Social Technologies as New Forms of Organizational Innovation (EC-TEL'07)

Social technologies as new forms of organizational innovation CEO Teemu Arina / Dicole Ltd. 2007-09-18 Photo: Tracy O

The past: speed and repetition, rather than innovation and learning Photo: tashland

Technology as an extension of the body Marshall McLuhan (1911-1980) Photo: Don J. McCrady

Human Evolution Homo Habilis Homo Erectus Homo Sapiens 2.5m - 1.8m years ago 1.8m - 70k years ago 250k years ago Brain: 500 - 800 cc Brain: 950 - 1100 cc Brain: 1000-1850 cc Tools Advanced tools Art, writing, speech “Man the Wise” - Carl Linneaus

Horse wagons vs. Iron horses Towards mechanical speed and predictive control Photo: Mike Wood

Speed quot;good luck, success, prosperity, advancement” - Online Etymology Dictionary 1300 - To go fast 1382 - Full speed 1569 - To send forth with quickness 1856 - To increase the work rate of 1866 - Gear of a machine 1891 - One who drives fast 1965 - Speed reading 1967 - Methamphetamine, caffeine etc. Photo: Ben McLeod

Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Dicole Ltd.

Homo Contextus Contextus = connected or weaved together Context = Circumstances in which an event occurs Homo habilis → Homo sapiens: Brain size increases physically Homo sapiens → Homo contextus: Brain size increases virtually Connected human escaping the physical limitations of connectivity with modern network technologies and distributing its cognition

Social web = Noosphere? • Planetary thinking network • Interlinked system of consciousness and information • Global net of self-awareness, instantaneous feedback, and planetary communication Teilhard de Chardin (1881 - 1955) Photo: Don J. McCrady

Reactivity > Proactivity > Coactivity Future: Co-creation, peering, collaboration Photo: Thomas Hawk

Mechanical age Digital age Efﬁciency Responsiveness Mass-production Mass-customization Economy of scale Economy of small Predictability Adaptation Repetition Learning Re-inventing Outsourcing Speed Real-time Photo: Don J. McCrady

Greatest innovation of our time is not going to be based on technology, but process Photo: tashland

New paradigm: Enterprise 2.0 “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.quot; Andrew McAfee Kuva: GustavoG

Enterprise 1.0 Enterprise 2.0 Hierarchical organization Flat organization Automation in the core Interaction in the core Tree representation Associative representation Bureaucracy Agility Static and rigid Dynamic and adaptive IT driven technology User driven technology Feature-driven value User-driven value Top-down Bottom-up Centralized Distributed Hand-picked teams Self-organizing teams Silos Open borders Controlled communication Transparency Taxonomies Folksonomies Complexity Simplicity Closed standards Open standards Photo: JJay

Command & Control becomes Collaboration and Communication Photo: tashland

Crowdsourcing Taking a job traditionally performed by an employee or contractor, and outsourcing it to an undeﬁned, generally large group of people Photo: Hugo*

Goldcorp Inc. story

Example: Dell IdeaStorm

Innovations “Conversations are the stem cells of innovation” ― Jay Cross Kuva: Andrew Mason

Innovation driven by Outside - In instead of Inside - Out Photo: Tarotastic

Top-down Innovation Bottom-up Innovation Inspiration Executives Customers Existing assets, products Deep observation of Drivers and positioning customer needs Interaction Structured and controlled Spontaneous Strategy Go to the customer Invite and engage customer Process Linear well-deﬁned Emergence Online communities, Market research, surveys, Techniques crowdsourcing, peer- focus groups production, search, blogging Photo: JJay

Dicole Knowledge Work Environment Areas Blogs Wikis Feeds

Anatomy of an Organisation as an Organism Nervous system Brain Feeds, Search, APIs - Wikis, tagging - Sharing, discovering and Connecting and remixing tapping into reflections reflectons Senses Blood system Blogs, Microblogs, Social networking, Social bookmarking - Real-time Reflection in and on action communications, Network analysis - Optimizing interaction flow Skeleton Automation, Real- time processes, Muscles = Money? Operative technologies - Back- bone for business processes Ref: Teemu Arina, Illustration: Lotta Viitaniemi

Neuroplasticity of Organizations “Changes that occur in the organization [of the brain] as a result of experience” Ref: Andrew Mason

Information Image: rogiro overload “Information overload is a symptom of future shock” ―Alvin Toffler, 1970

Rats and chemical messengers Increase information overload to get over crisis when business process fails Ref: Rosebud 23

Pattern recognition “Information overload is an opportunity for pattern recognition” – Marshall McLuhan Image: jbum

Man is an over-complicated organism. If he is doomed to extinction he will die out for want of simplicity. Ezra Pound Photo: Don J. McCrady

Contact info CEO Teemu Arina Dicole Oy 050 – 555 7636 teemu@dicole.com Blog: tarina.blogging.ﬁ www.dicole.com Photo: Tanakawho

Reading • Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert Scoble) • The Medium is the Message (Marshall McLuhan) • Complex Responsive Processes in Organizations: Learning and Knowledge Creation (Ralph Stacey) • The World Is Flat: A Brief History of the Twenty-ﬁrst Century (Thomas Friedman) • Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance (Jay Cross) • Deschooling Society (Ivan Illich) • The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton Christensen) • The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke) • Convergence Culture: Where Old and New Media Collide (Henry Jenkins) • The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yochai Benkler) • Open Business Models: How to Thrive in the New Innovation Landscape (Henry Chesbrough) • The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson) • Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott) • Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Clayton Christensen) • Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages (Carlota Perez) • The Social Life of Information (John Seely Brown) • Wisdom of the Crowds (James Surowiecki) • Complexity and Innovation in Organizations (Jose Fonseca) Photo: Tanakawho

http://www.innovationecology.net	27
http://storify.com	23
http://www.slideshare.net	4
http://sirpa-m.blogspot.com	2

Social Technologies as New Forms of Organizational Innovation (EC-TEL'07)

by Teemu Arina on Sep 30, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 56

Statistics

Social Technologies as New Forms of Organizational Innovation (EC-TEL’07) — Presentation Transcript