Future Group is a major Indian retail conglomerate founded by Kishore Biyani. It operates various retail formats across India including discount stores, hypermarkets, and cash & carry stores. The group aims to cater to the consumption needs of Indian consumers across income segments through a multi-format retail strategy. Key divisions include Pantaloon Retail and Future Value Retail. E-Zone is Future Group's electronics retail division that offers consumers a wide range of electronics products from over 250 brands to touch and feel within its 28 standalone stores across India.

1. RETAIL STRATEGIES.

2. Presented by:
Swapnil Amin 01
Junaid Bhat 04
Sumit Nayak 30
Jatin Kalgole 20
Sagar Chiplunkar 05
Rovin Methos 55
Priyanka Bhate 02
Yogita Pawar 34
Sampada Dhume 06
3/21/2013 2

3. 3/21/2013 3

4. Future Group
Type Private
Industry Retailing
Mr. Kishore Biyani (MD &
Founder(s)
CEO)
Headquarters Mumbai, Maharashtra, India
Discount, grocery and
convenience stores, cash
Products
and carry, hypermarkets,
financial services
Employees 35,000
Pantaloon Retail, Future
Divisions
Value Retail Limited
www.futuregroup.inwww.fu
Website
turebazaar.com
3/21/2013 4

5. Kishore Biyani
August 9,
1961 (age 51)
Born Mumbai,
Maharashtra,
India
Mumbai,
Residence Maharashtra,
India
Nationality Indian
Kishore Biyani is an Indian businessman. CEO of Future
Biyani's Future Group has over 17 million square feet Group,
Managing
of retail space in 90 cities and 60 rural locations. Occupation
Director of
He managed to raise $170 million by taking venture Pantaloon
Retail
capital arm Future Ventures public in March 2011.
Sangeeta
Spouse(s)
Biyani
3/21/2013 5

6. 3/21/2013 6

7. Pantaloon Retail is the flagship company of Future Group
India’s retail pioneer catering to the entire Indian consumption space
Around 300 million customers walk into these stores each year and choose
products and services supplied by over 30,000 small, medium and large
entrepreneurs and manufacturers from across India
3/21/2013 7

8. They have a multi-format retail strategy caters to the complete
consumption needs of a wide cross-section of Indian consumers.
“Our strategy is based on a deep understanding of Indian consumers, the
products they want, and making these products available in every city, in
every store format. Future Group offers innovative offerings at affordable
prices tailored to the needs of every Indian household.”
--http://www.futuregroup.in/businesses/modern-retail.html
3/21/2013 8

9. 3/21/2013 9

12. • Type: Hypermarket
• Founded: 2001
• Headquarter: Jogeshwari, Mumbai
• Industry: Retail
• Products: Department, Grocery Store
• Promoter: Kishor Biyani
• Punch Line: “Is se sasta aur accha kahi nahi”
3/21/2013 12

13. TARGET CUSTOMER
• Middle and upper middle class customers.
• Large and growing young working population.
• Specifically targets working women and home
makers.
3/21/2013 13

14. MARKETING STRATEGY
• Guerrilla Marketing
• Visual Merchandising
3/21/2013 14

15. INNOVATIONS
• The Great Exchange Offer.
• Sabse Saste Teen Din
• Wednesday Bazaar
3/21/2013 15

16. SWOT ANALYSIS
STRENGTHS:
• Better understanding of customers
• Vast range of products under one roof
• Benefit of early entry
• Diversified Business
WEAKNESSES
• Very thin margin
• High attrition rate of employee
3/21/2013 16

17. OPPORTUNITIES
• Lot of potential in Rural Markets & smaller
cities
• Can enter into production of various products
THREATS
• High Business Risk
• Lot of Competitors coming up
3/21/2013 17

18. E-ZONE
EXPERIENCE ELECTRONICS
3/21/2013 18

19. PROFILE
• Established in 2005
• Current CEO of E-zone and Electronics Bazar
is Mr. Manoj Kumar.
• E-zone has 28 Stand Alone and 12 Shop in shop
Outlet across India.
• E-zone is not only about show casing The
Electronics Product and Gadgets but providing a
complete shoping experience through
“Touch and Feel”.
3/21/2013 19

20. PRODUCTS
• Has more than 250 Brands and over 600 products.
• Over a wide range of Computers, Laptops, Handy
Cam etc.
• The Market Price and E-zone Price varies a lot
along with various gift offers available.
• Provide One of the Country’s Best Customer
Service.
• http://www.ezoneonline.in
3/21/2013 20

21. MARKETING STRATEGY
• Branded Indian as well as international products,
along with co-creation like “SACH” which is a venture
with Sachin Tendulkar.
• Blind Fold Sale.
• On board professionals with vast experiences
in building brands.
• The motive is to move India in the 21st century
in the most comfortable and easiest manner.
• Organize E-zone gizmos week to promote new
gadgets and gizmos.
3/21/2013 21

22. 3/21/2013 22