Emergent MEDIA, NEXT GEN THINKING

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  • Thank you all for the honor of presenting today. Its especially poignant as this is the mountain where I have my own personal emergent story - its here that I first fell in love with my husband & as they say - that made all the difference in my world to....
  • ...include founding Champlain College ’ s Emergent Media Center and its MFA program in Emergent Media. At the time we were one of the first academic institutions to have degree programs in Emergent Media but now a host of other universities do to include Boston University, the University of Denver and the University of Texas at Dallas.
  • When we first started the Emergent Media Center in 2006, some people were confused by the name Emergent and thought we were talking about emergency. Ambulance
  • However what I was really referring to was the concept of new forms rising out of older, more basic parts elegantly captured in this video on the birth of snowflakes.Today we are going to take a peek at the emergence of technologies and how they are causing a re-creation of older communication forms thereby causing a paradigm shift within cultures.
  • Emergent Media-Interactive, procedural, networked,particatory, personal expression.
  • So how did we get here? We need to look back to 1965 to understand the exponential growth of computing technologies.
  • Gordon Moore ’ s a co-founder of Intel is credited with making the observation in 1965 that over the history of computing hardware, the number of transistors on integrated circuits follows an exponential curve and doubles approximately every two years.
  • SPEED: Computer speed now doubling every year KURZEIL: Moore's Law is the 5th paradigm to provide accelerating price-performance. Computing devices have been multiplying in power from the mechanical calculating devices used in the 1890 U.S. Census...to the CBS vacuum tube computer that predicted the election of Eisenhower, to our personal computers. Computer speed (per unit cost) doubled every three years between 1910 and 1950, doubled every two years between 1950 and 1966, and is now doubling every year.
  • CONNECTIVITY: But the emergence of the Internet into a worldwide phenomenon was readily predictable much earlier by examining the exponential trend data. So from the perspective of most observers, nothing was happening until the mid 1990s when seemingly out of nowhere, the world wide web and email exploded into view.
  • MO BILITY: flexible or wearable computers, large-area high-resolution displays and electronic paper) and lower-cost device fabrication
  • Low Costs: “ The eventual total cost of the commercial was $250,000 an unheard of price in 1971 for an advertisement. ” (approximately $2 million in today ’ s dollar) - compare to Youtube
  • “ ...the history of technology shows that technological change is exponential... So we won't experience 100 years of progress in the 21st century—it will be more like 20,000 years of progress (at today's rate). The "returns," such as chip speed and cost-effectiveness, also increase exponentially. Even faster computing, refined visualization, smaller devices, ubiquitous computing & networking integration. Changing the nature of how we work and play and learn
  • We do know that shifting technology paradigms impact our media and ourselves - They change how we communicate, learn, think , create and work.
  • Due to speed, connectivity, mobilty, low cost have moved from an era of MAss Comm into one of Personal Media.
  • When we examine the online space we see that In 2010 Americans spent on average 32 hours a month online - roughly an hour a day. ( http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/ ). As more and more organizations utilize social media for mass media purposes, truly participatory and collaborative media are becoming the holy grail of engagement. How are people behaving on line, how do they participate and collaborate? This Business Week chart of data from Forester Research illustrates key online behaviors for differing age groups. What becomes apparent is that the generations that grew up with technology - the digital natives are very active - joining, sharing, creating, reviewing, tagging, and observing. Their efforts influence one another and extend beyond their age groups spilling into older demographics. Non-digital native generations - the digital adopters or TV generation - tend more toward consumptive behavior - following information shared by others but also comment on online content. http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
  • Tech savvy, Expressive, Level playing floor, Relevance & meaning equals hardworking, Cooperative — peer production, Information is everywhere: Critical thinking vs. stored knowledge, So are answers: Every hallway has multiple doors
  • 1.big data —make timely decisions based on data is crucial. As all fields confront the big data problem in 2013, visualization will become an increasingly effective tool for presenting information and driving complex analyses. 2.cybersecurity— With enterprises, governments, and consumers all depending on digital connections to function,. 3.censorship and control— Invented as a way to spread innovation and new ideas, the Internet has become a battleground for technical, social, and political control. 4. clouds and personal clouds— With the growth of services exceeding predictions, cloud computing will gravitate even further into the enterprise with hybrid clouds. Consumers, meanwhile, will embrace personal clouds . 5.Mobil cloud— integration into consumer products such as cars and home appliances, have brought these technologies into the mainstream. 6.The need will grow for next-generation mobile computing —DISASTER response and business continuity to simple communication. Yet many of these systems operate within degraded network, power, or computing environments.   7.The Internet of Things will change how consumers and enterprises use technology: Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is expected to result in up to 100 billion Internet-connected objects by 2020 8.Public interactive displays will become more common— With their prominent visibility and interactive features, interactive public displays offer new opportunities to enrich user experiences in public facilities such as museums, libraries, public plazas, or architectural facades. 9.New multimedia applications will emerge for 3D printing— From architecture to entertainment and manufacturing to security, 3D printing and multimedia has become increasingly incorporated into real-world applications. The extraction of 3D information has been studied in the field of computer vision for more than three decades, but remains challenging. 
  • We have an MFA in Emergent Media at Champlain that is preparing our students for some of the shifts in media and the new world of work.
  • And when the New Gen-ers work together, they discover MAGIC HAPPENS And it comes down to a simple formula code plus content.
  • Fold IT - Eterna By playing EteRNA, Players create the first large-scale library of synthetic RNA designs to reveal new principles for designing RNA-based switches that can be used to combat disease-causing viruses. Thousands of players are learning and experimenting together causing a global virtual laboratory!
  • UVM researcher Peter Dobbs Twitter crowdsourcing happiness
  • Community:
  • Activism Arab Spring, SOPA - twitter, FB feeds - new channels to communicate
  • Global Citizenship BREAKAWAY
  • Global Citizenship: Ronny Edrie
  • Piotr Czerski- ” Participating in cultural life is not something out of ordinary to us: global culture is the fundamental building block of our identity, more important for defining ourselves than traditions, historical narratives, social status, ancestry, or even the language that we use. ...This is why we feel that culture is becoming simultaneously global and individual. This is why we need free access to it. ”
  • Emergent MEDIA, NEXT GEN THINKING

    1. 1. Emergent Media,Shifting Paradigms& Next Gen ThinkingAnn DeMarleDirector Emergent Media Center,Champlain Collegeemail: demarle@champlain.edutwitter: @anndemarle
    2. 2. Ann DeMarleDirector Emergent Media Center,Champlain Collegeemail: demarle@champlain.edutwitter: @anndemarle
    3. 3. Emergent http://www.youtube.com/watch?v=WnCqVjA_hBk&list=PL663B02CA575F119E&index=2
    4. 4. Emergent e•mer•gent — adj. arising or developing into new shapes & patterns from previous, more basic parts. http://bbcearth.com/videos/stunning-snowflake-formation-sequence
    5. 5. Emergent MediaNetworked, interactive, participatory communications.• Procedural,• Networked,• Encyclopedic,• Interactive,• Participatory,• Personal expression.
    6. 6. Emergent MediaNetworked, interactive, participatory communications.• Interactive,• Procedural,• Networked,• Encyclopedic,• Participatory,• Personal expression.http://en.wikipedia.org/wiki/File:CDC_6600.jc.jpg
    7. 7. Moore’s LawScale &ProcessingPower Nanometre-scale computation cascades of molecular motion by C.P. Lutz, A.J. Heinrich, D.M. Eigler IBM Research Division, Almaden Research Center Animation – Ann DeMarlehttp://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg
    8. 8. Moore’s Law “the Fifth Paradigm“ —speed doubles every yearSpeedwww.kurzweilai.net/articles/art0134.html
    9. 9. Moore’s Law “the Fifth Paradigm“ —internet growth doubles every 10-11 months“...nothing washappening until themid ‘90s whenseemingly out ofnowhere, the worldwide web & emailexploded into view.”Connectivitywww.kurzweilai.net/articles/art0134.html
    10. 10. Moore’s LawMobility
    11. 11. Moore’s Law“The eventual totalcost of thecommercial was$250,000an unheard of price in1971 for anadvertisement.”(approximately$2 million intoday’s dollar)Low costs http://en.wikipedia.org/wiki/Id_Like_to_Teach_the_World_to_Sing_ cite_note-coke_hilltop-0
    12. 12. The Law of Accelerating Returns ?SpeedConnectivityMobilityLow Costs“...we wont experience 100 years of progress in the 21st century — it will bemore like 20,000 years of progress...”
    13. 13. Shifting technology paradigms impact our mediaChanging how we:Communicate, Learn, Think, Create, Work...
    14. 14. Emergent Media: Shifting ParadigmsBroadcast Media + Social Media = Personal Media Encyclopedias + online research = Wikipedia Music + MP3s = iTunes Radio + iPods = Podcasting Newspapers + email = Blogs Television + digital video recording = YouTube Serial TV + websites = webisodes Books + mobile devices = ebooks Storytelling + multiple platforms = transmedia Disney Land + code = Video Games
    15. 15. Emergent Media: Shifting Paradigms Broadcast Media Personal Media Main Info Source TV Web Location Living room AnywhereMain Entertainment Form Movies Youtube, games Location Theater Anywhere Experience Watch, consume Participate, create Producers Few—power—$$$ Many individuals Delivery method Push Pull
    16. 16. Next Gen ThinkingFor the first time there is anentirely digital generation.Demographics & expectationshave changed...so has their way of thinking andworking.
    17. 17. Image: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
    18. 18. Next Gen Thinking:• Tech savvy,• Expressive,• Level playing floor,• Relevance & meaning equals hardworking,• Cooperative — peer production,• Information is everywhere: • Critical thinking vs. stored knowledge,• So are answers: • Every hallway has multiple doors
    19. 19. On the Horizon 1. Visualization will help solve challenges of big data, 2. Researchers will develop new approaches to cybersecurity, 3. Concern will increase over Internet censorship and control, 4. Reliability will become the biggest design challenge, 5. Enterprises will deploy hybrid clouds and consumers will embrace personal clouds, 6. Mobile computing will meet the cloud, 7. The need will grow for next-gen mobile computing, 8. The Internet of Things will change how consumers and enterprises use technology, 9. Public interactive displays will become more common, 10.New multimedia applications will emerge for 3D printing, 11.Haptics will become more useful for rehabilitation.http://www.computer.org/portal/web/pressroom/IEEE-Computer-Society-Announces-13-Technology-Trends-for-2013
    20. 20. • Artist Emergent Career Paths 3D artist 2D & 3D Animator Technical artist Procedural artist Digital video editor Transmedia designer • Experience designer Interaction designer Game designer Mobile media designer • Business • Entreprenuer • Innovator Interaction manager Online communities & news Project managerNew world of workNew world of work Marketing
    21. 21. “It’s code dude, we can do anything.” —Clint HockingMagic happensCode: provides the possibilitiesContent: evokes the emotional & intellectual experience
    22. 22. Connections Supersede DistanceConnections Supersede Distance
    23. 23. Past Becomes PresentPast Becomes Present
    24. 24. Art Moves Beyond the GalleryArt Moves Beyond the Gallery
    25. 25. Creativity Meets MobileCreativity Meets Mobile
    26. 26. Play meets the CrowdPlay meets the Crowd http://eterna.cmu.edu/web/
    27. 27. Crowdsourcing ResearchCrowdsourcing Research http://www.uvm.edu/research/?Page=news&storyID=12986&category=uvmresearch
    28. 28. New world of work: Christina RosalieNew world of work: Christina Rosalie http://www.mytopography.com/2012/03/28/small-rituals-holding-steady/
    29. 29. Community: Bernie Sanders, Coby Brownell,Community: Bernie Sanders, Coby Brownell,
    30. 30. Activism: Arab Spring, SOPAActivism: Arab Spring, SOPA http://www.guardian.co.uk/world/2011/jan/14/tunisian-president-flees-country-protests http://sopastrike.com/
    31. 31. “It has shown me that it is not about how good your soccer skills are. It is about attitude, teamwork and determination. What you do when you are not on the pitch is important as well.” —Foluso, age 13, EnglandGlobal Citizenship: EMC, PMC, UNFPAGlobal Citizenship: EMC, PMC, UNFPA
    32. 32. Global Citizenship: Ronny Edrie Global Citizenship: Ronny Edriehttp://www.middleeastvoices.com/2012/03/israelis-iranians-on-facebook-make-peace-not-war-80285/
    33. 33. Global Citizenship: Ronny EdrieGlobal Citizenship: Ronny Edrie http://www.youtube.com/watch?feature=player_embedded&v=mYjuUoEivbE
    34. 34. which do not seem credible. We select, we filter, we remember, and we are ready to swap the learned information for a new, better one, when it comes along. To us, the Web is a sort of shared external memory. We do not have to remember unnecessary details: dates, sums, formulas, clauses, street names, detailed Participating in cultural life is not something out of ordinary definitions. It is enough for us to have an abstract, the essence that is needed to process the information and relate it to others. Should we need the details, we can look them up within seconds. Similarly, we do not have to be experts in everything, to us: global culture is the fundamental building block of because we know where to find people who specialise in what we ourselves do not know, and whom we can trust. People who will share their expertise with us not for profit, but because of our shared belief that information exists in motion, that it our identity, more important for defining ourselves than wants to be free, that we all benefit from the exchange of information. Every day: studying, working, solving everyday issues, pursuing interests. We know how to compete and we like to do it, but our competition, our desire to be different, is built traditions, historical narratives, social status, ancestry, or on knowledge, on the ability to interpret and process information, and not on monopolising it. even the language that we use. 2. Participating in cultural life is not something out of ordinary to us: global culture is the fundamental building block of our identity, more important for defining ourselves than traditions, historical narratives, social status, ancestry, or even the language that we use. From the ocean of cultural events we pick the ones that suit us the most; we interact with them, we review them, we save our reviews on ...This is why we feel that culture is becoming websites created for that purpose, which also give us suggestions of other albums, films or games that we might like. Some films, series or videos we watch together with colleagues or with friends from around the world; our appreciation of some is simultaneously global and individual. This is why we need only shared by a small group of people that perhaps we will never meet face to face. This is why we feel that culture is becoming simultaneously global and individual. This is why we need free access to it. free access to it. This does not mean that we demand that all products of culture be available to us without charge, although when we create something, we usually just give it back for circulation. We understand that, despite the increasing accessibility of technologies which make the quality of movie or sound files so far reserved for professionals available to everyone, creativity requires effort and investment. We are prepared to pay, but the giant commission that distributors ask for seems to us to be obviously overestimated. Why should we pay for the distribution of information that can be easily and perfectly copied without any loss of the original quality? If we are only getting the information alone, we want the price to be proportional to it. We are willing to pay more, but then we expect to receive some added value: an interesting packaging, a gadget, a higher quality, the option of watching here and now, without waiting for the file to download. We are capable of showing appreciation and we do want to reward the artist (since money stopped being paper notes and became aGlobal Citizenship: Piotr CzerskiGlobal Citizenship: Piotr Czerski string of numbers on the screen, paying has become a somewhat symbolic act of exchange that is supposed to benefit both parties), but the sales goals of corporations are of no interest to us whatsoever. It is not our fault that their business has ceased to make sense in its traditional form, and that instead of accepting the challenge and trying to reach us with something more than we can get http://www.theatlantic.com/technology/archive/2012/02/we-the-web-kids/253382/ for free they have decided to defend their obsolete ways.
    35. 35. “The only constant is change” —Heraclitus c.535-475BCAnn DeMarleemail: demarle@champlain.edu http://www.youtube.com/watch?v=X6BK08fhCtAtwitter: @anndemarle

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