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10 Social Media Tools For Executive Job Search 4 2009
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10 Social Media Tools For Executive Job Search 4 2009

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  • 1. 10 Social Media Resources For Executive Job Search Jennifer McClure www.cincyrecruiter.com April 1, 2009
  • 2. What Is Social Media/Social Networking?
    • Social Media
    • On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
    • Social Networking
    • Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests.
  • 3.  
  • 4. # 1 – LinkedIn (www.linkedin.com)
    • Create a personalized URL – add to email signature
    • “ Status Update” - keep your network informed/stay in touch
  • 5. # 1 – LinkedIn (www.linkedin.com)
    • Add links to your personal website, blog, VisualCV, etc.
    • Ensure your Profile is “keyword rich” so you can be found
    • Hyperlink Recommendations on your resume
    • Upload a Slideshare presentation to your profile
  • 6. # 1 – LinkedIn (www.linkedin.com)
    • Join Industry/Professional/Location groups
    • Start or participate in Discussions
    • New Jobs Tab
    • Post News items
  • 7. # 1 – LinkedIn (www.linkedin.com)
    • Questioners choose one Answer as a “Best” Answer
    • Earn expertise points for “Best” Answers
    • Lists of Experts on topics
    • Questions you ask/answer appear on the Homepage of your Connections
    • Build professional credibility
    • Send your Question to up to 200 of your connections
    Use Answers to ask & answer Questions - establish expertise
  • 8. # 1 – LinkedIn (www.linkedin.com)
    • Events
    • Find connection opportunities/see who’s attending
  • 9. # 1 – LinkedIn (www.linkedin.com)
    • Mine Company Profiles for Companies/People to target
    • Use Advanced Search to gather market intelligence/find contacts
    • You have to be on LinkedIn. Period.
  • 10.  
  • 11. # 2 – VisualCV (www.visualcv.com) http://www.visualcv.com/www/examples
  • 12. # 2 – VisualCV (www.visualcv.com)
    • Online professional resume
    • Showcase your “Personal Brand”
    • Build a multi-media profile
    • Video
    • Audio
    • Embedded charts & documents
    • PowerPoint presentation
    • Upload letters of recommendation, work samples, etc.
  • 13. # 2 – VisualCV (www.visualcv.com)
    • Give potential employers a better feel for your skills & “persona”
    • Easily update your information to keep it current
    • Outstanding for Google rank
    • Sharing options: Public – Controlled Group – Offline
    • Customize based upon the audience
  • 14.  
  • 15. # 3 - www.JibberJobber.com
    • Relationship management for your career
    • Categorize & tag contacts
    • Online. Simple. Free. (optional upgrades)
  • 16. # 3 - www.JibberJobber.com
    • Keep track of everything you do
    • Resumes sent
    • People you have networked with
    • When you’re scheduled for an Interview
    • Thank you notes sent
    • Follow up communications
    • Log activities with your contacts
    • Keep track of your network/position yourself for your next job search
  • 17. Personal Website
  • 18. # 4 - Buy www.YourName.com
    • Make it easy to find everything about you in one location
    • In searches – domain names typically come up first
    • Employers, recruiters & contacts are definitely Googling you
    • In today’s world - if you don’t show up in a Google search – do you exist?
    • Establish credibility
    • Claim it before someone else does
    • Protect & control what’s published online about yourself
    • It’s not expensive
  • 19. Sample screen shots from www.kevindugan.com
  • 20.  
  • 21. # 5 - Blogging
    • One of the most powerful ways to increase “Google” rank/visibility
    • Discuss your industry/build credibility
    • Showcase your professional knowledge & opinions
    • Draws others to you – lets them get a feel for how you think
    • Get Started/Begin to participate in the “blogosphere”
    • Comment on industry/profession or target company blogs
    • Write a Guest Post
    • Subscribe to/Read good blogs about blogging to understand how
    • www.problogger.com
    • www.copyblogger.com
    • www.ChrisBrogan.com
  • 22.  
  • 23. # 6 – Facebook (www.facebook.com)
    • Build out your Profile with all of your professional information
    • Provide links back to your LinkedIn Profile, website, etc.
    • Don’t be boring – Facebook is more “social”
    • Status Updates - keep your network informed/keep in touch
    • “ Blog” within Facebook to get started/share with your network
    • Share links, videos, etc. to establish expertise/credibility
    • Find Groups related to your industry, interests, companies, etc.
  • 24.  
  • 25. # 7 - Ning Groups (www.ning.com)
    • Anyone can create their own social network for Free
    • Join Ning groups related to your profession/industry/location
    • Great places to find resources, ask for advice, blog, network, etc.
    Examples of Ning Groups
  • 26.  
  • 27. # 8 – Twitter (www.twitter.com)
    • “ Tweets” = max of 140 characters
    • Balance promotional, personal
    • and conversational tweets
    • Link back to your website/blog
    • Link to articles on other websites
    • Break news as it happens
    • Share funny/interesting things
    • Tweet about your job search
    • Personal experiences
    • Event coverage in real-time
  • 28. # 8 – Twitter (www.twitter.com)
    • Twitter Search http://search.twitter.com
    • Search for people to follow, find jobs, search by keywords, etc.
  • 29. # 8 – Twitter (www.twitter.com)
    • Put your value proposition in your Twitter bio/use keywords
    • Include a link to your LinkedIn profile, website or blog
  • 30. # 9 - Research/Automate/Consolidate
    • Learn how to use an RSS Reader (ex. www.Google.com/Reader )
    • Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc.
  • 31. # 9 - Research/Automate/Consolidate
    • Find & subscribe (via RSS ) to relevant Blogs
    • www.blogsearch.Google.com
    • www.Alltop.com
  • 32. # 9 - Research/Automate/Consolidate
    • Set up Google Alerts ( www.Google.com/alerts )
    • Your Name
    • Target Companies
    • Keywords
    • Subscribe via RSS or email
  • 33.  
  • 34. # 10 - Job Search Engines/Aggregators
    • Search engines that aggregate job postings from across the web
    • Company websites
    • Job Boards
    • Niche sites
    • Use for research to target companies & opportunities
    • Find out who’s hiring
  • 35. # 10 - Job Search Engines/Aggregators
    • Create Job Alerts
    • Email or RSS
    • Bonus - SimplyHired integrates with LinkedIn
  • 36. Final Thoughts
    • Get your “value proposition” down to a “Twit-Pitch” - 140 characters
    • Social Networking is two-way/conversational
    • GIVE & take – basic tenet of networking
    • Don’t create it and forget it
    • Fully complete your Profile/Bio
    • Use your real name/be consistent across the web
    • Use the same professional picture/avatar everywhere
    • “ Real-life” networking always trumps online networking