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The Use of Social Media in Recruitment


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Presentation for tertiary career advisors about the use of social media in recruitment, what they need to know and how they can assist students.

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The Use of Social Media in Recruitment

  1. 1. The use ofSocial Media in Graduate Recruitment<br />NAGCAS | Brisbane | 5 October 2009<br />Jenni Proctor |Career Clarity<br /><br />
  2. 2. Personal brandingTwo case studiesWeb 2 tools<br />
  3. 3. Same advice, different context<br />Prior to 2005<br />2009 and beyond<br />Present yourself well in applications and interviews<br />Present yourself in a good light to potential employers<br />Look, act and sound as if you would be a good employee<br />Utilise your network well<br />Manage your online profile carefully <br />Maintain consistency of your personal brand<br />Does a Google search make you seem employable?<br />Utilise your online and offline networks <br />
  4. 4. Who are you online?<br />Personal Branding<br />What’s the image? What’s the access?<br />Privacy <br />Companies aren’t “supposed” to check applicants online<br />Quick Google Search ………….Facebook, YouTube<br />Global village – “Friends Forever”<br />What’s online stays online!<br />
  5. 5. Getting a job through Social Media<br />
  6. 6. Social Media as a recruitment tool<br />Facebook<br />About 70% of recent Graduates are on Facebook<br />Strong mode of attracting their attention<br />Twitter<br />5 – 10% of University students are on Twitter BUT <br />About 49% have Distinction or High Distinction average<br />Strong strategy to attract top graduates in certain industries<br />(Source: Blog – GradConnection – “How to attract quality grads using Twitter”)<br />
  7. 7. Ernst & Young Careers<br />
  8. 8.
  9. 9.
  10. 10. Candidate Management Tweets<br />Apply and Wait………………….Not cool!<br />Company brand reputation among applicants enhanced by good communication<br />Companies using Twitter to let people know what the current status is eg<br />All interviews now complete. <br />Contacting successful applicants within the next week.<br />Will this lead to a higher acceptance rate of job offers?<br />
  11. 11. LinkedIn<br />More oriented towards established careers<br />You can create a profile, link with people and pay to make contact with others<br />Is this an untapped source of opportunities for proactive graduates?<br />
  12. 12. Social Networking Freedoms<br />In 2003 – 2004, Social Media was BLOCKED<br />Traditional companies<br />Problems with WILB (Workplace Internet Leisure Browsing)<br />Contemporary companies want someone who<br />Can promote their brand<br />Can acquire new business<br />Social personality usually uses social media!<br />
  13. 13. Advice for Students<br />Clued up students are getting in ahead of the companies<br />Creating personal profile pages to demonstrate their skills eg creative industries students. Video and blogs help them rank well with Google.<br />Research the companies early. Do they fit?<br />Join company’s Web 2 profile early – before advertising, before Career Fairs, before applications<br />What is happening within the company?<br />Get name known by responding to blogs and forums<br />Make intelligent comments in blogs and forums<br />Create an identity using url as part of signature to encourage links to personal page or ePortfolio<br />Introduce self at Career Fairs……. “Hi I’m Jack. I responded to your blog last week….”<br />
  14. 14. How you can help them<br />Create a list of the companies that are using Social Media for Recruitment<br />Could be a Wiki on the University’s career web site as it needs to be kept up to date. Rate of uptake is likely to be fast! <br />Make them aware of the importance of their personal branding<br />Encourage them to be proactive in their search<br />
  15. 15. Research tools for you and your students<br />GradConnection<br />Google Alerts<br />Google Reader<br />RSS feeds<br />YouTube<br />SlideShare<br />
  16. 16.
  17. 17. Google Alerts<br />Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.<br />Monitor a developing news story<br />Keep current on an industry or company<br />Latest news about an event or person<br />
  18. 18. RSS feeds<br />Retrieves the latest content from the sites you are interested in. <br />Save time by not needing to visit each site individually. <br />Maintain privacy by not needing to join each site&apos;s email newsletter. <br />
  19. 19. Google Reader<br />An RSS feed to help you keep up with sites you visit <br />Constantly checks your favourite news sites and blogs for new content<br />Stored on your computer in one place with Google Reader<br />Like reading email<br />Share using Google Reader&apos;s built-in public page<br />
  20. 20. YouTube and SlideShare<br />Careers<br />Recruitment<br />Interviews<br />Personal presentation<br />Web 2 – Commoncraft on YouTube<br />
  21. 21. Jenni ProctorCareer Clarity<br /><br />