Utsav Mahendra : Retail Management on Future Group


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  • Utsav Mahendra : Retail Management on Future Group

    2. 2. FUTURE GROUP <ul><li>Future Group India, established in 1994 in order to provide diverse services in India and Global markets. </li></ul><ul><li>Their Headquarters are located in Mumbai. </li></ul><ul><li>Their employee strength covers over 35,000 people. </li></ul><ul><li>Future Group is located in 61 cities & in 65 rural areas in India. </li></ul>
    3. 3. CEO of Future Group <ul><li>The CEO </li></ul><ul><li>Future Group is </li></ul><ul><li>Mr. Kishore Biyani </li></ul>
    4. 4. VISION OF FUTURE GROUP The vision of Future Group is to, “deliver everything, everywhere, everytime to every Indian consumer in the most profitable manner”
    5. 5. MISSION OF FUTURE GROUP <ul><li>To be the trend setters in evolving delivery formats of the Indian Market. </li></ul><ul><li>To infuse Indian Brands with confidence and renewed ambition. </li></ul><ul><li>To be efficient, cost-conscious, committed to quality in whatever they do. </li></ul><ul><li>To lie on positive attitude, sincerity, humility, united determination . </li></ul>
    6. 6. FUTURE GROUP OPERATES SIX VERTICALS <ul><li>Future Retail –Covering retail business </li></ul><ul><li>Future Capital –Catering to financial products & services </li></ul><ul><li>Future Brands –Managing all the brands owned or managed by group companies </li></ul><ul><li>Future Space –Managing real estate business </li></ul><ul><li>Future Logistics –Managing supply chain and distribution </li></ul><ul><li>Future Media –Developing and managing retail media space. </li></ul>
    7. 7. FUTURE RETAIL <ul><li>PANTALOONS </li></ul><ul><li>BIG BAZAAR </li></ul><ul><li>FOOD BAZAAR </li></ul><ul><li>CELIO </li></ul><ul><li>BRAND FACTORY </li></ul><ul><li>PLANET SPORTS </li></ul>
    9. 11. BIG BAZAAR <ul><li>BIG BAZAAR was started in 2001 </li></ul><ul><li>Caters to a large no. of people mainly to middle class people. </li></ul><ul><li>Operates around 150 stores across India. </li></ul><ul><li>Brought changes in the buying habit of the people. </li></ul><ul><li>Provides all the items under one roof at low rates. </li></ul>
    10. 12. BIG BAZAAR <ul><li>BIG BAZAAR Opened in the year 2001 at Jogeshwari,Mumbai. Started with an approximate 50000 sq.ft of space. </li></ul><ul><li>With the launch of “The Future Card”,wants its more than 5 lakh ICICI Bank Big Bazaar credit card holders to migrate to FUTURE CARD. </li></ul><ul><li>Goes the tag line…… “Isse Sasta Aur Acha Kahin Nahin” AND “Ab Ghar Chalana Kitna Aasaan” . </li></ul>
    11. 13. PRODUCTS @ BIG BAZAAR <ul><li>Apparels </li></ul><ul><li>Food & grocery </li></ul><ul><li>Accessories </li></ul><ul><li>Electronics </li></ul><ul><li>Home décor </li></ul><ul><li>Cosmetics </li></ul><ul><li>Footwear </li></ul>
    12. 15. PROMOTION TOOLS <ul><li>“ Saal ke sabse saste 3 din”- 26 th January,15 th August, Diwali. </li></ul><ul><li>Future Card and Shakti card. </li></ul><ul><li>Advertisements (Print ads, TV ads, Radio ads). </li></ul><ul><li>Hafte ka sabse sasta din-low prices on Wednesday. </li></ul><ul><li>Monthly bachat bazaar. </li></ul><ul><li>Buy one get one free and complementary gifts. </li></ul>
    13. 16. TARGET CUSTOMERS <ul><li>Big Bazaar targets higher and middle class customers. </li></ul><ul><li>The large and growing young working population is a preferred customer segment. </li></ul><ul><li>Big Bazaar specifically targets working women and home makers who are the primary decision makers. </li></ul>
    14. 18. SWOT ANALYSIS BIG BAZAAR <ul><li>STRENGTH: </li></ul><ul><li>1. High Brand Equity </li></ul><ul><li>2. Big Infrastructure of the Big Bazaar outlets. </li></ul><ul><li>3. Purchase promotions to increase the purchase. </li></ul><ul><li>4. Variety of stuff under single roof increasing customer time. </li></ul><ul><li>  </li></ul>
    15. 19. WEAKNESS : 1.Unable to meet store opening target till now 2. Falling revenue per square feet. OPPORTUNITY : 1. Organised retail is just 4.15% of total pie of Indian retail Market. 2.Evolving customer preferences in recent years. THREATS : 1.Competitors,global big players planning to foray into Market. 2. Un organised retail market in India. 3. Government policies are not well-defined in emerging markets like India.
    16. 21. FOOD BAZAAR <ul><li>Food Bazaar is a chain of large supermarkets with a difference. </li></ul><ul><li>CEO of Food Bazaar is Sadashiv Nayak. Food Bazaar has a blend of both western and Indian cultures put together to give complete satisfaction. </li></ul><ul><li>Food Bazaar invites you for a shopping experience unique for its ambience and best of everything is offered with a seal of freshness and purity. </li></ul>
    18. 24. <ul><li>Pantaloon Retail (India) Limited , is a large Indian retailer, which is part of the Future Group </li></ul><ul><li>Headquartered in Mumbai , the company has over 1,000 stores across 71 cities in India and employs over 30,000 people , and as of 2010. </li></ul><ul><li>It was the country's largest listed retailer by market capitalization and revenue . </li></ul>
    19. 26. <ul><li>With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket . </li></ul><ul><li>Operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. </li></ul><ul><li>Celebrate the Fresh Look, Fresh Feel & Fresh Attitude at Pantaloons Fresh Fashion ! </li></ul>
    20. 28. SWOT ANALYSIS - PANTALOONS <ul><li>STRENGTH : </li></ul><ul><li>  </li></ul><ul><li>Managing Purchase Order. </li></ul><ul><li>Ease of usage </li></ul><ul><li>Analysis of Complex data </li></ul><ul><li>Generate Reports </li></ul><ul><li>Supports Vendors. </li></ul><ul><li>  </li></ul>
    21. 29. <ul><li>WEAKNESS : </li></ul><ul><li>Hiring and Training of employees </li></ul><ul><li>Expensive </li></ul><ul><li>OPPORTUNITIES : </li></ul><ul><li>Increase the footfalls with promotional activities. </li></ul><ul><li>New Avenues for opening of outlets. </li></ul>
    22. 30. <ul><li>THREATS: </li></ul><ul><li>As Retail is a growing sector,there are many market </li></ul><ul><li>Players in the field.To name a few, they are as follows: </li></ul><ul><li>Shoppers Stop </li></ul><ul><li>Vishal Mega Mart </li></ul><ul><li>Westside </li></ul><ul><li>Wills Lifestyle </li></ul>
    24. 33. <ul><li>  eZone , the electronics specialty store that offers a wide range of leading consumer durables & electronics brands. </li></ul><ul><li>eZone, with the catch phrase ‘experience electronics’ is an experience led lifestyle format that brings together the best in national and international consumer electronic and durables brands . </li></ul><ul><li>Typically in excess of 12,000 square feet in size, an eZone store truly enables you to experience electronics, through three dedicated zones - Liberation Zone, Experience Zone and Home Zone. </li></ul>
    25. 35. <ul><li>eZone is not only about showcasing electronics products and gadgets. </li></ul><ul><li>But providing you with a complete shopping experience through touch & feel, allowing you to pick and choose from an array of best of brands under one roof. </li></ul><ul><li>eZones are primarily stand alone concepts, but are also present within the Central malls. </li></ul><ul><li>eZone also offers an unparalleled service and support through the special ‘E-Care’ customer support centre. </li></ul><ul><li>E-Care is a special, dedicated support system designed to offer the best customer service after purchase of any product at EZone. </li></ul>
    26. 37.                                                 
    27. 38. <ul><li>PLANET SPORTS </li></ul><ul><li>India's largest multi-brand sports and lifestyle speciality retail chain,. </li></ul><ul><li>Planet Sports offers the largest collection of International sports and lifestyle brands. </li></ul><ul><li>Planet Sports stores have extensive offerings for sportswear and equipment across all categories including running, tennis, training, golf, itness, basketball, motor sports as well as other lifestyle products. </li></ul><ul><li>Its brand portfolio includes leading sports brands like Converse, Speedo, Wilson, Prince, Callaway, Spalding, Airwalk, Adidas, Puma, Nike and Reebok. </li></ul>
    28. 40. <ul><li>BRAND FACTORY </li></ul><ul><li>Brand Factory brings to the Indian consumers the promise of revolutionizing value shopping by offering the best Indian and International brands at Smart Prices </li></ul><ul><li>Brand Factory promises its customers that value shopping is not about seconds’ experience, it’s not about a garage sale environment and it’s not about buying cheap. </li></ul><ul><li>Instead, it’s all about an amazing experience of ‘Buying Smart’. </li></ul>
    29. 41. <ul><li>Brand Factory  </li></ul><ul><li>Offers : </li></ul><ul><li>Allen Solly </li></ul><ul><li>Provogue </li></ul><ul><li>Louis Philippe </li></ul><ul><li>VanHeusen </li></ul><ul><li>Peter England </li></ul><ul><li>John Players </li></ul><ul><li>Wills Lifestyle </li></ul><ul><li>Indigo Nation </li></ul><ul><li>Park Avenue </li></ul><ul><li>Parx </li></ul><ul><li>Flying Machine </li></ul><ul><li>Pepe Jeans </li></ul>
    30. 42. <ul><li>The thought behind Brand Factory is to raise the bar of expectation and experience when it comes to ‘Brand + Bargain Shopping’. </li></ul><ul><li>The emphasis at Brand Factory is to offer the customer the widest range of brands and categories possible at absolutely great prices, in an ambience that befits the brand. </li></ul><ul><li>Brand Factory presents the brands in a fully air-conditioned, slick environment varying between 70,000 to 1,50,00 square feet. </li></ul>
    31. 44. <ul><li>Founded in 1978, by Marc and Laurent Grossman, today Celio is a market leader in men's ready to wear clothing in France. Its flag ship store, located in Paris’s Champs Elysee, is spread over three levels. </li></ul><ul><li>Celio’s 5 Bran d Pillars are:  </li></ul><ul><li>Masculinity </li></ul><ul><li>Seduction </li></ul><ul><li>Openness </li></ul><ul><li>Generosity </li></ul><ul><li>Service </li></ul><ul><li>Core Target Audience </li></ul>
    32. 45. OTHER IMPORTANT RETAIL OUTLETS <ul><li>LEE COOPER </li></ul><ul><li>CENTRAL MALL </li></ul><ul><li>HOME TOWN </li></ul><ul><li>KB’s FAIR PRICE </li></ul><ul><li>FUTURE BAZAAR.COM </li></ul>
    33. 50. <ul><li>Futurebazaar.com offers the widest range of products at ‘lowest prices – everyday!’ </li></ul><ul><li>It intends to provide customers with a streamlined, efficient and world class personalized shopping experience, which will be supported with the best technology platform. </li></ul><ul><li>Buying products is a 3 step simple process. All one has to do is Search, Register and Buy. </li></ul>
    34. 51. <ul><li>Here you can expect a shopping experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of 'your product' will be delivered within 7 days of purchase. </li></ul><ul><li>We are proud to inform you that Future Bazaar has been named as the Best Indian Website 2007 in the Shopping category by PC World. </li></ul>
    35. 52. MADE BY : AKSHAY KALRA ( BBA 4514/09) UTSAV MAHENDRA (BBA 4502/09)