Future Group

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Future Group

  1. 1. RETAIL STRATEGIES.
  2. 2. Presented by:Swapnil Amin 01Junaid Bhat 04Sumit Nayak 30Jatin Kalgole 20Sagar Chiplunkar 05Rovin Methos 55Priyanka Bhate 02Yogita Pawar 34Sampada Dhume 063/21/2013 2
  3. 3. 3/21/2013 3
  4. 4. Future Group Type Private Industry Retailing Mr. Kishore Biyani (MD & Founder(s) CEO) Headquarters Mumbai, Maharashtra, India Discount, grocery and convenience stores, cash Products and carry, hypermarkets, financial services Employees 35,000 Pantaloon Retail, Future Divisions Value Retail Limited www.futuregroup.inwww.fu Website turebazaar.com3/21/2013 4
  5. 5. Kishore Biyani August 9, 1961 (age 51) Born Mumbai, Maharashtra, India Mumbai, Residence Maharashtra, India Nationality IndianKishore Biyani is an Indian businessman. CEO of FutureBiyanis Future Group has over 17 million square feet Group, Managing of retail space in 90 cities and 60 rural locations. Occupation Director ofHe managed to raise $170 million by taking venture Pantaloon Retail capital arm Future Ventures public in March 2011. Sangeeta Spouse(s) Biyani 3/21/2013 5
  6. 6. 3/21/2013 6
  7. 7. Pantaloon Retail is the flagship company of Future Group India’s retail pioneer catering to the entire Indian consumption space Around 300 million customers walk into these stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India3/21/2013 7
  8. 8. They have a multi-format retail strategy caters to the complete consumption needs of a wide cross-section of Indian consumers. “Our strategy is based on a deep understanding of Indian consumers, the products they want, and making these products available in every city, in every store format. Future Group offers innovative offerings at affordable prices tailored to the needs of every Indian household.” --http://www.futuregroup.in/businesses/modern-retail.html3/21/2013 8
  9. 9. 3/21/2013 9
  10. 10. • Type: Hypermarket• Founded: 2001• Headquarter: Jogeshwari, Mumbai• Industry: Retail• Products: Department, Grocery Store• Promoter: Kishor Biyani• Punch Line: “Is se sasta aur accha kahi nahi”3/21/2013 12
  11. 11. TARGET CUSTOMER• Middle and upper middle class customers.• Large and growing young working population.• Specifically targets working women and home makers.3/21/2013 13
  12. 12. MARKETING STRATEGY• Guerrilla Marketing• Visual Merchandising3/21/2013 14
  13. 13. INNOVATIONS• The Great Exchange Offer.• Sabse Saste Teen Din• Wednesday Bazaar 3/21/2013 15
  14. 14. SWOT ANALYSISSTRENGTHS:• Better understanding of customers• Vast range of products under one roof• Benefit of early entry• Diversified BusinessWEAKNESSES• Very thin margin• High attrition rate of employee3/21/2013 16
  15. 15. OPPORTUNITIES• Lot of potential in Rural Markets & smaller cities• Can enter into production of various productsTHREATS• High Business Risk• Lot of Competitors coming up3/21/2013 17
  16. 16. E-ZONE EXPERIENCE ELECTRONICS3/21/2013 18
  17. 17. PROFILE• Established in 2005• Current CEO of E-zone and Electronics Bazar is Mr. Manoj Kumar.• E-zone has 28 Stand Alone and 12 Shop in shop Outlet across India.• E-zone is not only about show casing The Electronics Product and Gadgets but providing a complete shoping experience through “Touch and Feel”.3/21/2013 19
  18. 18. PRODUCTS• Has more than 250 Brands and over 600 products.• Over a wide range of Computers, Laptops, Handy Cam etc.• The Market Price and E-zone Price varies a lot along with various gift offers available.• Provide One of the Country’s Best Customer Service.• http://www.ezoneonline.in 3/21/2013 20
  19. 19. MARKETING STRATEGY• Branded Indian as well as international products, along with co-creation like “SACH” which is a venture with Sachin Tendulkar.• Blind Fold Sale.• On board professionals with vast experiences in building brands.• The motive is to move India in the 21st century in the most comfortable and easiest manner.• Organize E-zone gizmos week to promote new gadgets and gizmos.3/21/2013 21
  20. 20. 3/21/2013 22

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