Social Networking 101 Independence Quarterly Meeting
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The document discusses best practices for using social media platforms like Facebook and Twitter for nonprofit organizations. It provides an overview of common social networks and who uses social media. Key recommendations include defining goals for social media use, focusing efforts on platforms where the target audience is present, devoting adequate resources, and avoiding common mistakes like inconsistent posting or overt marketing. Specific guidance is offered for setting up branded pages and profiles on Facebook and Twitter, engaging followers, and measuring effectiveness.
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Social Networking 101 Independence Quarterly Meeting
- 1. Social Networking 101 Independence Quarterly Meeting July 29, 2011
- 4. Who uses social media? Via Pew Internet study, June 2011
- 8. Facebook Via onlineschools.org, Feb 2011
- 14. Engage with fans
- 17. Twitter Via InformationIsBeautiful.net, Aug 2009
- 21. Finding people to follow
- 26. Questions?
Editor's Notes
- Average Facebook user (38) & Twitter (33) user. LinkedIn skews the highest out of all the networks with users having an average age of 40.
- According to NTEN, Facebook is the most popular site for nonprofits and its use continues to grow.
- Late in the day and later in the week are the times when content is most likely to be retweeted. Facebook activity (and sharing) happens most often on the weekends.
- When editing your Facebook Page, make sure that Permissions allow for users to write on your wall, post pictures, etc. You may also want to set a default landing tab for new visitors (non-fans) if you have a custom tab of information that you are trying to promote. i.e. a campaign, volunteer activity, annual gala, etc.
- Fill out the “Info” tab completely. Include your website URL and links to any other social networks that your organization may have. The “About” section on the left-hand side should contain a mission statement or something similar, that QUICKLY explains what your organization is all about. Avoid using jargon or industry-specific terms.
- As soon as you start posting on Facebook, your audience will start to use Facebook as another way to interact with you. Similar to calling the front desk of your office, they will expect that a question on Facebook will receive a response in a timely manner.