Invited talk given at the Google Local Ads Forum in London and Hamburg. Setting the stage about where we're at with local, why local is often thought to be hard and how far we have to go.
What if you could see through the walls of every museum and something could t...Chris Thorpe
A talk I was asked to give at Culture Hackday in London, talking about the thinking that's been going on in the latest project I'm a part of; Artfinder.
Presentation to:
Madison Web Design & Development Meetup - February 11, 2013.
Web Content Mavens, Washington, DC - January 8, 2013.
NYC Web Design Meetup -January 24, 2013.
What if you could see through the walls of every museum and something could t...Chris Thorpe
A talk I was asked to give at Culture Hackday in London, talking about the thinking that's been going on in the latest project I'm a part of; Artfinder.
Presentation to:
Madison Web Design & Development Meetup - February 11, 2013.
Web Content Mavens, Washington, DC - January 8, 2013.
NYC Web Design Meetup -January 24, 2013.
www.useHipster.com ‘s purpose is finally revealed and this is why I think it is great! Check out this presentation for screenshot, examples of questions and some of the issues i found.
If you want to talk to me more about this slide show, email me at iyana.gregory@gmail.com
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
IA Isn't New, or: What would Samuel Pepys' website look like?James Aylett
A poster presentation from Euro IA 2007, treating aspects of Pepys' life and work as targets for Information Architecture processes, to see what we can learn or identify for further thought and work. Or, as the introduction has it:
An ENTERTAINING and INFORMATIVE look at a SINGULAR person of NEAR ANTIQUITY, in the hope that we might learn MORE ABOUT OURSELVES.
Service Design is gaining popularity in the United States as a better approach to defining and orchestrating service experiences. While having much in common with user experience, service design in practice requires new ways of thinking and new methods of making. It also requires embracing both the complexity of service experiences and the organizations that deliver them.
This workshop is designed to get more user experience practitioners familiar with some of the methods of service design. Our session will focus on several lo-fi making approaches–acting, sketching, storytelling, and blueprinting–that can be used to iteratively conceptualize new service experiences.
The session will be fast-paced and iterative. You'll learn concepts and approaches that only can prepare you to tackle service experience problems, but can easily be applied to any project involving multiple touchpoints or channels. You'll be thrown in the service design deep end, but the water's warm (I promise).
If only I could create the perfect travel website (2008) Jason Till
Travel Technology Show seminar presentation given by Jason Till - a leading digital strategist and user experience expert on 6/2/2008, while he was Head of Digital at travel industry specialist, Designate.
www.useHipster.com ‘s purpose is finally revealed and this is why I think it is great! Check out this presentation for screenshot, examples of questions and some of the issues i found.
If you want to talk to me more about this slide show, email me at iyana.gregory@gmail.com
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or our smartphone’s GPS to find hot dates. People want to interact with products and services when they want to and how they want to – and that’s not always on the web.
The future of design is everywhere the customer touches our product or service - digital or physical. User experience practitioners must move beyond the screen to designing a holistic customer experience that is seamless across channels and devices.
IA Isn't New, or: What would Samuel Pepys' website look like?James Aylett
A poster presentation from Euro IA 2007, treating aspects of Pepys' life and work as targets for Information Architecture processes, to see what we can learn or identify for further thought and work. Or, as the introduction has it:
An ENTERTAINING and INFORMATIVE look at a SINGULAR person of NEAR ANTIQUITY, in the hope that we might learn MORE ABOUT OURSELVES.
Service Design is gaining popularity in the United States as a better approach to defining and orchestrating service experiences. While having much in common with user experience, service design in practice requires new ways of thinking and new methods of making. It also requires embracing both the complexity of service experiences and the organizations that deliver them.
This workshop is designed to get more user experience practitioners familiar with some of the methods of service design. Our session will focus on several lo-fi making approaches–acting, sketching, storytelling, and blueprinting–that can be used to iteratively conceptualize new service experiences.
The session will be fast-paced and iterative. You'll learn concepts and approaches that only can prepare you to tackle service experience problems, but can easily be applied to any project involving multiple touchpoints or channels. You'll be thrown in the service design deep end, but the water's warm (I promise).
If only I could create the perfect travel website (2008) Jason Till
Travel Technology Show seminar presentation given by Jason Till - a leading digital strategist and user experience expert on 6/2/2008, while he was Head of Digital at travel industry specialist, Designate.
http://Photographers.com is the top site for locating a Professional Photographer. Our search capabilities allow for the simultaneous search by "specialty" and Geographic Location: of photographers throughout the world.
http://Photographers.com is the top site for locating a Professional Photographer. Our search capabilities allow for the simultaneous search by "specialty" and Geographic Location: of photographers throughout the world.
It seems a lot of research and hard work has gone in to building it because it is as close to perfection as is possible with the present technology. Unlike many other clones, the Covoiturage clone comes with a lifetime extendable license.
This is a presentation that I did on mobile and tablet usage and how it has grown over there years, and how web designers and clients have had to keep up with the times so to speak and create website that was easy for consumers to access their websites easily and without a problem on all handheld devices.
This is actually the intersection exactly where dreams as well as reality clash. So many happen to be led to think that to be able to take annually off as well as travel the planet you need to sacrifice every thing you’ve proved helpful for, remove a big loan in the bank, and essentially put your lifetime on maintain.
SE2016 Company Development Valentin Dombrovsky "Travel startups challenges an...Inhacking
Event: #SE2016
Stage: Company Development
Data: 3 of September 2016
Speaker: Valentin Dombrovsky
Topic: Travel startups challenges and opportunities
INHACKING site: https://inhacking.com
SE2016 site: http://se2016.inhacking.com/
Valentin Dombrovsky Travel startups challenges and opportunitiesАліна Шепшелей
The travel industry is ready for disruption, but working in travel might prove to be really hard. In my keynote, I'll cover few opportunities for travel startups at the moment and will tell about difficulties that might arise while working in this field.
I was asked to talk at Thinking Digital about our project using 3D scanning and 3D printing and trains. What emerged was something a bit more about the industrial revolution and thinking about the lessons we should learn from it and how we can weave them into the future industrial revolution which will spring from additive manufacturing.
The New Raw Materials and Data ChemistryChris Thorpe
A talk for Mashupevent's first Mixer about how there really is no such thing as social media as a generic term, but how there are lots of new streams of data which can be used as the raw materials to make new tools to provide intrinsic value to businesses.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
How world-class product teams are winning in the AI era by CEO and Founder, P...
Linking Online and Local
1. HTTP://WWW.FLICKR.COM/PHOTOS/
RAWHEAD/
Linking online and local
Bringing people and business to wherever you are
Hallo, guten tag, Ich heisse Chris.
Tut mir wirklich leid, mein Deutsch ist nicht so gut, so jetzt, ich glaube, ich werde in Englisch
zu sprechen.
I’m a technologist and consultant,
This means I make things, mainly on the web, sometimes not and also help people to think
about new technologies and ways of being a business in our increasingly connected world.
I think the two go hand in hand well. Often it’s hard to totally see what technology is
currently enabling without getting your hands onto and into it.
I’ve done lots of work around data for people like The Guardian and the UK government and
I’m part of the founding team of a startup which is blending location, and local with data and
metadata, which is the sort of service I’m going to talk about today.
There are big opportunities. Your customers, the people who everyone says are going online
and spending more of their life online, are also very much in the physical world.
This will in my opinion always be a place where many transactions have to take place. What I
want to talk about is how we smoothly move people from online to offline, and how local is
one of the key interfaces for this.
2. HTTP://WWW.FLICKR.COM/PHOTOS/
CAVEMAN_92223/
The Old World
In all cases we need to learn more about the physical world, in order to move over tried and
tested and successful business practices.
Moreover we need to do it to look at how we best interface between local and online.
How to drive people to physical spaces and once they’re there, how best to engage them and
take some of that engagement back online.
What we should be aiming for in my opinion is a continual back and forth where lines blur
more and more.
3. HTTP://WWW.FLICKR.COM/PHOTOS/
STEVEGARFIELD/
Key things to a successful local presence...
So what can we learn about local presences now... there are some simple basic rules that I’m
sure you all know and I’m preaching to the choir about
4. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Findability
Location, location, location is still a good adage, and as we’ll see later it has an important
online equivalent.
Wherever you are, you need to be found easily and recognised instantly
6. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Attractive, informative shopfront
You need an attractive and tempting shopfront, something that does one or many of the
following
Entices
Engages
Informs
Teases
Invites
7. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Enticing offers
If you’re selling you’ll want to bring people in with offers, either for things that they want or
with offers that make them feel that you’ll be the place where what they want is both
available and affordable
8. HTTP://WWW.FLICKR.COM/PHOTOS/
SOVIETUK/
Social proof
Social proof is important too... when looking for quality, people will always want to eat at a
restaurant with a queue, more so if their friends are in the queue
11. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Stock
You’ll want stock, both to be displayed, touched, looked at. It’s important for the customer to
imagine how it would be if they owned one.
15. It’s the same in the
new world
I’ve not run through these to teach you to suck eggs or to claim that I’m an expert on real
world retail design.
When designing online services I like to spend time thinking about and studying what
happens in pre-existing spaces that are successful and that people inhabit.
The more natural and familiar you can make the online experience and the more you can fit
your patterns around those you see in the offline world the more successful and obvious it
will feel. We’re still at a stage where more people have grown up without the internet than
with it and we always need to be mindful of this.
This is why I spend time studying physical experiences, be they newspapers, or stores, or
galleries or just the built environment.
16. HTTP://WWW.FLICKR.COM/PHOTOS/
SEIER/
It currently feels hard to search around where you
are or where you’ll be.
This statement feels very true though.
Almost more so than in the real world of a few years ago somehow.
Local along with many parts of life were more siloed then. The local papers, the local yellow
pages, local knowledge. You knew exactly where to look
You were of course less empowered if the local knowledge you wanted wasn’t the local you
lived in... I’m not saying we should burn the internet or throw our work shoes into it’s gears
and machinery.
What I’m saying is that we need to think more carefully about how we do local search and
make journeys easier.
17. HTTP://WWW.FLICKR.COM/PHOTOS/
ROB-SINCLAIR/
Finding a hotel in Berlin
One particular real world process I’ve been going through of late which feels harder than it
should be is finding a hotel with good reviews near somewhere in a city I don’t know well.
Now I know this is better than it used to be pre-internet, but it feels very hard considering
we’ve had the web for nearly 20 years now
18. It should be easy, thanks to great mapping I can now visualise the topography of where I’m
going
19. And social recommendations from peers and people I trust make the randomness and pot
luck go away
I have more information that is constantly up to date than I had before.
20. I can even check out availability, see pictures of the hotels and their rooms, I can translate
the page with the click of a button and get a passable translation
But the information doesn’t pivot around location things.
21. The three window copy and paste shuffle
To find where the hotels are in relation to where I’d want to be I have to do a strange multi
window copy and paste dance... I know which hotel chain I like, it should be easier...
22. Do they have availability? Is it close enough?
These questions are foremost in my mind, Berlin is quite big, yet not a sprawl like London, I’d
ideally like to walk to where I’m working, am I far away from the train station where I arrive,
am I on the opposite side of town to where I’m working and where the airport home is.
23. Some of these bits are very soluble with the copy and paste dance... but it could be so much
easier with just some simple, efficient and cheap solutions
25. Why do hotels not publish availability and
pricing to maps?
26. It’s starting to happen, but it’s still not quite there... I can’t show you a travel version of what
I’d love,
27. But I can show you this work of genius from Mike Migurski of Stamen.
When it’s easier to find out which the bad parts of Oakland around you are bad at specific
times of the day for specific criminal offences than it is to find a hotel from a chain you like
within walking distance of a part of Berlin you realise the future isn’t here yet.
You may be waiting for your jetpack or levitating hydrogen fuel cell powered car
28. HTTP://WWW.FLICKR.COM/PHOTOS/
SEIER/
It doesn’t have to be that way anymore
Mapping, location, local are all within our grasp and through a lot of change and investment
in the industry are relatively cheaply implemented.
32. HTTP://WWW.FLICKR.COM/PHOTOS/
QUEERDOOD/
Flat static maps
Such as Streetmap from about 1998, pre Google Maps.
Back when maps looked liked pixellated unreadable versions of paper maps
33. Allegedly smart phones
This was the first phone anyone saw as being remotely messainic, until you actually used
one. It was the future, but not really the one you’d hoped for.
34. HTTP://WWW.FLICKR.COM/PHOTOS/
CAMKNOWS/
Geographical queries used to be hard
It used to be until very recently really rather hard and computationally expensive to run geo
queries.
35. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Out of date centrally curated data stores
And the centrally curated and often costly to buy gazeteers of data were often out of date by
the time they were available.
It’s not surprising that local and geo were considered hard and that social was an easier route
to user centricity.
37. Geo investments are beginning to pay off
Over the past few years many firms have made considerable financial and technological
investments which have turned online geography and truly local services into not just a
possibility but a tangible and lucrative reality.
38. Interactive maps as interfaces and surfaces for data
Interactive maps can now become surfaces for data and interfaces of exploration
39. HTTP://BLOG.JAGGEREE.COM/POST/
926948818/FIRSTPLACES-A-
PROTOTYPE-THING-FOR-DIGITAL-
INCLUSION
Maps as a commodity
it’s so simple to create and embed scalable accessible printable geography now that we’ve
made it a part of a new service we’re launching in October as part of Get Online week
42. HTTP://WWW.SIMPLEGEO.COM/
Geographical queries now SaaS
we can now buy geoinfrastructure from people like SimpleGeo, it’s rentable...
43. HTTP://WWW.FLICKR.COM/PHOTOS/
SECRETLONDON/
Co-created and user/business self curated data
and we now have co-created datastores such as Gowalla, FourSquare and Facebook Places,
which along with Google Places are starting to be semi-officially and officially curated and
populated by businesses
44. I’d like to tell you about a startup that’s trying to do something very local about a field which
isn’t renowned for being all about data... art
ARTFINDER
Artfinder, which I’m part of the founding team of, is creating the last.fm for art.
45. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Finding art you love around you
Art is all around us, and we often don’t know it. We’re privileged to have this luxury, but
often we have a passing knowledge of galleries and in particular what lies within them. Often
you think the National Gallery may not be for you if you like modern art, yet it has many
contemporary works and works which have influenced the artists you like.
47. HTTP://WWW.FLICKR.COM/PHOTOS/
WALLYG/
I’m in New York, and I have some time to kill and I
really love Monet’s, where are they?
You could ask a local, you could search online, if your tastes were more esoteric than Monet
you’d probably be very luck to find anything. You would be more likely to have a
serendipitous encounter with an article in a newspaper.
By knowing your tastes we can also recommend art around you too...
48. HTTP://WWW.FLICKR.COM/PHOTOS/
WALLYG/
I never knew I liked Mondrian, tell me more about
this, and also what other art is here I may like?
for example we have some image recognition technology which can tell you within a gallery
more about a work you like, just by you taking a picture of it, but it can also build up
recommendations and by knowing what else you like and what else is in a gallery it can
become your knowledgeable friend who knows the gallery well and can tell you what else you
should see.
49. HTTP://WWW.FLICKR.COM/PHOTOS/
QNR/
Learning from abandoned shopping carts
This sort of data analytics becomes incredibly powerful in online offline situations that local
typifies so well... it turns out there’s so much we can learn from abandoned shopping carts
50. coremetrics has been at the forefront for a while of taking web analytics quite a bit further...
they have a solution which Diapers.com, a baby stuff emporium, has been using.
It looks at things people put in their shopping cart and then abandon, in the case of
Diapers.com they think it’s often because of distraction from children
51. “e-mails sent to browsers who did not purchase items in
their cart had a 48% higher open rate and 78% higher
click-through rate than e-mails from any previous
campaign. In addition, the net conversion rate for these
abandoned shopping cart e-mails was 6.5%, which is
129% higher than any previous campaign...”
From the September 29, 2008 Issue of DMNews
the results are quite astounding in the response rate when these people are emailed about
what they’d abandoned
52. CoreMetrics is now enabling this in the real world too.
If customers who have abandoned carts online and
are picking up items reserved online, the sales staff
can ask them about if they’re still interested in those
items and can recommend the items that people who
abandoned things most buy in that sector.
CoreMetrics has been starting to move this into hybrid online offline spaces with some
clients, it’s a fascinating model
54. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
this is my favourite juxtaposition of adverts... an Android phone on three and a Kindle.
Both touchable tactile objects, deeply personal, both adverts with different calls to action.
The Three advert’s first call to action is about visiting stores, where live handsets and models
can be found.
The Kindle’s call to action is about buying online
55. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
Do I or don’t I want one?
But for a while now I’ve had a question about the Kindle I haven’t been able to easily answer
56. HTTP://WWW.FLICKR.COM/PHOTOS/
JAGGEREE/
How does it feel?
It all comes down to this
It’s hard to know, I’ve used the Kindle app on my Mac, on an iPad, an Android phone and an
iPhone, I still find books easier to read.
However now having played with a friends I’ve ordered one. Ironically the case for it arrived
yesterday, there’s no estimate for the actual device.
57. It’s clearly a problem though, or an opportunity, depending on the point of view. It was
announced the other day that Best Buy is joining Target and Staples in the US in stocking the
Kindle.
58. HTTP://WWW.FLICKR.COM/PHOTOS/
ALLABOUTGEORGE/
Local news and local advertising
We can’t really think about local, or even think about devices such as the Kindle without
thinking about local news which is in well documented decline, in many ways sadly.
For many years local news was the heartbeat of a community and a way in which targeted
information and advertising was delivered. It gave advertisers one very important thing.
61. Local + intent
You need to know about intention too... local news advertising never did that precisely.
It supposed if you read the paper that you might want to buy a car from a local car dealer,
that you may want to apply locally for a job. It doesn’t really know your intention...
62. HTTP://WWW.FLICKR.COM/PHOTOS/
SHAWNMICHAEL/
So why is local Direct Mail (Junk Mail) growing?
But it may know more about local than the direct mail that currently seems to be replacing it
63. HTTP://WWW.FLICKR.COM/PHOTOS/
LOOP_OH/
Simply filling a void till something better
comes along
Direct mail locally feels like it is a mechanism that is temporary, the absence of local
advertising in papers to a younger demographic than their readership has lead to
indiscriminate letter box drops
64. Data as the new marketing
there are some new mechanisms that can significantly outperform
65. Getty Images uses metadata alongside images placed into Google Image search as a direct
engagement technique which looks at intent. The intent to use an image.
66. If you click on them you get taken to a Getty Images place where you can buy that image to
use... I nearly did, but they only license the images for certain uses and making a
presentation wasn’t one of them.
And you can look at this and say, well of course they use metadata, it’s their business.
But then you stop and think, only ten or so years ago the way you bought stock
photography...
67. Was a bit different. You looked through a catalog or paid the image agency to look for images
for you. How often now do you receive a catalog or a flyer or see an advert for Getty Images.
Rarely I’d say, if ever... interesting, we’ll come back to that in a bit.
68. If you click on them you get taken to a Getty Images place where you can buy that image to
use... I nearly did, but they only license the images for certain uses and making a
presentation wasn’t one of them.
And you can look at this and say, well of course they use metadata, it’s their business.
But then you stop and think, only ten or so years ago the way you bought stock
photography...
81. The growth both of Foursquare and another interesting component of the local ecosystem
Groupon is exceptional this year.
While not showing the exponential hockey stick curve there is strong linear growth in this
sector which is often seen in the later phases of early adoptor phases before the inflection
point into mass market
84. It’s getting easier to make location based services and location based things
85. For example last year I went on walking holiday to Austria, but turned it into a fundraising
event online for a charity.
86. I underpacked obviously. Especially on holiday and especially on the technology I was
supposedly on holiday from.
87. And I built an Android app that sends a GPS position up to a server so that people could see
where I was. This was partly so I could just put my phone in my pocket and just walk and yet
people could follow along and sponsor.
88. from: Annemcx
Fancy a virtual Sunday
morning stroll in Austria?
@fourwalks is doing it for
@childsi here http://
four.walks.at/ it's great stuff
to follow!
I also noticed that people were starting to talk about it, which obviously helped the
fundraising.
I was very touched when one of our MPs, Tom Watson tweeted about how geeks can bring
distant events into your living room.
89. Location is such a key part to storytelling, which in turn is a really key part of fundraising.
We’ve now scaled up some of these things to tell the story of several of the charity’s
volunteers climbing Kilimanjaro
91. HTTP://BERGLONDON.COM/
PROJECTS/HAT/
Bend the services you produce around the user
And instead of bending a user around a set of constrained services which don’t quite work
for them we should aim to bend our services around their needs
92. One of my favourite simple examples of this is this lovely site. It does exactly as you’d
expect, it tells you where your nearest owls are.
93. One of my favourite simple examples of this is this lovely site. It does exactly as you’d
expect, it tells you where your nearest owls are.
94. Recently I was asked to think about how to make NHS infection data more pertinent and
personal
95. Recently I was asked to think about how to make NHS infection data more
96. I’ve just been asked by the GLA to look at how we do this for all diseases in London hospitals
so you can look at things such as the effects of people not vaccinating children and localised
disease outbreaks.