Faber College DiscoveryShort and Sweet <br />We<br /><ul><li>Conducted 50+ interviews with 120+ internal stakeholders
Produced 250 pages of transcripts and notes
Ran online surveys and got  1,000+ responses
Spelunked into your current web ecosystem of faber.edu’s  55,000+ assets and the 40+ sub-domains</li></ul>We boiled everyt...
Your Web Presence Stinks<br />You are a fantastic school with a horrible web presence<br />You are better than that<br />S...
The Primary Purpose of YOUR external web communications is<br />To attract prospective students and convince them to atten...
Go make your executable web<br />Reflect the priorities of the University<br />Reflect your strategic direction<br />It’s ...
Define the mission<br />See slides 2 and 3<br />Done that? Good.<br />
Define your governance model<br />You’re hiring a Director of Digital Communications<br />Their mandate comes from the col...
Cowboy Up<br />Give that web team the bodies<br />Give them the budget<br />Give them the technology<br />Give them a time...
Break The Mission Down into Manageable Chunks<br />External Audiences<br />Faber College.edu<br />Alumni platform<br />Syn...
For Faber College.edu<br />New information architecture<br />New Interface design<br />Develop Republishing and Syndicatio...
You’re going on a Content Diet, Faber College.edu<br />Radically downsize your content from 55,000 pages/items to 2,500<br...
One University, one platform, one voiceYour external web presence will reflect user needs, not departmental structure<br />
Standardize PlatformsYou provide the medium; your stakeholders will provide the message<br />
Don’t Be Afraid of HeresyCreate social media guidelines and a robust moderation system – and let the conversations happen<...
A Business Tool for A Business School<br />Dump Harris (Your alumni already have)<br />Use LinkedIn (Your alumni already a...
Define How You Measure Success<br />Don’t say “Establish best-in-class interfaces with internal and external stakeholders ...
There is no Voodoo to This<br />
You just have to hop on your horse and ride<br />
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Faber College Discovery Deck

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A tongue-in-cheek deck given to a higher-ed client about the poor state of their websites and how to fix

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Faber College Discovery Deck

  1. 1. Faber College DiscoveryShort and Sweet <br />We<br /><ul><li>Conducted 50+ interviews with 120+ internal stakeholders
  2. 2. Produced 250 pages of transcripts and notes
  3. 3. Ran online surveys and got 1,000+ responses
  4. 4. Spelunked into your current web ecosystem of faber.edu’s 55,000+ assets and the 40+ sub-domains</li></ul>We boiled everything together and we talked amongst ourselves & this is what we think :<br />
  5. 5. Your Web Presence Stinks<br />You are a fantastic school with a horrible web presence<br />You are better than that<br />Stop bickering <br />Stop talking amongst yourselves and ignoring the world<br />Start thinking strategically<br />Create a plan<br />Make it happen<br />
  6. 6. The Primary Purpose of YOUR external web communications is<br />To attract prospective students and convince them to attend Faber College<br />To establish and elevate the Faber College brand<br />All other purposes and audiences are irrelevant<br />
  7. 7. Go make your executable web<br />Reflect the priorities of the University<br />Reflect your strategic direction<br />It’s the University’s most important external communications vehicle<br />Stop catering to pet projects<br />
  8. 8. Define the mission<br />See slides 2 and 3<br />Done that? Good.<br />
  9. 9. Define your governance model<br />You’re hiring a Director of Digital Communications<br />Their mandate comes from the college President<br />This Director is responsible for the web<br />Alone<br />Not a committee<br />This person will have a team of rock stars<br />Responsible for multiple projects<br />Difficult objectives to reach<br />Of quantifiable metrics<br />
  10. 10. Cowboy Up<br />Give that web team the bodies<br />Give them the budget<br />Give them the technology<br />Give them a timeline<br />Get everyone else out of their way<br />
  11. 11. Break The Mission Down into Manageable Chunks<br />External Audiences<br />Faber College.edu<br />Alumni platform<br />Syndication Layer/Social Media<br />Internal Audiences<br />Intranet<br />Course Registration<br />External/Internal<br />Calendar<br />Single Sign On<br />Search<br />
  12. 12. For Faber College.edu<br />New information architecture<br />New Interface design<br />Develop Republishing and Syndication content layers<br />QA Fixes<br />Testing & Usability Plan<br />Communications Plan<br />Deployment Plan<br />
  13. 13. You’re going on a Content Diet, Faber College.edu<br />Radically downsize your content from 55,000 pages/items to 2,500<br />Throw it out or<br />Migrate it to the intranet you’re going to build<br />Focus on content that drives users to their (and your) goals<br />Focus on your strategic messaging<br />
  14. 14. One University, one platform, one voiceYour external web presence will reflect user needs, not departmental structure<br />
  15. 15. Standardize PlatformsYou provide the medium; your stakeholders will provide the message<br />
  16. 16. Don’t Be Afraid of HeresyCreate social media guidelines and a robust moderation system – and let the conversations happen<br />
  17. 17. A Business Tool for A Business School<br />Dump Harris (Your alumni already have)<br />Use LinkedIn (Your alumni already are)<br />
  18. 18. Define How You Measure Success<br />Don’t say “Establish best-in-class interfaces with internal and external stakeholders that leverage and synergize Faber College’s strengths” That’s an aspiration, not a quantifier<br />Say “We will increase our online inquiries for school admissions from 1,200 in FY2009 to 1,500 in FY2010.”<br />You can measure that.<br />You train accountants, for Pete’s sake!<br />* taken from the 5-Year strategic plan<br />
  19. 19. There is no Voodoo to This<br />
  20. 20. You just have to hop on your horse and ride<br />
  21. 21. You need to get out of your bubble<br />
  22. 22. And create an online experience of symmetry and beauty<br />
  23. 23. That truly reflects Faber College<br />

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