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How to Turn a Web Strategy into Web Services

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WEB STRATEGY TO WEB SERVICES
JONATHAN TROUT
How to Turn a Web Strategy into Web Services
How to Turn a Web Strategy into Web Services
2FA A&A AAM AB ACCORD ACE ACE CSR ACF ACT ADO ADR AETitle AFB AFEG AG100 AHP ALAMA AMO AP APC API APT ARC ARRNC
ATLAS AUKCAR AV AWERB BAM BAU BBSRC BChir BCP BCT BD BDE BDM BEMS BGH BHF BI BI/MI BIOS BMGF BMTO BOM BQ BRC
BSO BVM&S BWW BYOD CA CAB CAHSS CAL CAT CAU CBL CC CcaaS CCBS CCNS CCPAG CCVS CD CDA CDM CEA CEC CEP CGEM
CGHR CHERRI ChM CIG CIR CIS CIS CISO CiSP CJCNC CJD CLaH CLIVE CMALT CME CME CMI CMT CMVM CO COAF COE CoI
COM:MAND COPH CPAG CPD CPHS CQAEC CR CR CRAN CRC CRD CRF CRH CRIC CRIS CRM CRM CRTF CRUK CS CSE CSF CSG CSG CSH
CSPC CSR CT CTA CTLG&H CTLGH CTR CULT CVS D2D DAD DCAT DCN DDI DDOS DECT DEU DHS DICOM DirLTS Dirs Adms DLAS DME
DMZ DNA DNA DOI DoPS DOPS DoR DORA DPA DPFS DPIA/PIA DPST DR/DX DRI DRS DSH DST DSTI DT DTI DTP DTP DULT DVSU E&D
EA EASE EAUT EB EBP EBQ EBS EBSOC EC ECAT ECAT-V ECDF ECG ECR ECRC ECTU EDAP EDE EDI EDSCCU EDSCU EDW edX EEMeC
EEVeC EFI EI ELDeR ELISA EMS EMS EMS EMS1 EMS2 EN EOM EPCC EPPSAT EPSRC ERA ERC ERC ERE ERP ES ES ESAT ESES ESES CRD
ESO ESPD ESSCE ESSQ ESSQ ETL EUCLID EUSA F2F FAANG FAH FAIR FAP FAT FCP FE FEC FIS FOM FQDN FSG FTE FTP FTP FtP FVR FY
GA GAAFS GAL GAMSAT GC GChM GCRF GDPR GEM GEP GHA GMC GoCAB GP GPFS GPO HBCC HCP HCP-GEM HDRUK HDU HE
HEAR HEFC HEOPS HFSA HGU HHR HIMSS HMRC HoC HoS HPC HR HRTP HsoS HTA HTAB HTAF HV HWU IAD ICA ICC ICP ICS ICU
ICVA IDAM IDM IDPS IEAM IGA IGMM IMT InfoSec IO IoT IP IP IPR IR IRES IRM IRR IRR IRUS IS ISAW ISFM ISFT ISG ISO ISSF ISWG IT
ITC ITCD ITI ITIL ITPF ITSM JANET JCMB JCNC JISC JMICAWE KDD KPI KSC LAN LARIF LERU LHCRE LHSA LLD LMIC LoRaWAN LPWA
LSPCA LST LT LTC LTC LTSAG LTW LUC LUHD LV MB MBA MBChB MBPhD MCQs MDT MEC MEF MFA MGPHS MH MI MIP MIRR MIRT
MIT MIT MMI MOE MolGenPop MOOC MOShCes MOU MR MRC MRC CDF/NIRG MRC-CP3 MRCS MRF MRI MSc MTO MVM
MVMBUS MVMFM MVMLAT MVMRES N/A NA NAC NARF NAVLE NCSC ND NDA NEMA NFS NHS NHSL NM NNTR NRIE NRS NRS NSS
NVS OA OCC OCG ODL OH OL OLA OLDL OMG ONS ORCID OS OSCE OT P&DR P+DR PACS PAG PAM PANDR PAYE PBPP PC PCOP PCS-
T PDR PDU PEC PECR PET PGLTC PGR PGT PhD PHR PI PID PIP PM PMG PMO PPD PPE PPM PRINCE2 PS PSA PT PT PTAS PTES PTT
PTZ PURE QAE R(D)SVS RBAC RCAE RCI RCPCH RCS RCUK RDM RDS REACH REF RF RFC RFS RGS RI RIBA RIC RMAS RNA RNC ROAG
RPA RPG RPL RR RS RSO RUK RV SaaS SAM SAQ SAS SAS SAT SBS SC SC SCCM SCE SCEP SCF SCH SCH SCL SCQF SCREDS SCS SCS SDN
SDS SE SEBI SEO SEO SEP SEU SFRS SFTP SHEFC SIEM SIFT SIGN SIMD SJT SLA SLICC SLSP SLT SLTC SM SMB SME SME SMG SMG
SMOTS SMT SNBTS SNCF SO SO SOM SOP SOP SPA SQA SQAC SR SRA SRC SRS SRUC SSC SSCFS SSLC SSO SSP STEM STEMM STMTI
TAD TAP TAS TChM TDM TEF TIC TLA TNM TOM TPR TRAC TRADE TTI UAT UCAC UChM UCISA UCP UDI UEBS UEFI UG UIPHSI UIRT
UKCAT UKRI UKRMP UK-SCL UoA UoA1 UoE UP UPM UPS US USB USD USG USP USS UX VC VCF VChM VEA VFM VLAN VLE VMCAS
The University’s web estate and use of online
channels has evolved largely organically,
which has led to gaps in corporate knowledge
and exposed the institution to significant risks.
There is a fragmentation of technology,
working methods and standards, which leads
to uneven and, in some cases, broken user
journeys.
- 2018 Web strategy
“
”
How to Turn a Web Strategy into Web Services
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How to Turn a Web Strategy into Web Services

  • 1. WEB STRATEGY TO WEB SERVICES JONATHAN TROUT
  • 4. 2FA A&A AAM AB ACCORD ACE ACE CSR ACF ACT ADO ADR AETitle AFB AFEG AG100 AHP ALAMA AMO AP APC API APT ARC ARRNC ATLAS AUKCAR AV AWERB BAM BAU BBSRC BChir BCP BCT BD BDE BDM BEMS BGH BHF BI BI/MI BIOS BMGF BMTO BOM BQ BRC BSO BVM&S BWW BYOD CA CAB CAHSS CAL CAT CAU CBL CC CcaaS CCBS CCNS CCPAG CCVS CD CDA CDM CEA CEC CEP CGEM CGHR CHERRI ChM CIG CIR CIS CIS CISO CiSP CJCNC CJD CLaH CLIVE CMALT CME CME CMI CMT CMVM CO COAF COE CoI COM:MAND COPH CPAG CPD CPHS CQAEC CR CR CRAN CRC CRD CRF CRH CRIC CRIS CRM CRM CRTF CRUK CS CSE CSF CSG CSG CSH CSPC CSR CT CTA CTLG&H CTLGH CTR CULT CVS D2D DAD DCAT DCN DDI DDOS DECT DEU DHS DICOM DirLTS Dirs Adms DLAS DME DMZ DNA DNA DOI DoPS DOPS DoR DORA DPA DPFS DPIA/PIA DPST DR/DX DRI DRS DSH DST DSTI DT DTI DTP DTP DULT DVSU E&D EA EASE EAUT EB EBP EBQ EBS EBSOC EC ECAT ECAT-V ECDF ECG ECR ECRC ECTU EDAP EDE EDI EDSCCU EDSCU EDW edX EEMeC EEVeC EFI EI ELDeR ELISA EMS EMS EMS EMS1 EMS2 EN EOM EPCC EPPSAT EPSRC ERA ERC ERC ERE ERP ES ES ESAT ESES ESES CRD ESO ESPD ESSCE ESSQ ESSQ ETL EUCLID EUSA F2F FAANG FAH FAIR FAP FAT FCP FE FEC FIS FOM FQDN FSG FTE FTP FTP FtP FVR FY GA GAAFS GAL GAMSAT GC GChM GCRF GDPR GEM GEP GHA GMC GoCAB GP GPFS GPO HBCC HCP HCP-GEM HDRUK HDU HE HEAR HEFC HEOPS HFSA HGU HHR HIMSS HMRC HoC HoS HPC HR HRTP HsoS HTA HTAB HTAF HV HWU IAD ICA ICC ICP ICS ICU ICVA IDAM IDM IDPS IEAM IGA IGMM IMT InfoSec IO IoT IP IP IPR IR IRES IRM IRR IRR IRUS IS ISAW ISFM ISFT ISG ISO ISSF ISWG IT ITC ITCD ITI ITIL ITPF ITSM JANET JCMB JCNC JISC JMICAWE KDD KPI KSC LAN LARIF LERU LHCRE LHSA LLD LMIC LoRaWAN LPWA LSPCA LST LT LTC LTC LTSAG LTW LUC LUHD LV MB MBA MBChB MBPhD MCQs MDT MEC MEF MFA MGPHS MH MI MIP MIRR MIRT MIT MIT MMI MOE MolGenPop MOOC MOShCes MOU MR MRC MRC CDF/NIRG MRC-CP3 MRCS MRF MRI MSc MTO MVM MVMBUS MVMFM MVMLAT MVMRES N/A NA NAC NARF NAVLE NCSC ND NDA NEMA NFS NHS NHSL NM NNTR NRIE NRS NRS NSS NVS OA OCC OCG ODL OH OL OLA OLDL OMG ONS ORCID OS OSCE OT P&DR P+DR PACS PAG PAM PANDR PAYE PBPP PC PCOP PCS- T PDR PDU PEC PECR PET PGLTC PGR PGT PhD PHR PI PID PIP PM PMG PMO PPD PPE PPM PRINCE2 PS PSA PT PT PTAS PTES PTT PTZ PURE QAE R(D)SVS RBAC RCAE RCI RCPCH RCS RCUK RDM RDS REACH REF RF RFC RFS RGS RI RIBA RIC RMAS RNA RNC ROAG RPA RPG RPL RR RS RSO RUK RV SaaS SAM SAQ SAS SAS SAT SBS SC SC SCCM SCE SCEP SCF SCH SCH SCL SCQF SCREDS SCS SCS SDN SDS SE SEBI SEO SEO SEP SEU SFRS SFTP SHEFC SIEM SIFT SIGN SIMD SJT SLA SLICC SLSP SLT SLTC SM SMB SME SME SMG SMG SMOTS SMT SNBTS SNCF SO SO SOM SOP SOP SPA SQA SQAC SR SRA SRC SRS SRUC SSC SSCFS SSLC SSO SSP STEM STEMM STMTI TAD TAP TAS TChM TDM TEF TIC TLA TNM TOM TPR TRAC TRADE TTI UAT UCAC UChM UCISA UCP UDI UEBS UEFI UG UIPHSI UIRT UKCAT UKRI UKRMP UK-SCL UoA UoA1 UoE UP UPM UPS US USB USD USG USP USS UX VC VCF VChM VEA VFM VLAN VLE VMCAS
  • 5. The University’s web estate and use of online channels has evolved largely organically, which has led to gaps in corporate knowledge and exposed the institution to significant risks. There is a fragmentation of technology, working methods and standards, which leads to uneven and, in some cases, broken user journeys. - 2018 Web strategy “ ”
  • 7. Our challenges How we’ll get there Our vision
  • 9. Cloud hosting, information securityInfrastructure UoE systems integration, reusabilityData & Content GDPR, accessibility, enterprise analyticsStandards Engagement, support & training, feedback, auditingCommunity Core Service Offering Website Use Cases Corporate Presence College / School Research Project … Local Flexibility Bespoke Features Branding, Look & Feel Local System Integrations Flexibility ServiceImprovement GovernanceWeb Governance Group Project Boards/ Steering Groups College / School Groups Strategic Direction & Alignment
  • 21. While there is technical and operational governance, both the University Website and MyEd are optional corporate services and there is a dependency on business uptake. Alignment with the wider web estate and online channels to improve the quality of user journeys is limited. - 2018 Web strategy “ ”
  • 23. "EdWeb" Drupal Other Drupal Wordpress Other known Unknown Platforms in the UoE web estate by business area
  • 25. "EdWeb" Drupal Other Drupal Wordpress Other known Unknown Platforms in the UoE web estate by business area
  • 26. Inflexible design Dev essentially frozen Basic tech Drupal 7 is dead Premium services expensive
  • 33. Chaotic publishing and site management Unloved and underdeveloped platform Fragmented design and UX Content wildly out of control Limited coordination between users and the centre No mandate to centralise/ distrust of centre Lack of consistent/ observed policy and standards Inflexible project and funding structures Risks – and lack o understanding o risks Duplication and wasted resource Highly variable quality Highly limited knowledge / evidence-based decisionmaking
  • 34. I think I need to do a policies and standards audit. – Me, in the pub, two Fridays ago. “ ”
  • 35. Communities of practice Great work being done Experienced teams User- centredness is winning
  • 42. Chaotic publishing and site management Unloved and underdeveloped platform Fragmented design and UX Content wildly out of control Limited coordination between users and the centre No mandate to centralise/ distrust of centre Lack of consistent/ observed policy and standards Inflexible project and funding structures Risks – and lack o understanding o risks Duplication and wasted resource Highly variable quality Highly limited knowledge / evidence-based decisionmaking w
  • 43. Estate governed and understood Vibrant, modern and loved platform Global and flexible design and UX standards Content there for a reason, for actual users Engaged user communities Consensus on central v devolved elements Well understood and policed policies and standards Continual improvement of products No more devolution without accountability Universal content, universal code Quality, consistent, governed content Universal analytics and data-driven culture
  • 46. Cloud hosting, information securityInfrastructure UoE systems integration, reusabilityData & Content GDPR, accessibility, enterprise analyticsStandards Engagement, support & training, feedback, auditingCommunity Core Service Offering Website Use Cases Corporate Presence College / School Research Project … Local Flexibility Bespoke Features Branding, Look & Feel Local System Integrations Flexibility ServiceImprovement GovernanceWeb Governance Group Project Boards/ Steering Groups College / School Groups Strategic Direction & Alignment
  • 47. Single point of entry to handle “I want a website” calls Singe core technology & codebase
  • 51. ONLY REALISE THE TRUTH THERE IS NO ‘DONE’
  • 57. There's only one rule that I know of, babies; God damn it, you've got to be kind. - Kurt Vonnegut “ ”
  • 60. Be curious and open to learn