• Like
  • Save
Hiding data, content and technology in real world games
Upcoming SlideShare
Loading in...5
×
 

Hiding data, content and technology in real world games

on

  • 7,336 views

Talk I just gave at Ogilvy Gamelab day... Will edit notes a bit better later

Talk I just gave at Ogilvy Gamelab day... Will edit notes a bit better later

Statistics

Views

Total Views
7,336
Views on SlideShare
7,327
Embed Views
9

Actions

Likes
18
Downloads
65
Comments
0

2 Embeds 9

http://www.cybersoc.com 5
http://tumblr.iamdanw.com 4

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Hiding data, content and technology in real world games Hiding data, content and technology in real world games Document Transcript

    • hiding data, content and technology in real world games Jaggeree techonology based real world games /think/help/create/work
    • http://www.flickr.com/photos/kaichanvong/ social content play data Jaggeree techonology based real world games /think/help/create/work I work in the intersections of these things here, by day I work a lot in open data and in looking at how we can improve services built on data, often through play, lots of the social games I make are about data gathering if you dig deep enough or understand how people realate to things
    • location Jaggeree techonology based real world games /think/help/create/work some core forces at play we’ve got more ability to locate people and objects than ever before
    • people Jaggeree techonology based real world games /think/help/create/work and people are key, not just data points, we need to stop seeing massive data sets en masse but more individually for me seeing pedestrianised times square was interesting, how you can see individual people breaking existing relationships with built environment... could have watched groups and individuals for hours here, on the outside you just saw lots of people being a bit bemused and then enjoying it making things which look at behaviours is really interesting to me
    • sensors Jaggeree techonology based real world games /think/help/create/work and we have these things with us all the time, things that Matt Jones calls ambient sensors know where you are, what you’re doing if you tell them, which way you’re pointing them and through extension can know how far you’ve walked/run, how warm it is, what your pulse is and what your blood sugar is
    • social games are everywhere Jaggeree techonology based real world games /think/help/create/work social games are all around us, like Playfish’s games
    • social games of electing politicians Jaggeree techonology based real world games /think/help/create/work and Obama’s iphone app with a high score table for call totals
    • social games of watching politicians Jaggeree techonology based real world games /think/help/create/work and the guardian’s mp’s expenses game
    • I like play... Jaggeree techonology based real world games /think/help/create/work and they’re fun and take in stuff from real life games and playful experiences
    • my first console Jaggeree techonology based real world games /think/help/create/work first experience of games
    • Jaggeree techonology based real world games /think/help/create/work this is what you could play if you tuned your telly to it properly, glorious black and white
    • paddles FTW Jaggeree techonology based real world games /think/help/create/work but so easy to play...
    • game controllers should have less buttons than this Jaggeree techonology based real world games /think/help/create/work sorts of games I hate are the ones with controller pads with as many buttons as this
    • or this... Jaggeree techonology based real world games /think/help/create/work sorts of games I hate are the ones with controller pads with as many buttons as this
    • games are more fun/easy to play with more natural controllers Jaggeree techonology based real world games /think/help/create/work we all know people play most naturally when they can use natural gestures
    • current obsession Jaggeree techonology based real world games /think/help/create/work we all know people play most naturally when they can use natural gestures
    • kids get gestural interfaces Jaggeree techonology based real world games /think/help/create/work my son who is 2 gets the iphone interface totally, including multitouch swiping, tilting... in fact he gets annoyed when displays like those at the London Transport museum don’t swipe
    • http://www.flickr.com/photos/angelsk/ making playful gesture based things Jaggeree techonology based real world games /think/help/create/work and when I was at Mind Candy we made sure that Moshi Monsters was gesture based, wiggle the mouse to tickle, click on them to poke them, drag food onto them
    • not my septuagenarian parent’s game consoles Jaggeree techonology based real world games /think/help/create/work and if you get all this right, everyone will play... my parents are DS lite owners and addicts and they’re in their 70s... I can’t keep up with what they’re playing
    • http://www.flickr.com/photos/kaichanvong/ even easier with every day objects: SMS, Twitter Jaggeree techonology based real world games Terra Future 09 /think/help/create/work so we like making data and information collecting games with services like SMS and Twitter, agree with Alice that bidirectional SMS is tricky all the while the operators charge us 4p per message, but you can design around
    • http://www.flickr.com/photos/ogil/ play is an important social construct Jaggeree techonology based real world games /think/help/create/work half the world’s population lives in cities now and in tower blocks like this very asocial and if you ask almost anyone they really don’t notice the built environment too well
    • photo: David Cushman Jaggeree techonology based real world games /think/help/create/work this has important implications for society and also for advertising, if people don’t notice the environment they’re in, they’re probably not going to see your adverts
    • Jaggeree techonology based real world games /think/help/create/work We’ve built a game which tries to surface this built environment and make you see unusual things it merges this interest in built environment with collecting data and also meeting new people and its really low tech
    • Jaggeree techonology based real world games /think/help/create/work but it surfaces beautiful things you’d never normally see
    • Jaggeree techonology based real world games /think/help/create/work or are just things of beauty like these old doors in a glass facade
    • treasure hunt end of school hidden geo I spy + holiday essay + analytics Jaggeree techonology based real world games /think/help/create/work we’ve combined some fun things, a treasure hunt / I spy game which you play using your mobile, which generates a list of everything you’ve seen at an event (in a end of school holiday essay style), with geotagging and analytics your mobile number is the tracking cookie
    • A game of finding things and making lists of them Jaggeree techonology based real world games /think/help/create/work we call the game And I Saw...
    • Jaggeree techonology based real world games /think/help/create/work We put easily removable stickers on things
    • Jaggeree techonology based real world games /think/help/create/work
    • http://www.flickr.com/photos/kaichanvong/ Jaggeree techonology based real world games Terra Future 09 /think/help/create/work and you text in the codes you see (instructions on the sticker) Very easy to play. Very lowest common denominator SMS is ubiquitous and works really well at festivals where 3G dies and not everyone understands GPS or mobile internet
    • Jaggeree techonology based and friends scarcity, abundancereal world games /think/help/create/work and we build them an essay of everything they’ve seen... in the style of a kid’s end of summer holiday essay, it’s why the game is called And I Saw... “I went to the zoo and I saw lions and tigers and elephants and...”
    • Jaggeree techonology based real world games /think/help/create/work We know where we’ve put markers as we have a GPS trace of us walking the course, we know how long we take to move between places too..
    • Jaggeree techonology based real world games Terra Future 09 /think/help/create/work So the data actually becomes web analytics for festivals in 3d - x and y and time with the phone number acting as a tracking cookie. We can use this to help festivals understand crowd flow and in/out points and the players just have a good fun thing to do where they can socialise and see things they’d never spotted before
    • http://www.flickr.com/photos/kaichanvong/ Jaggeree techonology based real world games /think/help/create/work we love it when players try and hack the game, like a player photographing an interactive display at Hide and Seek showing where things may be
    • http://www.flickr.com/photos/kaichanvong/ Jaggeree techonology based real world games /think/help/create/work and when people ask for lots of stickers and cover themselves with it
    • Jaggeree techonology based real world games /think/help/create/work and stick them to bins
    • http://www.flickr.com/photos/kaichanvong/ Jaggeree techonology based real world games /think/help/create/work we also love it when businesses get involved and people discover them... good for both sets of people
    • http://www.flickr.com/photos/abcoathup/ Jaggeree techonology based real world games /think/help/create/work and when people turn it into a social thing... one team in the Hide and Seek game created a meta game within the game we’d said we’d give a prize for who photographed the most things, uploaded them to Flickr with the numbers hidden, one team did that but took it further, always trying to get a stuffed toy into the pictures.
    • Jaggeree techonology based real world games /think/help/create/work 4.5 things per person on average seen in Thames Festival game, about 15 things per player in Hide and Seek one, difference between a community of interest and an everyday audience, however top players in Thames Festival game were seeing a similar number of things to Hide and Seek game and many people just wanted a free balloon at Thames Festival if you build this sort of thing into your events or campaigns you can build in quite strong engagement
    • Jaggeree techonology based real world games Terra Future 09 /think/help/create/work We’re also kind of interested in Twitter... microblogging/persistent We’re interested in where and how people use it and also in how they describe things on it, how much precision there is in their messages and responses We’re interested in this as there is clearly an interesting need for listening tools, both for brands and organisations and also for services like the 311 service in the US
    • merge microfiction and gameplay Jaggeree techonology based real world games /think/help/create/work Story telling and personal involvement in story telling are fascinating too, like Japanese mobile phone fiction Can you merge in microfiction, choose your own adventure, pervasive games and twitter, we think you can
    • Jaggeree techonology based real world games /think/help/create/work collaboration with David Varela, game has a story arc, a set of missions and also had an endgame... players could also be put in jeopardy (not physical)... we’re planning to play it again with more “NPCs” and bigger missions at Hide and Seek
    • part of Hide and Seek Bond, James Bond sandpit Jaggeree techonology based real world games /think/help/create/work So we were asked to produce a game about James Bond for a pervasive games festival as part of their Cubby Broccoli season
    • weaving in real world objects Jaggeree techonology based real world games /think/help/create/work And we wanted to weave in real life objects like this toilet door graphic we added red dots to and turned into an assasination target
    • follow M to join the game Jaggeree techonology based real world games /think/help/create/work Game play is simple, follow M, who follows you back and DMs you
    • M sends missions as DMs Jaggeree techonology based real world games /think/help/create/work M then sends you on missions as DMs, remember, it’s a game about spying and DMs are hushed whispers
    • players DM their solutions back to M Jaggeree techonology based real world games /think/help/create/work The players then DM their solutions to the missions back to M, keeping their answers secret
    • Twitter username •••••••••••••••• Remember me Posted on May 2, 2009 by wiilassie More photos by wiilassie Views 9 Tags Tags temporarily disabled players send in twitpics Jaggeree techonology based real world games /think/help/create/work Login to leave a comment Sometimes their DMs contain Twitpic links if we’ve told them to photograph something ©2009 Twitpic Inc, All Rights Reserved Home Blog API FAQ Terms Contact
    • active listening robots and a custom contol deck Jaggeree techonology based real world games /think/help/create/work We have some automation tools, robots which sit talking to the Twitter API and deciding whether the player’s messages have fulfilled the missions and sending them on new ones. We also have a custom game control panel where we can look at messages which we can’t categorize and act on automatically
    • surfacing game activity on twitter Jaggeree techonology based real world games /think/help/create/work Instead of spamming back into the players stream we surface the game activity on a separate twitter account... player’s stream stays as their own. Here we’re surfacing it about 20 foot tall with a projector on a wall at the BFI using a hacked up copy of Twistori
    • why am I telling you this? playadvertainment with real friends Jaggeree techonology based real world games /think/help/create/work could be significant part in advertising/marketing/engagement video may be the majority component of the bits delivered, that’s just because of the sheer number of bits for a single second of video majority of web useage is search, email, social sites - bidirectional at the very least, user driven in reality, Digital Britain is in my opinion very wrong as it’s talking more about push to the user, users are wanting to push themselves a lot and are also not in a space where they just want to be receivers services are the key push from the centre is probably a 20th century aberration, will always exist but will have a slightly lesser impact... use herd nature of social games and social proof to engage and promote your things
    • http://www.flickr.com/photos/paulhammond/ Jaggeree techonology based real world games /think/help/create/work I’m going to leave the last words to Matt Webb from Activate “I think it starts with your friends you know, making entertainment with them, having dinner with them, playing music together.” Open air games are a great thing to do with friends either competitively or as teams I think that making them playable with natural interfaces with SMS/Twitter and including easy to approach themes such as treasure hunts and problem solving/espionage can really bring them to a mass market audience
    • http://www.flickr.com/photos/blackbeltjones/ Chris Thorpe blog.jaggeree.com chris.thorpe@jaggeree.com twitter:jaggeree Jaggeree techonology entirely made by me All of this notbased real world games /think/help/create/work