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  1. 1. RETAIL Retail is the sale of something in general. Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase. RETAIL INDUSTRY IN INDIA Estimated to be worth more than US$ 500 billion, the Indian retail industry is considered as one of the world‘s top five retail markets in terms of economic value. The industry is experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities. India's strong growth fundamentals along with increased urbanization and consumerism have opened up immense scope for retail expansion. Further, easy availability of Debit/ Credit cards has contributed significantly to a strong and growing online consumer culture in India. With the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for retail companies, both domestic and international. Currently, the online retail penetration in India stands at around 60 per cent, according to a report by an industrial body. ―India has a young, well-educated and professional population, core customers. It has a very good market. We chose to be in India before China,‖ as per Mr. Jonathan D Caplan, President and Chief Executive, Genesco Inc. On 14 September 2012, the government of India announced the opening of FDI in multibrand retail, subject to approvals by individual states.[11] This decision welcomed by economists and the markets, but caused protests and an upheaval in India's central government's political coalition structure. On 20 September 2012, the Government of India 8
  2. 2. formally notified the FDI reforms for single and multi brand retail, thereby making it effective under Indian law. On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India. The government managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition. Some states will allow foreign supermarkets like Walmart, Tesco and Carrefour to open while other states will not. Market Size The Indian retail market is expected to touch US$ 1.3 trillion by 2020 from its existing level of around US$ 500 billion, according to Mr. KV Thomas, Union Minister for Food and Consumer Affairs. The foreign direct investment (FDI) inflows in single-brand retail trading during the period April 2000– September 2013 stood at US$ 97.29 million, as per data released by Department of Industrial Policy and Promotion (DIPP). Leading Indian retailers Future Group Mahindra Group Reliance Industries Aditya Birla Group Bharti Enterprises, including joint venture with Walmart The Bombay Store: Indian Artifacts, Home furnishings, jewellery Shoppers Stop, Crossword, Hyper City, Inorbit Mall Foreign companies with plans to operate in India include: Carrefour Costco Wholesale Tesco 9
  3. 3. Types of Retail Formats in India Department stores A departmental store is a large retail trading organization. It has several departments, which are classified and organized accordingly. Departments are made as per different types of goods to be sold. For example, individual departments are established for selling packed food goods, groceries, garments, stationery, cutlery, cosmetics, medicines, computes, sports, furniture, etc., so that consumers can purchase all basic household requirements under one roof. It provides them maximum shopping convenience and therefore, also called as 'Universal Providers' or 'One spot shopping'. Category Killers Specialty stores are called category killers. Category killers are specialized in their fields and offer one category of products. Most popular examples of category killers include electronic stores like Best Buy and sports accessories stores like Sports Authority. Malls Malls are the largest retail format in India A large, often enclosed shopping complex containing various stores, businesses, and restaurants usually accessible by common passage ways or a large retail complex containing a variety of stores and often restaurants and other business establishments housed in a series of connected or adjacent buildings or in a single large building. Discount Stores A discount store is a retail operation that offers goods for sale that are less expensive than comparable items at traditional department stores. The discount store may carry a wide range of clothing and household goods or sell only one type of item, such as office supplies, shoes, beauty products or electronics. Some discount stores are parts of chains or franchises, and others are independently owned. Supermarkets A self-service retail market selling especially foods and household merchandise. A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store Street vendors Street vendors, or hawkers who sell goods on the streets, are quite popular in India. Through shouting out their wares, they draw the attention of customers. Street vendors are found in almost every city in India, and the business capital of Mumbai has a number of shopping areas comprised solely of street vendors. These hawkers sell not just clothes and accessories, but also local food. 10
  4. 4. Hypermarkets A retail store that combines a department store and a grocery supermarket. Often a very large establishment, hypermarkets offer a large variety of products such as appliances, clothing and groceries. Hypermarkets offer shoppers a one-stop shopping experience. The idea behind this big box store is to provide consumers with all the goods they require, under one roof. Some of the more popular hypermarkets include the Wal-Mart Supercenter, Fred Meyer and Super Kmart. Kiosks Kiosks are box-like shops, which sell small and inexpensive items like cigarettes, toffees, newspapers and magazines, water packets and sometimes, tea and coffee. These are most commonly found on every street in a city, and cater primarily to local residents. Mom-and-pop Stores These are small family-owned businesses, which sell a small collection of goods to the customers. They are individually run and cater to small sections of the society. These stores are known for their high standards of customer service. Overview of Indian retail segment – 2012 Food and grocery – 60% Apparel – 11% Consumer electronics – 8% Mobile and telecom – 6% Food service – 5% Jwellery – 4% Pharmacy – 3% Others – 3% 11
  5. 5. Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India‘s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics .The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Central, a chain of seamless malls. In the value segment, its marquee brand, Future Lifestyle Fashion is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail .In 2008, Future Lifestyle Fashion opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Future Lifestyle Fashion stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group‘s retail formats include, books and music chain, Depot, sportswear retailer, Planet Sports, electronics retailer, eZone, home improvement chain, Home Town and rural retail. chain, Aadhaar, among others. It also operates popular shopping portal, Future Capital Holdings, the group‘s financial arm provides investment advisory to assets worthover $1 billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations. The group‘s presence in Leisure & Entertainment segment is led through, Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family entertainment centers, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato. Future Group‘s joint venture partners include, US-based stationery products retailers, Staplesand Middle East-based Axiom Communications .Other group companies include, Future Generali, the group‘s insurance venture in partnership with Italy‘s Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group‘s core value of ‗Indianness.‘ The group‘s corporate credo is, ‗Rewrite rules, Retain values.‘ Every day, Future Group brings multiple products, opportunities and services to millions of customers in India. Through over 16 million square feet of retail space, we serve customers in 95 cities across the country. Most of all, we help India shop, save and realize dreams and aspirations to live a better quality of life every day. Future Group understands the soul of Indian consumers. As one of India‘s retail pioneers with multiple retail formats, we connect a diverse and passionate community of Indian 12
  6. 6. buyers, sellers and businesses. The collective impact on business is staggering: Around 300 million customers walk into our stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India. And this number is set to grow. Future Group employs 30,000 people directly from every section of our society. We source our supplies from enterprises across the country, creating fresh employment, impacting livelihoods, empowering local communities and fostering mutual growth. We believe in the ‗Indian dream‘ and have aligned our business practices to our larger objective of being a premier catalyst in India‘s consumption-led growth story. Working towards this end, we are ushering positive socio-economic changes in communities to help the Indian dream fly high and the ‘Sone Ki Chidiya’ soar once again. This approach remains embedded in our ethos even as we rapidly expand our footprints deeper into India. Services While retail forms the core business activity of Future Group, group subsidiaries are present in leisure and entertainment, brand development, retail real estate development, retail media and logistics. Some of our other businesses include, mobile telephony brand, T24, operated in association with Tata Teleservices, a supply chain and logistics infrastructure company, and a company engaged in providing educational and training services through three Future campuses in Ahmedabad, Bangalore and Kolkata. Finance In the financial space, our group companies offer consumer finance and insurance to customers, as well as corporate loans and equity investments to companies engaged in consumer businesses. Mission of Future Group  We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.  We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.  We shall infuse Indian brands with confidence and renewed ambition.  We shall be efficient, cost- conscious and committed to quality in whatever we do.  We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. 13
  7. 7. Core Values of company  Indianness: Confidence in ourselves.  Leadership: To be a leader, both in thought and business.  Respect & Humility: To respect every individual and be humble in our conduct.  Introspection: Leading to purposeful thinking.  Openness: To be open and receptive to new ideas, knowledge and information.  Valuing and Nurturing Relationships: To build long term relationships.  Simplicity & Positivity: Simplicity and positivity in our thought, business and action.  Adaptability: To be flexible and adaptable, to meet challenges.  Flow: To respect and understand the universal laws of nature. Central: Brand New Launched in May 2004 at Bangalore, Central is a showcase, seamless mall and the first of its kind in India. The thought behind this pioneering concept was to give customers an unobstructed, pure shopping experience by ensuring the best brands in the Indian market are available to the discerning Indian customer. Central offers everything to the urban shopper. Located in the heart of the city, Central believes its customers should not travel long distances to reach us. Instead, we must be present in popular customer destinations. Central houses over 300 brands across categories such as apparel, footwear and accessories for women, men, children and infants apart from a whole range of Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and Discotheques. The mall also has a separate section for services such as Travel, Finance, Investment, Insurance, Concert/Cinema Ticket Booking, Bill Payments and other services. In addition, Central houses Central Square, a dedicated space for product launches, impromptu events, daring displays, exciting shows, and art exhibitions. Central Mall Indore Future Group, India‘s leading retailer, launch Central Mall in Indore city. Located at RNT Marg, Indore Central, which sprawls over massive 2,25,000 square feet, will offer an unparalleled experience to Shop, Eat & Celebrate. With the opening of this store the total 14
  8. 8. tally of Central Malls now stands at nine, with two stores each in Mumbai and Pune, and a store each in Bangalore, Hyderabad, Vadodara and Gurgaon. ―With the success of the Central format in other cities we decided to bring the Central‘ experience to Indore in order to provide a one stop destination to shop, eat & celebrate to Indoris says Vishnu Prasad, CEO, Central and Brand Factory. At Indore Central, customers will be able to shop for over 500 fashion brands from categories including apparel, eye wear, watches, footwear, cosmetics and fragrances, sportswear, jewellery, hand bags, electronics, home décor, furniture and furnishing, food products and much more. ―The USP of Central is its seamless concept, which allows brands to present its true identity and experience in the brand sections and at the same time creating a larger than life experience in a space undivided by walls. Shoppers do not have to go from one outlet to the other to buy apparel as it is displayed in one seamless area. Also, it saves a lot of time as consumers can shop for multiple brands but pay at one cash counter. The seamless shopping experience has been much appreciated by consumers in all existing Centrals. The brands are also laid out in such a manner that it is easy for a customer to locate and access a category in which all the related brands are showcased together‖, says Rajesh Seth, VP, Marketing, Central and Brand Factory. ORGANISATIONAL STRUCTURE 15
  9. 9. Special services at Indore Central Indore Central shoppers can also enjoy a host of value added services on a daily basis. Beauty Central will provide the consumers valuable beauty tips and also offer them free makeovers. Radio Central will provide foot tapping music & entertainment and update on promotions at Indore Central. DJ Central will bring live DJ on weekends Wi-Fi Central will offer free internet connectivity Flower Central will offer fresh & seasonal flowers & bouquets for purchase Inox for movie lovers. Future Lifestyle Fashion OVERVIEW Future Lifestyle Fashions Limited [FLF] has been formed through the demerger of the lifestyle fashion businesses of Future Retail Limited (formerly Pantaloon Retail (India) Limited) and Future Ventures India Limited. FLF brings together the four key components in the fashion industry – a strong portfolio of owned and licensed brands, a well established retail presence, a pan-India reach for its brands through a strong distribution network and investments in fast growing fashion brands – into a single entity. It thus creates a unique player in the fashion industry that is primed to gain leadership in building both fashion brands and fashion retailing in India. As an integrated fashion company with presence across all key segments within the fashion industry, FLF will benefit from operating mature businesses that have built its presence and strengths for well over a decade. Now, as an integrated entity. FLF APPROACH Live, Breathe & Think Fashion – Fashion is ever-evolving and we will be sensitive, agile and open to the rapidly evolving fashion market Consumers at our Core – We create exceptional brands and experiences that reflect the various identities and aspirations of Indian consumers and their spoken and unspoken needs, wants and desires Design is our Soul – The spirit of our design-thinking lies not only in the brands and experiences we create but also in building relationships, leading innovation, setting trends and providing utmost fulfillment to consumers Pursuit of Happiness – Above all, we will collaborate and strive to bring smiles on the faces and happiness in the lives of our colleagues, customers, business partners and communities we work in. 16
  10. 10. VISION To be the leading lifestyle fashion company in India by creating exceptional brands and shopping experiences that will bring alive the Indian idiom of fashion MISSION We at Future Lifestyle Fashions aim to create a globally recognized fashion organization here in India by bringing alive the Indian idiom of fashion. We thus strive to: Be the most preferred fashion destination of India. Create the most preferred portfolio of fashion brands. Be as the most innovative, efficient, and profitable retailer Be the preferred employer in the fashion space Be the trendsetter in Indian fashion through superior understanding of the culture, style code, passion and aspirations of Indian consumers Create happiness for customers, colleagues, business partners and every stakeholder FASHION RETAIL The Company is an Integrated fashion company with presence across key segments within the fashion industry i.e. design to distribution. Company‘s business has been designed to capture the trend of consumers getting more attuned to fashion and brand preferences. We have a portfolio of fashion brands that cover the entire gamut of sub-categories including formal menswear, casual wear, active or sportswear, women‘s ethnic wear, women‘s denim wear, women‘s casual wear, footwear and accessories and are present across various price points. BRAND KNOWLADGE GAINED DURING TRAINING PERIOD BRANDS @ CENTRAL The Central mall Indore has over 500 National and International Brands in that shameless mall for everyone. as I worked in mens formal section which is in the 1st floor of Central mall .this section have both national and international brands. LIST OF IN-HOUSE BRAND IN CENTRAL MALL INDORE 17
  11. 11. Launched in 2005, ―ALL – A Little Larger‖ format has established itself in the niche plus size clothing category. ALL houses a wide range of ready to wear fashionable western and ethnic wear and accessories that are otherwise not easily available for brand conscious plus size customers. Currently present in 14 cities across India through a network of 23 exclusive brand outlets (EBOs), it also operates through store-in-stores (SIS) in Pantaloons, Central and Brand Factory. A casual clothing brand of future group .which provide casual shirt, pants for all young and mature person. Bare is our largest brand with presence in casual wear, denim-wear and kidswear RIG is positioned as utility clothing and has products for men, women and kids. Rig's clothing is unique in style and projects a different attitude from denims or formalwear. The range includes cargos, 3/4ths, skirts, shorts, t-shirts and shirts for men, women and kids. Lombard, a Future Group brand is a quality manufacturer of menswear fashion. It is known for its finest fabrics sourced from the international market and styled in the best of international trends of unmatched quality. The fashion brand for youth .provide party clothing solution by fashionable shirt. this brand only provide cloths for night parties. INTERNATIONAL BRANDS @ CENTRAL 18
  12. 12. Van Heusen is a premium lifestyle brand for men, women and youth. The brand embodies fashion for the corporate and reflects the current expression of elegance in today's context. Van Heusen believes that the design drivers for the brand are fashion and sophistication. The brand covers all aspects of an individual's clothing needs, be it corporate wear, casual wear, party wear or ceremonial wear, making it a complete lifestyle brand in the truest sense. The core audience is professionals and corporate executives - men and women who are successful, focused, articulate, well-traveled, confident and have a sense of style about them. They pursue success just as they do their other interests and passions, learning and exploring everything that comes their way. Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India — Friday Dressing. In the years that followed, the brand, with its AngloAmerican heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands. Today it is one of India's most popular and easily recognized brands in the branded premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand. Allen Solly‘s recall with Friday Dressing is clearly the strongest. Convention is not a word that exists in the brand's vocabulary, and from the beginning the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines. The approach paid off, spawning many imitators. Nevertheless, the unconventional, yet unmistakable Allen Solly Man never lost his place in the spotlight. The company‘s brand portfolio includes products that range from affordable and mass-market to luxurious, high-end styles that cater to every age group, from children and youth to men and women. The name Arrow has come to represent the iconic man's dress shirt, as well as the brand that now encompasses a stylish line of clothing and accessories for men, women and children. Popular across the world, Arrow has been around for more than 150 years, beginning with an idea credited to one woman in upstate New York. Best brand for youth and working people. 19
  13. 13. Peter England, the largest selling shirt brand in the country boasts of an impressive portfolio of internationally styled garments offering value for money to its customers, which is the hallmark of all Peter England products. NATIONAL OR INDIAN BRAND @ CENTRAL Indian brand also has a wider scope in clothing retail. as told us during my internship several brand has good revenue in men formal wear section and also in casual section. 60% market share in india. A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies. We bring to our customers the best of fabric and style through some of the country‘s most prestigious brands –Raymond Premium Apparel, Park Avenue, Parx entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formal wear market. Parx was launched in 1998 to address the growing trend of smart casuals. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire colour Plus as a part of strategic expansion plan for their ready-to-wear business. Crossing the gender divide two of our brands, Park Avenue launched the Western Women's wear collections. 'Park Avenue Woman'- A complete range of Premium Business Wear for women is designed specially for the working women professionals of today. All our brands are available at exclusive brand stores, ‗The Raymond Shop‘ retail outlets and multi-brand outlets across India and the Middle East. Raymond Premium Apparel Raymond Premium Apparel is a premium formal wear brand which is positioned to offer classic garments with impeccable fits and inviting styles to the Global Indian. Needless to say that the product is made only from premium Raymond fabrics. Park Avenue Park Avenue is a premium contemporary formal wear brand and the single largest formal and occasion wear brand in India. Park Avenue has been constantly reinventing itself successfully addressing the changing needs of the consumer – whether in formalwear, relaxed work wear, heritage wear or evening wear. 20
  14. 14. Park Avenue Woman Park Avenue Woman is a complete range of Business Wear for women. ‗Park Avenue Woman‘ is designed especially for the working women professionals of today. Colour Plus Colour Plus is among the largest premium category smart casual wear brand in the country. The company acquired by Raymond caters to the growing demand for a high-end, casual wear brand in India. Some of the technological innovations by colour Plus are thermo-fused buttons, golf ball wash, soft jeans, wrinkle free technology, stain-free fabric, and cone dyed technique. Parx Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx makes available the latest international trends through differentiated designs and styles. It has always been part of the consumer who is looking at making lifestyle statements Indian Terrain Fashions Ltd. [BSE: 533329 | NSE: INDTERRAIN] is one of the leading brands choice in premium casual wear for men. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. Our range of Mens apparel includes Shirts, Trousers, T Shirts, Shorts, Mufflers, Knitwear, Jackets, Denim, Boxers and Socks and we will soon be looking to venture into accessories as well. With a turnover of around Rs.200 Crores, the company today retails across the country through more than 700 Multi Brand Outlets, 130 doors of Large Format Stores, 98 Exclusive Brand Outlets as well as being available through online stores. OTHER BRAND @ CENTRAL (MENS SECTION)1ST FLOOR 21
  15. 15. LEADING MANUFACTURES OF CLOTHING IN INDIA MADURA FASHION & LIFESTYLE Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. The company's brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort. Madura Fashion & Lifestyle reaches its discerning customers through an exclusive network comprising more than 1,300 stores, covering 1.9 million sq ft of retail space, and is present in more than 1,300 premium multibrand stores and 300+ departmental stores. Established in 1988 by Madura Coats Limited, Madura Fashion & Lifestyle has its origins in the erstwhile Coats Viyella Plc, Europe's largest clothing supplier. In December 1999, Aditya Birla Nuvo, an Aditya Birla Group company, acquired Madura Fashion & Lifestyle to become the undisputed leader in the readymade menswear industry in India. In 2000, the company became a wholly-owned subsidiary of Aditya Birla Nuvo. BRANDS MADE BY MADURA FASHION AND LIFESTYLE Louis Philippe Van Heusen Allen Solly Peter England People Planet Fashion The Collective 22
  16. 16. Arvind Mills Arvind is amongst a few organizations worldwide with a portfolio of brands that are as distinctive and relevant across diverse consumers. At Arvind, brands work across multiple counters selling through key accounts and multi brand outlets across India. Channels, price points and consumer segments. The expanse of the Arvind brand scape is spread across the Indian market with around 273 standalone brand stores in addition to 975 Own Brands Licensened Brands Joint Venture Brands Mainstream Bridge to Luxury Bridge to Luxury Excalibur Gant U.S.A. 1949 Tommy Hilfiger Popular Premium Premium Ruf & Tuf USPA Lee New Port University Arrow Wrangler Flying Machine INDUS LEAGUE INDUS-league clothing a new generation lifestyle brand marketing company was incorporated in nov1998,and started its commercial operations april 1999 by a team of 8 top-f management professionals from apparel industry. it became part of india's biggest retail giant, future group in april'2005. The company is engaged in design ,manufacture and retail of ready-made garments. the company's of advantage and strength lies in unique brands, strong design and design infrastructure ,supported by efficient supply chain ,flexible manufacturing quick response, strong IT back bone and vast retail presence. BRAND OF INDUS LEAGUE- INDIGO NATION, SCULLERS, JEALOUS 21, URBANA ETC. KNOWLADGE GAINED ABOUT MATARIAL USED IN CLOTHES TYPE OF FIBER”S Fabrics are manufactured from various raw-materials which are available from nature or artificially generated or mix of both. Fabrics can be classified based on the origin of fibers and its processes or its end usage. Natural fabrics are those which are created from the fibers of animals coats, the cocoons of silkworms, and plants seeds, leaves and stems. It is breathable and never cause rashes apart from being soft and durable. Natural fabric is the best choice for everyone. It does not change colour from UV light and there is no warming until the material looses its tensile strength. 23
  17. 17. Synthetic or man-made fabrics are made from fibers which are either completely made from inorganic materials or organic materials combined with chemicals. Synthetic fabrics have numerous properties with the purpose for which it is produced and finished. Some are lightweight with ultra sheer while others are moisture wicking and fast drying. Few are very luxurious to imitate some other natural fabrics and some are very strong and tough. NATURAL FABRIC 1.Cotton Fabric The fabric which is believed to be most soothing and safe is called as cotton fabric. Immense use of cotton fabric for infants dresses or beddings is a live testimony of its softness and skinfriendliness. Cotton fabric has a distinctive feature that it adjusts easily with climatic requirements that is why it is called all-season fabric. In summer season cotton fabric keeps the body cool and absorbs the sweat easily whereas they give a warm feel if worn in winder season. 2.Silk Fabric Silk counts to the strongest natural fabric in the world. Known for its softness, luster, beauty and luxurious look, silk fabric is one of the higher grade fabric providing comfort to the wearer in all types of weather. Keeping the body cool in summer and warm in winter, silk was discovered during 2640 B.C. in china. Today there are different variety of silk available in the market like Chiffon, Georgette, Organza, Crepe de Chine, Duponi, Noil, Pongee, Shantung, Tussar, etc. Because of its sheer variety of designs, weaving and quality, Indian silk textile are popular worldwide 3.Linen Fabric Linen is called as king of natural fabric. Linen is extensively used for apparel making and home furnishing as well. Linen, being a natural fiber is considered to be safe for all types of skin. Linen fabric is also suggested for sensitive skin as its natural properties makes it resistant for allergies. 4.Wool Fabric Soft, strong and very durable wool fabric provide warmth and attractive appearance. It is the fabric which keeps the wearer dry while sweating and cool when it is hot. Wicking away perspiration from the body, wool fabric does not wrinkle easily and is resistant to dirt wear and tear. It is also having the quality of not burning when put over the flame, it only smolder. 5.Leather Fabric Comfortable in both hot and cold condition, leather fabric is not affected by surrounding temperature. Adding a classic luxury, pleasant to touch and comfortable, leather fabric is soft 24
  18. 18. , elastic and firm. Leather fabric is blessed with the quality of absorbing water vapor without loosing dryness and retaining to the original shape when stretched. 6.Jute Fabric Being among the strong and durable fabric, jute fabric is ideally being used as bags or sacks for packing since aging. The jute fabric is much soughed item for fashionable clothes, home furnishing and fashion accessories. Bangladesh counts to the largest cultivator of jute fabric with India as the second largest jute goods manufacturer. Man-made Fabric 1. Acrylic Fabric Acrylic fabrics is a kind of the synthetic fiber that is artificially manufactured. Acrylic fabrics can also be referred as the imitation of wool. Acrylic fabrics is used to make loads of apparels and many other things. The main use of the Acrylic fabrics is in outfits like shirts and many other ladies outfits. Also, Acrylic fabrics is used in seats of chairs and sofas as well. Acrylic fabrics are known for their stiffness and ability of wear and tear resistance. Acrylic also does not losses the glaze for a longer period of time. 2.Nylon Fabric The term nylon is derived from the New York and London. Nylon is yet another form of synthetic fiber that is commonly used amidst the masses. Fabric composed of nylon, called nylon fiber is used in variety of uses like clothing, sheets, covers, and many other domestic and industrial appliances. Nylon fabric is preferred amidst all other fabrics as it is really strong and has a strong ability of stretchiness. High elasticity of nylon fabrics makes it prime use in like of luggage baggage, wallets and many more. In addition, nylon fabrics are easy to maintain as gets cleaned and dried without any special effort 3. Velvet Fabric Velvet is one of the smoothest and softest amidst all the other kinds of fabrics. Velvets are specially manufactured and process because of its distinctive properties. Velvet fabrics are used in variety of appliances like clothing including trousers, shirts, and many more. Velvet fabric is no less than silk in any assessments whether be glossiness or be the unending glaze. Velvet fabric, due to its high class looks and price viability has made it the most preferred fabrics. 4. Denim Fabric Denim fabric is a rugged cotton twill. In denim fabric the weft passes under two or more than two warp fibers that produces the common diagonal ribbing which is identifiable on the back of the fabric. The diagonal ribbing separates the existence of denim fabric from cotton 25
  19. 19. duck. The denim fabric is generally coloured with indigo dye to create blue jeans though jean denoted a distinct lighter cotton textile. Denim fabric is used at a large scale all over the world economies. Its vivid texture and ability to provide extreme comfort makes it one of demanding fashion entities all over. With blissful shopping experience, people are moving toward more purchasing new innovative designs of denim fabric. 5. Polypropylene Fabric Polypropylene fabric is especially meant for winter seasons, because the only layer of hundred per cent polypropylene rib knit generally stays dry and due to this feature it keeps one's body warmer. A high quality lightweight polypropylene fabric is preferred in winter season because it is allows user to perform any moderate activity in cold weather at ease. SERVICES & LOYALTY PROGRAMMES T24 CSD PAY BACK PAY BACK CARD Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. PAYBACK is India‘s largest and one of Europe‘s most successful multi-partner loyalty programs. With PAYBACK, customers can shop, save and get rewarded. This program enables consumers to collect millions of points across online and offline partners – with just a single card. Customers can accumulate points across Future Group formats, thereby making ―shopping rewarding‖. What Is PAYBACK? PAYBACK is Europe's leading customer loyalty program, headquartered in Germany, with a total of 25.5 million active cardholders in Germany and Poland. In India, PAYBACK consolidated its position after taking a major stake in I-Mint. Today, with more than 30 26
  20. 20. partners with 1,500 outlets and 10 million card members, it‘s the only program which works with market leading pan-India players from the banking, travel, petroleum and online sectors such as ICICI Bank, HPCL, Univercell, BookMyShow and MakeMyTrip. Now that Future Group has become a part of this bandwagon, customers are bound to earn points at every step – from formats like Future Lifestyle Fashion, Food Bazaar, Pantaloons, Central, Home Town, eZone, Brand Factory and Future Bazaar. These points can then be redeemed for air miles, movie tickets, air tickets and vice versa.With Future Group and PAYBACK ―Shopping is Rewarding‖. Our formats Future Lifestyle Fasion, Food Bazaar, Pantaloons, Central, Home Town, eZone, Brand Factory and Future Bazaar are a part of the PAYBACK Loyalty program. BENEFITS OF PAYBACK CARD 1. A customer who has a payback card can get point for every purchase. 2. Points can be redeemed for discounts in term of rs. 3. Get all information about event and offers. 4. Special sale preview. T24 MOBILE SERVICE Shopping and talking on our mobile phones are among the two favorite activities for all of us in India. With T24, we have been able to develop a unique customer value proposition that combines these interests of the aspirational Indian. Customers will get shopping benefits for talking and talk-time benefits each time they shop. We believe that with our partners, Tata Teleservices Limited, we have been able to develop a differentiated offering in the crowded telecom space and also increase the loyalty we enjoy among the millions of customers who patronize our stores. T24 (Talk 24) tariff plans reflect the competitive per-second rates being offered for pre-paid customers on Tata Teleservices Limited‘s GSM network. In addition, customers will be rewarded with free talk-time for every purchase at Future Group Stores starting at Rs.10 to a maximum of Rs.350. Plans will keep evolving to offer ever-more attractive options to the customer. OTHER SERVICES Free home delivery of electronic items. Free alteration 30days exchange policy Wheel chair facilities 27
  21. 21. PROFILING A DEPARTMENT MANAGER Department manager handles a particular section in store. He has certain responsibilities towards his section. It is his responsibility to ensure that his section is maintained properly in terms of cleanliness and hygiene, grooming of his team members. The process starts with store opening: ROLES AND RESPONSIBILITIES OF A DM IN STORE OPENING DM has to check if all team members are present as per schedule/daily roster. To check if dept/section is clean and well maintained. Also check no garments on the floor are without price tags and security tag. DM to brief team member of any updates or promotional activities. DM to check grooming standards of team members DM should check if the department signage‘s are in place. DM should check Floor Movement Register (FMR) DM to follow DM checklist Every Department Manager to get an approval from the Store Manager for the requisition of the tags before placing an order to the Store Warehouse Incharge for the tags required for his/her department. The Department Managers have to train their staff to look for any loose or detached tags that may be lying on the floor/Trial Room. The loose or detached tags collected to be deposited with the Warehouse In-charge. The DM to ensure that the tags are effectively used in all the section. Tags detached at the cash point to be collected by the personnel (Designated by the Store Manager). DAILY FLOOR ACTIVITY 1. SECTION WALKAROUND: This includes display of merchandise as per VM guidelines. colours should go from Light in front to Dark at the back. Ensure same style/ price merchandise are placed together HOW IS A DM HELPFUL TO VISUAL MERCHANDISER DM gives the kind of requirements they want from VM’s sides like• • • • In making signage In maintaining colour blocking In maintaining display In arranging the whole department properly DM gives the VM an idea of new trends according to customer‘s preferences so that VM can do styling and dress the mannequins according to that. 28
  22. 22. 2. CHECKING MANPOWER AVALIABILITY&GROOMING STANDARDSIt is the responsibility of a DM to ensure that adequate manpower is there in his section especially during peak hours and if not then make arrangements for the same. Apart from checking the manpower availability the DM is also responsible for Staff motivation. In an industry like retail this is the most important factor for success of a retail firm. It is the duty of DM to keep up the team spirits as this also has a crucial role in the achievement of daily targets. Although staff motivation is intangible but it can boost profits. DM is also responsible for Target distribution which is distributed to the staff on daily basis. It is the responsibility of DM to ensure that team members have their respective targets. A DM has to continuously monitor his team and see whether his efforts are moving in the right direction or not and if not then consequently take actions. 3. CHECKING FLOOR HYGIENEDepartment Managers are responsible for the cleanliness & hygiene of the sections. Store should be neat & clean so as to match customer expectation cleanness gives a pleasant shopping experience to customers 4. INVENTORY MANAGEMENT Effective inventory management is all about knowing what is on hand, where it is in use, and how much finished product results. Inventory management is the process of efficiently overseeing the constant flow of units into and out of an existing inventory. This process usually involves controlling the transfer in of units in order to prevent the inventory from becoming too high, or dwindling to levels that could put the operation of the company into jeopardy.DM has to ensure effective replenishments. On the basis of sales vs stock calculation he has to maintain sufficient inventory. 5. ROSTER PLANNING Team management is one of the most important skill that the DM must possess. Through proper roster planning the DM ensures that week offs of his team members do not overlap. The DM can discuss with his team members as to when do they want offs and then he can make the roster accordingly. In case of any deviation from roster the team members must inform the DM so that he can make timely arrangements 6.TARGET NEXT WEEKDM gets target on a weekly basis and on this basis daily targets are allotted certain percentage of weekly target is given on a day and the percentage of this weekly target for a day increases as we move from Monday to Sunday. The target is allotted not on a particular brand but the target is allotted cluster wise which is composed of four or five brands. For eg- 29
  23. 23. Lee cooper, UMM, Ajile, Bare denim is 1 cluster. After that individual targets are allotted. Each and every team member has a Target card in which his individual targets are mentioned as to how much quantity he has to sell. The DM must make adequate efforts to meet his target. Date System Stock Brand Opening Receipts Difference (Physical vs System) Sales Remarks Repairs Outwards Staff Sign DM Sign Closing SM Sign 30
  24. 24. ANALYSIS OF QUESTIONNAIRE Customer Matrix Gender Male Female Total 40% %age 18 40% 22 60% 40 100% Male Female 60% Age Group 18-25 26-30 31-35 36-40 41-50 >50 Total %age 8 20% 12 30% 10 25% 4 10% 4 10% 2 5% 40 100% 5% 10% 20% 18-25 26-30 10% 31-35 36-40 25% 30% 41-50 >50 31
  25. 25. Comment-Most of the young and middle age people visit central mall for their shopping. Q1. How often you visit Central Mall Total %age Daily 2 5% Weekly 6 15% Fortnightly 10 25% Monthly 18 45% Occasionally 4 10% TOTAL 40 100% COMMENT-It show that most of the customer visit central mall on monthly basis. Q2. Were you aware about the offers before coming to Central Mall Yes No Total 26 14 40 %age 65% 35% 100% 35% Yes No 65% Comment- Most of the customer already knows the offers before coming to central mall. This shows the effectiveness of marketing tools used by FLF. Q3. How you got to know about the offers Print Media Electronic Media TVC's Other Total %age 16 40% 10 25% 8 20% 6 15% 40 100% 32
  26. 26. 15% Print Media 40% 20% Electronic Media TVC's Other 25% Comment- Print media has greater reach to the people. so the print media can be a good medium for advertising. Q4. What marketing element should be used by company according to you Print Media Electronic Media TVC's Other Total 20 14 4 2 40 %age 50% 35% 10% 5% 100% 5% 10% Print Media 50% 35% Electronic Media TVC's Other Comment-As we all know print media has a wider reach on our city. so the print media should be the most important medium to reach the people .but mall management can give equal importance to electronic media also. Q5. Does the Marketing element used by FLF influence you to shop Definitely Yes Yes Don't Know No Definitely No Total 8 16 4 4 8 40 %age 20% 40% 10% 10% 20% 100% 33
  27. 27. Definitely Yes 20% 20% Yes Don't Know 10% 10% 40% No Definitely No Comment—Most of the customers are influenced by the marketing medium used by FLF. Q6. What factors in Central Mall attracts most Offers and Prices Quality Variety Ambience Customer Facilities Total 5% Total %age 14 35% 8 20% 12 30% 4 10% 2 5% 40 100% Offers and Prices 10% 35% Quality Variety 30% Ambience 20% Customer Facilities Comment—Most part of majority is attracted by offer and verity which is available for the customers.Means people thought that central mall indore has good verity and great place for shopping in term of value of money. 34
  28. 28. Q7. How much Customer Connect Activities (CCA’s) are important to you Least Important Somewhat Important Neutral Important Very Important 15% 10% Total %age 4 10% 6 15% 4 10% 20 50% 6 15% 40 100% Least Important 15% Somewhat Important Neutral 10% 50% Important Very Important Comment –Cca‘s is very important because these activities can give you valuable information for improving your operation and marketing plans. OTHER ACTIVITIES DURING SIP MOUNT LITRE SCHOOL SURVEY CUSTOMER MEET CRISTMAS AND NEW YEAR PHOTO EVENT LUCKY DRAW COMPETION 35