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10 Social Media Tools For Executive Job Search 4 2009
 

10 Social Media Tools For Executive Job Search 4 2009

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    10 Social Media Tools For Executive Job Search 4 2009 10 Social Media Tools For Executive Job Search 4 2009 Presentation Transcript

    • 10 Social Media Resources For Executive Job Search Jennifer McClure www.cincyrecruiter.com April 1, 2009
    • What Is Social Media/Social Networking?
      • Social Media
      • On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
      • Social Networking
      • Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests.
    •  
    • # 1 – LinkedIn (www.linkedin.com)
      • Create a personalized URL – add to email signature
      • “ Status Update” - keep your network informed/stay in touch
    • # 1 – LinkedIn (www.linkedin.com)
      • Add links to your personal website, blog, VisualCV, etc.
      • Ensure your Profile is “keyword rich” so you can be found
      • Hyperlink Recommendations on your resume
      • Upload a Slideshare presentation to your profile
    • # 1 – LinkedIn (www.linkedin.com)
      • Join Industry/Professional/Location groups
      • Start or participate in Discussions
      • New Jobs Tab
      • Post News items
    • # 1 – LinkedIn (www.linkedin.com)
      • Questioners choose one Answer as a “Best” Answer
      • Earn expertise points for “Best” Answers
      • Lists of Experts on topics
      • Questions you ask/answer appear on the Homepage of your Connections
      • Build professional credibility
      • Send your Question to up to 200 of your connections
      Use Answers to ask & answer Questions - establish expertise
    • # 1 – LinkedIn (www.linkedin.com)
      • Events
      • Find connection opportunities/see who’s attending
    • # 1 – LinkedIn (www.linkedin.com)
      • Mine Company Profiles for Companies/People to target
      • Use Advanced Search to gather market intelligence/find contacts
      • You have to be on LinkedIn. Period.
    •  
    • # 2 – VisualCV (www.visualcv.com) http://www.visualcv.com/www/examples
    • # 2 – VisualCV (www.visualcv.com)
      • Online professional resume
      • Showcase your “Personal Brand”
      • Build a multi-media profile
      • Video
      • Audio
      • Embedded charts & documents
      • PowerPoint presentation
      • Upload letters of recommendation, work samples, etc.
    • # 2 – VisualCV (www.visualcv.com)
      • Give potential employers a better feel for your skills & “persona”
      • Easily update your information to keep it current
      • Outstanding for Google rank
      • Sharing options: Public – Controlled Group – Offline
      • Customize based upon the audience
    •  
    • # 3 - www.JibberJobber.com
      • Relationship management for your career
      • Categorize & tag contacts
      • Online. Simple. Free. (optional upgrades)
    • # 3 - www.JibberJobber.com
      • Keep track of everything you do
      • Resumes sent
      • People you have networked with
      • When you’re scheduled for an Interview
      • Thank you notes sent
      • Follow up communications
      • Log activities with your contacts
      • Keep track of your network/position yourself for your next job search
    • Personal Website
    • # 4 - Buy www.YourName.com
      • Make it easy to find everything about you in one location
      • In searches – domain names typically come up first
      • Employers, recruiters & contacts are definitely Googling you
      • In today’s world - if you don’t show up in a Google search – do you exist?
      • Establish credibility
      • Claim it before someone else does
      • Protect & control what’s published online about yourself
      • It’s not expensive
    • Sample screen shots from www.kevindugan.com
    •  
    • # 5 - Blogging
      • One of the most powerful ways to increase “Google” rank/visibility
      • Discuss your industry/build credibility
      • Showcase your professional knowledge & opinions
      • Draws others to you – lets them get a feel for how you think
      • Get Started/Begin to participate in the “blogosphere”
      • Comment on industry/profession or target company blogs
      • Write a Guest Post
      • Subscribe to/Read good blogs about blogging to understand how
      • www.problogger.com
      • www.copyblogger.com
      • www.ChrisBrogan.com
    •  
    • # 6 – Facebook (www.facebook.com)
      • Build out your Profile with all of your professional information
      • Provide links back to your LinkedIn Profile, website, etc.
      • Don’t be boring – Facebook is more “social”
      • Status Updates - keep your network informed/keep in touch
      • “ Blog” within Facebook to get started/share with your network
      • Share links, videos, etc. to establish expertise/credibility
      • Find Groups related to your industry, interests, companies, etc.
    •  
    • # 7 - Ning Groups (www.ning.com)
      • Anyone can create their own social network for Free
      • Join Ning groups related to your profession/industry/location
      • Great places to find resources, ask for advice, blog, network, etc.
      Examples of Ning Groups
    •  
    • # 8 – Twitter (www.twitter.com)
      • “ Tweets” = max of 140 characters
      • Balance promotional, personal
      • and conversational tweets
      • Link back to your website/blog
      • Link to articles on other websites
      • Break news as it happens
      • Share funny/interesting things
      • Tweet about your job search
      • Personal experiences
      • Event coverage in real-time
    • # 8 – Twitter (www.twitter.com)
      • Twitter Search http://search.twitter.com
      • Search for people to follow, find jobs, search by keywords, etc.
    • # 8 – Twitter (www.twitter.com)
      • Put your value proposition in your Twitter bio/use keywords
      • Include a link to your LinkedIn profile, website or blog
    • # 9 - Research/Automate/Consolidate
      • Learn how to use an RSS Reader (ex. www.Google.com/Reader )
      • Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc.
    • # 9 - Research/Automate/Consolidate
      • Find & subscribe (via RSS ) to relevant Blogs
      • www.blogsearch.Google.com
      • www.Alltop.com
    • # 9 - Research/Automate/Consolidate
      • Set up Google Alerts ( www.Google.com/alerts )
      • Your Name
      • Target Companies
      • Keywords
      • Subscribe via RSS or email
    •  
    • # 10 - Job Search Engines/Aggregators
      • Search engines that aggregate job postings from across the web
      • Company websites
      • Job Boards
      • Niche sites
      • Use for research to target companies & opportunities
      • Find out who’s hiring
    • # 10 - Job Search Engines/Aggregators
      • Create Job Alerts
      • Email or RSS
      • Bonus - SimplyHired integrates with LinkedIn
    • Final Thoughts
      • Get your “value proposition” down to a “Twit-Pitch” - 140 characters
      • Social Networking is two-way/conversational
      • GIVE & take – basic tenet of networking
      • Don’t create it and forget it
      • Fully complete your Profile/Bio
      • Use your real name/be consistent across the web
      • Use the same professional picture/avatar everywhere
      • “ Real-life” networking always trumps online networking