/source/youdomain.com/
  • 27. Don’t set it and forget it!  Pay attention everyday – just like a relationship. If you neglect it, you won’t receive the benefits  Prescheduling content is a good idea, but what if a natural disaster happens and you scheduled a post that says something insensitive
  • 28. Resources  Management program  https://hootsuite.com
  • 29. #5 Measure, Analyze and Revise
  • 30. Tools  Use trackable links (sites like bit.ly)  See the best time and days for YOU to post with Crowdbooster  Study your Google Analytics  Study most popular posts, days and times on Facebook insights  Use PinReach to analyze your reach  Keep your Twitter followers in good order
  • 31. Resources  Trackable links  https://bitly.com  Best times and days for your audience  https://crowdbooster.com/dashboard/  Pinterest Analytics  http://www.pinreach.com  See who’s not following you back on Twitter  http://friendorfollow.com  See who’s unfollowed you on Twitter  http://useqwitter.com
  • 32. Resources  Export your Twitter followers  http://simplymeasured.com/free-social- media-tools  Track keywords, hashtags, usernames  https://rowfeeder.com  Measure your audience  http://www.quantcast.com  Find Twitter influencers  http://followerwonk.com  Get rid of useless Twitter followers  http://thetwitcleaner.com
  • 34. Read, Read, Read Social media changes DAILY. Don’t get left out!  Read social media newsletters DAILY  Mashable  Social Media Examiner  E Marketer Daily  ProBlogger
  • 35. Resources  http://mashable.com  http://www.socialmediaexaminer.com  http://www.problogger.net  https://www.emarketer.com/Newsletter.aspx
  • 37. Have a plan!  Choose a social media manager, in-house or outsourced  Owners: watch their work and ask for reports, updates, etc.  In-house: Create a schedule or system and stick to it (revise as needed)  Burn-out happens and people take vacations. There’s no auto vacation message in social media.
  • 38. Complaint Jar  Be prepared for a bad hair day when you can’t think of a single thing to post.  Have a compliant jar for the company. Turn those complaints into helpful, educational posts.
  • 39. 5 Things to never do 1. Don’t over-promote! 2. Don’t be lazy! 3. Don’t act desperate! 4. Don’t be selfish! 5. Don’t do it if it doesn’t feel good!
  • 40. #1 Don’t over promote or sell
  • 41. Social media is not an online billboard  When people use social media they aren’t in a mindset to be sold.  Don’t invade their space with sales pitches.  People don’t need you to tell them to buy. They are smart enough to know that if they want what you have, they can buy from you.  Use social media to humanize your company
  • 42. “Back of the brain”  Most social media purchase decisions happen in the “back of the brain” because you’ve planted a seed or kept yourself present.  Direct selling will undo all of your subconscious efforts
  • 43. Where you can sell  Use social media advertising in an acceptable format:  Facebook Ads  Twitter Ads or Promoted Tweets  LinkedIn Ads
  • 44. Stop doodling and listen!  Do NOT offer rewards to your fans on Facebook’s wall.  They will shut you down (if they catch you) with no warning and no way to get it back.  In short, they’ll send a note that says you should have followed the rules in the first place.
  • 45. Facebook Specifics  You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.  iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.
  • 46. Facebook Specifics  v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.  vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
  • 47. Facebook Cover Photos: Do not include the following  Price or purchase information, such as "40% off" or "Download it at our website"  Contact information, such as web address, email, mailing address or other information intended for your Page's about section.  References to user interface elements, such as Like or Share, or any other Facebook site features  Calls to action, such as "Get it now" or "Tell your friends"
  • 48. Resources  Article that explains promotion guidelines in English  http://www.socialmediaexaminer.com/face book-promotions-what-you-need-to-know/  Article that explains what you need to know according to the law  http://www.socialmediaexaminer.com/soci al-media-promotions-and-the-law-what- you-need-to-know/
  • 49. Resources  Link to Facebook’s cover photo guidelines  https://www.facebook.com/help/search/?q=c over+guidelines  Ad Resources  www.facebook.com/ads  http://business.twitter.com/advertise/start  http://www.linkedin.com/ads
  • 51. Lazy, lazy, lazy…  Don’t forward tweets to Facebook. Facebookers don’t get it and it’s a turn-off.  It’s ok to forward Facebook to Twitter if your posting habits include getting to the point in the beginning of your post.
  • 52. Don’t just dump a link into a post  Don’t post a link without explaining why you are posting it  It looks and smells like a virus
  • 53. More…  Don’t expect to sign up for Facebook and instantly be successful just because almost a billion people use it.
  • 54. Don’t set it and forget it  Auto replies are not genuine to people that support you more than once
  • 55. Don’t send detailed auto DM’s  …Especially non-proofed ones  What if you sent this to a customer who knows you because they already buy from you? Total giveaway that it’s automated!
  • 56. LinkedIn Invites  Don’t send invites to people you don’t know or are trying to get to know  Erase the pre-canned message and write your own.  Remind people how you met 
  • 57. Don’t invite everyone on yours list to Facebook Events  It’s 3000 miles away  Not a golfer  With the short notice, it would cost $2000 to get a plane ticket
  • 58. Don’t run a contest or offer without thinking it through
  • 59. Don’t join LinkedIn without a picture
  • 60. Don’t set up a page just to grab the URL
  • 61. #3 Don’t act desperate
  • 63. Don’t beg…  Don’t beg for links or shares.  If your content is good enough, people know what to do.  Personal requests from friends is ok  This translates into how people perceive your business success
  • 64. Don’t drink and tweet, post, text, type, etc.  No matter how good the idea seems at the moment. Don’t do it. Thank us later!
  • 65. #4 Don’t be selfish
  • 66. “Be more interested than interesting.”
  • 67. #5 Don’t do it if it doesn’t feel good
  • 68. If it smells like…  If you have to ask:  Should I post this?  Does this sound spammy?  Does this sound sales pitchy?  Will this offend someone?  DON’T TAKE THE RISK!
  • 69. Social media is a lot like sex  You don’t ask for it right after you say hi (aka get someone in your community)  You have to work for it if you want more  It takes work if it’s going to be any good  “A ho is a ho”. Think about it.  It’s better to be attentive to the right people rather than not fully present with many  Flattery will get you everywhere. “Look at me! Look at me!” – Not so much!
  • 70. 6 Ways to customize to generate sales 1. Target community members 2. Use apps 3. Profile customization 4. Share 5. Set yourself apart 6. Get outside the box
  • 72. Facebook Ad Targeting  Target by:  Location  Age  Gender  Interest  Marital status  Education  Connections to others
  • 73. Twitter  Find Twitter users that have already built a following of your target customers and follow their followers or people they are following.
  • 76. Resources  Auto follow lists of users  http://www.tweetadder.com
  • 78. Resources  App Builders  http://www.pagemodo.com  http://www.faceitpages.com  http://www.wildfireapp.com  http://www.tabsite.com
  • 81. Resources  Facebook Tabs 520 pixels wide x 180 (normal size 200 wide with a 12 pixel border)  Timeline cover - For best quality image and fastest load times for your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.  Profile Image 125x125  Page profile pictures are square and display at 160x160 pixels.  The photo you upload must be at least 180x180 pixels.  Recommended uploading a square image of your brand's logo.  Rectangular images will be cropped to fit a square.  Page profile pictures display next to your Page's name around the site, so yours should stand on its own to represent your Page.  Be creative with how your profile picture and cover photo go together.  On your Page's cover, the profile picture displays 23 pixels from the left side and 210 pixels from the top of your cover photo.
  • 82. Resources  Twitter – profile picture 25x25  YouTube – Background image up to 256K  Pinterest – Max width 554 Horizontal. No vertical limit.  Twitter – Limit length to 5000px  Tweet length – subtract link characters until 126 remain  Facebook Ads – 135 Characters  How to make a Twitter background:  http://banyanbranch.com/social-blog/how-to- make-twitter-backgrounds-for-the-new- twitter-com/
  • 84. Make it easy for people to share
  • 85. Clear and easy to share
  • 86. Share on blog posts
  • 88. Resources  http://sharethis.com/#sthash.AhGLLVZR  http://wibiya.conduit.com  http://pinterest.com/about/goodies/  https://developers.facebook.com/docs/refere nce/plugins/like/  http://twitter.com/about/resources/buttons
  • 93. Create Infographics. Odd size pins get more attention
  • 94. Resources  Twitter landing page  http://unbounce.com/social-media/what-is- a-twitter-landing-page/  Social landing page  http://www.cyselite.com/demo2/contentpa ge.aspx?Id=28998  Create infographics  http://visual.ly  Custom Facebook like buttons  http://www.inboundnow.com/apps/faceboo k-like-button-generator/
  • 95. #6 Get outside the box
  • 96. Help people connect everywhere you can  Change your hold message to say “Join us on XXX” at the end  Add social icons to email signatures  Add social icons or addresses to invoices, printed materials  Take social media cards to conferences
  • 97. Took Kit  Create a tool kit for your partners, suppliers, affiliates by helping them improve their social media  Help people help you by giving them posts to use on their social media sites  All examples in the tool kit show how to connect with you on your sites  Get the credit for helping demystify social media!
  • 98. How to find us  Jeannine Crooks  @Jeannine_Crooks  jeannine.crooks@affiliatewindow.com  Mike Allen  @mta1  mike@shopping-bargains.com  Shannon Vogel  @thebescene  socialite@thebe-scene.com  Jennifer Myers Ward  jennifer@eboveandbeyond.com

Editor's Notes

  1. http://www.sitepronews.com/wp-content/uploads/2012/04/Social-Media-Demographics-infographic.jpg
  2. http://flauntyoursite.com/pin-it-on-pinterest/
  3. http://ticsyformacion.com/2012/05/02/como-promocionar-los-posts-de-tu-blog-infografia-infographic-socialmedia/
  4. Favicards.com