132 million visitors / day
Companies Search & individuals Consume Create Validate Stimulate Contribute Target Community Extend toolset 1 million and value businesses Mashups Relevance New offerings New revenue New revenue Monetization New tools Ref: Bala Iyer & Thomas H. Davenport
True Value Network Traditional Value
Generation Network Circulation Value Generation € Apps Gmail € € Consumers € Apps € Search € Server Engine € Corporate products customers € € € € Partners Enter- tainment UGC € €
Centralized Knowledge Knowledge was in
research centers and well organized companies. People and capabilities were concentrated in these organizations. Most people spent their life working for a limited number of organizations.
Decentralized Knowledge Availability and mobility
of highly educated workforce is abundant, therefore there is more and more knowledge outside traditional institutions. Skills flow between companies as knowledge workers rapidly relocate and work with different companies and problems.
Open Innovation quot;I am more
of a sponge than an inventor. I absorb ideas from every source.... My principal business is giving commercial value to the brilliant but misdirected ideas of othersquot; – Thomas Alva Edison
Organic Enterprise Nervous system Brain
Feeds, Search, APIs - Wikis, tagging - Sharing, discovering and Connecting and remixing tapping into reﬂections reﬂectons Blood system Senses Social networking, Blogs, Microblogs - Real-time Reﬂection in and on action communications, Network analysis - Optimizing interaction ﬂow Skeleton Automation, Real- time processes, Operative technologies - Back-bone for business processes Ref: Teemu Arina, Illustration: Lotta Viitaniemi