Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Transform your VR Experience and Expand your Audience with Mixed RealityUnity Technologies
VR has emerged as one of the most innovative ways to promote and showcase content, whether it's a game, shopping experience, real estate or construction site tour or a simulation. In this session we'll talk about how using mixed reality can transform your VR experience and take it to the next level. Mixed reality allows people to see the participant in the VR experience, interacting with the VR world. Mixed reality makes your VR experience a more social and engaging experience. We've seen how much more engaged spectators are when watching people play games via mixed reality; learn how to take that same concept and apply it to other industries and use cases. MixCast by Blueprint Reality integrates easily with your Unity VR project and allows you to easily create high quality mixed reality digital pics and videos, with or without a green screen.
Tarrnie Williams - Blueprint Reality Inc.
Ben Sheftel - Blueprint Reality Inc
Mobile gaming is big business in Australia and presents a wealth of opportunities for brands and marketers. This presentation explores the mobile gaming landscape in Australia and provides an overview of mobile gamer profiles along with some high profile branded mobile app case studies.
Animoca Brands corporate strategy update from May 2020 discussing how it is building the virtual asset class of the future with blockchain and games through true digital ownership
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends.
JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by
JWTIntelligence throughout the year and specifically for this report.
Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see here. And many are extensions or outgrowths of trends we formerly spotted; after all, trends with real significance can’t be assigned to just one calendar year. The trends explored here, which we believe have significant weight and momentum, indicate shifts that are likely to be with us for a while.
20 Things Successful Game Developers Do Beyond Making GamesVlad Micu
This presentation with outline a collection of stories, examples and tricks that will offer the audience the solutions to some of the most recurring challenges game developers are confronted with in the areas of business and PR & Marketing.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Transform your VR Experience and Expand your Audience with Mixed RealityUnity Technologies
VR has emerged as one of the most innovative ways to promote and showcase content, whether it's a game, shopping experience, real estate or construction site tour or a simulation. In this session we'll talk about how using mixed reality can transform your VR experience and take it to the next level. Mixed reality allows people to see the participant in the VR experience, interacting with the VR world. Mixed reality makes your VR experience a more social and engaging experience. We've seen how much more engaged spectators are when watching people play games via mixed reality; learn how to take that same concept and apply it to other industries and use cases. MixCast by Blueprint Reality integrates easily with your Unity VR project and allows you to easily create high quality mixed reality digital pics and videos, with or without a green screen.
Tarrnie Williams - Blueprint Reality Inc.
Ben Sheftel - Blueprint Reality Inc
Mobile gaming is big business in Australia and presents a wealth of opportunities for brands and marketers. This presentation explores the mobile gaming landscape in Australia and provides an overview of mobile gamer profiles along with some high profile branded mobile app case studies.
Animoca Brands corporate strategy update from May 2020 discussing how it is building the virtual asset class of the future with blockchain and games through true digital ownership
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends.
JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by
JWTIntelligence throughout the year and specifically for this report.
Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see here. And many are extensions or outgrowths of trends we formerly spotted; after all, trends with real significance can’t be assigned to just one calendar year. The trends explored here, which we believe have significant weight and momentum, indicate shifts that are likely to be with us for a while.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
This annual survey of retail trends from the business innovation team at PSFK Labs captures and contextualizes the early stages of a seismic shift that is changing the face of the retail landscape.
Big-box retailers like Best Buy and Walmart are beginning to feel the heat as sales decline in the face of stiffer competition from e-commerce giants like Amazon. 'Showrooming' is the new reality. Shoppers are more educated than ever before and the ability to check prices on the fly has resulted in increased commoditization and a rethinking of how brands and retailers go about providing a differentiated offering. The pressures that companies like Amazon and Alice.com are exerting on the marketplace have forced traditional retailers to contemplate a multi-channel approach to online, mobile and bricks-and-mortar sales.
PSFK's Future of Retail Report shows that a hallmark of this changing retail environment is the savvier shopper, who takes advantage of technology, is prepared to offer their personal data for a better experience, and has come to expect contextually relevant recommendations. They are actively engaged, want a say in what products get made, will evangelize offerings to get a better price for themselves and their friends, and want to be rewarded for sharing their knowledge and expertise.
In our latest version of the Future of Retail report, PSFK explores the new retail reality, taking a deeper look in the trends that are driving the change in shopper behaviors and expectations as defined by Retail on Demand and the New Brand Champion.
To order a full version of the Future of Retail report 2012 please visit: http://www.psfk.com/future-of-retail
It is a seminar presentation on a technology called Virtual reality. It key features are what is virtual reality, its history and evolution, its types, devices that are used for Virtual reality and where virtual reality is applicable.
Films vs books. Comparison between the film and the book on which it is based on. Presentation made by a 2nd ESO student in an English as a foreign language class.
Learning to Make Your Own Reality - IGDA Education Keynote 2009Jane McGonigal
What new kinds of games will we play in the future, and what key knowledge and skills will game developers need to invent them? Futurist and game designer Jane McGonigal argues that over the next decade, games will become a powerful interface for managing our real work, organizing society, and optimizing our real lives. Increasingly, she predicts, game developers will be charged with the task of making people happier, smarter, friendlier, greener, and healthier -- and hundreds of millions of new gamers will be playing together at home, at school, at work, and everywhere in between. The result? Game design and development expertise will become a sought-after talent in virtually every industry and field, from Fortune 500 companies to top government agencies. Indeed, the future is brighter for game developers than ever before. But making games that aim to improve our quality of life and to re-invent society as we know it will require a new set of design skills and content expertise beyond what we traditionally teach in game programs. In this keynote, you'll find out the top five design competencies (such as 'technology foresight' and the ability to generate and measure 'participation bandwidth') and the five most important subject areas (such as positive psychology and mass collaboration) for this new class of reality-changing game developers.
The key takeaway of this talk: We can live in any world we want but only if we teach the next generation of game developers what they need to know in order to imagine and make new and better realities.
Social media consultant Roger Harris outlines a view of gaming from the perspective of the changing world of social media. This presentation was given at the Triangle Gaming Conference, May 30, 2009.
Gaming for-good-psfk-111202215545-phpapp01The Next SEM
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
imaginary: serious games and gamificationimaginary srl
Milan based Imaginary are one of the longest established and most respected European Serious Games companies. Since its formation in 2004, Imaginary has built an enviable reputation for its multi-disciplinary specialisation in the rapidly growing serious games and gamification market place. Imaginary has been a pioneering and innovative company playing a key role in European Research.
The key strengths of its multi-disciplinary team are creativity and innovation backed by solid technical competence and an understanding of the commercial potential of serious games and gamification in its 3 main chosen development areas – eHealth, Smart Cities and training where the transformational impact of these technologies and applications is now widely acknowledged.
Milan based Imaginary are one of the longest established and most respected European Serious Games companies. Since its formation in 2004, Imaginary has built an enviable reputation for its multi-disciplinary specialisation in the rapidly growing serious games and gamification market place. Imaginary has been a pioneering and innovative company playing a key role in European Research.
The key strengths of its multi-disciplinary team are creativity and innovation backed by solid technical competence and an understanding of the commercial potential of serious games and gamification in its 3 main chosen development areas – eHealth, Smart Cities and training where the transformational impact of these technologies and applications is now widely acknowledged.
Social media expert Roger Harris outlines a view of gaming from the perspective of the changing world of social media. This presentation was given at the Triangle Gaming Conference, May 30, 2009.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
The Food Service Debrief by PSFK outlines the new trends and ideas developing that provide perfect delivery on personalized tastes. By looking at the innovation in fast casual and quick-service restaurants, executives from any industry can leverage technology to create a more convenient, dynamic customer experience. This original research report includes lessons and actionable insights to apply to their unique customers and business challenges. It is part of a series that focuses on retail innovation and customer experience to inspire our members.
For a copy of this report, please visit: psfk.com/food-service-debrief
PSFK’s Loyalty Debrief explores how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers. This report provides best-in-class examples and actionable insights that will assist brands as they look to create modern-day loyalty programs, build better relationships with their customers and drive growth.
For a copy of this report, please visit: psfk.com/loyalty-debrief
The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/shopper-data-debrief
The Store Experience Design Debrief by PSFK outlines the major pillars that retailers will need to leverage to hone their store experience over the next decade and design physical stores to encourage visits, engage shoppers and complement the hybrid nature of retail today. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.
For a copy of this report, please visit: psfk.com/store-design-debrief
The Occasion-Based Marketing Debrief provides a framework for brands and retailers to use relevant occasions and events to not only drive sales but also build long-term consumer engagement.
Download the report at: psfk.com/report/occasion-based-marketing-debrief
PSFK's Travel Debrief explores today’s travel landscape, where companies must deliver optimized experiences at every touchpoint, including planning, transit, accommodations, in-stay activities, and even the time in-between trips, to capitalize upon every opportunity to engage with consumers. This document provides executives at corporations, agencies and technology companies with a framework for how to deliver optimized experiences that feel personal at every brand and service touch point.
Published February 2018
Featured in the 35+ page report, readers will find:
-Emerging consumer attitudes and market forces that are driving change
-Important trends shaping the future of travel
-Key strategies that brands should adopt to succeed
-Perspectives and forecasts from industry experts
The Digital Banking Playbook is a report by business intelligence platform PSFK in partnership with Microsoft that presents opportunities for driving financial institutions forward with an intelligent cloud. Three scenarios highlight how cloud-based solutions can help the industry minimize risk, ensure optimal service at scale and think differently about security, privacy and regulatory compliance.
Backed by expert insights and key analyses of global industry trends, the Digital Banking Playbook will guide financial institutions of all sizes as they aim to service a broader range of global clientele.
Download the free report at https://info.microsoft.com/DigitalBankingPlaybook-Registration.html
Download the free report here: psfk.com/report/AI-Retail-Playbook
PSFK’s AI Retail Playbook explores a new sea of change disrupting the retail industry—artificial intelligence. From cognitive computing to deep learning softwares, AI-powered infrastructures are driving meaningful and delightful shopping experiences like never before. Developed in partnership with Microsoft, the AI Retail Playbook will help retailers understand these technologies in context to contemporary consumer behavior and the multichannel retail landscape.
Download this guide at: psfk.com/ces-2018
PSFK’s CES Guide 2018 helps you distill this year’s over 4,000-exhibitor convention into a future-focused field guide, identifying the most important technology trends impacting consumers and businesses.
Leveling Up To The Next-Gen Consumer
Download the full report at psfk.com/forecast-z
A must-have manual for brands to understand and engage with the next class of consumers, PSFK’s Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. The report features trends-led research and an in-depth survey of 450 U.S. Gen Z and Millennials, as well as 8 strategies for brands, retailers and agencies looking to shift from a Millennial to Gen Z mindset by resetting established norms around business, art and advertising.
Featured in the 30+ page report:
–Actionable strategies for brands, retailers and agencies to adapt to the Gen Z mindset
–8 trends defining the consumer behaviors of the new generation
–In-depth survey results uncovering shifting generational attitudes
–Statistical insights from brands and decision-makers
Consumer 2020, developed as a partnership between PSFK and Cisco, provides a challenging but fresh perspective on consumer trends in the near future and offers key strategies and resources to help brands in the retail, hospitality, and sports & entertainment industries better connect with consumers in 2020 and beyond.
The Future of Manufacturing report, developed in partnership with Microsoft, presents multiple opportunities for manufacturers to integrate cutting-edge technologies to reinvent their supply chains—from raw materials acquisition to the store aisle.
Download the full report at bit.ly/2tm3srY
Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
Download a full version of the report at:
http://bit.ly/2crBpoc
The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.
Download a full version of the report at:
www.psfk.com/report/future-of-work-2016/
The PSFK Future of Work Report deep dives into the talent and development landscape to identify the conditions and qualities that cultivate tomorrow’s leaders in the workplace. In return for investing in greater opportunity and education, employers will reap the rewards of increased efficiency, engagement and entrepreneurship—reducing mistrust, stress and ultimately turnover across teams.
Additionally, PSFK has developed six workplace visions that were inspired by 10 strategies to develop a new era of internal leadership. These boundary-pushing product and workplace concepts reimagine how teams can onboard employees, expand the office, and prevent miscommunication.
Science fiction’s ‘future technologies’—personal robots, intelligent machines and virtual environments—are rapidly evolving from concepts into mainstream consumer products. From January 5-9, 2016, CES brings together the world’s leading innovators, content providers and startups to discuss how these emerging products and ideas are redefining the technology industry.
PSFK’s CES Guide distills the 3,600-exhibitor conference into a future-focused field guide, identifying today’s manifesting trends that will shape tomorrow's creative technology solutions. With ideal day schedules, industry-aligned cheat sheets and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future.
http://www.psfk.com/report/2017-forecast
http://www.psfk.com
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
PSFK Presents the Future of Digital Safety & SecurityPSFK
Get the Future of Digital Safety and Security: www.psfk.com/report/future-digital-safety-security
As the importance of digital life grows, so too does the risk of having personal data breached, mismanaged or stolen. This is particularly important in the payments space, where forward thinking companies are developing new ways to protect the safety, security, and privacy of their consumers, and offering greater controls and transparency around personal information to foster trust in both the digital and physical world.
The Future of Digital Safety and Security is a guidebook created by PSFK Labs in partnership with MasterCard in an effort to explore the key issues consumers are facing in the world of digital safety and security. The goal is to give consumers a look at important developing trends in this space, and to provide actionable ideas people can take to stay one step ahead of the curve.
Featured within the 40+ page report, readers can find:
- 9 ways companies are making digital life more secure
- 8 core needs for the modern consumer
- Unique user scenarios built around the newest trends
- Perspectives from leading security experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 1 | Published October 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Download Buildling Tomorrow: www.psfk.com/report/building-tomorrow
PSFK Labs partnered with Architizer to launch Building Tomorrow: Trends Driving the Future of Design. This report provides an overview of future trends in architecture, as well as the societal forces moving them forward drawn from an analysis of Architizer’s global library of innovative designs and PSFK’s expertise in industries like travel, retail, and home living.
It is important to note, this report is not necessarily a study in architecture: it is a guide for any creative professional who is building today – whether that in the physical, media or digital landscape. The themes highlighted within Building Tomorrow can be used to inspire the cities of tomorrow, but the trends can be leveraged to build the next generation of products, services and experiences.
The report includes:
- 3 global drivers impacting design
- 9 Key Trends building tomorrow
- Implications for Retail, Product, and Digital Experience
- Perspectives from industry experts
- 4 Pillars for Creating Experiences
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Ver. 2 | Published September 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
PSFK Future of Gaming Report
1. PSFK presents
THE FUTURE
OF GAMING
SUMMARY PRESENTATION
A REPORT
CO N S U LTI N G
2. FOR YOUR FULL
COPY OF THE 150 PAGE
REPORT, VISIT:
www.psfk.com/future-of-gaming
3. INTRODUCTION
This report presents key trends emerging within the gaming PSFK’s research kicked off with an analysis of nearly one thousand
space that brands, non-profits and communities can leverage data points that showcased gaming innovation in various forms.
to foster engagement and motivate their target audience Pattern recognition performed against this research yielded 17
towards achieving a desired outcome. It is designed to inspire key trends organized around three core aspects of game design
anyone tasked with creating compelling user experiences, —Purpose Behind the Game, Mechanics that Drive People to
whether that be on a digital screen, in the real world or Action and Game Functionality and Systems. To understand
somewhere in between. how these trends impact the marketplace and the opportunities
they present, we interviewed numerous gaming experts and
We recognize that there is a tremendous amount of research
have included their insights throughout the document.
and study taking place around gaming, and this report reflects
our contribution to that conversation. It is intended to provide
a current snapshot into the innovative ways that games are
We hope that you find inspiration in every section of the 2011
being used within the broader marketplace, examine their
issue of PSFK’s Future of Gaming report. For copies or an in
expanding role in effecting change on an individual and societal
person presentation, please visit:
level, and highlight the new technologies that are making
www.psfk.com/future-of-gaming
these experiences possible.
4. FOREWORD
Games and play are at the foundation of how people learn, develop The mechanics behind games are evolving as social connectivity
and socialize. As humans we respond instantly to entertaining and influences both the way and the pace at which people interact with
engaging experiences. But what makes a game worth playing? What one another. The nature of our modern online presence allows us
rules must it have? How should it work? to communicate, compete and collaborate with one-another in real-
time. Driven by rapid advances in mobile and sensor technology,
Our report provides an overview of the key trends permeating the
games are now able to bridge real and virtual worlds. They can now
creation of games today. It specifically looks at how play is being
take place across separate realities that often influence each other,
used by organizations, corporations and communities to achieve a
creating new opportunities for play and changing the way players
specific purpose. Fueled by the ability to gather many players across
experience their daily lives.
the world through online connectivity, projects of any scale can be
undertaken, overcoming previously unsolvable challenges. When
applied to socially responsible enterprise or charitable programs
Piers Fawkes, Founder, PSFK
these collective efforts are capable of bringing about real change.
14. TO TEACH PEOPLE NEW SKILLS
LEARN REAL GUITAR WHILE PLAYING AN INTERACTIVE VIDEO GAME
ROCKSMITH
LEARN REAL GUITAR WHILE PLAYING AN INTERACTIVE VIDEO GAME
16. TO IMPROVE EVERYDAY BEHAVIOR
ACHIEVING MILESTONES IN OVERCOMING HEALTH-RELATED CHALLENGES
MINDBLOOM
APP GAMIFIES PERSONAL GROWTH TO
BOOST PHYSICAL AND MENTAL HEALTH
38. MIXING REALITIES
iDEVICE CONSTRUCTION GAME MELDS OFFLINE ASSEMBLY WITH DIGITAL SCORE
LIFE OF GEORGE
iDEVICE CONSTRUCTION GAME MELDS OFFLINE
ASSEMBLY WITH DIGITAL STORE
42. ZOMBIES, RUN!
AUGMENTED AUDIO GAME SPURS FITNESS BY
IMMERSING RUNNERS IN ZOMBIE INFESTED WORLD
43. GAMING
for
GOOD CONCEPTS TO SUPPORT
THE REALITY OF CLIMATE CHANGE
CO N S U LTI N G
44. FOREWORD
Games are the new normal. The popularity and proliferation for advocates to reach entirely new audiences with games
of smart phones, tablets and other mobile devices—coupled that are engaging, fun, and motivational.
with a wide variety of social networking platforms—provide
Recently, I was introduced to Piers Fawkes and the
fertile ground for the incorporation of games into our lives
wonderful team at PSFK and for the past several months
in fresh, new ways. Whether it’s playing Scrabble on your
The Climate Reality Project, PSFK and I have collaborated
iPhone or Farmville on Facebook, now millions fill the
in an open source “Gaming for Good” Challenge. I hope
interstitial moments of their lives with the simple fun that
that you will enjoy the results of this collaboration and that
these programs and apps provide.
it will encourage you to think creatively about social
As games have become ubiquitous, both the private and impact games.
public sectors have begun to seriously look at the role that
gamification can play in their work. Game design, techniques
and mechanics, have something to teach those of us who
are seeking to engage people on issues of social importance.
In the forty years that I have worked to build public
awareness of the need to urgently solve the climate crisis,
I have always sought out new methods of communication—
from my slideshow on three Kodak carousels (which evolved
from an actual slideshow to a multi-media presentation on
Keynote)—to my work on An Inconvenient Truth, the “Live
Earth” global concerts, “24 Hours of Reality” on the web,
and an app for the iPhone and iPad called Our Choice.
Exploring the interplay of gamification and social change is
AL GORE
Former Vice President
a fascinating challenge, and one that I have been exploring
Nobel Laureate
for the last three years. Clearly, there is tremendous potential
Founder, The Climate Reality Project
45. INTRODUCTION
ABOUT THIS REPORT ABOUT THE CLIMATE
PSFK challenged its readership of over 1MM creative REALITY PROJECT
professionals to come up with concepts that address issues The mission of The Climate Reality Project is to reveal the
put forth by The Climate Reality Project. Participants in the full truth of the climate crisis in a way that ignites the moral
challenge were encouraged to leverage trends identified courage in all of us. Climate Reality uses communications
in PSFK’s Future Of Gaming report to create potential tools to connect the dots for people about what is
solutions. happening in science, politics, culture and climate so that all
of us can work to face and solve this challenge together.
PSFK received over 60 entries from around the world. This
book contains a shortlist of those concepts, as chosen by The Climate Reality Project has launched a series of
The Climate Reality Project. By highlighting the strongest events to bring the climate crisis back to the fore of public
concepts, PSFK hopes to shine a light on ways that The consciousness and conversation. The first was 24 Hours
Climate Reality Project and other likeminded businesses can of Reality, which connected the dots between extreme
solve some of the issues weather around the globe and climate change. Upcoming
they face. events will include Antarctica, a voyage to the bottom of
the earth to bear witness to the truth of climate change,
coal and its multiple health concerns, and a spotlight on
climate “deniers” and the damage they are doing to our
ability to take action.
46. INTRODUCTION
ABOUT PSFK BACKGROUND
PSFK is the go-to source for new ideas and inspiration for PSFK recently published an independent trends-research
creative professionals around the world. Based in New York report titled PSFK’s Future Of Gaming. In that report, PSFK
City, PSFK is a trends-led business innovation company that highlighted several topic areas, including the purpose,
publishes a daily news site, provides trends research and mechanics, functions and systems behind games. In doing
innovation consultancy, manages a network of freelance so, it presented a framework within which readers could
experts and hosts idea-generating events. We aim to inspire contemplate innovation and best practices that currently
our readers, our clients and our guests to make things exist within the gaming arena.
better—whether that’s better products, better services or
better ways of living. This report served as the creative stimulus for a project
recently performed on behalf of The Climate Reality Project.
www.psfk.com
47. ABOUT THIS BOOK
THE BRIEF
WHAT THE CLIMATE REALITY PROJECT WANTS WHAT WE’RE LOOKING FOR
Global acceptance of the realities of climate change The goal is to harness the energy of game-play to
encourage people to make a measurable impact on the
HOW climate conversation. We’re looking for game-play ideas
that meet one or more of the following objectives:
Create gamification tools that individuals, communities,
organizations and nations can use to embed this new reality • To Build Awareness
• To Promote Fundraising
WHY • To Solve The Unsolvable
Individuals, communities, organizations and nations are • To Embed Knowledge
failing to act in the face of climate change • To Teach People New Skills
• To Improve Everyday Personal Behavior
OUTCOME • To Leverage Collective Manpower
The conversation changes to focus on implementing
solutions to climate change
49. CLIMATE HEROES
CLIMATE HEROES. GET READY TO CHANGE THE WORLD
Climate Heroes is an online game that capitalizes on the long-standing Users are able to select from a number of superhero avatars, such
role of superheroes as beacons of goodness in our lives. This game gives as Mr. Smog and Miss Waste, all of which are visually engaging and
users the opportunity to become a superhero and take up the fight representative of a specific climate challenge. Users can capture climate
to solve the planet’s climate issues. The future of the planet is in your abuse using their mobile phones and upload photos or share news
hands. Create your profile and save the world! items. Those that do so with regular frequency and take on the role of
‘influencer’ will be engaged by the Organization to do a public mission.
A sample mission might be to organize a flash mob that sheds light on
a specific issue.
51. CLIMATE HEROES
Multiple players can embody the same avatar and can choose to go on share information, ideas and the successful ways in which they have
similar missions. In doing so, they create a team or a community of do- combated climate abuse in their communities. The community can also
gooders that are battling a similar problem. The website can serve as a be incentivized through things like prizes and recognition.
platform or forum for an open dialog amongst superheroes. Users can
52. CLIMATE TRAIL
Zemoga. 56 West 22nd Street, 10th Floor. New York, NY 11217
Contact: info@zemoga.com
Concept Lead: Sven Larsen
Team Members: Dan Licht, Yody Castro, Miguel Fernandez
www.zemoga.com
53. CLIMATE TRAIL
CLIMATE TRAIL
There’s a lot of information and disinformation surrounding climate
change. But much of the disinformation can be debunked by following the
“money trail” of companies sponsoring the research and publication that
disseminates this false data. How do we encourage the public to think for
themselves and question the sources of their information? By encouraging
them to play “Climate Trail”, a simple text-based game that mirrors the
functionality of classic online games like “Oregon Trail”.
At the start of the game, each player is given a leadership role in a
community with set levels of renewable resources, atmospheric levels, and
other indicators of climate health. The goal is to reach the year 2036 with a
healthy and livable community. As game play proceeds, players are asked
questions like “Do you want clean coal or wind power to be your town’s main
source of power” or “Do you want to clear 10,000 acres of forest to create
more farmland?” Correct answers help boost resource levels while wrong
answers impact negatively on community health. After each answer, players
are also presented with information about choices that were made in the
real world (e.g. Portland, Oregon switched to natural gas for city vehicles
and reduced emissions 30%). Users will also be able to share answers across
social networks like Twitter and Facebook.
54. CLIMATE TRAIL
Once the initial levels have been completed, players are promoted Game play either ends when resource goals are reached on a global scale
to a higher rank with responsibilities for larger and more complex or climate change has reached unacceptable levels and the community is
communities. As they progress to higher leadership levels they are also no longer sustainable. Players will be able to compare their performances
greeted with new challenges (e.g. “Lobbyists want to meet with you to against real life politicians. They will also be given tips on where they
discuss new vehicle standards.”). went wrong in the game (e.g. “You believed reports about Clean Coal
but research was actually funded by Mining Companies”) highlighting
both the money trail and the need for independent consumer research
on high impact environmental and climate issues.
55. GREENSQUARE
Awkward Hug. 373 92 Street Apt. B22. Brooklyn, NY 11209
Contact: Julie@awkwardhug.com
Concept Lead: Jim Babb
Team Members: Julie Coniglio & Josh Spiro
www.awkwardhug.com
56. GREENSQUARE
GREENSQUARE
Greensquare is a gaming platform that gives you and your friends The goal of this game is, ultimately, to leverage collective
a new, greener way to explore local retail stores, bars, restaurants, player-power to influence business’ environmental practices. Local
and businesses. businesses are motivated to compete for positive recognition, while
consumers have the crowdsourced data they need to make informed
Players rate establishments based on their environmental practices. purchasing decisions.
Does the restaurant recycle? Are customers encouraged to choose
reusable over disposable? On which kind of energy does the business
run? These factors contribute to a business’ Greensquare Rating.
Each rating consideration carries a weight proportional to its overall
environmental impact; this weight is determined by fact and science.
Check-ins at a particular location amplify the implications. The more
people who patronize a business, the greater the magnitude of its
environmental choices.
57. GREENSQUARE
Leaderboards and infographics display and compare player This real-world game is digitally managed via a smart phone app and
achievements (based on participation) and business achievements browser interface. It will be built on a combination of the Foursquare,
(based on Greensquare rating and improvements); all compared locally, Google Maps, and Yelp API.
regionally, and nationally. Local businesses are compared based on
ratings and check-ins, while chains and parent corporations are rated
and compared by aggregate data. Brand sponsors can offer rewards to
top players—providing a great opportunity for brands to show off their
green habits and products.
58. CLIMATE
REALITY PATROL
Parlor. 505 West 54th Street, Suite 1118. New York, NY 10019
Contact: alexpoole@mac.com
Concept Lead: Alex Poole
Team Members: Alex Poole & Rodd Chant
www.parlorcreativity.com
59. CLIMATE REALITY PATROL
CLIMATE REALITY PATROL
Idea: Social media activism meets gaming and rewards
Concept: Instantly tag your comments with Climate Reality keyword facts to
earn badges and rewards.
How it Works:
Climate Reality creates and hosts a database of short-form facts (1–2 sentences
each) tied to “hot topic” keywords. Each description includes a link to optionally
find a deeper resource of related information.
Users create a profile on The Climate Reality Patrol website, activate the browser
plugin, then begin patrolling the web, looking to dispel unfounded environmental
information in articles and comments from media sites, politicians, brands,
celebrities, blogs, etc.
Wherever commenting is allowed, users who’ve activated Climate Reality Patrol
can post responses including keywords that automatically pull facts served from
The Climate Reality database. The keywords are presented and activated via a
menu that appears as they type (similar to an advanced spell-check).
Other users who view these comments can hover over any of the activated keywords
to find a pop-up fact window that includes the respective “quick fact” and a link to
more info.
60. CLIMATE REALITY PATROL
Each post would include #ClimateRealityPatrol and/or @ClimateRealityPatrol at
the end by default, to brand the posts.
The Climate Reality Patrol website tracks user stats and features a leaderboard for
all user rankings. A Facebook app displays rankings on individual user’s profiles.
Levels of “Climate Reality Activist” badges are awarded based on the amount
of false information a user has dispelled (based on the number of keywords
they’ve posted).
Rewards could include special recognition, invitation to events, or entry into
exclusive contests.
61. SPROUT
Cynergy – The Technology Agency. 1600 K Street, NW, Suite 300, Washington, DC 20006, USA
Contact: Kes Sampanthar, kes.sampanthar@cynergysystems.com
Team Members: Kes Sampanthar, Peter Ruthenberg, Anton Abramov, Rick Kercz, Justin Cravalho,
Chris Hays, Scott Wolfson
www.cynergysystems.com
62. SPROUT
SPROUT - GROWING CONCIOUSNESS
Consumers vote with their wallets everyday without realizing it. Sprout The interface also captures Sprout points that users accumulate based
puts the power of informed decision-making back into the hands of on their purchases. The goal is to motivate eco-conscious shopping
the consumers by providing them with tools to visualize the power and behavior in a seamless fashion using systems that consumers already
environmental impact of their decisions. understand. For example, a user’s ‘Sprout’ score is managed through
a centralized web or mobile app that is reminiscent of Klout, the app
When making routine shopping decisions, Sprout’s augmented interface that measures online social influence. Every buying decision is tracked
gives the consumer critical information about the ‘green impact’ of their and rewarded with badges that reflect real-time scores through
purchases. Information about a product’s environmental footprint and visual design and these decisions and badges can be shared with your
suggested alternatives appear instantly in the ‘blink’ view. social network.
63. SPROUT
Sprout will let customers customize their shopping to achieve greener about how they are treating the environment with respect to their
outcomes. Real-time decision-making tools, such as just-in-time supply- purchases. Over time, if Sprout builds up a large enough user base, it can
chain management systems, can be converted into interactive decision- introduce group eco-buying and other tools like offset recommendations
making systems that give consumers the power to make greener shopping (such as planting a tree).
choices. For example, Sprout will let users understand why certain items,
that may have been manufactured at a local, ‘green’ factory, may be more
costly. This will ultimately empower them to make an informed decision
64. REALiTREE
Stark Design. 401 Broadway, Suite 1500. New York, NY 10013
Contact: daniel@starkdesignny.com
Concept lead: Daniel Stark
Team Members: Nancy Herrmann, Carly Dintaman, Kohl Norville, Maite Rios, Takayo Yamazaki
www.starkdesignny.com
65. REALiTREE
REALiTREE (pronounced RE-AL-i-TREE)
Realitree is a digital manifestation of our local environment and the real tree, in that it will thrive and suffer according to the health of its
role that we are playing in sustaining its wellbeing. It is a game played surrounding enviroment.
by different groups in many places. Individuals, teams, communities,
cities and even countries compete against their counterparts via Twitter, Realitree’s environment takes into account news media, so news
Facebook and through other social tools. stories that are in conflict with climate reality will reflect negatively on
its health. Realitree will expose agents of the fossil fuel industry who
A Realitree is like a huge Tamagotchi for which thousands of people care. propagate smear, innuendo, criminal hacking and leaking of out-of-
It is a massive projection showing a digital image of a tree, complete context snippets or lies.
with leaves, branches, roots, sky and earth. Realitree functions like a
66. REALiTREE
Each Realitree will be fed two distinct types of data: climate change. On another level, Realitrees (planted in New York City,
• Current, statistical environmental data about the surrounding for example) could compete against every other city where Realitrees
community as well as news and insights about political and are placed.
corporate forces working against the climate’s good health.
• Real-time updates using tweets and the various social networking Corporations would be allowed the opportunity to play and even
activity of the Realitree’s caretakers. Anyone can participate in remedy earlier misdeeds by correcting falsehoods and donating money
keeping it alive and thriving through their real world deeds and to pay for real initiatives in winning communities. Those that create the
virtual nutrients, delivered through their social networking activity. healthiest environment for their Realitree win the game.
As their networks grow, they will be represented as the intertwined
roots of the tree, keeping it alive, fed and guarded against attack.
The overall “health” of Realitree will be on constant display. With
good activities, it will grow, multiply and sway appreciatively.
With bad deeds, Realitree will appear to shake and wither. It will
always display climate reality truths, news, facts and shares from
participants throughout its community and all over the world.
We envision “planting” 300 Realitrees in cities and towns across
the globe.
Each caretaker will play on different levels and earn points by doing
different things. A single tweet, for example, may garner one point,
while a Foursquare check-in to a “green” business or using clean energy
at home will gain more points. On the Realitree website, through
Facebook connections, people can form teams, compete against
friends and measure their contributions to helping reverse the effects of
67. DESTINATION
REALITY: FARMVILLE
Arnold worldwide. 101 Huntington Avenue. Boston MA 02199
Contact: Meg Siegal, msiegal@arn.com
Team Members: Meg Siegal, Adrian Crook, Brendon Volpe, Mike Howard
www.arn.com / www.adriancrook.com
68. DESTINATION REALITY: FARMVILLE
DESTINATION REALITY: FARMVILLE
It’s a funny thing when there are more virtual farmers than real ones on Earth. Farmers mitigate and adapt to unexpected weather conditions. Goods such
Real life farmers see the effects of climate change, but do virtual ones? Let’s as wind-powered tractors, windmills, jackets to shield you from the elements,
partner with Farmville to drop a dose of Reality on the 31 million people who seeds for heartier crops like organic cassava and chickpeas, decorations like a
log on daily to tend to their plants, harvest, and redeem gold coins for seeds, Climate Reality flag, rainwater collection troughs and green ring tags for your
supplies, and fuel. livestock. We’d want to do this in a way that presents a challenge to Farmville
players, and makes it possible via gameplay mechanics to heal the destruction
We could partner with Zynga to plan the best way to expose crops to weather caused by Climate events, illustrating that through action, we can change the
and wind and offer The Climate Reality Project branded goods to help current trajectory.
69. DESTINATION REALITY: FARMVILLE
Thoughtstarters to get the partnership under way: Zynga can also introduce a new neighbor that everyone has. This
During the summer, Zynga releases an event called “The 7 Days Of neighbor’s farm has been gravely affected by repeated climate events,
Summer.” Every 24 hours they would release a new theme in which the and needs your help to recover. New characters, like a meteorologist,
community would be temporarily subjected to various extreme weather can provide new challenges like preparing for a flood or frost.
events, and stage new Tasks and Quests to recover, mitigate and adapt.
A Task might take the form of installing a windmill, while a Quest might
include sharing your wind power. A Quest Series might take the form of
asking players to make their farm carbon neutral.
70. CLIMATE REALITY
WIEDEN+KENNEDY. NYC & PDX
Contact: erik.hanson@wk.com
Concept Lead: Dan Neumann
Team Members: Erik Hanson, Erin Brownie, Nick Barham, Dan Hon, Emma Wiseman,
Jamie Ostrov, Laura Hall, Marshall Ball, Jason Gingold
www.wk.com
71. CLIMATE REALITY
CLIMATE REALITY
Every successful game creates a strong relationship between players and a Farmville crops might wilt more quickly than usual forcing players to
virtual world. What if the worlds of the most popular games collided with water them frequently before they can be harvested. In Angry Birds, an
ours to depict the dramatic realities of climate change? urgency mechanic is created when level elements made of ice begin to
melt. In Call of Duty and other first-person shooters, a haze of pollution
To raise awareness and drive home the true impact of climate change, depletes the health of characters not equipped with a gas mask. In World
we will create our own virtual climate change events in some of the of Warcraft, deforestation forces players to adapt new ambush strategies.
most popular games in world. By working with top publishers like EA In Grand Theft Auto, cars run out of gas quickly, unless the player uses a
and Rockstar, a wide range of games could be affected simultaneously hybrid. The option to “buy” the necessary tools or equipment to deal with
ensuring we can reach a critical mass and stimulate a conversation about the change could exist as a fundraising tool within each game as well.
climate change. On Earth Day, we will take the gaming world by surprise
by introducing new mechanics that completely alter the game world and The overnight appearance of these changes will spur conversation about
how players interact with it. the real world implications of climate change while informing gamers of the
possible consequences.
72. MISSION GREEN
lg2. 3575, boul. Saint-Laurent. Montreal (Quebec) H2X 2T7
Contact: maubin@lg2.com
Concept Lead: Marilou Aubin
Team Members: Jean-François Perrault, Paul-Alex Gauthier, Stéphane Mailhot, Christian Letendre,
Marc-André Fafard, Anne Bergeron, Éric Bouchard, Gabrielle Godbout, Mathieu Dufour
www.lg2.com
73. MISSION GREEN
MISSION GREEN
The Game: Mission Green takes on climate change by giving people a The Enemy: Corporations and organizations that disrespect the
collective platform from which to address irresponsible and dishonest environment, fool citizens and contribute to climate change.
corporate behavior. Rooted in crowdsourcing and petition, this game
aggregates geo-targeted mobile photography and content on a gaming The Mission: As an ageny for Mission Green, a player’s ultimate goal is
platform that operates similarly to Digg (users can vote on items and to get corporations and organizations to change their behavior via peer/
affect their popularity). consumer pressure.
74. MISSION GREEN
The Tools: Players use mobiles to capture proof. They then post Green The Reward System: Agents accumulate points as a byproduct of the
Reports on missiongreen.com and share them on social networks via popularity of their reports, as well as social shares. Points are also
an app. Reports are ranked based on the number of people who also earned for sharing other players’ Green Reports. The best agents are
condemn the corporation’s or organization’s behavior and how many promoted and players receive badges for their work.
times it has been shared. When a Green Report reaches a certain level,
a yellow warning is sent to the corporation or organization whose ethics The Climate Change: The Mission Green game gives power back to the
are in question. As the Green Report becomes more popular and more people. It gives them the sense that they can have a positive impact on
widely shared, it reaches orange and red warnings, eventually promoting climate change. It educates, raises awareness of best behavior and most
the ban of the specific corporation/organization. of all puts a reputation “price tag” on corporations and organizations that
disrespect the environment. Mission Green is all about change—for good.
75. REALITY DROPS
Arnold worldwide. 101 Huntington Avenue. Boston MA 02199
Contact: Meg Siegal, msiegal@arn.com
Team Members: Adrian Crook, Kate Tetreault, Brendon Volpe, Bob Goodman, Sebastian Gard, Eugene Kim,
David O’Trakoun, Meg Siegal, Mike Howard, Sam Gutglass, Deb Grant, Ebbey Mathew
www.arn.com / www.adriancrook.com
76. REALITY DROPS
REALITY DROPS
Right now, countless climate change conversations are raging in This site makes it simple to spread science and destroy doubt.
online chat rooms, comment boards, and in social media. And Climate news is prioritized by ‘heat’—hostility, reach, sentiment, and
wherever these conversations are happening, denial fuels the timeliness. Earn points by grabbing related scientific articles, videos, and
flames higher. Winning these conversations means dousing the data, pasting them into the most heated articles, and suffocating climate
denial. And that requires easy access to complex arguments. denial under the weight of cold, hard reality.
SPREAD
SCIENCE
DESTROY
DOUBT
77. REALITY DROPS
The game builds awareness and educates people by offering the easy- ditional points. And earning points will get your closer to unlocking new
to-understand scientific data they need to cool off the argument. We levels and achievements.
identify the targets. You find the corresponding facts, and start dropping
Reality. Fly solo and scale the leaderboard against your fellow activists, The site connects new articles to the most relevant scientific information
or join a team to spread out and outflank the denier echo chamber. You about climate change. Users are offered a quick, easy way to join the
can earn points by joining conversation and dropping Reality on deniers. fight and activate their social networks by sharing information with their
Retweets, shares, likes and comments on your Reality will earn you ad- friends and followers.
learn more at realitydrops.com
Get more info.
78. CONTACT
PSFK is the go-to source for new ideas and inspiration for GAMING FOR GOOD TEAM
creative professionals around the world. Based in New York
City, PSFK is a trends-led business innovation company that PROJECT DIRECTOR CONTACT
Piers Fawkes, President, PSFK Jeff Weiner, PSFK
publishes a daily news site, provides trends research and Commercial Director
piers@psfk.com
innovation consultancy, manages a network of freelance 646.520.4672 jeff.weiner@psfk.com
experts and hosts idea-generating events. We aim to inspire 646.520.4665
our readers, our clients and our guests to make things better—
42 Bond St.
whether that’s better products, better services or better ways
6th Floor
of living. New York, NY 10012 USA
www.psfk.com
www.psfk.com/future-of-gaming
For copies of this report, visit:
www.psfk.com/future-of-gaming
Version 0.9 Press Preview
December 2011
Printed on 10% post
consumer recycled paper
79. FUTURE OF GAMING
GAMING FOR GOOD
FOR YOUR FULL
COPY OF THE 150 PAGE
REPORT, VISIT:
www.psfk.com/future-of-gaming
42
80. FUTURE OF GAMING
PSFK is the go-to source for new ideas and inspiration for FUTURE OF GAMING 2011 TEAM
creative professionals around the world. We are a New York
City-based trends research and innovation company that PROJECT DIRECTOR CONTACT
Piers Fawkes, President, PSFK Jeff Weiner, PSFK
publishes a daily news site, provides trends research and Commercial Director
piers@psfk.com
innovation consultancy, manages a network of freelance 646.520.4672 jeff.weiner@psfk.com
experts and hosts idea-generating events. We aim to inspire 646.520.4665
our readers, our clients and our guests to make things better- LEAD CONSULTANT
Scott Lachut 42 Bond St.
whether that’s better products, better services, or better ways
6th Floor
of living. PROJECT MANAGER New York, NY 10012 USA
Tim Ryan www.psfk.com
We hope that you find inspiration in every section of the
2011 issue of PSFK’s Future of Gaming report. For copies or an RESEARCH & ANALYSIS For copies of this report, visit:
in-person presentation, please visit: Kristen Nozell www.psfk.com/future-of-gaming
www.psfk.com/future-of-gaming. Nate Graham
Matt Sabourin Version 0.9 Press Preview
Dory Carr-Harris December 2011
Nestor Bailey
DESIGN DIRECTOR
Peter Surrena
PHOTOGRAPHY
Louis Caldarola
www.louiscaldarola.com/photography