My presentation at SURF Education Days 2007, 14th of September 2007 in Utrecht, Netherlands

1. Escaping the Age of Speed:
New Paradigms of Learning
as Impacted by
Social Technologies
CEO Teemu Arina / Dicole Ltd.
2007-11-14
Photo: Tracy O

2. Who am I?
Photo: Don J. McCrady

3. “Knowledge is power”
Francis Bacon

4. “Growing new knowledge
and connections is power”
Teemu Arina

5. Dicole Knowledge Work
Environment
Areas Blogs Wikis Feeds

6. The past:
speed and repetition, rather than
learning and innovation
Photo: tashland

7. Speed as
Absolute Value
Photo: Don J. McCrady

8. De Arte Venandi cum Avibus
(On the Art of Hunting With Birds)
Frederic II (King of Sicily 1197–1250)
Photo: Vatican Library

9. Falcons
One of the fastest creatures on earth
Photo: Kalense Kid

10. Horse wagons vs. Iron horses
Towards mechanical speed and predictive control
Photo: Mike Wood

11. Speed
quot;good luck, success, prosperity, advancement”
- Online Etymology Dictionary
1300 - To go fast
1382 - Full speed
1569 - To send forth with quickness
1856 - To increase the work rate of
1866 - Gear of a machine
1891 - One who drives fast
1965 - Speed reading
1967 - Methamphetamine, caffeine etc.
Photo: Ben McLeod

12. The past:
speed and repetition, rather than
repetition
learning and innovation
Photo: tashland

13. An Inconvenient
Truth about
Schooling
Photo: Don J. McCrady

14. Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Dicole Ltd.

15. Artist: Lotta Viitaniemi, Story: Kim Forsman & Teemu Arina Dicole Ltd.

16. Today each of us lives several
hundred years in a decade
Marshall McLuhan
(1911-1980)
Photo: Lakerae

17. Problem
Changes in society
Ability of education to adapt
Time

18. The Noble Lie
Rulers
Auxiliaries
(guardians)
Farmers etc.
Ref: Plato, Republic, thanks to Tere Vaden

19. Noble lie today:
Successful organizations need management,
middle management and workers
Schools educate people to fill clearly-defined
positions in organizations
Photo: tashland

20. Organization vs.
Disorganization
• Open Source infrastructure
• Linux vs. Windows
• Wikipedia vs. Britannica
• P2P vs. centralized delivery
• Digg vs. editorial control
Photos: shapeshift, Wikimedia

21. We might already be beyond the age of speed,
by moving into the age of 'real-time'.
Ivan Illich
(1996)
Photo: .AMagill

22. Social Media
Photo: Don J. McCrady

23. Social Objects Connect People
Beat Hum
Videos Blog posts Photos Microblogging Presence Continuous
Occasional
Particle Wave
Ref: Jyri Engeström

24. Anatomy of an Organisation as an Organism
Nervous system Brain
Feeds, Search, APIs - Wikis, tagging -
Sharing, discovering and Connecting and remixing
tapping into reflections reflectons
Senses Blood system
Blogs, Microblogs, Social networking,
Social bookmarking - Real-time
Reflection in and on action communications,
Network analysis -
Optimizing interaction flow
Skeleton
Automation, Real-
time processes,
Muscles = Resources?
Operative
technologies - Back-
bone for business processes
Ref: Teemu Arina, Illustration: Lotta Viitaniemi

25. Neuroplasticity of Organizations
“Changes that occur in the
organization [of the brain]
as a result of experience”
Ref: Andrew Mason

26. The past:
speed and repetition, rather than
learning and innovation
Photo: tashland

27. Learning in the
age of real-time
Photo: Don J. McCrady

28. Knowledge work
becomes
network work

29. Complementing information with interaction
Vertical communication
and information systems
Helpdesk, support, training,
intranet, documentation, best
practice databases...
Not enough in a complex
human system!
Horisontal interaction and social software
Peer production, sharing narratives, cooperative problem-
solving, social navigation, social networking...

30. Pattern Recognition
“Information overload is an opportunity for
pattern recognition” – Marshall McLuhan Image: jbum

31. Serendipic Learning
Photo: Cocca

32. Informal learning

33. Parasitic Learning
Learner using someone as a
teacher through virtual means
without the knowledge or
consensus of the host
Photo: Spike55151

34. Fast learning...
or slow learning?

35. The past:
speed and repetition, rather than
learning and innovation
Photo: tashland

36. Innovation
Dilemma
Photo: Don J. McCrady

37. Innovation is thought to be
like speeding on a tightrope
Focus. Purpose. Clarity. Commitment.

38. Throwing darts?...
Photo: Will hybrid

39. ...or more
like driving
a bicycle?
Photo: Pörrö

40. Many organizations
look like this

41. Greatest innovation of our time is not going
to be based on technology, but process
Photo: tashland

42. New Ways of
Innovating
Photo: Don J. McCrady

43. Top-down Innovation Bottom-up Innovation
Inspiration Executives Customers
Existing assets, products Deep observation of
Drivers
and positioning customer needs
Interaction Structured and controlled Spontaneous
Strategy Go to the customer Invite and engage customer
Process Linear well-defined Emergence
Online communities,
Market research, surveys,
Techniques crowdsourcing, peer-
focus groups
production, search, blogging
Photo: JJay

44. Command & Control
becomes
Collaboration and Communication
Photo: tashland

45. Crowdsourcing
Taking a job traditionally performed by an employee
or contractor, and outsourcing it to an undefined,
generally large group of people
Photo: Hugo*

46. Goldcorp Inc. story

47. Example: Dell IdeaStorm

50. Future of
Mankind
Photo: Don J. McCrady

51. Technology as an extension of the body
Marshall McLuhan
(1911-1980)
Photo: Don J. McCrady

52. Human Evolution
Homo Habilis Homo Erectus Homo Sapiens
2.5m - 1.8m years ago 1.8m - 70k years ago 250k years ago
Brain: 500 - 800 cc Brain: 950 - 1100 cc Brain: 1000-1850 cc
Tools Advanced tools Art, writing, speech
“Man the Wise” - Carl Linneaus

53. Homo Contextus
Contextus = connected or weaved together
Context = Circumstances in which an event occurs
Homo habilis → Homo sapiens: Brain size increases physically
Homo sapiens → Homo contextus: Brain size increases virtually

54. Connected human escapes the
physical limitations of human
commubication with modern
network technologies and
distributes its cognition
Photo: Don J. McCrady

55. “We cannot solve our problems with
the same thinking we used when we
created them”

56. Contact info
CEO Teemu Arina
Dicole Ltd.
050 – 555 7636
teemu@dicole.com
Blog: tarina.blogging.fi
www.dicole.com
Photo: Tanakawho

57. Reading
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (Robert
Scoble)
• The Medium is the Message (Marshall McLuhan)
• Complex Responsive Processes in Organizations: Learning and Knowledge Creation (Ralph
Stacey)
• The World Is Flat: A Brief History of the Twenty-first Century (Thomas Friedman)
• Informal Learning: Rediscovering the Natural Pathways That Inspire Innovation and Performance
(Jay Cross)
• Deschooling Society (Ivan Illich)
• The Innovator's Solution: Creating and Sustaining Successful Growth (Clayton Christensen)
• The Cluetrain Manifesto: The End of Business as Usual (Christopher Locke)
• Convergence Culture: Where Old and New Media Collide (Henry Jenkins)
• The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yochai
Benkler)
• Open Business Models: How to Thrive in the New Innovation Landscape (Henry Chesbrough)
• The Long Tail: Why the Future of Business is Selling Less of More (Chris Anderson)
• Wikinomics: How Mass Collaboration Changes Everything (Don Tapscott)
• Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Clayton
Christensen)
• Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages
(Carlota Perez)
• The Social Life of Information (John Seely Brown)
• Wisdom of the Crowds (James Surowiecki)
• Complexity and Innovation in Organizations (Jose Fonseca)
Photo: Tanakawho

58. Collision of
Old and New
Photo: Don J. McCrady

59. Business
Cannibalism

60. Luddites

61. Convergence culture

62. Content is only a shared
object for relationships

63. Madonna