10 Social Media Tools For Executive Job Search 4 2009

10 Social Media Resources For Executive Job Search Jennifer McClure www.cincyrecruiter.com April 1, 2009

What Is Social Media/Social Networking?
Social Media
On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
Social Networking
Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests.

# 1 – LinkedIn (www.linkedin.com)
Create a personalized URL – add to email signature
“ Status Update” - keep your network informed/stay in touch

Add links to your personal website, blog, VisualCV, etc.
Ensure your Profile is “keyword rich” so you can be found
Hyperlink Recommendations on your resume
Upload a Slideshare presentation to your profile

Join Industry/Professional/Location groups
Start or participate in Discussions
New Jobs Tab
Post News items

Questioners choose one Answer as a “Best” Answer
Earn expertise points for “Best” Answers
Lists of Experts on topics
Questions you ask/answer appear on the Homepage of your Connections
Build professional credibility
Send your Question to up to 200 of your connections
Use Answers to ask & answer Questions - establish expertise

Events
Find connection opportunities/see who’s attending

Mine Company Profiles for Companies/People to target
Use Advanced Search to gather market intelligence/find contacts
You have to be on LinkedIn. Period.

# 2 – VisualCV (www.visualcv.com) http://www.visualcv.com/www/examples

# 2 – VisualCV (www.visualcv.com)
Online professional resume
Showcase your “Personal Brand”
Build a multi-media profile
Video
Audio
Embedded charts & documents
PowerPoint presentation
Upload letters of recommendation, work samples, etc.

# 2 – VisualCV (www.visualcv.com)
Give potential employers a better feel for your skills & “persona”
Easily update your information to keep it current
Outstanding for Google rank
Sharing options: Public – Controlled Group – Offline
Customize based upon the audience

# 3 - www.JibberJobber.com
Relationship management for your career
Categorize & tag contacts
Online. Simple. Free. (optional upgrades)

# 3 - www.JibberJobber.com
Keep track of everything you do
Resumes sent
People you have networked with
When you’re scheduled for an Interview
Thank you notes sent
Follow up communications
Log activities with your contacts
Keep track of your network/position yourself for your next job search

Personal Website

# 4 - Buy www.YourName.com
Make it easy to find everything about you in one location
In searches – domain names typically come up first
Employers, recruiters & contacts are definitely Googling you
In today’s world - if you don’t show up in a Google search – do you exist?
Establish credibility
Claim it before someone else does
Protect & control what’s published online about yourself
It’s not expensive

Sample screen shots from www.kevindugan.com

# 5 - Blogging
One of the most powerful ways to increase “Google” rank/visibility
Discuss your industry/build credibility
Showcase your professional knowledge & opinions
Draws others to you – lets them get a feel for how you think
Get Started/Begin to participate in the “blogosphere”
Comment on industry/profession or target company blogs
Write a Guest Post
Subscribe to/Read good blogs about blogging to understand how
www.problogger.com
www.copyblogger.com
www.ChrisBrogan.com

# 6 – Facebook (www.facebook.com)
Build out your Profile with all of your professional information
Provide links back to your LinkedIn Profile, website, etc.
Don’t be boring – Facebook is more “social”
Status Updates - keep your network informed/keep in touch
“ Blog” within Facebook to get started/share with your network
Share links, videos, etc. to establish expertise/credibility
Find Groups related to your industry, interests, companies, etc.

# 7 - Ning Groups (www.ning.com)
Anyone can create their own social network for Free
Join Ning groups related to your profession/industry/location
Great places to find resources, ask for advice, blog, network, etc.
Examples of Ning Groups

# 8 – Twitter (www.twitter.com)
“ Tweets” = max of 140 characters
Balance promotional, personal
and conversational tweets
Link back to your website/blog
Link to articles on other websites
Break news as it happens
Share funny/interesting things
Tweet about your job search
Personal experiences
Event coverage in real-time

Twitter Search http://search.twitter.com
Search for people to follow, find jobs, search by keywords, etc.

Put your value proposition in your Twitter bio/use keywords
Include a link to your LinkedIn profile, website or blog

# 9 - Research/Automate/Consolidate
Learn how to use an RSS Reader (ex. www.Google.com/Reader )
Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc.

Find & subscribe (via RSS ) to relevant Blogs
www.blogsearch.Google.com
www.Alltop.com

Set up Google Alerts ( www.Google.com/alerts )
Your Name
Target Companies
Keywords
Subscribe via RSS or email

# 10 - Job Search Engines/Aggregators
Search engines that aggregate job postings from across the web
Company websites
Job Boards
Niche sites
Use for research to target companies & opportunities
Find out who’s hiring

# 10 - Job Search Engines/Aggregators
Create Job Alerts
Email or RSS
Bonus - SimplyHired integrates with LinkedIn

Final Thoughts
Get your “value proposition” down to a “Twit-Pitch” - 140 characters
Social Networking is two-way/conversational
GIVE & take – basic tenet of networking
Don’t create it and forget it
Fully complete your Profile/Bio
Use your real name/be consistent across the web
Use the same professional picture/avatar everywhere
“ Real-life” networking always trumps online networking

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10 Social Media Tools For Executive Job Search 4 2009

by Jennifer McClure

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