Tapad: Are Traasdahl, Founder & CEO

1. Tapad
Are Traasdahl, Founder & CEO
@aretraasdahl

2. TAPAD
CROSS PLATFORM ADVERTISING

3. “Digital Natives switch their attention between media
platforms (i.e. TVs, magazines, tablets, smartphones)
27 times per hour, about every other minute!”
http://www.mediapost.com/publications/article/172988/fickle-digital-natives-switch-platforms-every-ot.html#ixzz1uTDQN
80% of Americans admit to being on mobile or tablet
while watching TV.
- Razorfish Outlook Report 2011
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4. A complete change in consumer behavior: We are all
multi tasking on multiple screens throughout the day
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5. Problem: Advertisers sees 1 person as multiple people.
Solution: An unified view of their customres across
every screen
PROBLEM TODAY: AN ADVERTISER SEES 1 Why is a unified view so
PERSON AS MULTIPLE PEOPLE difficult?
• Cookies do not span across
devices, so there is no cross-
platform identifier.
What is a unified view
so important?
• Rather than having a siloed
view of the consumer, it is
WHAT’S REALLY THERE: 1 PERSON WITH important for both targeting
MULTIPE DEVICES and reporting to have a
unified view of the consumer.
• Retargeting is the highest
performing advertising strategy,
so it’s important for advertisers
to re-engage users on all
screens.
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6. What is Tapad?
□ Marketers use Tapad to obtain a unified view of their customers across
smartphones, tablets, computers and smart TVs, enabling more relevant and
device-specific messaging.
□ Tapad bridges devices together to create a Device Graph which enables Cross
Platform Targeting and Analytics
□ Tapad is the first digital advertising solution for real-time mobile audience buying
and multi-screen targeting.
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7. “Bridging” Devices for Smarter Targeting
The Power of Device Bridging:
Cross Device
Cross Device
Audience
Retargeting Leverage the intelligence of one platform’s to Targeting
make buying on another smarter
• Online to
Mobile / Tablets • 3rd party
enabled data
e.g. IXI,
• Mobile / Tablets
Datalogix
to Online
• Mobile • Custom
segments
• Online e.g.
“Comcast
Households”
• App
Tapad is the only OBA compliant mobile and iFamilies
technology company with our Evidon
partnership
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8. Innovative Location Based Solutions Across
Platforms
Airport Targeting:
Reach users accessing the
Geo-Targeting/Fencing:
internet on their laptops,
e.g. 5 mile radius around
tablets, and mobile devices
specific locations / DMA’s
while they are at airports.
Hotel Targeting:
Reach business and leisure Mall Targeting:
travelers accessing the on their Reach shoppers accessing
laptops, tablets, and mobile the internet on their mobile
devices while they are in devices while they are in the
hotels. mall.
Stadium Targeting: Residential, Business, and
Reach users who are at Education Targeting:
sporting events, Differentiate users on
concerts, racetracks, residential, business, and
etc. education networks.

9. Leading Brands Rely on Tapad
Finance Telecomm
Travel Retail
Auto Others
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10. Thank You!
Are Traasdahl
Founder / CEO
are@tapad.com
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