Effective university search drives revenue, productivity and inclusion
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Plenary talk given by David Hawking at The Institutional Web Management Workshop 2011, held at the University of Reading from Tuesday 26th to Wednesday 27th July 2011.
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Effective university search drives revenue, productivity and inclusion
- 1. IWMW 2011, 26 July 2011 Reading University Search v. Institutional Impecuniousness David Hawking Funnelback
- 2. Who am I? - 40 years in university computing (ANU). - 10 years (overlapping) in CSIRO - 5 years (overlapping) Funnelback
- 3. Who are we?
- 4. Who are you?
- 5. Who are you?
- 6. What's all this got to do with Search?
- 8. Areas where effective search can help: revenue side
- 15. Areas where effective search can help: productivity side
- 17. Video recordings of lectures
- 20. Search: Issues common to all applications
- 24. LSE Case Study
- 25. Test set: 134 queries Query Best answer 2 nd best answer ... accommodation … /lifeatLSE/accommodatiaon/accommodationforStudents.aspx accounting … /accounting/Home.aspx anthropology … /anthropology/Home.aspx asia … /collections/asiaResearchCentre/ ba … /study/undergraduate/degreeProgrammes2012.aspx biomedicine … /collections/BIOS/
- 26. dim2 dim1 1 2 3
- 28. Challenges in HE ranking
- 29. - Hundreds of websites - Up to millions of webpages (what's a webpage?) - Diverse publishing technologies - Corporate branding & messages slow to propagate to the outposts. - Outdated content still present (may be useful) Official web site(s) 100s of less official web sites
- 30. But search effectiveness is a two-way street: Search and Publishing are in a symbiotic relationship
Editor's Notes
- 40 years in University computing: Student, tutor, manager of student computing facilities, technology evangelist and purchaser, adviser to committees, system administrator, manager, occasional lecturer, academic researcher, supervisor of PhDs, and (finally) add-junk professor. 10 years (overlapping!) as research scientist at CSIRO 5 years (overlapping) as Chief Scientist at Funnelback
- Universities in the UK have contributed enormously to the country and the worl: Around 200 Nobel Prizes: Radar, jet engines, computing, DNA, crystallography, medicine An educated and tolerant society, Arts, Science, Engineering, Literature, Human Rights, Economics, Politics, Reality TV .... perhaps we should forget the last two!
- Higher Education in Australia, NZ and the UK is chronically short of funds to maintain the tradition of research excellence, to educate higher proportions of the population, and to provide trained workers for government, industry, business and higher education. In all three countries Universities have turned to fee-paying foreign students to bridge the funding gap. In the process they have contributed mightily to national economies. Governments are increasingly looking to students to fund the cost of their tertiary education and increasing the competition between higher education institutions.