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This deck was originally presented at a Swissnex Higher Ed Webinar in January 2015.
Majors, degrees, and programs ... these are the products that colleges and universities offer, and the act of earning a degree is a life-changing experience for most people. Why, then, are so many major, program, and degree pages on .edu sites so long, lackluster, or lifeless?
This session focused on the content needed to create better user experiences for prospective students browsing major, degree, and program pages. We looked at the assessment, planning, collaboration, and governance needed to get it done.