AmericasMart 3.20.10

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AmericasMart 3.20.10

  1. 1. Social Media 101: The Atlanta Spring Gift, Home Furnishings & Holiday MarketBrent Beatty<br />
  2. 2. Web Design, Development<br />& Technology<br />Search & Social Media<br />Video & Audio<br />
  3. 3. Clients<br />
  4. 4. Is there dialogue happening right now online about your industry, company, products or services?<br />
  5. 5. Is it a good idea for you to engage in that dialogue?<br />
  6. 6. What’s the best way to do it?<br />
  7. 7.
  8. 8. What is Social Media?<br />
  9. 9. An umbrella term. Software, tools and technologies that allow users to generate content and engage in peer-to-peer conversations and exchange of content and ideas.<br />
  10. 10. Or…<br />
  11. 11. Social Media is people having conversations online.<br />
  12. 12. Social Media is people having conversations online. And building relationships.<br />
  13. 13. Why should you care?<br />
  14. 14. 14% trust ads<br />
  15. 15. 14% trust ads<br />3000 advertisements/day<br />
  16. 16. 78% trust recommendations of other consumers<br />Nielsen Trust and Advertising Global Report July09<br />
  17. 17. Companies speaking to customers is a thing of the past.<br />
  18. 18. Companies speaking to customers is a thing of the past.<br />Customers speaking with customers is happening now.<br />
  19. 19. Companies speaking to customers is a thing of the past.<br />Customers speaking with customers is happening now.<br />Companies engaging with customers is now expected.<br />
  20. 20.
  21. 21. No<br />
  22. 22.
  23. 23. Since connecting with the company on social media…<br />51% of Facebook fans are more likely to buy<br />study by Chadwick Martin Bailey<br />
  24. 24. Since connecting with the company on social media…<br />51% of Facebook fans are more likely to buy<br />67% of Twitter followers are more likely to buy<br />study by Chadwick Martin Bailey<br />
  25. 25. Since connecting with the company on social media…<br />51% of Facebook fans are more likely to buy<br />67% of Twitter followers are more likely to buy<br />60% of Facebook fans were more likely to recommend the brand<br />study by Chadwick Martin Bailey<br />
  26. 26. Since connecting with the company on social media…<br />51% of Facebook fans are more likely to buy<br />67% of Twitter followers are more likely to buy<br />60% of Facebook fans were more likely to recommend the brand<br />79% of Twitter followers were more likely to recommend the brand<br />study by Chadwick Martin Bailey<br />
  27. 27. No<br />So what are you going to do about it?<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31. Online Video<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35. GNo<br />Getting Started<br />
  36. 36. No<br />Listen! > Research relevant blogs, forums, social media channels<br />
  37. 37. No<br />Listen! > Research relevant blogs, forums, social media channels> Analyze what people are saying about your business, industry, products<br />
  38. 38. No<br />2. Choose your audience> Internal?> External?> General Public?> Vertical?<br />
  39. 39. No<br />3. Engage and embrace.> Connect with your audience – blogs, forums, social networks> Ask and answer questions, share> Be transparent and honest*Conversations will happen with or without you<br />
  40. 40. No<br />Commitment> Top level and company buy-in> Dedicated SM manager> 1-2 hours/day devotion> Budget for content creation> Patience: think long term*Remember – relationships<br />
  41. 41. No<br />10 ways to get started today!<br />
  42. 42. No<br />10 ways to get started today: Lay the foundation1. Create a professional online presence. Track: Google Analytics, Omniture, etc.<br />
  43. 43. No<br />10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.<br />
  44. 44. No<br />10 ways to get started today: Lay the foundation1. Create a professional online presence. Track! Google Analytics, Omniture, etc.2. Assess your needs and purpose. Define success.3. Narrow target audience.<br />
  45. 45. No<br />10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.<br />
  46. 46. No<br />10 ways to get started today: Listen!4. Find professional blogs, personal interest blogs; follow closely.5. Subscribe to relevant news feeds (Google Alerts, Google Reader, RSS).<br />
  47. 47. No<br />10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.<br />
  48. 48. No<br />10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.<br />
  49. 49. No<br />10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.<br />
  50. 50. No<br />10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.<br />
  51. 51. No<br />10 ways to get started today: Engage!6. Create a Facebook Profile; set up fan page, group or cause. Comment and share.7. Join Twitter; create a follow and tweet strategy. Re-tweet, comment, make friends.8. Subscribe to podcasts; comment and share.9. Create LinkedIn profile and join relevant groups.10. Start a blog; update it often and integrate all other social elements.<br />
  52. 52. No<br />Defining Success: GOAL: Increase Brand Awareness> Frequency of mentions> Positive/negative/neutral> Context<br />
  53. 53. No<br />Defining Success: GOAL: Site Traffic> New visitors> Links clicked> Traffic generators<br />
  54. 54. No<br />Defining Success: Other factors> Blog subscribers> Fans, followers, friends> Page Views> Inbound links<br />
  55. 55. No<br />Summary> Define success, set goals> Listen> Engage> Dedicate time> Track and measure> Patience: think long term<br />
  56. 56. Resources<br />Mashable<br />iMediaConneciton<br />MediaPOst<br />eMarketer<br />ZDNet<br />TechCrunch<br />Switched<br />ReadWriteWeb<br />Social Media Today<br />Google Reader<br />Google.com/alerts<br />WhatIsRss.com<br /> <br />
  57. 57. Questions?<br />Brent Beatty<br />brent@whatsup.com<br />www.whatsup.com Twitter: @whatsupdotcom<br />Follow me on Twitter: @Brent_in_ATL<br />

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