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Vision of the future of
Organization 2.0

  During times of universal deceit,
    telling the truth becomes a
          revolutionary act.
             – George Orwell

          CEO Teemu Arina, Dicole Oy
          December 2008
korporaatio-
                   palomuuri




Organization 1.0
Corporate
                   Firewall




Organization 1.0
132 million
                                           visitors / day
        Companies                          Search
        & individuals                      Consume
        Create                             Validate
        Stimulate                          Contribute
        Target
        Community




                                       Extend toolset
            1 million                  and value
            businesses                 Mashups
            Relevance                  New offerings
            New revenue                New revenue
            Monetization               New tools



Ref: Bala Iyer & Thomas H. Davenport
True Value Network
Traditional Value Generation      Network Circulation Value Generation


                                                  €       Apps
                                         Gmail
                                                                     €
                                                           €
           Consumers                        €                            Apps
               €
                                                 Search          €
 Server
                                                 Engine                    €
                      Corporate
products              customers
   €                      €               €                €
                                                                 Partners
             Enter-
           tainment                UGC                €
               €
Digital Ecosystem
When memories exceed dreams, the end is near.
The Hallmark of a truly successful organization is the
willingness to abandon what made it successful and
                     start fresh.
                  – Michael Hammer
Liear   Complicated   Complex
Known     Knowable    Perceived
MEGATRENDS
Centralized Knowledge



 Knowledge was in research centers and well organized
companies. People and capabilities were concentrated in
these organizations. Most people spent their life working
         for a limited number of organizations.
Decentralized Knowledge


 Availability and mobility of highly educated workforce is
abundant, therefore there is more and more knowledge
   outside traditional institutions. Skills flow between
 companies as knowledge workers rapidly relocate and
      work with different companies and problems.
Global Organization
quot;In the electric age we wear all
mankind as our skinquot;
– Marshall McLuhan




Global Operational Platform
Closed Innovation
Open Innovation




quot;I am more of a sponge than an inventor. I absorb ideas from
every source.... My principal business is giving commercial
value to the brilliant but misdirected ideas of othersquot;

 – Thomas Alva Edison
Dicole Platform




   CASE
Linear Mindset
Non-linear Mindset
“Our Age of Anxiety is, in great part, the result
 of trying to do today's job with yesterday's
       tools and yesterday's concepts.”


                  Marshall McLuhan
Standardized
working environment
Are there enough freaks on the board?
– Pasi Mäenpää, Elisa Oyj
“ The future belongs to those who give the
    next generation reason for hope.”


              Teilhard de Chardin
KIDPOWER
    Net Generation

     “[Technology] will change . . . the way children everywhere
              think about themselves in relation to the world.”
                                         – Seymour Papert
Instant Messaging
                   Sends more:



                                 76%
70%




             30%
                         24%
                                                  Instant Messaging

                                                  Email
      Kids                  Adults




                                 Lähde: AP-AOL Instant-Messaging Trends Survey
Organic Enterprise
    Nervous system                    Brain
Feeds, Search, APIs -          Wikis, tagging -
 Sharing, discovering and    Connecting and remixing
  tapping into reflections          reflectons


                                  Blood system
         Senses
                              Social networking,
 Blogs, Microblogs -
                                   Real-time
Reflection in and on action
                               communications,
                             Network analysis -
                             Optimizing interaction flow
         Skeleton
  Automation, Real-
    time processes,
        Operative
technologies - Back-bone
   for business processes
                             Ref: Teemu Arina, Illustration: Lotta Viitaniemi
All three or none.


Sea of opportunity   Sturdy beach   Creative ecosystem




New eyes              Tools         Practices
?
Human
 2.0
HOMO CONTEXTUS
“A person starts to live when he can live outside himself.”
                       – Albert Einstein
Contact
 Teemu Arina                    Email teemu@dicole.com
 CEO, Dicole Ltd.                Blog tarina.blogging.fi
                             Company www.dicole.com


“Imagination is more important than knowledge”
– Albert Einstein

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Vision of the future: Organization 2.0

  • 1. Vision of the future of Organization 2.0 During times of universal deceit, telling the truth becomes a revolutionary act. – George Orwell CEO Teemu Arina, Dicole Oy December 2008
  • 2. korporaatio- palomuuri Organization 1.0
  • 3. Corporate Firewall Organization 1.0
  • 4. 132 million visitors / day Companies Search & individuals Consume Create Validate Stimulate Contribute Target Community Extend toolset 1 million and value businesses Mashups Relevance New offerings New revenue New revenue Monetization New tools Ref: Bala Iyer & Thomas H. Davenport
  • 5. True Value Network Traditional Value Generation Network Circulation Value Generation € Apps Gmail € € Consumers € Apps € Search € Server Engine € Corporate products customers € € € € Partners Enter- tainment UGC € €
  • 7.
  • 8. When memories exceed dreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and start fresh. – Michael Hammer
  • 9. Liear Complicated Complex Known Knowable Perceived
  • 11. Centralized Knowledge Knowledge was in research centers and well organized companies. People and capabilities were concentrated in these organizations. Most people spent their life working for a limited number of organizations.
  • 12. Decentralized Knowledge Availability and mobility of highly educated workforce is abundant, therefore there is more and more knowledge outside traditional institutions. Skills flow between companies as knowledge workers rapidly relocate and work with different companies and problems.
  • 14. quot;In the electric age we wear all mankind as our skinquot; – Marshall McLuhan Global Operational Platform
  • 16. Open Innovation quot;I am more of a sponge than an inventor. I absorb ideas from every source.... My principal business is giving commercial value to the brilliant but misdirected ideas of othersquot; – Thomas Alva Edison
  • 20. “Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.” Marshall McLuhan
  • 22.
  • 23. Are there enough freaks on the board? – Pasi Mäenpää, Elisa Oyj
  • 24.
  • 25. “ The future belongs to those who give the next generation reason for hope.” Teilhard de Chardin
  • 26. KIDPOWER Net Generation “[Technology] will change . . . the way children everywhere think about themselves in relation to the world.” – Seymour Papert
  • 27. Instant Messaging Sends more: 76% 70% 30% 24% Instant Messaging Email Kids Adults Lähde: AP-AOL Instant-Messaging Trends Survey
  • 28. Organic Enterprise Nervous system Brain Feeds, Search, APIs - Wikis, tagging - Sharing, discovering and Connecting and remixing tapping into reflections reflectons Blood system Senses Social networking, Blogs, Microblogs - Real-time Reflection in and on action communications, Network analysis - Optimizing interaction flow Skeleton Automation, Real- time processes, Operative technologies - Back-bone for business processes Ref: Teemu Arina, Illustration: Lotta Viitaniemi
  • 29. All three or none. Sea of opportunity Sturdy beach Creative ecosystem New eyes Tools Practices
  • 31. HOMO CONTEXTUS “A person starts to live when he can live outside himself.” – Albert Einstein
  • 32. Contact Teemu Arina Email teemu@dicole.com CEO, Dicole Ltd. Blog tarina.blogging.fi Company www.dicole.com “Imagination is more important than knowledge” – Albert Einstein