10 Social Media Resources For Executive Job Search Jennifer McClure www.cincyrecruiter.com April 1, 2009

What Is Social Media/Social Networking? Social Media On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. Social Networking Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests.

Social Media

On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.

Social Networking

Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests.

# 1 – LinkedIn (www.linkedin.com) Create a personalized URL – add to email signature “ Status Update” - keep your network informed/stay in touch

Create a personalized URL – add to email signature

“ Status Update” - keep your network informed/stay in touch

# 1 – LinkedIn (www.linkedin.com) Add links to your personal website, blog, VisualCV, etc. Ensure your Profile is “keyword rich” so you can be found Hyperlink Recommendations on your resume Upload a Slideshare presentation to your profile

Add links to your personal website, blog, VisualCV, etc.

Ensure your Profile is “keyword rich” so you can be found

Hyperlink Recommendations on your resume

Upload a Slideshare presentation to your profile

# 1 – LinkedIn (www.linkedin.com) Join Industry/Professional/Location groups Start or participate in Discussions New Jobs Tab Post News items

Join Industry/Professional/Location groups

Start or participate in Discussions

New Jobs Tab

Post News items

# 1 – LinkedIn (www.linkedin.com) Questioners choose one Answer as a “Best” Answer Earn expertise points for “Best” Answers Lists of Experts on topics Questions you ask/answer appear on the Homepage of your Connections Build professional credibility Send your Question to up to 200 of your connections Use Answers to ask & answer Questions - establish expertise

Questioners choose one Answer as a “Best” Answer

Earn expertise points for “Best” Answers

Lists of Experts on topics

Questions you ask/answer appear on the Homepage of your Connections

Build professional credibility

Send your Question to up to 200 of your connections

# 1 – LinkedIn (www.linkedin.com) Events Find connection opportunities/see who’s attending

Events

Find connection opportunities/see who’s attending

# 1 – LinkedIn (www.linkedin.com) Mine Company Profiles for Companies/People to target Use Advanced Search to gather market intelligence/find contacts You have to be on LinkedIn. Period.

Mine Company Profiles for Companies/People to target

Use Advanced Search to gather market intelligence/find contacts

You have to be on LinkedIn. Period.

# 2 – VisualCV (www.visualcv.com) http://www.visualcv.com/www/examples

# 2 – VisualCV (www.visualcv.com) Online professional resume Showcase your “Personal Brand” Build a multi-media profile Video Audio Embedded charts & documents PowerPoint presentation Upload letters of recommendation, work samples, etc.

Online professional resume

Showcase your “Personal Brand”

Build a multi-media profile

Video

Audio

Embedded charts & documents

PowerPoint presentation

Upload letters of recommendation, work samples, etc.

# 2 – VisualCV (www.visualcv.com) Give potential employers a better feel for your skills & “persona” Easily update your information to keep it current Outstanding for Google rank Sharing options: Public – Controlled Group – Offline Customize based upon the audience

Give potential employers a better feel for your skills & “persona”

Easily update your information to keep it current

Outstanding for Google rank

Sharing options: Public – Controlled Group – Offline

Customize based upon the audience

# 3 - www.JibberJobber.com Relationship management for your career Categorize & tag contacts Online. Simple. Free. (optional upgrades)

Relationship management for your career

Categorize & tag contacts

Online. Simple. Free. (optional upgrades)

# 3 - www.JibberJobber.com Keep track of everything you do Resumes sent People you have networked with When you’re scheduled for an Interview Thank you notes sent Follow up communications Log activities with your contacts Keep track of your network/position yourself for your next job search

Keep track of everything you do

Resumes sent

People you have networked with

When you’re scheduled for an Interview

Thank you notes sent

Follow up communications

Log activities with your contacts

Keep track of your network/position yourself for your next job search

Personal Website

# 4 - Buy www.YourName.com Make it easy to find everything about you in one location In searches – domain names typically come up first Employers, recruiters & contacts are definitely Googling you In today’s world - if you don’t show up in a Google search – do you exist? Establish credibility Claim it before someone else does Protect & control what’s published online about yourself It’s not expensive

Make it easy to find everything about you in one location

In searches – domain names typically come up first

Employers, recruiters & contacts are definitely Googling you

In today’s world - if you don’t show up in a Google search – do you exist?

Establish credibility

Claim it before someone else does

Protect & control what’s published online about yourself

It’s not expensive

Sample screen shots from www.kevindugan.com

# 5 - Blogging One of the most powerful ways to increase “Google” rank/visibility Discuss your industry/build credibility Showcase your professional knowledge & opinions Draws others to you – lets them get a feel for how you think Get Started/Begin to participate in the “blogosphere” Comment on industry/profession or target company blogs Write a Guest Post Subscribe to/Read good blogs about blogging to understand how www.problogger.com www.copyblogger.com www.ChrisBrogan.com

One of the most powerful ways to increase “Google” rank/visibility

Discuss your industry/build credibility

Showcase your professional knowledge & opinions

Draws others to you – lets them get a feel for how you think

Get Started/Begin to participate in the “blogosphere”

Comment on industry/profession or target company blogs

Write a Guest Post

Subscribe to/Read good blogs about blogging to understand how

www.problogger.com

www.copyblogger.com

www.ChrisBrogan.com

# 6 – Facebook (www.facebook.com) Build out your Profile with all of your professional information Provide links back to your LinkedIn Profile, website, etc. Don’t be boring – Facebook is more “social” Status Updates - keep your network informed/keep in touch “ Blog” within Facebook to get started/share with your network Share links, videos, etc. to establish expertise/credibility Find Groups related to your industry, interests, companies, etc.

Build out your Profile with all of your professional information

Provide links back to your LinkedIn Profile, website, etc.

Don’t be boring – Facebook is more “social”

Status Updates - keep your network informed/keep in touch

“ Blog” within Facebook to get started/share with your network

Share links, videos, etc. to establish expertise/credibility

Find Groups related to your industry, interests, companies, etc.

# 7 - Ning Groups (www.ning.com) Anyone can create their own social network for Free Join Ning groups related to your profession/industry/location Great places to find resources, ask for advice, blog, network, etc. Examples of Ning Groups

Anyone can create their own social network for Free

Join Ning groups related to your profession/industry/location

Great places to find resources, ask for advice, blog, network, etc.

# 8 – Twitter (www.twitter.com) “ Tweets” = max of 140 characters Balance promotional, personal and conversational tweets Link back to your website/blog Link to articles on other websites Break news as it happens Share funny/interesting things Tweet about your job search Personal experiences Event coverage in real-time

“ Tweets” = max of 140 characters

Balance promotional, personal

and conversational tweets

Link back to your website/blog

Link to articles on other websites

Break news as it happens

Share funny/interesting things

Tweet about your job search

Personal experiences

Event coverage in real-time

# 8 – Twitter (www.twitter.com) Twitter Search http://search.twitter.com Search for people to follow, find jobs, search by keywords, etc.

Twitter Search http://search.twitter.com

Search for people to follow, find jobs, search by keywords, etc.

# 8 – Twitter (www.twitter.com) Put your value proposition in your Twitter bio/use keywords Include a link to your LinkedIn profile, website or blog

Put your value proposition in your Twitter bio/use keywords

Include a link to your LinkedIn profile, website or blog

# 9 - Research/Automate/Consolidate Learn how to use an RSS Reader (ex. www.Google.com/Reader ) Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc.

Learn how to use an RSS Reader (ex. www.Google.com/Reader )

Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc.

# 9 - Research/Automate/Consolidate Find & subscribe (via RSS ) to relevant Blogs www.blogsearch.Google.com www.Alltop.com

Find & subscribe (via RSS ) to relevant Blogs

www.blogsearch.Google.com

www.Alltop.com

# 9 - Research/Automate/Consolidate Set up Google Alerts ( www.Google.com/alerts ) Your Name Target Companies Keywords Subscribe via RSS or email

Set up Google Alerts ( www.Google.com/alerts )

Your Name

Target Companies

Keywords

Subscribe via RSS or email

# 10 - Job Search Engines/Aggregators Search engines that aggregate job postings from across the web Company websites Job Boards Niche sites Use for research to target companies & opportunities Find out who’s hiring

Search engines that aggregate job postings from across the web

Company websites

Job Boards

Niche sites

Use for research to target companies & opportunities

Find out who’s hiring

# 10 - Job Search Engines/Aggregators Create Job Alerts Email or RSS Bonus - SimplyHired integrates with LinkedIn

Create Job Alerts

Email or RSS

Bonus - SimplyHired integrates with LinkedIn

Final Thoughts Get your “value proposition” down to a “Twit-Pitch” - 140 characters Social Networking is two-way/conversational GIVE & take – basic tenet of networking Don’t create it and forget it Fully complete your Profile/Bio Use your real name/be consistent across the web Use the same professional picture/avatar everywhere “ Real-life” networking always trumps online networking

Get your “value proposition” down to a “Twit-Pitch” - 140 characters

Social Networking is two-way/conversational

GIVE & take – basic tenet of networking

Don’t create it and forget it

Fully complete your Profile/Bio

Use your real name/be consistent across the web

Use the same professional picture/avatar everywhere

“ Real-life” networking always trumps online networking