1. Survey of Food Delivery Service Platform 2. Survey on Green Consumption Incentives 3. Why are Cinnamon Rolls So Popular? 4. EOL 2022 Lifestyle Trends Conference - Highlights 5. Tracking Survey to Consuming Behaviors Utilization survey to new consumer behaviors Rankings of hot topic types among consumers Rankings of mindshare of YouTubers

1. of TW Consumer Behaviors of Dec. 2021
Snapshot
Released on Dec. 29, 2021
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Eastern Online Consumer Research Group / Social Listening Research
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

2. Agenda
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
2

3. • Food delivery service is leading ahead: Previously only an auxiliary tool to compliment the catering needs, the
food delivery service platforms have gradually become a helpful delivery tool with various channels. Among them,
the food delivery maintains a stable utilization rate of around 40%; secondly, the utilization rate of hypermarkets and
supermarkets is also about 7-8%, which is slowly reaching a rate of 10%.
• Delivery platform service will continue to prosper: Regardless of the channels, the proportion of consumers who
will use the service in the future will be higher than the current one, which shows that the high tendency of
consumers continuing to use delivery services
0%
10%
20%
30%
40%
50%
60%
0% 10% 20% 30% 40% 50% 60% 70%
Will
use
next
month
Used last month
Delivery Service Usage
Not used
Restaurant
Hypermarket
Supermarket
CVS
Department Store
Drug Store
3
１
Survey of Food Delivery Service Platform
Catering Staying Strong, with Promising Rise of Hypermarkets
and Supermarkets
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

4. • The products themselves and their ingredients are more attractive to consumers: Under the context that
consumers are more and more concerned about environmental protection which leads them to select green brands
and products, the products themselves which are "natural", "biodegradable" and "non-toxic" are the most attractive
to consumers, and these three features respectively affect about 30% of consumers.
• Difficulty to process complicated information: A brand's environmental story or performance is often an
important marketing approach to communicate with consumers. Moreover, consumers also care about clean energy
under the issues regarding carbon emission. However, this kind of concern usually requires a longer version of
stories and explanations, and it lays in the middle-lower ranks in terms of the incentives for purchase.
4
*In the past year, which sustainable statements over the brands’ campaigns have make you purchase their products or service?
38% 31% 26% 19% 18% 18% 17% 15% 14% 14% 11% 9% 8% 5%
26%
Natural
Biodegradable
Non-toxic
Part
of
sales
are
donated
Organic
Brand's
story
Eco-friendly
manufacture
Fair-trade
Real
performance
Carbon
emission
Clean
energy
No
animal
test
Vegan
Celebrities
advocating
eco
ideas
front
ads
Non
of
above
Green Consumption Incentives
２
Survey on Green Consumption Incentives
Three Quarters of Consumers Value Products that Emphasize
Environmental Protection, Raw Materials are the Top Priority
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

5. PART 3
Big Data – Social Listening Research
Why are Cinnamon Rolls So
Popular?
Eastern Online Consumer Research Group / Social Listening Research
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City

6. 0
20
40
60
80
100
120
140
160
20201217
20201221
20201225
20201229
20210102
20210106
20210110
20210114
20210118
20210122
20210126
20210130
20210203
20210207
20210211
20210215
20210219
20210223
20210227
20210303
20210307
20210311
20210315
20210319
20210323
20210327
20210331
20210404
20210408
20210413
20210417
20210421
20210425
20210429
20210503
20210507
20210511
20210515
20210519
20210523
20210527
20210531
20210604
20210608
20210612
20210616
20210620
20210624
20210628
20210702
20210706
20210710
20210714
20210718
20210722
20210726
20210730
20210803
20210807
20210811
20210815
20210819
20210823
20210827
20210831
20210904
20210908
20210912
20210916
20210920
20210924
20210928
20211002
20211006
20211010
20211014
20211018
20211022
20211026
20211030
20211103
20211107
20211111
20211115
20211119
20211123
20211127
20211201
20211205
20211209
20211213
20211217
2021/03/12 FB >Big City遠東巨城購物中心
標題：張生·張太肉桂捲4月1日到，所以要送禮物
Cinnamon Rolls
No. of discussion：4311
PN Value：10.12
2021/03/13 FB >ETtoday星光雲
標題：肉桂捲迷們站出來！
2021/07/07 PTT >Gossiping
標題：18年的青春再見！「孔雀餐
酒館、鹹花生咖啡」熄燈
Photos captured from the internet；Data collected during 2020/12/17~2021/12/17
2021/06/28 FB >生活市集
標題：朋友會背叛你，情人
會離開你，但肉桂捲不會
6
The Big Picture of Social Awareness of
Cinnamon Rolls on the Internet
During the survey period, the total social awareness of cinnamon rolls on the Internet totaled 4,312 entries, and the three peaks are listed below:
• The highest peak was on March 12, 2021, where Far Eastern Big City Shopping Mall held a message raffle event which resulted in massive
messages posted by netizens.
• The second highest peak was on March 13, 2021, where ETtoday reposted the video of YouTuber Kiki's Channel, which triggered massive
discussion among netizens.
• The third peak was on July 7, 2021, where the users of the Gossiping Board of PTT discussed the closure of “Peacock Bistro” and “Salt
Peanuts Café” and raised the interest of many netizens about the cinnamon roll products of the two stores.
• It is worth noting that on 2021/06/28, Buy123 introduced the Icelandic cinnamon rolls from the bakery chain brand Sunmerry. In addition to
free shipping, it also offered raffle events, which resulted in discussion and massive messages posted by netizens.

7. From these clouds, we can get information about
what consumers are talking about cinnamon rolls,
which includes
Where/When
• Markets
• Cafes
• Costco
• Afternoon tea
Flavors/Products
• Cheese, caramel (syrup), walnuts
• Cinnamon (aroma), icing
Related Products
• Scones, cheesecakes
• Chiffon cakes
Other Issues or Marketing
• Unboxing videos or articles
• Cinnamon roll markets, famous stores
Concept
Searching
Popular
Keywords
7
Word Cloud

8. Share of discussions
Total Discussion：
3,052
(except replies)
57.4% 34.2%
99.0% 0.6% 0.4%
27.5%
聯合新聞網
10.5% 6.8%
97.6% 9.9% 9.5%
4.0%
Discussions on cinnamon rolls come mainly
from social media (Facebook)
After excluding raffle-related articles by keywords, 49.8% of
discussions about cinnamon rolls come from social media, followed
by news coverage (20.3%), blogs (15.9), and forums (14.0%)
When it comes to individual channels,
PIXNET and DCARD are second only to FB
Although the social awareness from news coverage is second only to
the community, the news channels are numerous and scattered, and
different news channels will forward the same piece of news to each
other. When it comes to individual channels, if excluding Facebook,
PIXNET and DCARD have the highest and the most articles regarding
the cinnamon rolls.
8
Social
platform,
49.8%
News,
20.3%
Blog,
15.9%
Forum,
14.0%

9. Topic Diffusion Path during the Survey Period
Cinnamon Roll
Markets
Brand Pop-up
Raffle
9
Brand Discussion
about YOSHI
BAKERY
From the map of the topic diffusion path in the past 12 months, it can be found that the social awareness of cinnamon rolls fluctuated but it had never been cut
off. Also, it can also be discovered that the related discussions on cinnamon rolls came from different media channels, rather than the marketing operations of
a single channel.
Data collected during 2020/12/17~2021/12/17

10. Dessert-only online store
Food delivery service
Independent
brand
Independent
cafe
Chain cafe
Chain bakery
Independent
bakery
Giant
online store
10
The online platform gathers online and offline cinnamon roll brands. In addition to online sales, it also organizes physical cinnamon roll markets
to superimpose each other's social awareness and sales volume, creating an agglomeration effect surrounding cinnamon rolls. It not only
improves social awareness of cinnamon roll products, but also deepens the connection between the brands and consumers. Many smaller or
lesser-known independent cinnamon roll brands have been recognized by consumers as a result, further increasing brand awareness. Chain
brands are also able to increase their awareness or exposure to consumers. For example, the chain bakery brand Sunmerry sells its products
on different online platforms, and its cinnamon roll products have gained considerable popularity right after the launching this year, and even
become the best-selling product, which is a result of benefiting from the economy of scale. For consumers, in addition to saving the time cost of
waiting in lines, the various brands on the platform also provide consumers with the fun of trying new brands. Such agglomeration effect
benefits platforms, brands, and consumers.
During the post-pandemic era, the platforms combine online and
offline channels to create an agglomeration effect of cinnamon rolls
Photos captured from the internet；Data collected during 2020/12/17~2021/12/17

11. EOL 2022
Lifestyle Trends Conference
Highlights
PART 4
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City

12. 64.8
58.6 59.3 59.7
62.4 63.4
65.9
69.2
65.2
61.0
66.5
73.4
69.3 67.9
71.1 72.1
74.5
78.3 77.0 78.0
73.3
76.6
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
「風格&品味」消費意願
購買貴一點但具有特殊風格的產品
多花一點錢購買生活質感/品味的產品
48.5
42.2 43.5
47.7 49.0
53.0 52.2 51.7 51.5
48.1
56.6
67.9
64.5 63.9 64.1
66.5 67.2
71.5 71.9 70.3
66.4
75.3
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
「風格&品味」在乎程度
生活用品/文具通常有設計感
在乎個人生活/工作空間的品味
• Restoration of care about styles and tastes
• Spend more money
Source：EOL iSurvey E-ICP © Eastern Online Co., Ltd.
12
EOL 2022 Lifestyle Trends Conference - Highlights
Pursuit of and care about style and reversal of willingness
of consumption of taste
Willingness of Consumption of Style and Taste (%) Care about Style and Taste (%)
I will buy the products of special styles, even though it is a little bit expensive
I will spend a little bit more to buy products with certain taste/life texture
I want my daily necessities/stationary have certain sense of design
I care about the taste of my personal life/work space

13. 甜甜蜜蜜
大願景
買一條名家設計的真絲領帶/絲巾
買一件名牌外套
慢慢存錢買一雙名牌鞋
半價吃一頓米其林三星大餐
一群好友KTV歡唱整夜
家人團聚共餐
每年有幾天完全放鬆的長假
累積年假加特休出國度大假
趕完一個超級大案
訂定一個職涯目標，全力邁進
外派海外連升三階
年終領高額獎金
中大樂透大獎
We are family
元旦台東太麻里的第一道曙光
高潮迭起、逆轉勝
展望未來
未來，充滿無限可能
47.2%
33.1%
34.3%
19.4%
31.5%
29.3%
25.3%
57.7%
42.3%
43.5%
10.5%
21.8%
15.9%
41.8%
48.7%
46.7%
15.4%
13.9%
22.1%
43.3%
52.8%
66.9%
65.7%
80.6%
68.5%
70.7%
74.7%
42.3%
57.7%
56.5%
89.5%
78.2%
84.1%
58.2%
51.3%
53.3%
84.6%
86.1%
77.9%
56.7%
4-yr
change
7-yr
change
平平淡淡
小確幸 2.70% 5.10%
買幾條花色多樣的平價領帶/圍巾 3.10% -3.10%
買幾件舒適的純棉上衣 5.10% -2.00%
看到喜歡的平價鞋就買 3.00% 5.40%
到處發掘美味平價小吃攤 -1.40% -4.20%
散步回家哼唱一首歌 0.90% -2.90%
三五好友小聚
每天留一點時間給自己放空一下 2.90% 1.60%
十天半個月就出去走走 6.30% -2.60%
每天工作順利完成 4.10% 2.70%
做好每天的工作 2.10% 5.00%
穩定地逐步升遷 2.60% -2.10%
每月領績效獎金 -0.90% -1.40%
年年有機會升遷加薪 -1.60% -8.30%
點一盞燈給晚歸的人 -5.60% -0.60%
每天早起窗外撒下的陽光 4.70% -4.07%
穩健平凡 2.90% 0.00%
把握當下 4.20% 0.90%
明天，又是一個新的開始 1.40% 4.10%
EOL 2022 Lifestyle Trends Conference - Highlights
Live the moment, less expectation to the future, emphasis of
quality consumption, not work so hard, and hope to relax
Sweet and happy
Grand vision
Buy an expensive necktie/scarf designed by
famous designer
Buy an expensive coat
Save money to buy a pair of expensive shoes
Have a meal at a Michelin 3-star restaurant
with a 50% off discount
Sing all night with good friends at KTV
Gather with the family to have a meal
Several long weekends a year for total
relaxation
Travel abroad using the accumulated annual leave
Finish a big project
Set a career goal and strive to achieve it
Expatriate and get promotion
Obtain high year-end bonuses
Win the lottery
We are family
Go to see the sunrise in Taitung at the dawn on the
first day of the New Year
Full of climax and turn the tide around
Future prospect
The future Is infinite
Peaceful and tranquil
Little things in life
Buy a few affordable neckties/scarfs with various
colors
Buy a few comfortable cotton shirts
Buy any affordable shoes you like
Find vendors selling affordable and tasty
snacks
Humming a song while walking home
Gather with a few friends
Leave some time for full relaxation
everyday
Go out to travel every once in a while
Finish daily work smoothly
Do my daily job well
Get promotion gradually
Obtain performance bonus every month
Have the opportunity to get raise or
promotion every year
Leave a light on for those who comes
home late
The morning sunlight flowing into the room
Simple but stable life
Enjoy the moment
Tomorrow is another day
EOL 2022 Lifestyle Trends Conference, N=1,000，20-59 years old；conducted by EOLembrain Online Member Survey (Nov. 2021) © Eastern Online Co., Ltd.

14. 經濟平平
物價穩定持平
我個人的工作會遇到一些瓶頸
社會期望更加影響個人發展
運氣和家庭背景愈來愈重要
我會愈來愈渴望有明確的未來
未來，已經沒有什麼機會了
壽命延長趨近極限
疫情起起伏伏、不斷復發
氣候變化愈來愈劇烈
台灣更本土化
大眾愈來愈冷漠
少子化持續惡化
親友的婚姻離異多過於美滿
更多周圍親友想著小確幸
更多親友落葉歸根、鮭魚返鄉
76.5%
41.2%
43.5%
54.3%
58.4%
62.1%
36.6%
22.1%
54.6%
84.4%
37.0%
62.9%
83.6%
47.7%
82.1%
56.2%
23.5%
58.8%
56.5%
45.7%
41.6%
37.9%
63.4%
77.9%
45.4%
15.6%
63.0%
37.1%
16.4%
52.3%
17.9%
43.8%
經濟大景氣
平均薪資上漲
我個人的工作發展會有大躍進
自我發展機會更受重視
個人努力程度愈來愈重要
我會愈來愈能接受模糊不確定
未來，充滿無限可能
醫療進步、壽命持續延長
疫情終將獲得控制
氣候變化漸漸受到控制
台灣更國際化
更多人願意幫助陌生弱勢
生育率逐漸回穩
親友的婚姻美滿多過於離異
更多周圍親友看重大願景
更多親友出國求學、就業
EOL 2022 Lifestyle Trends Conference - Highlights
What would Taiwan become in 3 years…Gradual acceptance of future uncertainty
There are chances for personal development, but increase of unsatisfactory in daily life
14
Nothing special about the economy
No change in the commodities prices
I personally met bottleneck in my job
Social expectation influences personal
development more
Luck and family support matters more
I crave for a more certain future
I don’t think there will be any chance in the
future
Life extension is reaching the limit
There is no end of the pandemic
Climate change is getting more and more
severe
Taiwan is becoming more and more localized
The public is getting more and more heartless
Birth rate will only get lower
There is more divorce than happy marriage
among my friends or relatives
More of my friends or relatives are caring about
little things in life
More of my friends or relatives are returning to
their hometowns
Economy prospers
The average income is rising
My personal career will develop significantly
There is more personal development opportunity
Personal efforts matter more
I become more capable of handling uncertainty
The future is full of all kids of possibilities
The medicine is progressing and so is the life
extension
The pandemic will be controlled eventually
The climate change will be under control gradually
Taiwan is becoming more international
More people are willing to help the strangers
Birth rate will bounce back
There are more happy marriages than divorce among
my friends or relatives
More of my friends or relatives are caring about the
grand vision
More of my friends or relatives are going abroad for
study or job
EOL 2022 Lifestyle Trends Conference, N=1,000，20-59 years old；conducted by EOLembrain Online Member Survey (Nov. 2021) © Eastern Online Co., Ltd.

15. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
訂餐
訂餐
訂生鮮/日用品
2021年
2020年
2021年
最近使用外送平台的頻率
每週4次以上 每週2-3次 每週1次 每兩週1次 每個月1次 近三個月平均一個月不到1次 都沒有用過
Recent Frequency of Using Food Delivery Platforms
%
• 44% of consumers have
used food delivery
platform services
• More than half of
consumers in Taipei-
New Taipei-Taoyuan
have used the services,
and 30% of them have
used the services at least
once a week
EOL 2022 Lifestyle Trends Conference - Highlights
Once You Get the Taste of it, There is No Turning Back
15
Never
2021
2020
2021
Ordering fresh
groceries/daily
necessities
Ordering meals
Ordering meals
4 times/week 2-3 times
/week
Once/week Once/two
weeks
Once/month Less than
once/month for the
recent three months
Source：EOL iSurvey E-ICP © Eastern Online Co., Ltd.

16. 0%
10%
20%
30%
13-24 25-39 40-54 55-64
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
常溫食品 冷凍/冷藏熟食食品冷凍/冷藏生鮮食品 健康食品 寵物食品/用品
13-24 25-39 40-54 55-64
0%
10%
20%
30%
0%
10%
20%
30%
40%
50%
60%
服飾 鞋子 包包 飾品 保養品 化妝品
13-24 25-39 40-54 55-64
Apparel / Facial care Food
Household
16
EOL 2022 Lifestyle Trends Conference - Highlights
Items senior shoppers purchased
similar to ones they do in the supermarkets
Clothing Shoes Bag Jewelry
Accessory
Facial care Cosmetics
Package
food
Frozen food Frozen
fresh
food
Health
supplement
Pet
food
Leisure/entertainment
EOL 2022 Lifestyle Trends Conference, N=1,000，20-59 years old；conducted by EOLembrain Online Member Survey (Nov. 2021) © Eastern Online Co., Ltd.

17. 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
增加 減少 增加 減少
Compare to Level 3 epidemic
alert period
Compare to the same
period last year
Online shopping
Food delivery
Video teleconference
Keep going
Department store shopping
Cinema
Dining in the restaurant
Keep holding back
17
EOL 2022 Lifestyle Trends Conference - Highlights
Behaviours changed before and after Soft-lockdown
increase decrease increase decrease
EOL 2022 Lifestyle Trends Conference, N=1,000，20-59 years old；conducted by EOLembrain Online Member Survey (Nov. 2021) © Eastern Online Co., Ltd.

18. PART 5
Longitudinal Survey to
Consuming Behaviors
Eastern Online Consumer Research Group / Marketing Department
Eastern Online Co., Ltd. / 7F, No.306, Sec.4, Xingu Rd., Da-an Dist., Taipei City

19. Utilization Survey to New Consumer Behaviors
59%
Online Payment
Trying out cleaning products
of unfamiliar brands(20%)，
I would like to try it out even
having never heard of it before
(8%)
17%
Purposeful diet control
behaviors
20%
Posting IG Stories
Of all the respondents aged 20 to 59, what were the levels of utilization of various consumer behaviors in the past
month?
Others
Having Micro-cosmetic
Surgery
No
Change
19
No
Change
Accessing
Delivery App
Going to Gyms
Accessing LINE
Shopping Group
No
Change
5%
No
Change
3%
No
Change
No
Change
No
Change
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

20. Hot Topics Among Consumers in December
20
36%
Shopping
and
Discount
28%
Entertain
-ment
20%
Culinary
49%
Food and
Dining
38%
Investme-
nt
20%
Politics
19%
Gaming
20%
Internati-
onal
Issues
Whether it’s in person, via text message, or sharing on social media platforms, what topics did consumers
proactively share with friends in Dec.?
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

21. Mind Share Obtained by
Top 5 YouTubers in Dec. 2021
21
# 4
# 5
# 3
# 1
# 2 9 up
4 up
6 up
2 down
--
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

22. Mind Shares Obtained by YouTubers
名次 Nov 2021 Dec 2021
1 Muyao 4 Super Playing Muyao 4 Super Playing - -
2 Aga Tsai NSFW ▲9
3 Chien’s Eating 77sevenboss ▲4
4 Aga Tsai Life Koreajinzhengu ▲6
5 Sanyuan_JAPAN Chien’s Eating ▼2
6 TGOP Catino Crazy News ▲6
7 77sevenboss Aga Tsai ▼5
8 Jess Tang TGOP ▼2
9 Ray Du English Ray Du English - -
10 Koreajinzhengu Ku's dream ▲7
11 NSFW Joeman ▲10
12 Catino Crazy News Sanyuan_JAPAN ▼7
13 ZRBros EYECTV ▲8
14 Hailey Potter King ▲1
15 Potter King aottergirls ▲1
In addition to the number of subscribers and the video views, the monthly consumer heart shares obtained could also reflect the difference in
influence between YouTubers. The following are a table of YouTuber channels that consumers have actually (and most frequently) watched (i.e.
channels which could be clearly identified by consumers) in the past month, which serve as the reference for mind shares obtained by each
listed channel.
22
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted in December 2021) © Eastern Online Co., Ltd.

23. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan

24. EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Member of Macromill
Weekly index Asia
Annual Trend Seminar
24

25. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
25

26. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
26

27. Three Major Features of
EOL Consumer Research Team
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3
27

28. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
Amanda Li / VGM
Tina Peng / Director
Eastern Online Co., Ltd.，7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan
#806 Email：amanda@isurvey.com.tw
#809 Email：tina@isurvey.com.tw
【Contacts for Business Cooperation】