DMA Mobile connects presentation

458 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
458
On SlideShare
0
From Embeds
0
Number of Embeds
45
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

DMA Mobile connects presentation

  1. 1. Mobile connectsLBi, London#dmamobileWifi – LBi PublicPassword - BillnBen
  2. 2. Thank you to our sponsor
  3. 3. Agenda9.00am Registration and breakfast9.30am Welcome and introduction to mobile connects Mark Brill, chair of DMA mobile marketing council10.10am Mobile connects with augmented reality Stephen Shaw, opportunities director, Blippar10.40am Mobile connects with emotion Ilicco Elia, head of mobile, LBi11.20am The mobile health check Mark Brill, chair of DMA mobile marketing council & Ilicco Elia, head of mobile, LBi12.00pm Questions and summary12.20pm End of event
  4. 4. Welcome and introduction to mobileconnectsMark Brill, chair of DMA mobile marketing council #dmamobile
  5. 5. Hello!!mark.brill@brandemotivity.com!@marktxt4ever!txt4ever.wordpress.com!
  6. 6. The problemwithmobile?!
  7. 7. We’rebecomingsmarter,faster!
  8. 8. Every second 4.6 iphones 
and 8.1 Android 
devices are sold.!4.2 babies are bornevery second.!
  9. 9. 10%! of media time is spent
 in mobile devices! ! 7%! of media time is spent
 in print! !
  10. 10. 80%! of UK smartphone! owners use the device! in conjunction with! other media! ! h"p://services.google.com/1/files/blogs/uk_infographic.pdf  
  11. 11. 57% of mobile 
users continue their 
brand journey through 
desktop!
  12. 12. 54%!of Facebook users
access from mobile!
  13. 13. More people in China 
access the internet from 
mobile than fixed lines!
  14. 14. 63%!of top 100 brands are
not optimised for mobile! h"p://www.iabuk.net/about/press/archive/nearly-­‐40-­‐of-­‐top-­‐100-­‐brands-­‐have-­‐a-­‐mobile-­‐opCmised-­‐website  
  15. 15. How does mobile connectbrand marketing?
  16. 16. First we have the tech! SMS/ Responsive MMSMessaging IM Mobile Adaptive Web Push Bluetooth Content Unique Alert Brand Proximity WiFi Utility Apps Third NFC Party
  17. 17. We need to think of how it is deployed! Branding Service/ Promotion CRM Mobile can be deployed for Response Experiential Advertising
  18. 18. Mobile Can be Used in Different Ways!   MOBILE ONLY!   MOBILE-CENTRIC! MOBILE ELEMENT!   ! !   !Sometimes it’s all It can be a mobile Or it can be just onebased around mobile! centred integrated element of the interaction,! experience! joining other bits of! ! advertising or service! !
  19. 19. Using Mobile asResponse Mechanic
  20. 20. ‘Mobile First’ means
more mobile searches!
  21. 21. How can we usemobile forresponse?!
  22. 22. SMS: Print/Door Drop!
  23. 23. QR: Print!
  24. 24. … but only if it’s done right! •  Context – dwell time/ actionable! •  Targeted and segmented – who is our audience?! •  Mobile destination and incentive! !
  25. 25. URL:  ABL  
  26. 26. Social:  Like,  Tweet  or  Hashtag  
  27. 27. Social  Check-­‐In  
  28. 28. Augmented  Reality:  OOH  
  29. 29. !It can be quite guerilla …!
  30. 30. Audio: ABL!
  31. 31. You can even do it with WiFi!
  32. 32. Mobile Connects Service!
  33. 33. Connects Devices!
  34. 34. Or emotion …!
  35. 35. Mobile connects with augmented reality Stephen Shaw, opportunities director, Blippar #dmamobile  
  36. 36. Mobile connects with emotion Ilicco Elia, head of mobile, LBi#dmamobile  
  37. 37. The mobile health check Mark Brill, chair of DMA mobile marketing council Ilicco Elia, head of mobile, LBi#dmamobile  
  38. 38. Are We Delivering Mobile Hygiene? Browse from your handsetLook up brand terms in How is the experience?Facebook, Twitter etc Can you find what you want onHow is the overall the site?experience?Do Tabs work?Where do links go? Look at natural, paid and local search Are the results optimised? Do you use mobile functions (C2C, maps etc)? Are the results consistent? What happens if I respondSearch the app stores via mobile?Are there official apps? Is it clearly sign-posted –Is it clear which apps are search, URL, social etc?for what purpose?Are other appsreferencing your brand?
  39. 39. Mobile Email
  40. 40. Mobile Search
  41. 41. Mobile Search (#fail) Natural  
  42. 42. Mobile Search (#fail) Natural  
  43. 43. Location Search Brand  
  44. 44. Mobile Advertising
  45. 45. Apps and App Store
  46. 46. Social Media
  47. 47. Social Media (#fail)
  48. 48. Mobile Social Media
  49. 49. Social Location
  50. 50. Where are we going? EMERGING  MOBILE  Slide § 53
  51. 51.  Content  driven  brands   ASOS  Fashion  Up  is  a  good  example  of  a  fashion  brand  using   mobile  as  a  content  plaSorm.  The  app  has  allowed  them  to   reach  new  markets  out  side  the  UK.  
  52. 52.  Shops  won’t  be  shops  
  53. 53. Consumers redefine retail!
  54. 54.  The  future  of  data?  
  55. 55. And it won’t be brand led!
  56. 56.  New  forms  of  messaging  
  57. 57. Maybe there’ll still be SMS …
  58. 58. Thank You!•  DMA Mobile Council•  dma.org.uk•  www.dmamobileblog.org.uk•  http://dma.org.uk/toolkit/ infographic-mobile-search-2012•  mark.brill@brandemotivity.com
  59. 59. Questions and summary #dmamobile
  60. 60. Thank you for attendingMake sure you check out our 2013 events calendar on ourwebsite!

×