The Player IS the Game




              -Will Wright
                 GamesBeat 2012
Senet
3500BC
Little Wars: a game for boys from
twelve years of age to one hundred
and fifty and for that more intelligent
sort of girl who likes boys' games and
books.
Platforms
Platforms


Technology     Culture   Psychology
Technology   Culture   Psychology
Technology   Culture   Psychology
Media
(movie)
Medium
Breeding stock
I do not think I am exaggerating the
possibilities of this invention when I
tell you that it is my firm belief…
…that one day there will be a
telephone in every major town in
America.
           -Alexander Graham Bell
4.8 Billion -   1.3 B landlines / 3.5 B cell subscriptions
Turing

         Enigma
Specific Problem Solving




       Entertainment
Artistic Expression




 Entertainment
Reality
Artificial Experiences
     (Play/Story)        Real Experiences




Age
Which one is Admiral Ackbar?
Which one is Admiral Nimitz?
Not Real   Real
Nimitz



Ackbar
Investment
Real World (atoms)     (by age)   Virtual World (bits)

                         60

                         50

                         40

                         30

                         20

                         10
Immersive Games
Virtual Reality   Immersive
Data    Communication   Processing




       Personal State
Metrics
Personal Data




1Kb        100Kb        1Mb




100Mb        10Gb        ?Tb
Data Generated in a Lifetime




Half-Life of that Data
   100%


    50%
    25%

            ? yrs.       ? yrs.   ? yrs.
Digital wake




Awash in Data
20 Terabytes
1 Terabyte
Real design target
Social Interactions   evolution
Good Samaritan                      Psychopath




                 Manic Depressive           evolution
possibilities
Gameplay Landscape (Sims)


                              Success



  Material           Social

             Start
Modeling
Thinking - Intelligence
Models – build – test - replace
experience



              others

    toy
experiences


   Play
experience


                Story

    toy
experiences   Educational
              Technologies
   Play
Perception
Bandwidth (bps)
10,000,000      sight

 1,000,000      touch

  100,000       sound                 50 bps

  100,000       smell          consciousness

     1000       taste
Conscious
 Intelligence



Pre-conscious Intelligence
     (Filtering function)
Bookmarks
Symbols
Signs
Synthetic Awareness
Systemic    Story




   Visual      Play
Tactile / Immersive                  Historical / Regional




                      Abstractions




Toy-like / Systemic                  Dramatic / Cultural
Augmented Reality   Blended Reality
Synthetic
Senses
Browsing the World / Awash in Data
Replacing my
instincts
If you liked this…
                     you might also enjoy this…




                                                  Sometimes narrow…
Smart Dust
Situational Awareness
World
state

        system

 My
state            possibilities
Unknown
Opportunities

  Known
Opportunities
Future??
The Future is becoming less
        predictable




1700         1800         1900   2000   2100
Personal                   Relevant
             Intertwined



Accessible                 Social
End
Soyuz 23
Zudov
                  Rozhdestvensy
Soyuz 23
      Oct. 1976
Almaz
Lake Tengiz
Happy Ending…
Moral:
When leaving a Russian
space battle station,
Beware of frozen lakes in
Kazakhstan.
Wil Wright GamesBeat Presentation 2012
Wil Wright GamesBeat Presentation 2012

Wil Wright GamesBeat Presentation 2012