Agenda<br />5:30pm - Democratisation of research, Mark Simon, Leader Global Technology Practice, Toluna <br />5:45pm - Qui...
The Research Revolution Starts Here!<br />8th June 2011<br />Mark Simon, Leader, Global Technology Practice, Toluna<br />L...
We know online behaviours are changing<br />Infographic from Flowtown<br />‘My Mom is on Facebook?’<br />
Survey-taking behaviours changing too!<br />Why are response rates to surveys declining?<br />Email overload<br />Untarget...
Diverse Research Marketplace Questions vs. Answers <br />Answers<br />Services for delivering Answers<br />Social Communit...
Value<br />Structured<br />How can we help customers buy online?<br />How can we develop our back catalogue?<br />Social (...
Democratising Research: Harnessing Social Media<br />Toluna QuickSurveys<br />
Social Media to drive new research toolsHarnessing toluna.com community traffic<br />Context<br />4m-strong community love...
Toluna.com: the resultsCreating community, not just membership<br />“Do you do your weekly food shop online?”<br />“Smoker...
Hello<br /> Fast<br /> Easy<br /> Cost-effective<br />
What QuickSurveys isn’t<br /><ul><li> Heavy, fully-loaded
 Something you need a driver for
 High priced
 Suitable for big guns
 Refined – an old practice improved
 Smooth sail in a direct line</li></li></ul><li>What QuickSurveys is<br /><ul><li> Fast, smart, young, agile
 Something you will want to drive
 Affordable – great value for money
 Compact, easy to use, almost Spartan
 Innovative – old practice reinvented
You can tackle corners with it</li></li></ul><li>
The market demands it<br />
Where can I<br />NOW<br />USA <br />UK<br />ITALY <br />SPAIN<br />GERMANY<br />FRANCE<br />LATE JUNE<br />POLAND <br />RE...
Let’s take a look<br />LONDON| PARIS|  FRANKFURT |   AMSTERDAM |   NEW YORK   | SEATTLE| DALLAS | HAIFA |   SYDNEY<br />WI...
Case Studies<br />LONDON| PARIS|  FRANKFURT |   AMSTERDAM |   NEW YORK   | SEATTLE| DALLAS | HAIFA |   SYDNEY<br />WILTON ...
Econsultancy case study<br />Linus Gregoriadis<br />Research Director, Econsultancy<br />linus.gregoriadis@econsultancy.co...
About Econsultancy <br />A publisher. <br />A research house. <br />A training company. <br />An online resource. <br />A ...
Our reports and content:<br />The Econsultancy blog (one of the leading marketing blogs on the internet)<br />Survey repor...
QuickSurveys on the Econsultancy blog<br />Christmas delivery survey <br />Survey of 2,000 respondents<br />UK consumers<b...
Questions in the Christmas survey <br />Did you order any goods online in December? <br />Did retailers advise you of poss...
Supermarket survey<br />Looked at consumers' online grocery shopping habits <br />http://econsultancy.com/blog/7101-tesco-...
Other surveys on the blog<br />Facebook and brands <br />Online travel survey<br />http://econsultancy.com/blog/7134-what-...
Buying books online<br />http://econsultancy.com/blog/7209-more-than-half-of-consumers-buy-books-online-survey<br />
International research <br />Looking at e-commerce in China <br />http://econsultancy.com/blog/7278-china-is-the-east-the-...
QuickSurveys for Econsultancy reports<br />Social gaming smart pack<br />Survey of 2,000 respondents<br />UK consumers<br ...
Social gaming smart pack<br />Stats also used in press release  <br />http://econsultancy.com/press-releases/5359-new-repo...
Questions in the social gaming survey <br />Do you play social games online? 	<br />Typically, how often do you play socia...
JUMP magazine - Multichannel retail survey <br />
Key points: <br />Main benefits of TolunaQuickSurveys<br /><ul><li>B2C data (to complement our own B2B data)
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Toluna QuickSurveys - case studies from Sony Music and Econsultancy

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Toluna QuickSurveys is a revolution in market research. Survey 4m Toluna members 24/7 with our powerful survey engine, share results and surveys on social media. And use it for FREE when talking to your own crowd!

Case studies from Econsultancy and Sony Music.

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  • Toluna QuickSurveys - case studies from Sony Music and Econsultancy

    1. 1. Agenda<br />5:30pm - Democratisation of research, Mark Simon, Leader Global Technology Practice, Toluna <br />5:45pm - QuickSurveys demo<br />6:00pm - Digital Marketing Case Study – LinusGregoriadis, Research Director, Econsultancy<br />6:20pm - Research Usage – Hailey Lanward, Research Manager, Loudhouse Research<br />6:40pm - End client case study – Justin Cohen, Planning & Insight Consultant, Sony Music<br />7:00pm - Q&A, drinks and networking<br />
    2. 2. The Research Revolution Starts Here!<br />8th June 2011<br />Mark Simon, Leader, Global Technology Practice, Toluna<br />LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY<br />WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO <br />LONDON|PARIS|FRANKFURT |AMSTERDAM|NEW YORK |SEATTLE|DALLAS |HAIFA |SYDNEY<br />WILTON | GURGAON| MUNICH | LOS ANGELES | ANDOVER | TOKYO | TIMISOARA|TORONTO <br />
    3. 3. We know online behaviours are changing<br />Infographic from Flowtown<br />‘My Mom is on Facebook?’<br />
    4. 4. Survey-taking behaviours changing too!<br />Why are response rates to surveys declining?<br />Email overload<br />Untargeted, poorly designed and lengthy q’aires<br />Limited time / attention <br />Monetary incentives not the solution...<br />Data quality<br />People always looking for the next best offer <br />Social rewards make big sites work: Wikipedia?<br />Financial vs. social rewards<br />‘I made a difference’ NOT - ‘I got paid’<br />Give respondents a seat at decision-making table<br />
    5. 5. Diverse Research Marketplace Questions vs. Answers <br />Answers<br />Services for delivering Answers<br />Social Communities<br />Technology<br />Tools for asking Questions<br />Questions<br />
    6. 6. Value<br />Structured<br />How can we help customers buy online?<br />How can we develop our back catalogue?<br />Social (Unmanaged)<br />Panel (Managed)<br />Who are the top Social Media gurus?<br />Unstructured<br />
    7. 7. Democratising Research: Harnessing Social Media<br />Toluna QuickSurveys<br />
    8. 8. Social Media to drive new research toolsHarnessing toluna.com community traffic<br />Context<br />4m-strong community loves to vote & share opinions <br />Brands & agencies need faster, more agile MR solutions<br />Aims<br />Challenge low industry response rates and panel recruitment<br />Increase engagement with members<br />Grow research market - low cost, fast, sharable solution for brands, PR agencies, SMEs, charities<br />Member engagement concepts<br />Richer member portraits<br />ALL the above allowed us to target surveys <br />with a much higher level of precision<br />
    9. 9. Toluna.com: the resultsCreating community, not just membership<br />“Do you do your weekly food shop online?”<br />“Smokers, thinking about quitting, if so how?”<br />“Do you Recycle to feel less guilty about the environment?”<br />“Will you buy the new iPad?<br />10,000 members in 1 country in 2003 to...4m members in 34 countries in 2011<br />March 2009 7,288,603votes by members<br />Jan 2011 1 million votes daily<br />
    10. 10. Hello<br /> Fast<br /> Easy<br /> Cost-effective<br />
    11. 11. What QuickSurveys isn’t<br /><ul><li> Heavy, fully-loaded
    12. 12. Something you need a driver for
    13. 13. High priced
    14. 14. Suitable for big guns
    15. 15. Refined – an old practice improved
    16. 16. Smooth sail in a direct line</li></li></ul><li>What QuickSurveys is<br /><ul><li> Fast, smart, young, agile
    17. 17. Something you will want to drive
    18. 18. Affordable – great value for money
    19. 19. Compact, easy to use, almost Spartan
    20. 20. Innovative – old practice reinvented
    21. 21. You can tackle corners with it</li></li></ul><li>
    22. 22. The market demands it<br />
    23. 23. Where can I<br />NOW<br />USA <br />UK<br />ITALY <br />SPAIN<br />GERMANY<br />FRANCE<br />LATE JUNE<br />POLAND <br />REP. OF IRELAND<br />BELGIUM<br />INDIA <br />CANADA <br />SWEDEN <br />PORTUGAL <br />DENMARK <br />NETHER-<br />LANDS<br />RUSSIA<br />AUSTRALIA<br />FINLAND <br />BRAZIL <br />JAPAN <br />CHINA <br />
    24. 24. Let’s take a look<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />
    25. 25. Case Studies<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />
    26. 26. Econsultancy case study<br />Linus Gregoriadis<br />Research Director, Econsultancy<br />linus.gregoriadis@econsultancy.com<br />How we use QuickSurveys<br />
    27. 27. About Econsultancy <br />A publisher. <br />A research house. <br />A training company. <br />An online resource. <br />A community of online marketing professionals.<br />We write reports, run training and events related to best practice digital marketing. <br />
    28. 28. Our reports and content:<br />The Econsultancy blog (one of the leading marketing blogs on the internet)<br />Survey reports<br />Best practice guides <br />Trends and innovation briefings<br />Smartpacks<br />Printed magazine (JUMP)<br />
    29. 29. QuickSurveys on the Econsultancy blog<br />Christmas delivery survey <br />Survey of 2,000 respondents<br />UK consumers<br />Related to online purchases over Christmas<br />http://econsultancy.com/blog/7039-christmas-delivery-nearly-a-quarter-of-orders-were-late<br />
    30. 30. Questions in the Christmas survey <br />Did you order any goods online in December? <br />Did retailers advise you of possible weather-related delays before you placed your order? <br />Did your goods arrive on time? <br />If the order was late, how many days late was it? <br />If a retailer failed to deliver on time, would you shop with them again? <br />
    31. 31. Supermarket survey<br />Looked at consumers' online grocery shopping habits <br />http://econsultancy.com/blog/7101-tesco-has-the-best-supermarket-website-survey<br />
    32. 32. Other surveys on the blog<br />Facebook and brands <br />Online travel survey<br />http://econsultancy.com/blog/7134-what-do-customers-want-from-travel-websites<br />http://econsultancy.com/blog/7136-why-do-people-follow-brands-on-facebook<br />
    33. 33. Buying books online<br />http://econsultancy.com/blog/7209-more-than-half-of-consumers-buy-books-online-survey<br />
    34. 34. International research <br />Looking at e-commerce in China <br />http://econsultancy.com/blog/7278-china-is-the-east-the-new-west-for-e-commerce<br />
    35. 35. QuickSurveys for Econsultancy reports<br />Social gaming smart pack<br />Survey of 2,000 respondents<br />UK consumers<br />Trends in social gaming and use of gaming products <br />Over 2000 downloads to date<br />http://econsultancy.com/reports/social-gaming-report<br />http://econsultancy.com/blog/7022-social-gaming-trends-for-2011<br />
    36. 36. Social gaming smart pack<br />Stats also used in press release <br />http://econsultancy.com/press-releases/5359-new-report-a-fifth-of-consumers-playing-social-games-online<br />
    37. 37. Questions in the social gaming survey <br />Do you play social games online? <br />Typically, how often do you play social games? <br />Do you typically play social games on social networking sites? <br />Which of the following social networking sites do you typically use to play games? <br />Have you ever paid to play a game online, or paid for virtual goods or currency, using real money? <br />
    38. 38. JUMP magazine - Multichannel retail survey <br />
    39. 39. Key points: <br />Main benefits of TolunaQuickSurveys<br /><ul><li>B2C data (to complement our own B2B data)
    40. 40. Speed
    41. 41. Ability to go live and collect data quickly.
    42. 42. Normally 24 hours to get results. 
    43. 43. International.
    44. 44. Able to compare results
    45. 45. New features
    46. 46. Open-ended questions.
    47. 47. Can add images and video to questions.</li></li></ul><li>Case Study:<br />
    48. 48. What we are trying to achieve with Toluna<br /><ul><li> Fast turn around: Days rather than weeks
    49. 49. Cost effective way of surveying consumers
    50. 50. Test songs and videos
    51. 51. Plan back catalogue releases
    52. 52. Fast insight turnaround on short-deadline projects
    53. 53. Determine the feasibility of new products
    54. 54. Ability to set quotas (Age & Gender)
    55. 55. Understanding our target market for certain products.
    56. 56. Multi-Territory surveys in native languages</li></li></ul><li>How have we used Toluna in the past?<br />Case Study – Sony Music<br />Pre-Campaign<br /><ul><li>Elvis Duets (International)
    57. 57. Targeting
    58. 58. Song Selection
    59. 59. Artist collaborations
    60. 60. Strongest potential territories</li></ul>Market Success<br /><ul><li> Lullaby Kids (UK)
    61. 61. Consumer’s opinions
    62. 62. Propensity to buy
    63. 63. Segmented targeting
    64. 64. Insight to instant returns</li></ul>Filling the Gaps<br /><ul><li>Media Channels & Song Testing (Australia)
    65. 65. Sony Music segments and Australian Newspapers
    66. 66. Song testing
    67. 67. Effective and simple</li></li></ul><li>Moving Forward – Products and Services<br />Toluna QuickSurveys2.0<br /><ul><li> Self service
    68. 68. Qualitative insights
    69. 69. Source data
    70. 70. Automated reports
    71. 71. Mapping our segments
    72. 72. Set age and gender targets
    73. 73. Cross tabbing questions
    74. 74. Embedded multimedia</li></ul>Online Communities<br /><ul><li> Fast quant turnaround
    75. 75. Branded environment
    76. 76. Online qualitative insight
    77. 77. Sharing surveys & reports</li></ul>Channels<br /><ul><li> Artist communities
    78. 78. Collaboration in key</li></li></ul><li>Toluna QuickSurveys2.0<br />Case Study – Willow Smith<br />2000 Respondents, 2 Territories, 2 Days<br />What’s possible:<br /><ul><li> Combination of Quantitative and Qualitative data
    79. 79. Tag clouds to find themes with ease
    80. 80. Embedded multimedia
    81. 81. Automated reports: Excel, PowerPoint & PDF</li></ul>How we used it:<br /><ul><li> Objective: Is she for kids, adults or both?
    82. 82. Image Selection & Reasoning
    83. 83. Opinions about Willow
    84. 84. Video and Song Rating
    85. 85. How consumer heard about Willow</li></ul>Favourite Image<br />“It makes her look more energetic & fun.”<br />Video Rating<br />
    86. 86. Thank you for your time<br />Any questions?<br />LONDON| PARIS| FRANKFURT | AMSTERDAM | NEW YORK | SEATTLE| DALLAS | HAIFA | SYDNEY<br />WILTON |GURGAON| MUNICH | LOS ANGELES |ANDOVER|TOKYO| TIMISOARA|TORONTO <br />
    87. 87. What’s coming?<br />Feasibility tool<br />Grid questions<br />More countries <br />Templates<br />Reseller / white label toolkit<br />User community<br />And more....<br />
    88. 88. Your QuickSurvey resources<br />Tolunaquick.com<br />Top tips<br />Video<br />Tutorial<br />Case studies<br />FAQ<br />Social media assets<br />Email: tqs@toluna.com<br />Twitter: @tolunaquick<br />Facebook: facebook.com/tolunaquick<br />YouTube: youtube.com/tolunaquick<br />Slideshare: slideshare.net/tolunaquick<br />

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