LinkedIn for education: An Implementation Aid

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Issues in Public Interest. Dedicated to the innumerable parents who stretch beyond their means to give a wonderful education to their children.

The intent of this document is to help Students, Universities and Employers harness the power of LinkedIn for Education by proper implementation of the LinkedIn for Education.

This framework specifically addresses aspects pertaining to Information Divide, Branding of Students, Universities and does not address aspects related to Employability.

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LinkedIn for education: An Implementation Aid

  1. 1. LinkedIn for Education: An Implementation aid Issued In Public Interest Dedicated To those innumerable Parents who stretch beyond their means to dream a wonderful education for their children is a registered trademark of LinkedIn Corporation
  2. 2. Scope of this Document • This intent of this document is to help Students, Universities and Employers harness the power of LinkedIn for Education by proper implementation of the LinkedIn for Education. • This framework specifically addresses aspects pertaining to Information Divide, Branding of Students, Universities and does not address aspects related to Employability.
  3. 3. The Student University Employer Connect EMPLOYER STUDENT Prospective Alumni UNIVERSITY (COLLEGE)
  4. 4. Three facets of the Student University Employer Connect • Student’s Challenge/Requirement • University’s Challenge/Requirement • Employer’s Challenge/Requirement
  5. 5. Student’s requirement (as a Prospective Student, Student & Alumni) • Research about College/university • What’s happening on Campus • What are Alumni upto – Where do they live? – Where they work? – What they do? – What they studied? – What they are skilled at? – How you are connected?
  6. 6. University Requirement
  7. 7. Employer’s Requirement
  8. 8. A Framework to dissolve the information Divide University/College is the central hub which enables • Education • Placement After completion of the education or enables their students pursue higher education University/College challenge/requirement as stated earlier is to • Attract the best possible students to their institutions • Attract the best possible employer to recruit their students
  9. 9. A Framework to dissolve the information Divide In order to facilitate the decision making process of Industry, it is the responsibility of the university/college to • Publish information about the infrastructure, courses, activities, faculty, alumni, records, achievements and any information a) that will be useful for prospective students’ to make a decision to join that university/college. b) may be used by businesses to visit the university/college to scout for talent. • Create or comply with a platform to facilitate the upload of student and alumni information which is available to the general public.
  10. 10. How LinkedIn for Education can help the University, Industry and the students? The components of LinkedIn for Education’s framework that enable dissolve Information Divide • LinkedIn for Education enable universities to regularly update information about the infrastructure, courses, activities, faculty, alumni, records, achievements and any information a) b) that will be useful for prospective students’ to make a decision to join that university/college that will be useful for prospective decision makers in the industry to arrive at an informed decision to scout talent in the particular university/college. • LinkedIn for education facilitates the upload of student and alumni information. The individuals from different communities can now connect with one another on the LinkedIn platform and transact with one another for mutually beneficial purposes.
  11. 11. Enabling LinkedIn for Education Framework
  12. 12. Create University Page for your University/College If a University Page does not currently exist for your school, you can request to have a page created. To request a new University Page, please be sure the following requirements are met first: • You must have a University email address (e.g. john@universityname.edu) added and confirmed on your LinkedIn account. • You're a current employee of the school and your position is listed in the Experience section on your profile. • The school does not already exist and is not represented under a different name.
  13. 13. Then contact LinkedIn with the following information: • Include the URL for your school's official website. • List the country where your school is located. • If you will NOT be the administrator of the page, list the email address for the correct administrator. • If applicable, list the existing Company Page associated with your school. • If the school is part of a larger university system, please note any other existing University Pages.
  14. 14. How does the University Page look after it is created
  15. 15. University Page Enables 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Embedding Logo Capture University Name Facilitate People to Follow Updates made Showcase important videos Update information Student, Alumni, Faculty Different Reports on Alumni Who you know General Information about University/College Notable Alumni Featured Groups Similar Schools Updates
  16. 16. Logo University Name Showcase important videos Facilitate People to Follow Update information Student, Alumni, Faculty Different Reports on Alumni Who you know
  17. 17. General Information about University/College Notable Alumni
  18. 18. Updates Featured Groups Similar Schools
  19. 19. Examples of Updates
  20. 20. Updates on Infrastructure
  21. 21. Updates on Courses
  22. 22. Updates on Activities
  23. 23. Updates on Activities
  24. 24. Updates on Faculty
  25. 25. Updates on Alumni
  26. 26. Updates on Achievements
  27. 27. Updates on Achievements
  28. 28. Updates on Achievements
  29. 29. Updates on Achievements
  30. 30. Faculty: Interfaces for Position Specific Inputs and Optional Admin Rights
  31. 31. Inputs that can be made by Faculty
  32. 32. Student: Interfaces to enable inputs pertaining to their education
  33. 33. Inputs that can be made by Student
  34. 34. Alumnus: interfaces to enable inputs pertaining to education
  35. 35. Alumni Details specifically pertaining to me, Raghunath Ramaswamy
  36. 36. Harness the wealth of your Alumni 1. 2. The slides to follow showcases actual data, since I have a LinkedIn profile and so do many of the IIT Delhi alumni Thanks to IIT Delhi creating a University Page, the LinkedIn for Education has also been enabled and invoked. To Harness the wealth of your Alumni, Make sure you invoke and enable the University page for your educational institution. That will enable your alumni to include your educational institution as part of their LinkedIn profile. Ensure that your students create a proper LinkedIn profile.
  37. 37. Where they live
  38. 38. Where they live Specific Location: Bengaluru
  39. 39. Where they work
  40. 40. Where they work Specific Company: IBM
  41. 41. What they do
  42. 42. What they do Specific Industry: Information Technology
  43. 43. What they Studied
  44. 44. What they Studied Specific Discipline: Business, Management, Marketing, and Related Support Services
  45. 45. What they’re skilled at
  46. 46. What they’re skilled at Specific Skill: Project Management
  47. 47. How you are connected
  48. 48. How you are connected Specifically 1st Level Connections
  49. 49. Also Search by year Include people with no dates
  50. 50. How you are connected Don’t Include people with no dates
  51. 51. Notable Alumni
  52. 52. Additional Inputs on Harnessing the Power of Linked In
  53. 53. Additional Inputs on Harnessing the Power of Linked In • Ensure you have a complete LinkedIn profile • Make sure you connect with the right people and nurture continuously a network for your needs • Engage your network with content that interests them
  54. 54. The LinkedIn profile Elements 1. Professional Headline 11.Recommendation received 2. Professional Photo 12.Projects 3. Blog & Websites 13.Patents 4. Summary 14.Publications 5. Skills & Expertise 15.Honors & Awards 6. Experience 16.Test Scores 7. Education 17.Courses 8. Certifications 18.Volunteering & Cause 9. Languages 10.Recommendation given 54
  55. 55. 55
  56. 56. Engagement for the University University Identity = Home Page Components of the Network Followers Groups Engagement for the Student/Alumni Student Identity = LinkedIn Profile Components of the Network Alumni Network Strategy To Nurture Network Individuals connections Strategy To Nurture Network Constantly Evolving Community for the Entities needs Constantly Evolving connections for the Individuals needs Engagement: Relevant Content for the desired & evolving community Engagement: Relevant Content for the desired & evolving Connections Interact Interact Measure Measure Analyse Analyse Refine Refine 56
  57. 57. Thank you for viewing our presentation. Universities/Institutions/Colleges, In case you require help related to • Branding • Improving your LinkedIn experience • Training your Faculty and Students on LinkedIn Students and Alumni who require • Training themselves on LinkedIn • To Arrive at smart choices on Career Decisions May please feel free to get in touch with me. Raghunath Ramaswamy, raghu@spectrumconsultingindia.com 9840925155 Twitter:@RaghuRamaswamy LinkedIn Pub url: http://in.linkedin.com/pub/raghunath-ramaswamy/2/216/341 www.spectrumconsultingindia.com/training.aspx

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