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10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
10 Social Media Tools For Executive Job Search 4 2009
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10 Social Media Tools For Executive Job Search 4 2009

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  • 1. 10 Social Media Resources For Executive Job Search Jennifer McClure www.cincyrecruiter.com April 1, 2009
  • 2. What Is Social Media/Social Networking? <ul><li>Social Media </li></ul><ul><li>On-line technologies and practices that people use to share opinions, insights, experiences and perspectives with each other. </li></ul><ul><li>Social Networking </li></ul><ul><li>Web sites and services that allow you to connect on-line with friends, family, colleagues and people who have similar interests. </li></ul>
  • 3.  
  • 4. # 1 – LinkedIn (www.linkedin.com) <ul><li>Create a personalized URL – add to email signature </li></ul><ul><li>“ Status Update” - keep your network informed/stay in touch </li></ul>
  • 5. # 1 – LinkedIn (www.linkedin.com) <ul><li>Add links to your personal website, blog, VisualCV, etc. </li></ul><ul><li>Ensure your Profile is “keyword rich” so you can be found </li></ul><ul><li>Hyperlink Recommendations on your resume </li></ul><ul><li>Upload a Slideshare presentation to your profile </li></ul>
  • 6. # 1 – LinkedIn (www.linkedin.com) <ul><li>Join Industry/Professional/Location groups </li></ul><ul><li>Start or participate in Discussions </li></ul><ul><li>New Jobs Tab </li></ul><ul><li>Post News items </li></ul>
  • 7. # 1 – LinkedIn (www.linkedin.com) <ul><li>Questioners choose one Answer as a “Best” Answer </li></ul><ul><li>Earn expertise points for “Best” Answers </li></ul><ul><li>Lists of Experts on topics </li></ul><ul><li>Questions you ask/answer appear on the Homepage of your Connections </li></ul><ul><li>Build professional credibility </li></ul><ul><li>Send your Question to up to 200 of your connections </li></ul>Use Answers to ask & answer Questions - establish expertise
  • 8. # 1 – LinkedIn (www.linkedin.com) <ul><li>Events </li></ul><ul><li>Find connection opportunities/see who’s attending </li></ul>
  • 9. # 1 – LinkedIn (www.linkedin.com) <ul><li>Mine Company Profiles for Companies/People to target </li></ul><ul><li>Use Advanced Search to gather market intelligence/find contacts </li></ul><ul><li>You have to be on LinkedIn. Period. </li></ul>
  • 10.  
  • 11. # 2 – VisualCV (www.visualcv.com) http://www.visualcv.com/www/examples
  • 12. # 2 – VisualCV (www.visualcv.com) <ul><li>Online professional resume </li></ul><ul><li>Showcase your “Personal Brand” </li></ul><ul><li>Build a multi-media profile </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Embedded charts & documents </li></ul><ul><li>PowerPoint presentation </li></ul><ul><li>Upload letters of recommendation, work samples, etc. </li></ul>
  • 13. # 2 – VisualCV (www.visualcv.com) <ul><li>Give potential employers a better feel for your skills & “persona” </li></ul><ul><li>Easily update your information to keep it current </li></ul><ul><li>Outstanding for Google rank </li></ul><ul><li>Sharing options: Public – Controlled Group – Offline </li></ul><ul><li>Customize based upon the audience </li></ul>
  • 14.  
  • 15. # 3 - www.JibberJobber.com <ul><li>Relationship management for your career </li></ul><ul><li>Categorize & tag contacts </li></ul><ul><li>Online. Simple. Free. (optional upgrades) </li></ul>
  • 16. # 3 - www.JibberJobber.com <ul><li>Keep track of everything you do </li></ul><ul><li>Resumes sent </li></ul><ul><li>People you have networked with </li></ul><ul><li>When you’re scheduled for an Interview </li></ul><ul><li>Thank you notes sent </li></ul><ul><li>Follow up communications </li></ul><ul><li>Log activities with your contacts </li></ul><ul><li>Keep track of your network/position yourself for your next job search </li></ul>
  • 17. Personal Website
  • 18. # 4 - Buy www.YourName.com <ul><li>Make it easy to find everything about you in one location </li></ul><ul><li>In searches – domain names typically come up first </li></ul><ul><li>Employers, recruiters & contacts are definitely Googling you </li></ul><ul><li>In today’s world - if you don’t show up in a Google search – do you exist? </li></ul><ul><li>Establish credibility </li></ul><ul><li>Claim it before someone else does </li></ul><ul><li>Protect & control what’s published online about yourself </li></ul><ul><li>It’s not expensive </li></ul>
  • 19. Sample screen shots from www.kevindugan.com
  • 20.  
  • 21. # 5 - Blogging <ul><li>One of the most powerful ways to increase “Google” rank/visibility </li></ul><ul><li>Discuss your industry/build credibility </li></ul><ul><li>Showcase your professional knowledge & opinions </li></ul><ul><li>Draws others to you – lets them get a feel for how you think </li></ul><ul><li>Get Started/Begin to participate in the “blogosphere” </li></ul><ul><li>Comment on industry/profession or target company blogs </li></ul><ul><li>Write a Guest Post </li></ul><ul><li>Subscribe to/Read good blogs about blogging to understand how </li></ul><ul><li>www.problogger.com </li></ul><ul><li>www.copyblogger.com </li></ul><ul><li>www.ChrisBrogan.com </li></ul>
  • 22.  
  • 23. # 6 – Facebook (www.facebook.com) <ul><li>Build out your Profile with all of your professional information </li></ul><ul><li>Provide links back to your LinkedIn Profile, website, etc. </li></ul><ul><li>Don’t be boring – Facebook is more “social” </li></ul><ul><li>Status Updates - keep your network informed/keep in touch </li></ul><ul><li>“ Blog” within Facebook to get started/share with your network </li></ul><ul><li>Share links, videos, etc. to establish expertise/credibility </li></ul><ul><li>Find Groups related to your industry, interests, companies, etc. </li></ul>
  • 24.  
  • 25. # 7 - Ning Groups (www.ning.com) <ul><li>Anyone can create their own social network for Free </li></ul><ul><li>Join Ning groups related to your profession/industry/location </li></ul><ul><li>Great places to find resources, ask for advice, blog, network, etc. </li></ul>Examples of Ning Groups
  • 26.  
  • 27. # 8 – Twitter (www.twitter.com) <ul><li>“ Tweets” = max of 140 characters </li></ul><ul><li>Balance promotional, personal </li></ul><ul><li>and conversational tweets </li></ul><ul><li>Link back to your website/blog </li></ul><ul><li>Link to articles on other websites </li></ul><ul><li>Break news as it happens </li></ul><ul><li>Share funny/interesting things </li></ul><ul><li>Tweet about your job search </li></ul><ul><li>Personal experiences </li></ul><ul><li>Event coverage in real-time </li></ul>
  • 28. # 8 – Twitter (www.twitter.com) <ul><li>Twitter Search http://search.twitter.com </li></ul><ul><li>Search for people to follow, find jobs, search by keywords, etc. </li></ul>
  • 29. # 8 – Twitter (www.twitter.com) <ul><li>Put your value proposition in your Twitter bio/use keywords </li></ul><ul><li>Include a link to your LinkedIn profile, website or blog </li></ul>
  • 30. # 9 - Research/Automate/Consolidate <ul><li>Learn how to use an RSS Reader (ex. www.Google.com/Reader ) </li></ul><ul><li>Add News Feeds, Blog posts, Google Alerts, Saved Searches, etc. </li></ul>
  • 31. # 9 - Research/Automate/Consolidate <ul><li>Find & subscribe (via RSS ) to relevant Blogs </li></ul><ul><li>www.blogsearch.Google.com </li></ul><ul><li>www.Alltop.com </li></ul>
  • 32. # 9 - Research/Automate/Consolidate <ul><li>Set up Google Alerts ( www.Google.com/alerts ) </li></ul><ul><li>Your Name </li></ul><ul><li>Target Companies </li></ul><ul><li>Keywords </li></ul><ul><li>Subscribe via RSS or email </li></ul>
  • 33.  
  • 34. # 10 - Job Search Engines/Aggregators <ul><li>Search engines that aggregate job postings from across the web </li></ul><ul><li>Company websites </li></ul><ul><li>Job Boards </li></ul><ul><li>Niche sites </li></ul><ul><li>Use for research to target companies & opportunities </li></ul><ul><li>Find out who’s hiring </li></ul>
  • 35. # 10 - Job Search Engines/Aggregators <ul><li>Create Job Alerts </li></ul><ul><li>Email or RSS </li></ul><ul><li>Bonus - SimplyHired integrates with LinkedIn </li></ul>
  • 36. Final Thoughts <ul><li>Get your “value proposition” down to a “Twit-Pitch” - 140 characters </li></ul><ul><li>Social Networking is two-way/conversational </li></ul><ul><li>GIVE & take – basic tenet of networking </li></ul><ul><li>Don’t create it and forget it </li></ul><ul><li>Fully complete your Profile/Bio </li></ul><ul><li>Use your real name/be consistent across the web </li></ul><ul><li>Use the same professional picture/avatar everywhere </li></ul><ul><li>“ Real-life” networking always trumps online networking </li></ul>

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