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IWMW 2004: Strategic Staff Development for the Web-enabled Organisation

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Slides for plenary talk on "Strategic Staff Development for the Web-enabled Organisation" given at the IWMW 004 event held at the University of Birmingham on 27-29 July 2004.

See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2004/talks/hartland/

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IWMW 2004: Strategic Staff Development for the Web-enabled Organisation

  1. 1. 1 © Netskills Quality Internet Training, University of Newcastle Strategic Staff Development for the Web-enabled Organisation Dave Hartland http://www.netskills.ac.uk/ ©Netskills, Quality Internet Training University of Newcastle Netskills is a trademark of Netskills, University of Newcastle.
  2. 2. 2 © Netskills Quality Internet Training, University of Newcastle Introduction Transforming The Organisation “…how our institutions' working practices and organisational structures may need to be transformed in order to make best use of the Web.” The Web is changing every aspect of institutional life This should include staff development and training – particularly in relation to the web and all the processes and system it supports But is this happening?
  3. 3. 3 © Netskills Quality Internet Training, University of Newcastle “Every” aspect of institutional life? External relations/marketing/publicity Teaching and learning Research Management Information Systems Library services Department intranets Student support Documentation E-commerce
  4. 4. 4 © Netskills Quality Internet Training, University of Newcastle Do we have a problem? Does your institution have everything that is required in place to train and support the web services providers, the information providers and the users/customers? Straw poll of 15 institutions no-one answered “yes”. A few thought they were getting close.
  5. 5. 5 © Netskills Quality Internet Training, University of Newcastle Who needs training? Almost everyone!  Technical staff  Information managers  Information providers  Clerical staff  Administrators  Teaching staff  Students  Senior management
  6. 6. 6 © Netskills Quality Internet Training, University of Newcastle What skills are required? Information management Information literacy Wide range of technologies:  Software (operating systems, web server, databases, CMS systems, networks, etc)  Accessibility  Metadata  Images, multimedia Design and graphics Content creation Etc, etc
  7. 7. 7 © Netskills Quality Internet Training, University of Newcastle Who’s responsible? Staff development unit E-learning unit Information systems External relations IT services Departments and faculties Senior management No-one
  8. 8. 8 © Netskills Quality Internet Training, University of Newcastle What’s happening at the moment? Adhoc courses and programmes In house workshops/seminars External providers Online courses Documentation RTFM Consultancy style support
  9. 9. 9 © Netskills Quality Internet Training, University of Newcastle Is it important? The Web is mission critical… … but what about the training and staff development? Staff development programmes can help with:  Staff retention  Career development  Changing technologies and structures  Integration of systems  Achieving institutional goals
  10. 10. 10 © Netskills Quality Internet Training, University of Newcastle  Robustness of service  Cost savings  Improved efficiency  Initiative from knowledgeable staff Core Web teams are starting to gain recognition…. …but often better programmes for “Planning for Retirement” then for maintaining the web systems and content
  11. 11. 11 © Netskills Quality Internet Training, University of Newcastle Is there advice and help available? Other institutions  Case studies Advice and guidance from national organisations:  JISC services  Professional bodies  Training and staff development organisations  Commercial training providers  UCISA  UKERNA  etc
  12. 12. 12 © Netskills Quality Internet Training, University of Newcastle What will make it happen? JISC Study on Staff Development Drivers (Higher Education Consultancy Group) Establish 6 main types of driver:  External  Personal  Infrastructional  User/customer  Role/professional At least two needed for successful programme Sometimes drivers in conflict
  13. 13. 13 © Netskills Quality Internet Training, University of Newcastle A Strategic Approach Integrated programme providing appropriate level of training for appropriate staff at appropriate time Clear drivers behind the strategy Combines:  Needs analysis/diagnostic testing  Face-to-face workshops  Online courses
  14. 14. 14 © Netskills Quality Internet Training, University of Newcastle  Paper documentation  Ongoing support  Accreditation Services and units working together Using the technology – possibly learning environment based courses and support Special events – staff development/training days/weeks
  15. 15. 15 © Netskills Quality Internet Training, University of Newcastle Summary Importance of staff/development and training needs to be recognised in relation to web systems Needs to be a strategic approach with management support Bring together groups/units with in institution National web managers community can help each other  Share advice and support  Produce sample strategies  Look at the issue of accreditation

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